...analyzing the case study it is evident that the company has a good risk appetite and is a Risk Seeker. The company’s vision to create a diversified group of niche resorts and hotels in strategic locations throughout the world amplifies that it wants to create a distinct image for itself. Banyan Tree identifies strategic locations where a typical resort would play safe and charge moderate prices whereas Banyan tree would price exuberant rates and be price maker than a price taker. It ability to create a niche where others are conservative clearly shows it is ready to take higher risks for higher benefits making it a Risk Seeking organization. Its strong strategy is to enjoy higher prices for the concepts like tropical garden spa and pool villa which is a signature feature of Banyan Tree and complement it with residence and property sales and gallery operations. Banyan Tree has grown and established its presence in Asia - Pacific against the backdrop of many disasters like Terrorists attacks in 2001, breakout of SARS in 2003 and Tsunami in 2004. Some facts like the profits of Banyan Tree grew by 41.9% from 2003 to 2004 when breakout of SARS severely hit countries like China, Hong Kong, Singapore and Vietnam where Banyan Tree had its major operations proves its adaptability and strength. In 2004 when Tsunami hit even though the profits from resorts receded profits from property sales helped Banyan Tree to not run into losses. Thus multiple revenue streams supports Banyan Tree to grow...
Words: 2116 - Pages: 9
...Shiseido has followed a strategy which is uncommon for Asian brands expanding beyond the region. Shiseido has used acquisitions as a main channel to gain a foothold in the crucial cosmetics markets of Europe and the United States. As cosmetics is an industry driven by aspirations, lifestyle issues and images, Shiseido decided on the acquisition path to gain visibility, acceptance and access to established customer bases in new markets rather than spending years trying to establish the Shiseido brand from scratch. In order to gain entry into the French and thus the European market, Shiseido acquired the Carita brand and prestigious salon on the Faubourg St. Honoré in Paris in 1981. The salon, with it distinguished and rich clientele of royalty and celebrities, commanded a unique position in the French market. To gain entry into the North American market, Shiseido acquired Unilever’s Helen Curtis in 1996.24 These acquisitions gave Shiseido an opportunity to build on something already strong in those markets. Maintaining a strong brand architecture system Managing the brand architecture could prove to be a challenging task for Shiseido. Shiseido has been engaged in three main activities: ■ Acquisitions of brands in Europe and the US ■ Importing new non-Shiseido brands into Japan through the brand holding company ■ Introducing multiple brand extensions in the market. Given the diverse market segments that Shiseido’s brand extensions serve, these brand extensions...
Words: 2501 - Pages: 11
...Relevant facts Company specialized in cable and small-bore pipelaying technology Started as a technical division to a major utility Competitive edge gained by its “mole” excavating tools 21 emplyess and over €4,000,000 Electrical and gas bills provide the core of business Questions 1. Analyze the problem presented by the client. Can Alan's problems be re-presented as opportunities? Alan’s problems can be presented as opportunites due to the lack o interest in his work team. He could do something to motivate the team (extra pay, bonus or bigger salaries) so the team can start working on the new action plan Questions 2. Formalise four objetives to protect Make a meeting with all the emplyees, have a motivational talk and see others opinions about the new plan. Explain how the business can grow with new technologies and explain that the company is not going to grow unless the employees chip in their part too. Start researching for information that could lead to new contracts Formalize all new incoming plans. Questions Consider what problems might emerge in reconciling the clients objectives with your own as a consulting team. There could be several problems with the clients objective, the first and foremost that we can think of is a situation where a client asks Exconom to do a job that our employers are not trained to complete, making the consulting team look unprepared. Major problems to solve Bad attitude around the work team The...
Words: 453 - Pages: 2
...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Ads by videosaverAd Options Home Page » Business and Management Case Study In: Business and Management Case Study Case Study MTV Arabia Challenges and Strategies Case Study MTV Arabia Challenges and Strategies MTV network or music television is a worldwide brand which produce music channels and different programs, Located in America in New York States. Lunched on August, 1981 the channel was about playing music videos along with music news, interview and promotion 24 hours a day and 7 days a week. MTV's demographic targets were young adults and teenagers. MTV network start to expand their work by adding new programs such as reality programs, animated programs, rebroadcast programs……ext. And also they expand their network outside America by lunching multiple native languages of MTV channels to countries around the world by providing programs with localized contents, for example MTV has channels in Europe, Asia, Africa, Australia and Middle east or MTV Arabia, which is a shared project between Arabian television network located in United Arab Emirates which is a part of Arab Media Group the largest media group in UAE and MTV network. The channel was launched on November 17.2007. The channel plans to be a stage for young Arab adults, revealing their...
Words: 473 - Pages: 2
...Assignment Title: Path Toward Success Word Count: 2,039 The era of the 21st century brings many changes in the lifestyle. Immense range of new and innovative ways of living take part in everyday operations, which lead to increased expectations and experiences from the people, especially in hospitality sector. It is important for the companies to adopt the modernizations in order to stay ahead in the business. Today people seek for luxury, high value and comfort. If these needs are not met, the consumers will loose the interest in spending time and money for the organization and opt for an alternative, thus the service of a competitor. As people travel more not only for the business, but also for vacation purposes, for the hospitality industry this means an era of expanding and benefiting from the fact that people are willing to pay for a greater experience. In order to be the preferred destination, place and brand to stay for the travellers, the importance of following the newest trends and implementing them into daily operations is a point that should be considered by every organization. Out of the vast array of contemporary trends that dominate in the world of hospitality and tourism, this article describes and comments on building a brand and the awareness, secondly the use of social media and advancement in technology, and lastly the movement of adapting to customers with demands and the personalization of service towards travellers. Aaker (1991, as cited in Bharwani...
Words: 2405 - Pages: 10
...Global perspectives on governance: lessons from east and west While the core principles of governance are the same throughout the world, the Asian model places particular emphasis on trust and relationships. This paper discusses the key differences between the western and Asian approaches to help business leaders explore the best aspects of both. Conclusions 1. The corporate governance model that’s familiar in Asia, Africa and most developing nations places strong emphasis on trust and relationships. This can be beneficial for stakeholders: the typical pattern of ownership in businesses means that there can be a longer-term view of an organisation’s success compared with that in a western company. But the system is potentially vulnerable to corruption and cronyism. It can also be difficult to implement basic control procedures. 2. The prestige of what can be broadly termed the western governance model has diminished in the aftermath of the financial crisis. This model has driven globalisation and has emphasised a combination of legislation and standards as well as transparency, with a focus on developing appropriate structures, processes and frameworks. This is widely understood and helps to create a level playing field. But major financial failures over the past two years, such as that of Lehman Brothers, have shown that there are limits to what can be done to tighten checks and balances. A new emphasis on the behavioural aspects of governance is overdue. ...
Words: 6676 - Pages: 27
...What should Balu do? Margayya asks his son Balu to go to the Banyan tree in front of the co-operative bank with the box he gave him. That doesn’t mean Balu should start the same money lending business that he was into. He advises his son just to interact with the villagers. The fellow men there may approach him because of his father’s legacy and ask for his advice and sometimes money also. It will give him a great opportunity for him to understand the problem they are facing and their real need or in business terms ‘market demand’. Only a person who realises this market demand and acts accordingly can be a successful entrepreneur .But, Balu is reluctant to obey his father’s words and is bothered what others will think of him- same line of thought as many of us. I strongly feel that Balu should abide by his father’s words so that he can network with more people and realise the actual market demand and can venture into a potential business. Is there sufficient scope for an individual entrepreneur to blossom in the rural financial sector? I would like to discuss this case in context with Indian rural financial sector. Agriculture and rural sectors play an important role in India’s overall development strategy in terms of income and employment generation and poverty alleviation. Great significance has, therefore, been accorded to developing appropriate institutions and mechanisms for catering to the credit requirements of these sectors. Government of India promoted Regional...
Words: 801 - Pages: 4
...THE TRENDS AND DEVELOPMENT OF TOURISM WORLD WIDE SUSTAINBALE TOURISM – A PRELUDE: Tourism is one of the fastest growing sectors of the global economy. The developing countries are attempting to cash in on this expanding industry with the objective to boost their foreign investment and financial reserves. The uncontrolled growth of this industry can result in serious environmental and social problems. Organizations like the United Nations contend that such negative effects can be controlled and reduced. With the basic tenet that ‘TOURISM NEEDS TO BE MORE SUSTAINABLE', the world body ( WTO- world trade organization) organized a meeting with the UN Commission on Sustainable Development. This meeting aimed at bringing together national and local governments, the tourism industry, trade unions and activist groups to articulate the principles and the road map for the goal of sustainable tourism, which is popularly known as Ecotourism. OPPORTUNITIES ON THE WALL: If we consider the International travel statistics, it is clear that in 1950, from a 25 million tourists, it grew to a billion by 2012. 1 billion international tourists traveling the world in a single year. Around 5 billion more traveled domestically within their own countries. These tourists generated over US$ 1 trillion in exports for the countries they visited, which is close to 6% of the world’s exports of goods and services, and 30% of exports if we consider services alone. One in every 12 jobs worldwide...
Words: 2258 - Pages: 10
...Alfred Chami Globalization Essay February 8, 2015 The Corporation is a mind-altering documentary that highlights the negative light that corporations shed on society today. Joel Bakan, the filmmaker, is well known for his works that criticize the adverse roles multinational corporations play on humanity. Joel raises public attention to the paradox of a corporation’s functioning, defining it as “ an institution that creates great wealth but causes enormous and often hidden harms. “ (Achbar and Abott, 2003,17:43). The documentary describes a corporation as a structure that has the equivalence to an individual’s legal status, thus raising the big question: if the corporation really is a person, what type of person is it? In response, the film focuses on arguments that try to prove this “person” to be psychopathic, partaking violent social behavior. The document questions the responsibility of production methods that corporations favor, the utilized marketing techniques, and whether a corporation is really an institution or in fact, an individual. As the harms continuously rise, businesses are challenged to encounter the concept of corporate responsibility. The central argument of the film is centered on the question: “Is the firm an individual or an institution?” (Achbar and Abott, 2003,21:16). Based on the historic development of the corporation, it seems to be that the answer is leaning towards being an individual. Corporations have developed to carry their own...
Words: 1574 - Pages: 7
...Introduction “Harley-Davidson: At Last” case study discusses Harley-Davidson‘s marketing mistakes and successes when the company was faced with the invasion of Honda and other Japanese manufacturers in the 1960s. Harley-Davidson did not consider Honda’s lightweight motorcycles as a threat since they believed that people buy mostly heavyweight motorcycles not for transportation, but rather as sport vehicles for leisure time use. Unfortunately for Harley-Davidson, Honda was able to penetrate the American market successfully by offering lower prices and reliable motorcycles. The latter attracted a new segment of customers with different needs and demands. Consequently, Harley-Davidson witnessed a fall in the market share from 70% in the 60s to 5% in the 80s. Another reason for this drastic decline of market share was the bad quality of the newly produced motorcycles, as well as the brand image that was linked to the pot smoking, tattoo covered, and beer drinking motorcycle gangs. This paper will discuss the marketing strategy Harley-Davidson company has implemented to regain its market share and what the company is doing today to deliver high levels of customer value. Furthermore, the paper will shed some light on how value is managed through the marketing mix, as well as how the company has positioned itself in the market relative to competitors. Company Overview There is one U.S. based motorcycle manufacturer that stands out as a world leader in the motorcycle industry...
Words: 1204 - Pages: 5
...Available ONLINE www.vsrdjournals.com VSRD-IJBMR, Vol. 2 (4), 2012, 167-178 RESEARCH COMMUNICATION RESEARCH COMMUNICATION A Study of Opportunities and Challenges for Mutual Fund in India : Vision 2020 1 Sarish* ABSTRACT In this paper, I have undertaken a study on mutual funds. The mutual fund sectors are one of the fastest growing sectors in Indian Economy and have awesome potential for sustained future growth. Mutual funds make saving and investing simple, accessible, and affordable. The advantages of mutual funds include professional management, diversification, variety, liquidity, affordability, convenience, and ease of recordkeeping—as well as strict government regulation and full disclosure. The Mutual Funds originated in UK and thereafter they crossed the border to reach other destinations. The concept of MF was indianized only in the later part of the twentieth century in the year 1964 with its roots embedded into Unit Trust of India (UTI). Since its inception in 1964 there were only 25cr assets under management like a sapling but it has grown into a big banyan tree with assets of Rs. 481749cr under assets management companies till March 2010. But presently it has increases up to 700538cr at the end of March 2011. Now, booming stock markets & innovative marketing strategies of mutual fund companies in India are influencing the retail investors to invest their surplus funds with different schemes of mutual fund companies with or without complete understanding...
Words: 2300 - Pages: 10
...Turmeric: The Ayurvedic Spice of Life ©2003 Prashanti de Jager Great Healers, in one form or another they are sought out by all of us. Somewhere inside we all seek balanced happy lives and so we seek that which will grant us health and joy. This article is about Turmeric, one of the planet’s great healers. This healer is not obscured in some esoterica and not distanced by a cosmic price tag. As usual with great healers, it is very close to you and readily accessible, in fact, it is probably in your house right now, though it may be hard to believe that such a common item is one of the world’s best all around herbs. The core of its worldwide ubiquity is found while walking through the bazaars of India where you are bound to find a masala wallah, a spice seller, with mounds of Turmeric that he is selling by the kilo. It is a great sight in the midst of mountains of clove buds, black pepper fruits, coriander seeds, cinnamon bark, cardamom pods and all these marvelous colorful spices that the world has loved since Silk Road days. Ayurveda is as full of commonsense as it is humming of the mystical and so, especially since it is an oral tradition, it is with the common people of India, like the spice sellers and the village mothers, that many traditions of herbal knowledge are learned and passed from elder to child for countless generations. In this way the ability of Turmeric is proven and its legacy grows. I have learned so much about ‘common’ herbs from ‘common’ people that I could...
Words: 5834 - Pages: 24
...India India, officially the Republic of India is a country in South Asia. It is the seventh-largest country by geographical area, the 2 most populous countries, and the most populous democracy in the world. The Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal on the east, India has a coastline of 7,517 kilometres .It is bordered by Pakistan to the west, People's Republic of China, Nepal, and Bhutan to the north, and Bangladesh and Myanmar to the east. India in the vicinity of Sri Lanka, Maldives, and Indonesia in the Indian Ocean. Home to the Indus Valley Civilisation and a region of historic trade area and vast empires, Indian subcontinent was identified with its commercial & cultural wealth for much of its long history. Four major religions, Hinduism, Buddhism, Jainism and Sikhism originated country, while the Zoroastrianism, Judaism, Christianity and Islam arrived in the first millennium of CE and shaped the region's diverse culture. The British East India Company from the early eighteenth century and colonised by the United Kingdom from the mid-19 century, India became an independent nation in 1947 after a struggle for independence that was marked by widespread non-violent resistance. India is a republic consisting of 28 states and 7 union territories with a parliamentary system of democracy. It has the world's 12th largest economy at market exchange rates and the fourth largest in purchasing power. Economic reforms since 1991 have transformed...
Words: 2453 - Pages: 10
...Introduction : 9 5. PESTLE Analysis 7 Political : 10 Economical : 13 Social : 16 Technological : 17 Legal : 18 Environmental : 19 6. Conclusion : 20 8. References : 21 Abstract In this term paper Pestle analysis of India. How Organization take the analysis for setup the offices or industry in India. In this analysis tell the environment of India. Factors of India. Government policy, literacy, privatisation, legal problem, technology use India, any many factors given below. Methodology For This term Paper I search articles on Websites, Journals, Newspaper, and Magazines. I study books for these topics. I also take help of faculty for preparing Term paper. I go thoroughly websites data. I also take help my friends and colgues. I study on proquest website article, journal. I read some other essays regarding this. India India, officially the Republic of India is a country in South Asia. It is the...
Words: 2856 - Pages: 12
...limited our case studies to corporate identities that have reflected some kind of a visual change apart from changes in any other element. We have analyzed ten inflexion points ranging from mergers and acquisitions to business re-orientation to changes in organizational culture and how these factors necessitate changes in corporate identity. Based on this we have proposed a model which showcases the growing impact of these factors over time and how the occurrence of World events has intensified the ‘change factors’ which in turn are putting all the more pressure on corporations globally to reconsider their identity. The intensity of these factors would vary from industry to industry, with each industry having a different lifecycle. The model brings out the paradox of shortened lifecycle of corporate identities which itself poses an extraordinary challenge to companies for effectively elongating and managing their identities. Changing ones corporate identity is not only an expensive affair but can also create dissonance in the minds of the stakeholders, if not managed and communicated properly. In order to succeed companies will have to exercise tremendous clarity of thought and understand their purpose of existence. Table of Contents 1. Corporate Identity : Concept and Purpose 2. Corporate v/s product brand identity 3. Corporate Identity Elements 4. Reasons for change : Strategic Inflexion Points 4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7. 4.8. 4.9. 4.10. Change in Technology (Case Study...
Words: 6689 - Pages: 27
