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Barbie's Queer Accessories Analysis

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Erica Rand explores how consumers appropriate Barbie and Ken dolls in her novel, Barbie’s Queer Accessories, thus transforming them into tools of gender binary and sexual resistance. Rand initially discusses the birthplace of the iconic doll, Mattel, exploring their marketing strategies as they promote the “prevailing idea that the best thing to be is white, skinny, blonde, glamorous, rich, largely apolitical, and heterosexual” (92). She goes on to explore, through interviews, personal interpretations of Barbie. How, in comparison to Mattel’s intent, did the consumer interpret the doll? Do people resist that marketed intent? Another key point Rand investigates is how people are actively resisting the promoted ‘femininity’ that Barbie was supposed

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