...This has led to the expansion of electronic commerce technologies across the world. In order for organizations to benefit from these new systems and tools it is necessary for them to adapt and implement these new technological advancements. Overall, the role of e commerce is to enable companies to transform the way that they deal with internal information and customer service. The purpose of this case study is to analyze the survival of Barnes and Noble in the inevitable era of e books. Research of this analysis will be drawn form primary sources such as academic journals, articles and books. Introduction Barnes and Noble, is one of the leading retail distributers of books in the U.S, with over, 1300 bookstore all across the United States. The company is comprised of three segments, which include, retail segment, which includes its 661 brick and mortar stores as well as the official company website (bn.com), e book segment which focuses on selling “The Nook,” Barnes and Nobles e book reader and the college bookstore segment. (IBISWorld, 2015). Since its inception, Barnes and Noble helped to put many independent booksellers out of business, and now finds itself fighting fierce battles in the wake of the e book era. The book industry went has gone through drastic changes, which have resulted from the advancement of technology, there has been a radical change from actual print to digital. Recent studies have shown that more and more individuals are inclined to purchase e...
Words: 2472 - Pages: 10
...The Merger of Liberty Media and Barnes and Noble, Inc. [pic] [pic] Introduction Liberty Media has chosen to try to inquire Barnes and Noble. The price that has been offered to inquire this company is $17 per share or $1 billion. In the following we are going to discuss whether or not this inquiry is one that will be good or one that will be bad. We will determine if this industry is attractive to enter/maintain business in, we will this is a smart move financially and how much this inquiry will affect the current business practices, and lastly, we will use value chain analysis to determine if this was an overall smart move for the company. Industry Attractiveness Market Size and Projected Growth: The industry of books and media is one that is quite large there are many other book and media companies out there. Barnes and Noble has been trying to expand their business opportunities, buy expanding online operations by creating the world’s largest eBook store, and by developing the NBOOK which is the worlds most advanced eBook reader. Barnes and noble also is the world’s largest seller of magazines offering more than 5,000 titles. The company has tried to expand the company as much as possible by again expanding digital operations, and by expanding there publishing operations the company has recently acquired spark notes.com and sterling publishing. If the company continues to inquire upon more...
Words: 4533 - Pages: 19
...Information Technology used in Barnes & Noble Marco Colon BIS320 March 18, 2013 Keyaan Williams Information Technology used in Barnes & Noble Thesis Statement Barnes & Noble is the nation’s largest book seller and operates one of the top online bookselling operations controlling a solid 30% of the e-book market. However, because ecommerce markets are highly competitive, Barnes & Noble needs to develop a more effective strategy in order to gain customer’s loyalty and maintain the company’s image. As more people turn to e-books, Barnes & Noble needs new IT tools that access and process information faster and provide internal and external information reports that can help the company track processes with more detail. Because the internet has now surpassed all other communication methods, Barnes & Noble has implemented different platforms and collaboration tools to help improve the way they interact with retailers and customers. Introduction Barnes & Noble utilizes information technology to develop and use databases to keep track of the products that it sells as well as to track information related to customer loyalty and customer information. The databases are used to extract customer information to communicate with customers via various means of communication technologies via the internet. Barnes & Noble also uses databases to track internal information and internal processes as they relate to tracking sales statistics and product...
Words: 2729 - Pages: 11
...policies and processes to ensure that it is complying with the rules and regulations put in place by the Securities and Exchange Commission. Barnes and Noble Inc., meet’s the SEC’s reporting requirements through the use of technology, internal disclosure controls, internal controls over financial reporting, and independent accounting auditors who verify that these controls are in place and working as intended. The SEC requires that Barnes & Noble posts all Interactive Data Files required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months. After studying the proxy statement for Barnes & Noble, Inc., the filings show that historical SEC filings are listed by category for a variety of required reports, including forms 8-K, 10-Q, 10-K, and proxy statements. Barnes & Noble requires that SEC filings are signed by a senior management member like. In Barnes & Nobles case the 8-k SEC filing was signed by the Chief Financial Officer. This helps ensure that the filings are correct, comply with SEC reporting requirements, and are properly communicate to stakeholders in the management of Barnes & Noble, Inc. The organization uses internal auditing committee called the “Audit Committee “. The Audit Committee reviews the company’s financial reporting process on behalf of the Board of Directors. Barnes & Noble also uses and independent auditor that is responsible for expressing an opinion of conformity of the organizations audited financial statements...
Words: 340 - Pages: 2
...Week 2 Homework: In the News... According to the textbook strategic management is a business philosophy that encompasses analysis, decision-making, and actions to establish competitive advantage (Dess, et.al. 2012). Barnes and Noble continue to make headlines for the failure –to-launch of its Nook E-Reader. In the New York Times Leslie Kaufman (2013) writes that Barnes & Noble’s foray into the digital age is a catastrophic failure noting that it’s constant attempt at catch-up which is too little too late to gain any competitive advantage. Barnes and Noble is a perfect example of a nonexistent business strategy, a flying-by-the-seat-of-your-pants business practice that changes with the wind that lacks leadership. Why and how the material is important and relevant to the course content: • The mission statement at Barnes and Noble is ambiguous and does not identify what sort of business they are operating. Its website states “Our mission is to operate the best specialty retail business in America, regardless of the product we sell.” • Though they have a vision that encompasses respect, integrity and teamwork it has been reported that the leadership style of its former CEO did not tolerate those who disagreed with him, squashed creativity and actually encouraged employees to leave. • Strategic goals were too many, not measurable, not specific enough, not timely and not realistic given its competition and entry into new markets. In a letter to shareholders William Lynch...
Words: 492 - Pages: 2
...Barnes & Noble: Ethics and Compliance Barnes & Noble is the second-largest retailer of magazines in America carrying at least 5,500 magazine titles and nearly 1,000 newspapers. This store not only sells books, but has a lounge that you can sit and sip your favorite beverage, read, plug your tablet in, purchase electrical devices and find whatever book you are looking for. They have approximately 27% share of the eBook market and sell three times the eBooks as compared to hard copies on online. Organization's Financial Environment As with any major international corporation, Barnes & Noble has extensive ethical procedures that detail everything from acceptable behavior between employees and their interactions with customers to their compliance procedures with the Security and Exchange commission (SEC). Several procedures are in place in order to stay in compliance with the regulations set by the SEC. The senior financial officers and chief executive officers at Barnes & Noble are held responsible for the complete and correct disclosure of the company's financial reports. Dedicated to the accurate and honest reporting of their financial information, Barnes & Noble stays ready to make the important business decisions that keep it a leader in retail sales. In further compliance with SEC regulations, Barnes & Noble has an audit committee whose main function is to monitor the integrity of the entire financial reporting process. A second responsibility of this committee is...
Words: 1217 - Pages: 5
...ABSTRACT Barnes & Noble is a Fortune 500 company, and a leader in their field. The business is multi-faceted; in addition to their paper & ink product offering, the company also has a strong DVD, magazine, and eBook base; the wide variety of products offered may help the company to continue exhibiting strong growth in the future. In 2009, Barnes & Noble introduced the Nook e-reader, a device that would allow the company to enter the quickly growing market of electronic books. The Nook was an instant success, with sales of the device and of electronic books skyrocketing for the first few years. Barnes & Noble responded to this success by pouring additional resources into the Nook product line, enhancing the device and partnering with other tech giants in order to ensure the Nook remained the best e-reader on the market. However, as other competitors entered the market with lower prices and different options, Nook sales began to fall. This paper examines the history of Barnes & Noble, the evolution of the Nook product line, and the current questionable profitability of the Nook line. Barnes & Noble is a large and successful business with humble origins. The company was originally established in the early 1900s by the son of an Illinois book-printer, and was acquired by Leonard Riggio in 1971. Riggio was an innovative bookseller and entrepreneur, who at the time owned and operated a highly successful chain of college bookstores. When he purchased the floundering Barnes & Noble...
Words: 2268 - Pages: 10
...policies and processes to ensure that it is complying with the rules and regulations put in place by the Securities and Exchange Commission. Barnes and Noble Inc., meet’s the SEC’s reporting requirements through the use of technology, internal disclosure controls, internal controls over financial reporting, and independent accounting auditors who verify that these controls are in place and working as intended. The SEC requires that Barnes & Noble posts all Interactive Data Files required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months. After studying the proxy statement for Barnes & Noble, Inc., the filings show that historical SEC filings are listed by category for a variety of required reports, including forms 8-K, 10-Q, 10-K, and proxy statements. Barnes & Noble requires that SEC filings are signed by a senior management member like. In Barnes & Nobles case the 8-k SEC filing was signed by the Chief Financial Officer. This helps ensure that the filings are correct, comply with SEC reporting requirements, and are properly communicate to stakeholders in the management of Barnes & Noble, Inc. The organization uses internal auditing committee called the “Audit Committee “. The Audit Committee reviews the company’s financial reporting process on behalf of the Board of Directors. Barnes & Noble also uses and independent auditor that is responsible for expressing an opinion of conformity of the organizations audited financial statements...
Words: 304 - Pages: 2
... Barnes & Noble Who and what is the bookstore? What is their mission? Barnes & Noble offers a huge selection of textbooks, newspapers, magazines, music, DVD’s, and EBooks. They are the Internet’s largest bookstore offering an easy way for customers to find precisely what they are looking for in books. Barnes & Noble offers over 100,000 unique book titles per store and customers can walk into the store at anytime looking for titles not on the bookshelf. What products do they sell? The Largest book store of all is Barnes & Noble.com. This website ships faster than any other online bookseller. Barnes & Noble has dedicated time and money to meeting business objectives successfully. Books created to include audio books, MP3 audio books, award winners, and bargain books. To offer millions of books, EBooks, Nook tablets from a network of trusted sellers. All purchased at a convenient price that’s secure. Who are their customers? Barnes & Noble is the destination for book lovers offering an array of content. B & N studio offers hundreds of video author interviews, Emmy-winning documents and features a weekly book show. Anyone looking for best children’s books, videos, music, DVD, Blue ray stores makes it a great choice for music lovers, block buster’s, Art, or kids favorites. The music store has been named the web’s best by Forbes.com. In recent years Barnes & Noble added new product lines...
Words: 892 - Pages: 4
...Economics is the social science that studies the choices that individuals, businesses, government , and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices. Summary of the Article The purpose of this report is to evaluate E-commerce structure and strategy of Barnes & Noble and Amazon. As e-commerce market is highly competitive, it is important for the company to develop an effective strategy in order to gain customer’s loyalty, remain profitable and maintain the company’s image This is investigates success of three online book websites and how or if they have expanded their markets. Amazon.com is the largest online book retailer and now is the largest online retailer. Barnes & Nobles is now expanding to other markets to stay competitive. Borders.com is just standing there ground with books, magazines, etc. This articles compares and contrasts the business of all three. It investigates information from the 2009 annual report of Amazon.com and answers questions related to it. It expounds on the brand and identity of Amazon.com and its furthered channel of distribution. It also gives opinion on Amazon.com’s future market in retailing. Relationship of the Article It is related with Macroeconomics Market because Macroeconomics is concerned with the aggregate performance of the entire economic system and demand and supply on a national or global basis . 1) Resources Allocation Methods ...
Words: 684 - Pages: 3
...Tuesday, March 15, 2016 CASE STUDY QUESTIONS 1. Use the value chain and competitive forces models to evaluate the impact of the Internet on book publishers and book retail stores such as B&N. Value chain and competitive five forces model was provided by Michael porter and explains how to edge over rival firms in the industry. Value chain helps in identifying ways to create the best value for the customers and it’s a 3 step process: activity analysis, value analysis and lastly evaluating and planning. Five forces of competition according to Michael porter are: threat of substitutes, rivalry, supplier power, buyer power, and barriers to entry. B&N Company, publishers and other book retailers thrive to survive in the current competitive environment and with the internet posing all this challenges. Threat of Subtitute In the industry there are some of substitute that the customers might use if our product have a problem. With the new technology it can create new substitute all the time. Internet has enhanced development of e-books and e-learn which have become substitutes to physical books. As e-books are getting popular, the demand for traditional books have declined, and demand and supply more substitute products are getting dominant. This has threatened existence of both publishers and book retailers since people have adapted to using the current means which is of low cost and easy to access. Rivalry Amazon Company has been using e-book and e-learn to which...
Words: 1225 - Pages: 5
...company grew substantially and soon established a distribution network through which it could ship millions of items to customers all over the world at the lowest costs possible. Operating 10 websites in more than 45 countries now gives Amazon a strategic advantage in its diversity. Amazon was founded in 1994 in the state of Washington DC, USA. It strategically competes internationally by attaining the lowest prices amongst its competitors. With regards to book selling, Amazon’s biggest competitor is Barnes and Noble. While Barnes and Noble enjoys the spoils of selling in the physical world and online, Amazon is stuck in the cyber world (which evidently keeps costs down but doesn’t help with the sales). Side by side with Barnes and Noble, Amazon faces another fierce competition of WalMart and CostCo Sales. It began as the worlds biggest book store and now it’s the worlds biggest everything store. Competition: Amazon competes mainly with Ebay for online commerce and with Barnes and Noble when it comes to books. Since Amazon sells a wide range of products such as movies, books, games,...
Words: 1297 - Pages: 6
...Organizational Impact Paper Shawn Cheairs OI/361 January 8, 2015 Mario Madrid Innovation, design, and creativity play crucial and interconnected roles in order to determine the success for both the manufacturing and services industries. Careful thought and consideration must be taken when creating a new and innovative product or service which appeals to consumers. Organizations must also learn to involve consumers at an early stage in order to gauge their needs and wants, and the team in charge of producing something tangible or intangible needs to make every effort possible to create something that meets those consumers’ needs and wants or the product or service will be certain to fail. Lotus In the case of Lotus, the organization was caught with their backs against the wall when the engine manufacturer being used for the Lotus Elan closed their doors. Lotus looked back to their beginnings in racing to inspire a new idea. The idea of creating the Lotus Elise came to life and the task of incorporating innovation, design, and creativity to bring about a product that met the needs and wants of consumers. It became extremely important for various people involved with the Lotus Elise project to execute their roles in communication amongst one another. The communication and openness between those designing, engineering and manufacturing kept the project on track and problems that arose were quickly solved. Innovation, design, and creativity had led to Lotus being able to...
Words: 919 - Pages: 4
...“The Booksellers” MKTG6200 Creating/Sustain Customer Markets Final Project Executive Summary Barnes & Noble (B&N), Inc., is a Fortune 500 company, the largest retail brick and mortar bookseller in the United States, and a leading retailer of content, digital media and educational products in the country.1 Over the years, we have been faced with decreasing profits due to a shrinking market for print books, competition from Amazon.com Inc., and the costs of investing in our own e-reader.2 Barnes & Noble Education, Inc., one of the largest contract operators of bookstores on college and university campuses, legally separated from Barnes & Noble on August 2nd of 2015.3 Therefore, the college student market segment that purchases their books from a Barnes & Noble Education-owned bookstore will not be discussed. Barnes & Noble Education did contribute to increase the brand name of Barnes & Noble, “The Bookseller”. B&N first store opened in 1917 as a bookstore.4 Since then our company has expanded its store offerings to include toys, games, music selection, coffee, and food. With less than 2 years to the anniversary of the opening of our first store, we recommend returning our focus back to books; our marquee product. Therefore, we will provide a detailed marketing strategy to increase the overall sales of books. We will offer solutions to increase purchases of current customers, address customer price concerns by promoting our loyalty...
Words: 6517 - Pages: 27
...Recommendation for Barnes & Noble MBA-FP6004 Strategy Recommendation Paper Capella University 2015 Introduction Today the power of the Internet and social media as it pertains to companies is immense. A great strategy to harness the power of both can be the difference between one company’s failure and another’s success. The following essay will first begin by giving a brief introduction and history on Barnes & Noble, Incorporated. Second, existing technologies that exist that management should consider with regard to the Internet and social media will be discussed. Third, an in depth look into how Barnes & Noble is currently utilizing the Internet and social media will be shown, as well as, how their competitors in the same industry are using these tools. Fourth, a SWOT analysis for Barnes & Noble using the Internet and social media will be discussed. Also, the implications discovered in the analysis and how they will affect the future of the business will be explained. Fifth, the ethical impacts that come with the use of these tools will be examined and how they may impact the future of the company. Sixth, an assessment of the use of the Internet and social media will be given as they pertain to the global environment and demographics. Finally, a thoughtful business strategy will be given along with recommendations that Barnes & Noble should consider in moving forward with their Internet and social media use. Barnes & Noble Background While...
Words: 2692 - Pages: 11
