...[pic] Cabela’s 2012 Strategic Marketing Plan Johnson Lee Integrated Marketing Strategy Table of Contents Executive Summary 3 Situation Analysis 3 The Internal Environment 3 The Customer Environment 7 The External Environment 9 SWOT Analysis 12 Developing Competitive Advantages 12 Developing a Strategic Focus 13 Marketing Goals and Objectives 13 Marketing Strategy 13 Primary and Secondary Target Markets 13 Product Strategy 14 Pricing Strategy and Distribution/Supply Chain Strategy 14 Promotion Strategy 15 Marketing Implementation 16 Structural Issues 16 Tactical Marketing Activities 16 Evaluation and Control 16 Executive Summary Cabela’s, Inc is a multi-channel retailer of outdoors products focusing on the hunting, fishing, and camping industries. This company has experienced significant growth since becoming a public company, and is currently striving to increase revenue, improve retail store profitability, and increase market share to surpass competitors, namely Bass Pro Shops and REI. Cabela’s focus on a high-quality product and excellent customer service is an important part of both its history and its potential for future growth. To further the company’s mission and achieve statistical goals, Cabela’s must grow its loyal customer base by attracting a younger target market. Merchandising teams must extend growing and profitable product categories and expand advertising...
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...Cabela’s, Incorporated Marketing Plan MBA 652 Marketing Strategy Bellevue University Table of Contents Executive Summary 3 Situation Analysis 3 The Internal Environment 3 The Customer Environment 7 The External Environment 9 SWOT Analysis 12 Developing Competitive Advantages 12 Developing a Strategic Focus 13 Marketing Goals and Objectives 13 Marketing Strategy 13 Primary and Secondary Target Markets 13 Product Strategy 14 Pricing Strategy and Distribution/Supply Chain Strategy 14 Promotion Strategy 15 Marketing Implementation 16 Structural Issues 16 Tactical Marketing Activities 16 Evaluation and Control 16 Executive Summary Cabela’s, Inc is a multi-channel retailer of outdoors products focusing on the hunting, fishing, and camping industries. This company has experienced significant growth since becoming a public company, and is currently striving to increase revenue, improve retail store profitability, and increase market share to surpass competitors, namely Bass Pro Shops and REI. Cabela’s focus on a high-quality product and excellent customer service is an important part of both its history and its potential for future growth. To further the company’s mission and achieve statistical goals, Cabela’s must grow its loyal customer base by attracting a younger target market. Merchandising teams must extend growing and profitable product categories and expand advertising...
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... The five steps to leveraged decision-making lets you identify when and where legal risks occur in the value chain and how much leverage you want to achieve. The first step is to identify the strategic business objective. You must clearly identify what you are trying to accomplish. The business objective should be specific so that all departments in the value chain have a good understanding of the business benefit and end goal. In addition, you must ensure that you have effective compliance and ethic programs in place. The second step is to identify the relevant legal issues. This is where the experts in the value chain combine their acquired experiences and skills to identify any relevant legal issues and to weigh the pros and cons of the various options to arrive at the best plan of action. The value chain lets you develop a better understanding of the legal health of an organization across the full spectrum of employee activity. Employees who understand the consequences of their decisions are able to make better risk assessments. Better risk assessments allow you to identify how, when, and where these legal risks are embedded in the value chain. The third step is to identify how serious the risk is by...
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...PRODUCT MANAGEMENT INTRODUCTION TO PRODUCT MANAGEMENT Role and Scope of Product Manager Role of Product Manger Responsible for marketing of individual products or product lines • Creation and conceptualization of strategies for improving and marketing the assigned product line or brands. • Projection and determination of financial and operating plans for such products. • Monitoring execution and results of plans, with possible adaptation of tactics to evolving conditions. Scope of Product Manager: • Has no control over the functional departments that execute the plan • Lately, advertising function at micro level is being held by product managers Interfaces of a Product Manager Functions of a Product Manger 1. Market Planning Process SLEPT Customer (MKT Segmentation) Competitor (PDCT Segmentation) Sales Potential and Market Forecasting 2. Product Strategy Positioning / Branding Leveraging CBBE (LE / BE) NPD 3. Marketing Decisions Pricing Packaging Promotions (includes ADVT) Channels of Distribution Service 4. Monitoring Marketing Metrics Financial Metrics How is Product Manger different from Marketing Manger? • • • Focus Level of Operation Time frame of decision Making How is Product Management different from Brand Management? Differences • • • • • Brand can exist independent of product Brand has value on balance sheet Brand can deal with multiple product lines but still be coherent Brand is extendable Brand is a covenant or a promise of performance ...
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...ASSIGNMENT (10 Points) 1. The Kingsford Charcoal case takes place in July 2001. 2. Kingsford’s primary competitor is gas grills. Most people do not want or have the time to spend on getting charcoal ready for grilling; therefore, the concept of convenience, greater control over cooking temperature, shorter cooking times, and ease of clean-up makes the selling points for gas grilling. 3. The two ways for Kingsford to determine variables that segment the market, they are heavy Kingsford users and gas grill users. The “heavy” Kingsford users can be segmented into “Regular Exclusive”, “Instant Acceptor”, and “Instant Exclusive” (Exhibit 9). Gas grillers can be segmented into “own gas only grills” or “owns both”. 4. SWOT Analysis example for Kingsford would looks like: a. Strength: Established brand b. Weakness: Advertising budget c. Opportunity: Number of US grilling events have more than doubled since 1987 d. Threat: Increasing trend of gas grills shipments (Exhibit 5). 5. Use Exhibit #10 and compare the 4 scenarios below: a. The pricing scenario that resulted in the smallest reduction in dollar sales is the “Minimum (2.5%) Blue Bag Pricing Increase” (#2). b. The amount of the smallest decrease in dollar sales is $1,110. c. The pricing scenario that resulted in the greatest increase in profits is the “Total Line pricing (5%) Increase”. d. The amount of the greatest increase in profits is $1,870. 6. Kingsford should choose heavy/medium...
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...Table of Contents 1. Memo to Sales Manager……………………………………………………..3 2. Buyer Information………………………………………………………………4 2.1 Buyer Profile……………………………………………………………..4 2.2 Decision-Making………………………………………………………..4 2.3 Macro Environment and Trends……………………………………..5 2.4 SWOT Analysis……………………………………………………………6 3. Selling Company Information………………………………………………..7 3.1 Company Profile………………………………………………………..7 3.2 Reputation & Image……………………………………………………8 3.3 SWOT Analysis……………………………………………………………8 3.4 Current Trends……………………………………………………………9 4. Competitive Analysis…………………………………………………………...10 5. Needs Analysis…………………………………………………………………...11 5.1 Buying Motives…………………………………………………………...11 5.2 Prioritizing Needs………………………………………………………...11 6. Value Proposition………………………………………………………………..12 6.1 Features & Benefits……………………………………………………..12 6.2 Value Proposition Statement………………………………………….13 7. Sales Call Objective…………………………………………………………….13 8. Proposal……………………………………………………………………………14 8.1 Proposed Solution………………………………………………………..14 8.2 Pricing………………………………………………………………………14 9. Sales Dialogue…………………………………………………………………….15 9.1 Agenda……………………………………………………………………..15 10. Follow-up Action…………………………………………………………………..16 11. References………………………………………………………………………….17 1. Memo to Sales Manager Date: November 21, 2015 To: Rob Gronkowski From: Jaskiran Kaur Binepal, Michael Fitch, Jaspreet Kaur, Gurbir Singh Subject: Upcoming Sales Call at SportChek This week, we are planning to have...
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...Rite Aid Store #6108 and the Leadership of Jeffery Pidlypchak C200 Managing Organizations and Leading People September 10th, 2014 Rite Aid Store #6108 and the Leadership of Jeffery Pidlypchak Rite Aid Corporation is one of the leading pharmacy chains in America. The company operates approximately 4600 stores in 31 states, with a dominate presence on the east coast, and holds a status of being the nation’s third largest pharmacy retail chain (Our Story, n.d.). Store number 6108, located in Truckee, California is one of 25 stores in the district located in the Sierra Nevada’s and Sacramento area. The Truckee Rite Aid is the second highest grossing store in the district and has made great strides in the last two years of improving gross margin and controlling expenses. The store’s primary objectives are: meeting and beating sales goals, maintaining and increasing gross margin, controlling expenses within predetermined goals, increasing prescription counts, increasing customer satisfaction scores, and improving associate satisfaction scores. The store’s Primary leader is the Store Manager Jeffrey Pidlypchak, while the pharmacy is overseen, in partnership with the store manager, by Pharmacy Manager Robert Chan. Due to the store’s high amount of losses in the past, the store manager also partners with an in-store Asset Protection Agent to prevent and mitigate losses. The Store Manager leads a team comprised of an assistant manager, two to three supervisors, and eight...
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...Lepsinger (1999) define competency as “a cluster of related knowledge, skills, and attitudes that affects a major part of one’s job (a role or responsibility), that correlates with performance on the job, that can be measured against well-accepted standards, and that can be improved via training and development.” People or the organization should possess the core competencies to excel in work’s performance and hence be improved in the future to achieve effectiveness in work and organization’s goal (Ibid). Why have the idea of competency become so important? Organizations today identified the key to business success through strategic human resource management (SHRM) (Compton 2009). To achieve SHRM, the strategic plans have to be pro-active and be open to changes in the organization’s external environment such as its competitors and globalization (Ibid). Having a deeper understanding about competencies is critical, as it will allow the organization to focus on achieving organizational goals and responding to the external environment (Lucia & Lepsinger 1999). The Harvard Analytical framework for HRM Figure 1. (Source: Beer et al. 1985) The Harvard analytical framework for HRM in Figure 1 above consists of five main components, which are situational factors, stakeholder interests, HRM policy choices, HR outcomes and long-term consequences (Beer et al. 1984). As shown in Figure 1, in order to satisfy the shareholders’ expectations, organizations must have the...
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...J T’S WHISPERING WINGS DUCK LODGE Joshua T. Wooldridge Harding University TABLE OF CONTENTS Executive Summary 3 Organizational Overview 4 New Product Description 5 SWOT Analysis 7 Market Research 9 Segmentation 11 Differentiation & Positioning 12 Stage of the Product Life Cycle 13 Market Mix 13 Budget & Financial Projection 16 Implementation 17 Evaluation/Control/Monitoring 17 References 18 EXECUTVE SUMMARY J T’S Whispering Wings Duck Lodge is in the process of establishing a unique hunting experience for the sportsman duck hunter. The lodge is a dream created from a love of the sport of duck hunting and many years of experience in hunting the area of the Mississippi Flyway. Whispering Wings is situated on 7,000 acres of some of the finest duck hunting territory in the state of Arkansas. It has rice, soy beans, corn, and milo fields abounding with flooded timberland that makes it the perfect habitat for migrating water fowl. The spacious lodge is equipped to accommodate hunters in a luxury setting with a great room, spacious kitchen, and sleeping quarters with adjoining baths. The staff is highly trained and experts in their field, whether in the kitchen, or in the blinds with the hunters. The location of the lodge is situated in the bottle neck of what is called the Mississippi Flyway. It is the triangle of the White, Arkansas...
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...SECTION A PERSONAL ATTRIBUTE VENSUS CAREER DEVELOPMENT Introduction Due to the change of social construction and production mechanism in Hong Kong, Knowledge-based Society is essential for the sustainability development of Hong Kong in the 21st century that cultivates talent labors (MediaDigest, RTHK, 2006). Recently, the globalization is allied and compounded around the world. It indicates the trend of “Whole People Education” for undergraduates to develop their own strategic vision and analytical technology for the externally globalized environment – social and economy (Y.K. Pang, HKIE, 2009). Integrated with the upward paragraph, this promotion has rapidly developed owing to the advocate of “Lifelong Learning” (executed by Tung Chee-hwa, the first Chief Executive of HKSAR). Based on the data generation, the percentage of growth rate of continuous education has increasing from 18 in 2002 to 28 in 2003 (Professor K.M. Yeung, HKU SPACE). In the literature aspects, “Lifelong Learning” is the recognition that learning may stretch out across a lifetime for anyone sustainability use and renew throughout each lifespan (Field, 2006). Based on Role of Reflection in Learning (Kolb, 1984), its operation is coordinated with 3 main items – (1) 1 Action, (2) Reflect on Experience; and (3) Conclude and Learn. For my own view, it could be comprehended with using the outcome of your lifespan to strengthen the core competence to make the continuous improvement...
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...M5.05 Leading innovation and change 1. Explain the importance of innovation for own organisation 1. Explain the importance of innovation for own organization I work in an authority responsible to implement the EU legislation in our country. One of the aims of the organization is to draft policies and to attend meetings concerning the EU policies. EU regulations are directly applicable to each Member State, while directives need to be transposed by the responsible officials. Before any decisions are taken consultations are carried out with the industry, the general public and any interested stakeholders. When a legal tool is in place there is always a transition in which the regulation is implemented hence the industry and the public will have ample time to the new regulations. During this time awareness and publicity is necessary so that we reach as many concerned people as possible. Innovation is important within my organization since there is the need to find new ways to increase publicity of the organization and at the same time we need to educate the public. We are not very reactive to the outside environment hence we need to become more innovative and inherently more adaptable to the external environment. This will allow us to be proactive and more effectively to capture opportunities. Innovation within my organization is needed, mainly in the following aspects: • Service innovation – where new and better service offerings to customers should...
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...4 int Po ing g urn etin f T rk s o ma l rie se ocia a in on s rth ces u Fo our res The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative THE MANAGER’S GUIDE TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative, funded by The Robert Wood Johnson Foundation. It is intended as a stand-alone tool to help you apply effective social marketing to your public health programs and practices. It may be integrated with other social marketing resources, many of which are available free of charge. Visit www.turningpointprogram.org or check the More Resources For You section at the end of this publication for more information. Acknowledgements The Manager’s Guide to Social Marketing was developed under the auspices of the Turning Point Social Marketing National Excellence Collaborative, one of five national collaboratives working to strengthen and transform public health as part of the Turning Point Initiative. Seven states and two national partners participated in this project: Illinois, Ohio, Maine, Minnesota, New York, North Carolina, Virginia, the Association of State and Territorial Health Officials, and the Centers for Disease Control and Prevention. The Robert Wood Johnson Foundation provided...
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...Introduction… IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor)...
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...Chapter 1 1. Introduction “A highly successful organization is built on the strengths of exceptional people. No matter how much technology and mechanization is developed, no organization could survive and prosper without them”. --- Luszez and Kleiner, 2001 The most important corporate resource over the next few years will be talent: smart, sophisticated business people who are technologically literate, globally astute, and operationally agile. And even as the demand for talent goes up, the supply of it will be going down (Fishman, 1998 cf. Trank et al., 2002). This seems to particularly hold true in case of the motor vehicle industry in Bangladesh which requires high quality and highly skilled labour force to cater to the rapidly increasing global demand for communication services but is currently facing an increasing shortage of skills supply. Moreover, due to shortages of skilled workers, high turnover rates, and rapid business growth in the service sectors, it has been noted that recruiting, selecting, and placing applicants are among the top three priorities of human resource professionals (Bureau of National Affairs, 2000; Straus, Miles, and Levesque, 2001 cf. Bauer et al., 2004). Since the motor vehicle industry in Bangladesh is faced with these three challenges, recruitment and selection comprises an important human resource practice in this industry. Further, in this industry, human resources comprise...
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...Managing Business Activities To Achieve Results RIMS INTERNATIONAL SCHOOL OF BUSINESS TECHNOLOGY Project Guide: Prof.MRS PRIYA CHOWDHURY PRESENTED BY: KEYUR. P. DESAI BBA SECOND YEAR: HIGHER NATIONAL DIPLOMA STUDENT ID NO: 10312 Unit Title: Managing Business Activities to Achieve Results | Unit Code: 15 | Date Issued:20th Oct 2011 | Assignment Brief - General Student Name: Keyur Desai | Student ID10312 | Date Received | Lecturer Name: Ms Priya Chowdhury | Internal Verifier Name: | Rules and regulations: Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. | Coursework Regulations 1 You are required to submit your coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this is available in the student handbook submission. 2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 3 Late coursework will be accepted by...
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