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Batman's Market Observation

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Products: Batman delivers will have high quality multi-cuisine food for its local, international and travelling costumers which will be delivered to their doorstep across the vicinity. To achieve the vision, multi-cuisine food will be initially produced for Indians, Europeans and Americans including fast food of high quality and delivered to the costumer’s doorstep. However, more preference will be given to European food because almost 90 percent of population in Australia are of predominantly European ancestry (see Elder, 2007). Furthermore, we have also reviewed the surveys conducted in Australia regarding food preferences. According to Lupton (2007) “Australian people like the food which composed of sociality, family togetherness, health, …show more content…
The population density of Sydney is approximately 372 persons per square kilometer, if we deliver from Commonwealth Street in a 10 kilometer radius we can server one million people out of which if we tap into 10% of the market it would us 10,000 costumers then we can look at having a good start for the venture. Late Night food delivery chain will target a wide range of individuals who would enjoy a late night meal alone or with friends and family. Everyone will be welcomed in our midnight food chain to enjoy special and tasty food. Though our market share will have individuals between the age of 18 and 35 we would have a diverse menu for almost every age and our menu would contain healthy food for children adults and seniors. Specifically we have targeted business men, happy couples, families, tourists and high-end singles. We will also provide special discounts and packages for special events like birthdays, anniversaries etc. Marketing Strategy
Batman delivers will look at marketing it business and products through a planned and target oriented marketing via different channels. These include mainly social media, radio and brochure handouts, word to mouth and special schemes on public holidays. We will be targeting different age groups with our high quality food and …show more content…
There are many benefits of decentralization. For instance, decision and daily operations in this system are assigned by top management to middle level managers who further direct the lower level managers. Despite of small business, if the organizational structure will be decentralized then employees will feel more empowered, the burden will be diversified, decision making will be more efficient, risk management will be improved and there are more chances of business expansion. The organization chart of Late Night food delivery chain has been demonstrated in Figure

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