Evaluating Business Communication
Eric Butler
BCOM/230
August 24, 2014
Fran Carter

Evaluating Business Communication
The assignment Team B completed was one that gives perspective of business communication to individuals as insight of how to write a communique to others in the business setting. It use scenarios, where employees in a business environment has to inform their coworker of the results from a report conducted by the accounting department, for the purpose of a possible acquisition of another company. The different scenarios includes examples from various channels to deliver the message for its intended purposes. The assignment by Team B was an exercise to give practice to team members, to write business communication and to review and learn from the feedback from the instructor. It also allow the team members to analyze the completed work and use as a learning tool. Each communique had a purpose which focused on the communication, from individuals in the accounting department. Each member from B Team were to write a communique using one of the scenarios provided by the assignment guidelines, as an employee in accounting, representing the company considering to acquire the other. The purpose of this summary is to evaluate the communiques by Team B and its effectiveness to its readers. The evaluation will also cover areas such as, appropriateness, style and channel, and suggestions for a more effective message.
The first thing one might find important in this evaluation is the ethical implications of information discovered which have an effect on the evaluation. The information concludes that after careful review of the financial statements of JJJ Company, it appears, it may not serve as a benefit to the ABC Company to acquire JJJ Company. And, it might be best for ABC Company to consider other companies which may hold a better financial situation or analyze other avenues to increase its value. Identifying the implications allows one to focus on how effective the messages were, which Team B members prepared, and the information one may find important or relevant to the evaluation. The leadership styles in the scenario had very little effect within the group communication--- it was agreed among the members to try other positions in contrast to that, which the members are normally used too.
Overall, the four communiques delivered a clear and precise message for the readers, for the purpose to make an informed business decision to acquire a company with an undesirable financial state. One can conclude that the financial status of JJJ Company is not stable and offers no logical benefit of its acquisition. One thing discovered is that the communique to the CEO, from the accounting manager, held a slightly inappropriate approach. It took the tone of one in a position to make the decision to move forward with the acquisition, rather providing the information and allowing the CEO to make the decision to acquire JJJ Company. The communication would make for a more effective message, had the group member understood the position of the accounting manager and held that position throughout the message. However, the other communiques were delivered on the correct level for its intended audience.
The type or channel of communication also showed room for improvement to allow for a more effective communique. The message from a staff accountant to an accounting peer, was sent through a text message. However, an email would have been more appropriate and could have made a greater impact on the audience and provided for a more formal style of communication. The text type of communication could have caused for a misunderstanding or less important, less formal communication. One could have taken the message as unofficial, when in fact, it was the final conclusion from the accounting department. The other communication styles were appropriate for the receiver and its purpose of the message.
The communication delivered a clear message with the exception of a few changes to a couple of the communiques, which the information and the effectiveness was taken into consideration, and had little effect on the message that was conveyed through the communication. Each communique had enough information to provide a clear understanding and none shared too little information. Overall the communication of the accounting team, by Team B, was strong and provide for the purpose in which the messages were sent.