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Be My Guest

In:

Submitted By iAmB
Words 426
Pages 2
Business Strategy Game
Calceo Report

November 2011

CEO: John Dobbie
November 25, 2011

TABLE OF CONTENTS

Section Page
I EXECUTIVE SUMMARY 3-5
II FINANCE
Situation Analysis 6-16 Past Financial Results Globally Past Financial Results by Region Objectives 17 Strategies 18

III MARKETING
Situation Analysis Global Sales and Market Share 19-23 Sales and Market Share by Region Objectives 24-25 Strategies
26
IV PRIVATE LABEL OPERATIONS
Situation Analysis 27 Objectives 28

V MANUFACTURING
(A) Plant Capacity and Production
Situation Analysis: 29 Global 29 By Region
Objectives 29
Strategies 30
(B) Manufacturing Cost Per Pair
Situation Analysis: 31 Global 31-32 Plant by plant
Objectives 32
Strategies 32-33
(C) Labour Costs and Performance
Situation Analysis, by Plant 34-35
Objectives 35-36
Strategies
I EXECUTIVE SUMMARY

Calceo Inc. manufactures branded and private label athletic footwear for sales worldwide. The company is currently has plants in both Asia-Pacific and North America and is known for relatively high quality shoes at competitive prices. Calceo plans to eventually expand into a higher end segment and market more effectively with celebrity spokespeople.

In year 12, Calceo’s sales revenue was third in the industry, but we managed to have the highest net profit. Our market shares in In North America, Asia Pacific and Europe-Africa, and Latin America were 19.4%, 20.3%, 19.2% and 20.7% respectively. The main reason for our low revenue in regards to the market was due to company D flooding the market with 7 S/Q rating shoes with a low profit margin. Our internet market share is healthy, and our profit margins are above industry average across the board.

Due to a sharp decrease in marketing funds, we have developed a manageable excess inventory which will be sold when convenient. Our credit rating is currently at A, and should rise to A+ after paying our final loan off during year 13.

With strong growth projected to occur in the world market for athletic shoes over the next five years, Calceo, which is Latin for “ to put on shoes”, expects to continue to be a leader in the industry with ever growing profits and revenues.

SWOT Analysis

Strengths
- Produced more shoes than other markets
- Models offered and model availability
- Credit rating of A because of loan payment #1
- Good cost management of production and distribution
- Good retailer support in North America
- Good delivery times, retail support and rebate offer in Asia pacific
- The fastest delivery time and the highest amount of utilized retail outlets in the Asia Pacific market.

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