...BEHAVIOR AND COMMUNICATION PAPER Leticia Castro BCOM 230 MAY-27, 2013 BEHAVIOR AND COMMUNICATION PAPER According to the Starbucks Webpage the company’s mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” (http://www.starbucks.com/, 2012) The company prides itself of using only the finest coffee beans and all the people who work to grow them. This shows not only the consumers and the employees of the quality of coffee they can expect to receive. Starbucks continues to say “We’re called partners, because it’s not just a job, it’s our passion” (http://www.starbucks.com/, 2012), the company respects their employees and by calling them partners would make them want to give the best customer experience that they can, to take pride in their work. Starbucks have kept true the statement by creating a culture that mainly focuses on customer satisfaction. Their partners (employees) thrive to improve the customers experience by relating to them and continue to provide excellence in customer satisfaction. The company and its partners constantly seek feedback on how to improve their customers experience in an effort to maintain the company’s standards. A form of internal communication Starbucks has is a program called the “Business Ethics and Compliance “(http://www.starbucks.com/, 2012) which is a program that continuously offers to teach and support the Starbucks Mission and protect their culture and the company’s reputation...
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...Starbucks Behavior and Communication Paper Christine Prince BCOM 230 July 4, 2011 John Robinson Starbucks Behavior and Communication Paper The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously. In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and corporate culture are communicated to new...
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...Organizational Behavior and Communication Paper COM/530 Communications for Accountants Anne Mechail July 21, 2014 Professor Allen Sutton Organizational Behavior and Communication Paper Major organizations have two sets of values: espoused values and enacted values. An organization’s espoused values include their philosophy, mission, vision, and value statements. These are what the organization values. What the company actually does are its enacted values. This paper will briefly describe the culture of Walt Disney Company, identifying where appropriate if the organization’s espoused values align with their enacted values. It will also discuss to what extent communication within the organization is determined by the organization’s culture. Also, it will describe the role communication plays in perceptions and organizational culture by looking at how differences between espoused and enacted values can affect the perceptions within the organization. Finally, this paper will identify the role that conflict has in group communication by looking at how Walt Disney Company may use conflict to improve communication within and among their groups. Walt Disney Company, previously called Walt Disney Productions, began in 1923 with the production of silent cartoons. The company has grown in multiple businesses areas to produce and market moves, television programs, theme parks, character merchandise, as well as other areas all under the well-known Disney name. Along with...
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...Starbucks Behavior and Communication Paper Crystal Hayes XBCOM/230 Business Communication for Accountants November 3, 2013 Steve Bautista Starbucks Behavior and Communication Paper The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously. In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and...
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....Individual Assignment: Organizational Behavior and Communication Paper Research paper 2 Points of Research 1- Leader ship style in Google. 2- The affect of leadership style on group communication. 3- Source of power found in Google. 4- How this source of power affect group and organization communication. 5- Google culture. 6- The motivational theory that would be effective within that culture. 7- Evaluation of the role of communication as an element of this theory. 8- Describe the commitment of the workforce to Google. 9- Relationship between the commitment and the communication. 1-leadership style in Google My researches about Google leadership style. I find out that leaders using transformational leadership style and this is one of my own favorite styles. That's because the leaders increase the satisfaction and the moral between the employees. The leader that uses this type of leadership they motivate and they give intellectual simulation. Plus, they have taken in considerations the individuals as well. If we also take a look about the qualities of the transformational style when we see that this style encourages the workers or the employees to be more innovative and creative. By opening the channels of communication, That is less a stressful and more casual and this allows the ideas between the group members to be reach and understood more easily also, the transformational style It is helping and building trust among the employees...
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...Organizational Behavior and Communication Paper COM/530 Organizational Behavior and Communication The nation’s military men and women should be celebrated more often. These men and women dedicate their lives to serving our country and make the ultimate sacrifice. Marines in particular seem to have a special bond, and set of ethics and values they make a lifetime commitment to. When a marine hears the Latin term Semper Fi, it does not just mean “always faithful” to that marine like it would a civilian. Marines are trained the term Semper Fi takes on a whole new meaning, Semper Fi has been an expression of the marines since 1883. This simple phrase takes them way beyond teamwork, and the marines know they can count on each other, will be faithful to one another, and the mission at hand, no matter what. Once a person is a marine that is something that cannot be undone, and these words will always remind the marine of that. Culture The culture of the United States Marine Corps is connected by the principals and values the marines share. “Honor, courage and commitment are the values that guide us Semper Fidelis is the motto that bonds us. To guard our nation is to guard its principles, becoming not only an elite warrior, but also a noble one” ("Marine Corps", 2012). The official and unofficial traditions of the Marine Corps strengthen the camaraderie of the service. There is an emphasis placed on performing morally on and off duty in all aspects of the...
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...Organizational Behavior and Communication Paper Name Here COM/530 Monday, August 27, 2012 Professors Name Here The American Red Cross is a nonprofit organization was founded in 1881 by Clara Barton. The focus of the American Red Cross is to help in times of disaster as well as filling the needs of community members through the caring support of volunteers providing their gifts of time and talents to service in the time of need. Their mission statement is "a humanitarian organization led by volunteers and guided by its congressional charter and the fundamental principles of the International Red Cross Movement, will provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies" (Kanter, 1998, p.19). The American Red Cross is an ever changing organization and throughout the years continues to provide relief to disaster victims as well as the nationwide provider of blood and tissue services. Communication within the American Red Cross is essential to developing the ability to respond quickly to situations of emergencies and disaster relief. In times of crisis it is important for the organization to have plans set ready for action and quick decision-making abilities. In an organization, such as the American Red Cross communication is a vital role to the perception of volunteers and the few paid employees have regarding working for the organization. Perception is defined as "a process by which individuals...
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...normally act as a foundation of the guidelines that the company sets for themselves. There are times when the guidelines that are set by the company are not followed as they should be. The company Southwest Airlines is one of the major air transportation that is provide in the United States. The organizational culture for the company Southwest Airlines is tended to be more toward having extraordinary customer service. They are also more employees’ oriented (Southwest Airlines Co.). The key to an organizations being successful is to have excellent communication skills. If the company is having trouble with communicating between management to employees that then the goals along with the values that are set forth by the company then they are not going to be met. The best idea for a company is to have an open communication line that goes between the two: both the managers and the employees. No matter how affective you set up your communication within a company there is always a chance that there will be a conflict. These conflicts can result from human motivations, human emotion, disagreement on how they should proceed, and political philosophy. If conflict does happen there are things that a manager can do to defuse then such as empathy, listening and exploring. Empathy is an expression of understanding and concern for the other person’s position (Kenneth V. Oster). Southwest Airlines hires an outside source to come in and do all of their facilitate training along with their improvement...
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...Walt Disney Behavior and Communication Paper Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success. Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. That is way it’s no surprise that the Disney employees share the same characteristics as him. The company also seeks employees who are diverse. This diversity allows the company to be unique and connect with all different types of audiences and consumers. However Disney employees still need to “fit in”. To ensure that new applicants know what they are signup for they are required to watch a video that covers a rules such as you no tattoos, you have to have your...
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...Southwest Airlines, Inc. Introduction Southwest Airlines was established in 1967 by entrepreneur Herb Kelleher. Headquartered in Dallas, Texas the name Southwest Airlines was adopted in 1971. Southwest Airlines today has set the bench mark for many other Airlines trying to catch up to the innovation that has taken place over the last 35 years. Several of the key elements of Southwest’s success is their Mission Statement “Low Fares and Spartan Service” and their dominating Philosophy of “Peanut Fares, Peanut Meals, and Peanut Jokes.” So what does Southwest Airlines value? Like most companies the answer to this question would be our customers of course, but not Southwest Airlines they value their employees, they see their employees as their number one customer. Which brings us to the interesting topic of Southwest’s culture. Southwest Airlines Culture is unlike many of numerous companies in the USA where they have implemented and formalized “quality management programs” and they failed because they were “programs of the month.” At Southwest Airlines implementing “quality” throughout the company is not the result of a formalized program but required cultural change in the way they conduct their daily activities. The main requirement of “doing it right the first time” is integrated into the daily activities or culture of the company. The chairman of the board and president of a company has established the tone for quality in not only what they communicate but also in...
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...MKT 435 All Assignments FOR MORE CLASSES VISIT www.mkt435rank.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy MKT 435 Week 3 How Attitudes are Influenced MKT 435 Week 4 Part II Consumer and Behavior Marketing Strategy MKT 435 Week 4 Examine a Communication Tool MKT 435 Week 5 Final Consumer Behavior and Marketing Strategy MKT 435 Week 5 Consumer Decision Making Process Analysis --------------------------------------------------------------------------------------- MKT 435 Week 1 Consumer Behavior and Marketing Paper FOR MORE CLASSES VISIT www.mkt435rank.com Choose a company with which you are familiar. Prepare a 1,050- to 1,400-word paper in which the interrelationship between consumer behavior and marketing is discussed. Find three specific examples of the company’s marketing strategy and its relationship with consumer behavior. Examples may include mission/value statements, print advertising, website content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of consumer behavior to create and implement its marketing strategy? Discuss each example you found using specific information. Include a screenshot or copy of the marketing pieces you examined. Format the paper consistent with APA standards. --------------------------------------------------------------------------- MKT 435...
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...Research | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course focuses on consumer behavior and marketing research. Topics include the cognitive processes underlying consumer choice, descriptive consumer characteristics, and environmental consumer behavior. This course emphasizes the implications of consumer behavior on domestic and global marketing communications. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bagozzi, R. P., Gurhan-Canli, Z., & Priester, J. R. (2002). The social psychology of consumer behaviour. Philadelphia, PA: Pearson. Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle...
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...Psychology and Marketing Communication Article.doc PSY-322 Week 2 DQs.doc PSY-322 Week 2 Individual Assignment Marketing Communications Memo.doc PSY-322 Week 2 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation References.doc PSY-322 Week 3 DQs.doc PSY-322 Week 3 Individual Assignment Marketing Research and Promotional Message.doc PSY-322 Week 3 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation Formal Outline.doc PSY-322 Week 4 DQs.doc PSY-322 Week 4 Individual Assignment Environmental and Consumer Influences Analysis Paper.doc PSY-322 Week 5 Consumer Traits and Behaviors Paper and Presentation.pptx PSY-322 Week 5 DQ 2.doc PSY-322 Week 5 DQ1.doc PSY-322 Week 5 Individual Assignment Case Study.doc PSY-322 Week 5 Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation.doc Psychology - General Psychology PSY 322 Week 1 Individual Consumer Psychology and Marketing Communications Article Analysis PSY 322 Week 2 Individual Marketing Communications Memo PSY 322 Week 2 Learning Team Consumer Traits and Behaviors Paper and Presentation References PSY 322 Week 3 Individual Marketing Research and Promotional Message PSY 322 Week 3 Learning Team Consumer Traits and Behaviors Paper and Presentation Formal Outline PSY 322 Week 4 Individual Environmental and Consumer Influences Analysis Paper PSY 322 Week 5 Individual...
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...Organizational Behavior Terminology and Concepts Paper Organizational Behavior Terminology and Concepts Paper An organization is a group of individuals that work together with common goals and vision. The people within these organizations are the driving force that are made up of CEO’s, Controllers, CFO’s, managers, employees. These organizations also include external influences like that of customers, distributors and venders and the like. It is the organizational culture, organization behavior, ethics and communication that makes these organizations stronger and keep integrity at the forefront of the organization’s mission, values and principles. Within this paper the areas of organization; culture; behavior; ethics; and communication will be elaborated on and examples provided. Organizational Culture Organizational Culture is the outcome of the internal environments and beliefs along with values that influence the behavior of organizational members as a whole. The more solid and stronger the organizational culture the more well-developed and well-communicated the beliefs and values will be, hence the organizational vision is clearly presented for future endeavors. ” Organizational culture is the sum total of an organization's past and current assumptions, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner workings, interactions with the outside world, and future expectations.” ("Organizational Culture", 2011). The...
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...XCOM 100 Week 8 Assignment-Advertising in Society Paper Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/xcom-100-week-8-assignment-%E2%80%8Eadvertising-society-paper/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Advertising in Society Paper XCOM/100 Without advertising and marketing, users wouldn’t be persuaded to purchase that is why advertisement these days has played a huge role in modern society. Everywhere you look, advertising and marketing leaves behind a trace of its original influences. Whether it’s the jeans you put on, what you had for lunch time or the automobile you drive, an advertisement most probably persuaded you to spend your money. Depending on a Circuit City commercial, the normal person is exposed to nearly three thousand types of advertising and marketing daily. The same manner in which mass media of social communication has huge impact so does advertising and marketing which uses the mass media as a driving force in being convincing and dominating in certain behaviors in society. Advertisers are often criticized for the lengths at which some advertisements stretch the moral problems of being misleading and offensive. One might say that these types of criticisms are validations for the stereotypes we try so desperately to overcome...
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