...intricate features at electronic products and practical significance as features, may choose wrong product. How this situation is effectively addressed? What principle of CRM is implemented here & how? The solution is achieved by integrating the customer in the CRM SYSTEM.. This new way of looking at the business involves integrating the customer into all aspects of the supplier's business, and vice versa. This implies a relationship that is deeper and wider than the traditional 'arms-length' supplier-customer relationship. The traditional approach to customer relationships was based on a simple transaction or trade, and little more. Perhaps there would be only a single point of contact between one person on each side. All communication and dealings would be between these two people. generating a customer focused CRM solution So what do we need to make this quantum leap of customer integration? A new way of thinking: change in paradigm change in the messages sent and received change in the overall culture And a new way of doing things: processes that are capable and effective structures and systems that support a business centred on its customers connectivity (end-to-end processes) both internally and externally (eg., with suppliers) REACHING customers' expectations Ideally a business organization should exceed its customers' expectations, thereby maximising the satisfaction of its customers, and also the credibility of its goods and services...
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