...GB530 Brand Extension Marketing Plan: Guide Introduction Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page. For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a marketing plan assignment and 3) you will not use double-spacing but instead you will use this document’s formatting. It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Drop box for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim. For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know. All the components of the Marketing...
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...MEMORANDOM TO: Bradley Stonefield, Owner FROM: Chris Weeks DATE: October 6, 2013 SUBJECT: Employment Law Compliance Plan The following memo will cover some federal and state employment laws and the consequences for noncompliance of those laws. The U.S. Department of Transportation has minimum set of requirements for those operating a limo service. Drivers cannot drive more than 10 consecutive hours. Drivers must perform vehicle safety inspections and sign a vehicle maintenance log before each trip. Drivers must have a current valid state driver’s license and a list of any violations on file with the company. Drivers must have a minimum Class C state driver’s license with passenger endorsement. Drivers must also complete and pass drug and alcohol testing prior to employment and undergo random testing thereafter (Federal Limousine Service Regulations). Drivers must maintain a clean driving record and must be insurable under the company’s liability insurance policy. In Austin, Texas in order for an employee to drive a limo they must apply for a Chauffeur license permit. The permit will require background, license and traffic violations checks. A copy of the employee’s criminal history and driving record must be certified by Texas Department of Safety. Texas state law requires the employee to carry a license and provide on demand. Not carrying a license can result in a fine not to exceed $200, subsequent fines and jail time for second and third violations. Limousine...
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...Weekly Reflection In order to expand ones business and or penetrate a new market share, organizations must be fully versed in the laws that affect their workforce. Globalization has changed the way in which we conduct business, however, what remains a constant regardless of the size of a company be it small, medium, or large, is that they are all mandated to comply with employment laws regardless if it is within the US and our in another country. In an effort to compare employment laws in three different companies varying in size, location and expansion strategies, we have comprised an analysis of laws that will impact each business individually and will evaluate these laws to determine if they are applicable to one another. Landslide Limousine Corporation is headquartered in Austin, Texas. It is a small-size American company owned by sole proprietor Bradley Stonefield. Landslide Limousine is a service provider of first-class luxury transportation. Landslide Limo’s strategic plan is to grow its labor force by 25 employees within a twelve month time frame. Much like the medium sized Clapton Commercial Construction, a Michigan based company looking to expand its business to Arizona and increase its current 650 workforce by 20% both companies will be required to adhere to laws that govern the Fair Labor Standards Act. The Fair Labor Standards Act (FSLA) protects employees against three employment related mandates compromised of minimum wage overtime, child labor and equal...
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...Recruitment Strategy Organizational goals Landslide Limousines is a new company looking to establish itself in Austin, Texas. The transportation market is already established with multiple companies and modes of transportation in direct competition with Landslide Limousines. To be successful, Landslide will have to differentiate itself from the other competitors in the area and region. The best way that it can do this is through excellent customer service and by being an excellent employer. A substantial training plan combined with an equivalent compensation and benefits package should enable Landslide to attract employees. An effective recruitment strategy geared toward diversity will also enable Landslide to be competitive. Organizational Branding Landslide Limousines’ brand will have to center on being the best luxury transportation company in Austin, Texas. Landslide should become known for having the best customer service and the best drivers. It should also be known for being the best employer to work for. How the chauffeur interacts with the customers is most important. When someone rents a limousine for the night, that person expects to be treated professionally and with courtesy so that he or she can enjoy his or her evening. If the customer receives bad service, the customer has plenty of options elsewhere within the Austin, Texas area. How the driver handles the vehicle should also be a priority. Unless the customer is a “daredevil,” he or she usually...
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...ASSIGNMENT ON Date of Submission: 06.08.11 INTRODUCTION This report of Country Environmental Analysis (CEA) aims to assess ADB’s future role and operational strategy in the environment sector and will also provide input to the Country Strategy and Action Plan (CSP). This CEA for 2005-2009 outlines the environmental issues that are most significant to the Bangladesh’s economy. It will also provide background information on the environmental constraints, needs and opportunities in Bangladesh. Over the given period of this strategy document, ADB will be working with the Government of Bangladesh (Gob) for the improvement of the environment sector, wherein this report may be a basis for actions and/or intervention. This work focuses on the aspects of understanding the important features of the Bangladesh environment that need to be essentially understood. The purpose of the report is to present the findings of a review done on the environment sector. The review considered the ongoing and past interventions, legal and policy regimes and finally outlined the outstanding issues facing the sector. Objectives of the study It is well established that the process of land use change leads to the alteration of existing environmental conditions of any area. The specific objectives of the study were: 1. To identify the existing land use pattern of the selected area; 2. To explore the prime causes of land use change and its Effects...
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...Human Resources Final Project University Fundamentals of Human Resource Management Instructor September 09, 2012 Human Resources Final Project Table of Contents I. Recruiting and Selection. II. Training and Development. III. Performance Management. IV. Employee Discipline. V. Compensation and Benefits. VI. Labor Relations. Recruiting and Selection A Bad Hire Is Worse Than You Think. According to the Harvard Business Review, 80 percent of turnover is caused by bad hiring decisions. These are costly mistakes. The U.S. Department of Labor calculates that it costs one-third of a new hire’s annual salary to replace him. These figures include money spent on recruitment, selection and training plus costs due to decreased productivity as other employees fill in to take up the slack. But these numbers don’t reflect the intangible damages an exiting employee can have such as lost customers and low employee morale across the rest of the organization. And, turnover costs climb even higher as you move up the organization: mid- and upper–level managers can cost over twice their annual salary to replace. (Meyer, n.d., p. 2) IT seems to have put themselves in a position to be heavily reliant on their employees to recruit for open positions. Therefore, many of the employees are related socially or through family. This is s practice that can potentially be dangerous. Possible cases for nepotism, broken friendships, divorces, etc. can cause employees...
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...l0 TheIlawthorne Dxoeriments Frederick J. Roethlisberger The.e seemsto be d dsunpiion today thar se oeed d conpler ser ofideas to handle lhe codpler problens of this conplex worLd in which we l1ve. we 4sume th!! a bic !.oblen needs a bis id€ai a conplex problem needsa conplex idea for ift slution. As a r*ult, ou thinkins tends !o becone nore dd more rormous a.d huddled. Nowhere is dris noie he rhm in nattes ofhunan behavior.l. seemsto ne thar the road back to saniry-,nd here is vhere ny ey Fi ofilsracd.r frar we cm make t. ln tnowing wery clearlr the cla$ of Flenomena ro which our ides dd nelhods relatc. Now, this is deFly a way of saling, 'Do not use a sas d a hanner." A sa{ is a usetul loolpre, cisely because ir is linited md de. sigred for a certain purpoF. Do no! cnici4 the usetulnes ofa saw be.ase it dos lor make a good hannei . . . It n my sinple thsls that a hlman prcblen requnes a humd solurion. Inst, we have to leam torecocnize a hunan 1. In ]Evins a few shple dd clear ideas problen when we seeoner ed, scond, aboutthe xorld in which re live. upon rccognizbg ir, we have to lea6 to 2. In conpliatins our ideas, nor in a deal with it as such md not d if it yerc Yatuun, bD! only in Elerence ro somethins else. Too oft€n at lhe verbai thinss we can obsere, see,feel, hear, lerel se talk sl,bly about rhe inportmcc a touc!. Let u not eeftralize flon verbal denniti.$i ler !s know in lao of the huhm {actor dd too seldon at the concrcre level or behavior do we rec. {hat...
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...Term Paper on “Climate Change and Bangladesh” Submitted by 1.Quazi Nizam Uddin, ID-5176 2.Kazi Golam Quddus,ID-5168 MBA(F) 4th Batch , Fall semister-2010 Submitted for Mohammad Jahangir Alam Asst Professor , Jahangir Nagar University & South East University Quantitative Analysis for Business decision (Bus-5119) Introduction As a part of our MBA course program we have to submit a term paper. As our course teacher selected the topics “Climate Change and Bangladesh”. Accordingly we have to write on this topic. Climate change is a long-term change in the statistical distribution of weather patterns over periods of time that range from decades to millions of years. It may be a change in the average weather conditions or a change in the distribution of weather events with respect to an average, for example, greater or fewer extreme weather events. Climate change may be limited to a specific region, or may occur across the whole Earth. In recent usage, especially in the context of environmental policy, climate change usually refers to changes in modern climate. It may be qualified as anthropogenic climate change, more generally known as global warming or anthropogenic global warming Bangladesh is frequently cited as one of the most vulnerable countries to climate change because of its disadvantageous geographic location, flat and low-lying topography...
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...Green Banking Initiative: Opportunities for Bangladesh Dr. S M Ahsan Habib Professor and Director (Training & Research), BIBM The paper was presented at a seminar on Green Banking at BIBM on October 14, 2010 Green Banking Initiative: Opportunities for Bangladesh I. Introduction Banks that were once seen only as profit motive institutions have been adjusting to a more demanding market and to a more conscious society over last two decades. An increasing number of banks around the world are going green by providing innovative green products that cover financial services to support the activities that are not hazardous to environment and help conserve environment. A green bank is also called an ethical bank, a socially responsible bank, or a sustainable bank. The exact meaning of all these titles may not be same however they cover a lot of common activities and perceptions. At least, all these banks- in various ways and at different times- have engaged themselves in making a better future (Merzio 2007). The approach to green banking (GB) varies from bank to bank, however, broad objectives of green banks are to use their resources with responsibility avoiding waste and giving priority to environment and society. The public concern of the state of environment has been growing significantly in the last few years, mostly due to apparently unusual weather patterns, rising greenhouse gases, declining...
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