Houser Shoes Gary Houser started his shoes career working for International Shoe Corporation part-time while attending college. In 1973 an opportunity arose, Houser collaborated with a few partners contracted into a 3 store lease. This strategy encouraged Houser to venture on his own. The first Houser Shoes opened in Gastonia, NC in 1976(Houser Shoes, 2007).
In addition, the implementation process was a success and grew to be an 11 store operation in no time and one of the southeast’s largest independent retailers, and is still owned and operated by Gary Houser (Houser Shoes, 2007). In 2000, Houser and his daughter Beth Houser created a shared vision for another chain of stores named GB Shoe Warehouse, which is also one of the southeast's largest shoe stores.
Houser has a total of 150 people employees and embraces the strategy of making stakeholders feel special and realizes that its staff that is the backbone of its existence and people have faces and names not just numbers. Social Network Building the first step to building a social network is identifying those on whom the project depends for success (Gray & Larson, 2006). And that's why employees at all the Houser Shoes stores are friendly and welcoming. Houser has a managing project reward system that assigns the leadership team the responsibility of managing the reward system that encourages stakeholder’s performance and extra efforts (Gray & Larson, 2006).
The retail fashion industry is con-steadily changing, Houser wants to maintain its reputation in providing all brand names at prices up to 75% off regular department store prices(Houser Shoes, 2007). Houser’s concept is to provide quality shoes to his customers during many years of expansion. Houser has a total of 16 retail stores is located throughout Tennessee, West Virginia and the Carolinas (Houser Shoes, 2007).
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