ASSIGNMENT 1
CASE STUDY D

SUBMITTED TO:
SIR ASAF HUMAYUN
SUBMITTED BY:
HAMDIYA KHAN
DATE:
7 OCTOBER 2015
ANSWER 1:
Nau’s methodology for operating business is an impressive one as they have made the environmental and social factors a part of their business strategy. This can facilitate them in capturing markets since their products promote a healthy lifestyle. By incorporating these elements in all departments, Nau’s portrays an image of sustainability and social friendly environment while providing it with the opportunity for cost cutting.
Yes, Nau’s approach is evidence of the fact that it is being responsible with respect to the environment and is carrying out its operations in an ethical manner.

The steps taken by Nau are amazing they have chosen a very good strategy for running their business. At Nau Social and environmental factors are considered as one of the most important portion of their strategy. This can prove to be very beneficial for the company in the long run as they can acquire a larger chunk of the market as compared to their competitors because Nua promote a healthy life style. The above factors give this company competitive edge and also the opportunities for cost cutting. The way Nau is crying out its business provide evidence that their practices are ethical and they are keeping in consideration the well-being of society and environment.

ANSWER 2:
Nau’s approach is less likely to have a limited appeal as the company has taken measures to customize their products according to performance and appeal. The company follows a code of conduct which also adds to the integrity of the business. The ‘Web Front’ concept and the pledge to submit 5 percent of sales also contribute to the popularity and staying power of the business.
Limited in-store inventory and online purchase being the only option for customers may cause problems for the company since there are some customers who prefer the traditional way of shopping from the stores. Also, some consumers may not have access to internet shopping.
The chances that Nau will have less appeal are very minute since they have taken good enough measures like they have customized their product. The company’s strategy to give 5% of the sales as charity and the concept of “Web front” contributes a lot to the company’s business and popularity. Nau follows a code of conduct which helps them to improve their good will.
Since Nau is operating as a click and mortar business which I think is a limitation to their business since many a people like me we would prefer brick and clicks business. Another reason for choosing bricks and clicks is that many people might don’t use plastic money or the payment systems that followed these days like PayPal or Paytm.

ANSWER 3:
It is not the responsibility of the business to get customers to “connect the dots”, but it certainly is a very good initiative on Nau’s part to offer its customers the chance to pick the association they would prefer their donations to go to. It will definitely make a good name for the company in the market.

ANSWER 4:
A few lessons for other businesses are: * Incorporation of Environmental and social factors in the business approach tend to increase the popularity and goodwill of the company. * Sustainability of the company is essential for a company in today’s market. * Integrating environmental factors can assist in cost cutting. * Minimum use of stores results in cost cutting and online shopping is the new trend today. * Introducing donations to charitable organizations is an effective way to capture the interest of customers and promotes welfare and prosperity.

Case B answers
Answer 1) Characteristics of Dalai Lama
a) Empathy
b) Intelligence
c) Self-awareness
d) Self confidence
e) Humility
f) Sociability
g) Integrity
h) determination
i) emotional intelligence
Answer 2)
Level 5 leadership (humility and fierce resolved)
a) extremely modest
b) deflect discussion about his own role always praise others and mention their work
c) succession planning
d) never cite bad luck for external factors
e) never lose faith even if he face the most brutal circumstances
Answer3) He is at the extreme level of modesty and humbleness and talks about peace humanity and want people to live in peace and harmony. Dalai Lama is considered to be one the most influential leader of today’s world but as a spiritual leader not as political leader. In politics one have to compromise on ethics which is not possible for Dalai lama as political leader you have to beat about the bush have to lie about many a things for your country’s interest. As political leader one has to be diplomatic. These are the conflicts that I see among the political and spiritual role of Dalai Lama.