...Burt’s Bees Has Buzzed its Way to the Top of the Natural Care Product Market Kelsey Morales, Madeleine Tessier, Kelsey Rosentreter TABLE OF CONTENTS Table of Contents…………………………………………………………………………………………..…….…..2 Thesis Statement………………………………………………………………………..……………….…..….……3 Introduction to Burt’s Bees History…………………………………………………………………...….……..…4-5 (Kelsey Morales) Burt’s Bees is a Green Company…………………………………………………………...…….…...….………5-6 (Kelsey Morales) Charity and Giving back to the Community……………………………………..………………………….………6 (Kelsey Morales) Clorox Takes over Burt’s Bees Ownership…………………………………………………...……….…………6-7 (Kelsey Rosentreter) The Current Company Structure…………………...…………………………….…………………….……………8 (Kelsey Morales) Steps of Product Production…………………………………………………….…………………………….……..8 (Kelsey Rosentreter) Product Mix……………………………………………………………….........................................................8-10 (Madeleine Tessier) Packaging…………………………………………………………………………………………………………10-11 (Madeleine Tessier) SWOT Analysis …………………………………………….……………………………………………………11-12 (Kelsey Rosentreter) Conclusion………………………………….………………………………………………………………….…12-13 Bibliography…………………………………………….………………..………………………………….……14-15 Thesis statement: Burt’s Bees is an earth-friendly personal care product company that specializes in 100% natural products. They offer many different product lines and are sold in a variety of stores, both locally and internationally. . In this research report we will demonstrate...
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...1. Develop a brand positioning map using the information in the case. In a 2x2 map, plot the different brands including Burt's Bees on what you consider to be the two important/relevant attributes for consumers in this category. Two relevant attributes for consumers in this category are types of product ranging from natural and pseudo-natural to traditional, and brand usage or awareness. Consumers can make the decision based on what they prefer- natural products cost higher than traditional; however, some people would prefer reasonably priced products regardless of their ingredients. Brand usage indicates how the brand is popular among consumers as consumers would rather spend on brands that they can trust rather than the ones that may use natural ingredients but have failed to convey their value proposition to the consumers effectively. Basically, if the consumers’ perception of the overall brand is positive, they would buy the brand. However, consumers need to have strong brand awareness to have the positive perception about the value proposition and image of the brand. 2. What are the sources of Burt's Bees' brand equity? Utilize concepts from the course. Use facts from the case to support your position. Brand awareness and brand image contribute towards strong brand equity. As Burt’s Bees want to enter the mass market, one needs to consider the brand awareness of brands such as Dove and Olay. These brands are known for their traditional products and rank high on...
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...Burt’s Bees Case Questions 1. Burt’s Bees does definitely differentiate from its competitors by it pricing strategy. Often a company’s pricing strategy is to offer a lower price than its competitors for a contrastable product because a lot of people think “the lower the better”. Burt’s Bees does the exact opposite. It is their purpose to get attention by having striking high prices. By that they make the customer curious and make him to inform more about that product. The customer realizes that Burt’s Bees sell mostly natural and green products and that meets a lot of today’s people’s values. So somehow the high prices are also legit as they have a higher value then competitors’ products. 2. Burt’s Bees has executed a value-based pricing strategy. Their products on the lip balm market for example differentiates itself from competitor’s products by supporting a natural and ecofriendly value a lot of people appreciate and they are sometimes willed to pay more for the product included the additional value. 3. Burt’s Bees nowadays has a lot more of products in its portfolio then just wax based lip balm. But all of these products (most of them are in the personal care market) claim to be very natural and the prices are all set noticeable higher than competitors products. The company maintains a commitment that they mostly use natural ingredients and they have the 99 percent average in natural products. After the acquisition by Clorox the Burt’s Bees Company was allowed...
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...Introduction: Burt’s Bees case is a follow up for the case about Roxanne Quimby, an entrepreneur who started Burt’s Bees together with Burt Shavitz and managed to create a considerably big company almost from nothing. The objective of the first case was to make a suggestion whether the company should relocate its production from Maine to North Carolina and use its full potential, or stay in Maine and operate with limited growth potential. As the second case indicates, it is obvious that Quimby decided to expand company’s operations by moving to North Carolina while the company’s revenues were projected to be between $6 million and $8 million. Quimby’s current intentions are to expand its operations to a level that is going to allow Burt’s Bees to have more than $25 million in sales which Quimby thinks is sufficient to sell the company to a bigger market participant. The dilemma that Quimby currently faces is how to expand company’s operations in order to make Burt’s Bees attractive for a potential buyer. This is why the objective of this case is to make a decision whether retail would be the best route to $25 million sales and to suggest how Burt’s Bees would enter the market that is already crowded. Moreover, the case asks to provide an alternative to retail if retail is proven not to be the best strategy available to Burt’s Bees. Analysis: Burt’s Bees’ early success, while the company was still located in Guilford, Maine, was attributed...
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...Name of the Assignment Xylocopa Sp around the world Introduction The genus Xylocopa (in the subfamily Xylocopinae) is commonly known as ‘Carpenter Bees’ and one of the large bees distributed worldwide. It consists near about 500 species in 31 subgenera. The word ‘carpenter’ comes from the fact that nearly all of its species use dead wood, bamboo, or structural timbers to build their nest. Associated members of the related tribe Ceratinini are often referred to as ‘small carpenter bees’. Taxonomy In 1802, the genus was described by French entomologist Pierre André Latreille. The name was derived from the ancient Greek word xylokopos which had a meaning of ‘wood-cutter’. Characteristics The females of several species live along with their own daughters or sisters and create a small social group. They employ wood bits to form partitions between chambers in the nest. But some species are not interested in making holes in wood dwellings. Although many species are known to rob nectar by slitting the sides of flowers with deep corollas, the species of Xylocopa can be important pollinators on open-faced flowers. In the United States, there are two eastern species: Xylocopa virginica and Xylocopa micans. On the other hand, Xylocopa varipuncta, Xylocopa tabaniformis orpifex and Xylocopa californica are the names of three other species that are primarily western by distribution. X. virginica is a widely distributed species. Some species are often mistaken for...
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...problems ihat inspired this raove. ln Moine, Buri's Bees would probobly never grow over $3 million in soles, ond Quimby feh it hod potentiol for much more. substonfiolly? Whoi is ihe difference between an ideo ond on opportunify? For whom? Whot con be leqrned from Exhibits C ond D? Roxunne Ouimby 4 Why hos fte compony succeeded so fqr? The Blcck Sheep 5 Whqt should Roxonne snd Burt do, ond why? "l wos o real blqck sheep in my fomily," Quimby soid. gool fcr the first year vws $ /0,000 in totol sales. / fgured i{ / cou/d tctke hcne holf o{ tho; it would be more money f/tan /C ever seen. Our Roxonne Quimby She hed one sisier who worked for AMEX ond another sister who worked for Chsrles Schwqb, ond her {qther worked for Merrill Lynch. She was not interesbd in business ol oll, though, qnd considered it dull. Quimby aftended ihe Ssn Froncisco Art lnstitute in the fate l96Os " ond "got rodicslized out there," she exploined. "t stud" ied, oil poinled, ond groduoled without cny iob Roxqnne Quimby sct in fhe president's office of Burf's Bees' newly relocobd mcnufocturing facility in Roleigh. North Cqrolino. $he wqs surrounded by unpocked boxes ond silence from the unrnoving mochines wiih no one there lo operole them. Guimby looked oround ond osked herself, "Why dtd I do this?" She felt lonely ond missed Msine, Burt's Bees' previous home. Quimby hod founded snd built Buri's Bees, o rnqnufscturer of beeswsx-bqsed personol...
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...head: BURT’S BEES MOVING DECISION1 Roxanne Quimby Case: Burt’s Bees Moving Decision Katherine J Kelley University of Mary Abstract Burt’s Bees is an American natural personal care products subsidiary of Clorox, originated in 1984 in Dover-Foxcroft, Maine as a partnership between Roxanne Quimby and Burt Shavitz making and selling items out of leftover beeswax. Over many years, they built the business into Burt’s Bees, which was a leading natural personal-care brand. In 1993, the business had reached $3 million in sales and Quimby was convinced moving to a new location would bring new advances to the business. That’s when she started to seek out locations that were more business-friendly. Its headquarters moved from Maine to Creedmoor, North Carolina. Over many years, they built Burt’s Bees to offer over 100 natural personal-care products in 4,000 locations with sales growing more than $8 million in addition. Growing out of their 18,000-square-foot factory, they moved once again to Durham, North Carolina. In 1999, Quimby bought out Shavitz’s stake in the company. In 2004, Quimby sold Burt’s Bees to AEA Investors for 80% of the company for $173 million. She would continue to stay on as the CEO of the company. They continued to build Burt’s Bees to offer over 197 products for facial and body skin care, lip care, hair care, baby care, men’s grooming, and outdoor remedies in nearly 30,000 locations. In late 2007, Clorox Company acquired Burt’s Bees for $925 million...
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...Bzzzzzz bzzzzzz bzzzzzz bzzzzzzz BEES! They are everywhere! Now one common misconception of bees is that they are violent, scary creatures that are out to sting you. I myself have a terrible fear of bees. They freak me out. But after doing a lot of research on bees I have learned that there is lot more behind the stinger. So I am going to borrow a few minutes of your time to inform you on all the amazing things that make bees so remarkable and why they are so fascinating. I am going to talk to you about how their jobs provide for other bees in the colony, second I am going to talk to you about how they communicate with other bees, and then lastly I am going to talk to you about their flight and how powerful it is. So first of all bees are never alone because they are part of a colony. According to the New York Times, the jobs for bees are divided into two categories; the age of the bees and the gender. In terms of age, if you are a younger bee you will be taking care of the queen, you will be catering to the queen and all of the services the queen needs. If you are an older bee your job is to protect and build the hive and collect nectar and pollen. In terms of gender, if you are a female bee, you’re actually a worker bee. The female bees will fly out of the hives and they are the only ones that are going to collect nectar for the hive. If you are a male bee on the other hand your job is quite different. You simply protect the bee hive and fertilize the eggs of the queen...
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...I. Find the word that has its underlined part pronounced differently from the othe three in each question 1. A. would B. should C. shoulder D. could 2. A. lose B. chose C. close D. rose 3. A. missed B. washed C. hoped D. removed 4. A. retreat B. thread C. peanut D. defeat II. Find the word with the stress pattern different from that of the other three words in each question 5. A. Competent B. computer C. compliance D. commuter 6. A.industrial B. experiment C. accidental D. professional 7. A. actually B. accurate C. satellite D. political 8. A. bookstore B. between c. theater D. superman III. Identify the one underlined word or phrase that must be changed in order for the sentence to correct. 9. Different species of octopuses may measure anywhere from two inches to over A B C thirty feet in long. D 10. When rainbows appear, they are always in the part of the sky opposite directly A B C D the Sun 11. A citadel, a fortress designed for the defense of a city, unusally standed on top A B C D of a hill. 12. Many people who live in New York city thinks that life in a large city offers A B C D special advantages 13. The scientific revolution of the early 1900’s affected education by change the A B C nature of technology. D 14. On May 20,1932, Amelia Earhart became the first woman fly solo...
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...the Burt's Bees website, their history is a lot of "minding their own beeswax." Roxanne Quimby relates how she struggled to support her three children by "buying low and selling high at flea markets" and how Burt was similarly just getting by, selling the honey his bees produced from the back of his pickup truck. One day, Burt showed Roxanne that he had been storing all his beeswax in a shed, thinking he'd "get around to" using it for "something" one day. The pair decided Roxanne could make candles from the wax, and after making $200 at one county fair selling beeswax candles for $3 a pair, the duo knew they were on to something. They rented an old one-room schoolhouse from a friend for $150 a year, which gave Roxanne and her children somewhere to live other than a tent, and also became the "corporate headquarters" of the now successful Burt's Bees. Although Roxanne insists that, other than Burt buying a classic motorcycle with his earnings, nothing much has changed at Burt's Bees, the company certainly has a sterling international reputation as an all-natural, sustainable brand. The emollients in natural beeswax, the lack of artificial chemicals, the simple, not-at-all-flashy packaging, the decent prices, all make Burt's Bees a favorite, especially for quality lip balm. The company remains small and "nimble" with a fanatic devotion to environmental causes and "reducing, reusing, and recycling." Over half of the over 150 products available from Burt's Bees are 100%...
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...Value Alignment: Burt’s Bees Over the past 30 years Burt’s Bees has been committed in making the world a better and cleaner place by producing all-natural products that people can use; while doing their part for achieving a healthy environment. Starting out from a candle artistry from leftover beeswax and then expanding into the health and beauty industry using the same concepts that align their mission and visions. Burt’s Bees creatively produces products that is not only good for you, it is also environmentally friendly. Within this paper, Team B has selected to analyze the value alignment of Burt’s Bees and will go more in-depth in what Burt’s Bees is all about. Team B will analyze personal and workplace values and behaviors of the business. Team B will also address the plans of the actions that Burt’s Bees plan to conduct, which will indicate the level of alignment between who they are and what their social responsibilities are to themselves, to the community, and to the consumers. Origins and Subsequent Evolution Burt’s Bees origin goes back to a summer day in Maine in 1984 (Our History, 2014). Roxanne Quimby, a single mother and artist, was hitchhiking and a long-bearded gentleman named Burt, well known for his local organic honey, picked her up. From there a relationship developed and Roxanne began using Burt’s left over bee’s wax to make artistic candles. Eventually, she created a lip-balm using an old farmer’s almanac and the bee’s wax. Her new product...
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...Leaving the Hive When John Replogle (MBA '93) became CEO of Burt's Bees in 2006, sales had been growing by over 30% per year over the previous four years across multiple, increasingly diversified channels of distribution in the United States and abroad. The company's brand leadership in the natural personal care category—itself growing by 15% per year over the same period—was secure, despite growing competition. Replogle's mantra was that all this momentum gave Burt's Bees a unique opportunity to bring natural personal care to the forefront of mainstream personal care in the coming years, a revolution that would be consistent with the original vision of Burt's Bees founder Roxanne Quimby, who thought that the natural and earth-friendly products would ultimately reach "everyone, everywhere." Replogle liked to provocatively claim that Burt's Bees wanted to become the "Starbucks of personal care," in reference to the niche coffee" brand that won over its category by imposing superior product expectations and a renewed sense of meaning in consumption. Achieving this ambitious goal, however, would require many changes for the Maine-born brand that carried an anti-commercial image of friendly quirkiness. Already, rapid growth had propelled Burt's products into mainstream outlets such as CVS and Walgreen pharmacies. Under Replogle's leadership, the product range would be changing rapidly as well. It would still star the brand's classics, including beeswax lip balm and lip shimmers...
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...In this case Jack thinks that he found information that could affect Quality Foods’ loan request from Candlewood National Bank. However, his boss and mentor Sally Ryan asked him to destroy the memo and forget about it since the bank’s senior credit committee approved the Quality Foods loan request. Now, the problem is how can Jack continue his work and deal with his boss at the same time? I think Jack has some options to deal with this issue. He could do what Sally asked him for which is to forget about it and complete his job. However, could that be the right thing to do since he suspected that there is a conflict of interest between Sally and the president of Quality Foods? Also, Jack could raise this issue to higher level but that for sure will affect badly on his relationship with Sally. Moreover, it may negatively affect his job with the bank. I believe that Jack could not change the fact that the credit committee has already approved the Quality Foods loan request. However, in my opinion the most reasonable decision for Jack regarding to this dilemma is to seek for more information. According to the case Jack is still a junior financial analyst. He does not have that experience and does not know that much about the bank’s policies and procedures. Jack should ask Sally to explain why the credit committee did not discuses that issue in their meeting. And to end his suspicion about Sally and the conflict of interest he should talk to a senior manager that has an experience...
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...Baskin-Robbins is the world’s largest chain of ice cream stores. It is well known for its slogan “31 Flavors”. They came up with the slogan with the idea that you could have a different flavor every day of the month. They also believe that you should be able to sample the flavors before you buy, so they came up with the little pink spoon. The pink spoon is what sets Baskin-Robbins apart from the competitors. Customers look forward to tasting the flavor of the month. “With over 5,800 locations in 34 countries, “America's Favorite Neighborhood Ice Cream Shop” has both national and international presence with no end in sight for expansion and growth.” (Daszkowski, 2014) Baskin Robbins international locations have flavors popular to the country they reside in. As explained by Barbara Farfan, “Baskin Robbins mission statement is comprised of 12 values and principles for success fashioned by its parent company, Dunkin’ brands. The 12 values and principles are: Honesty, Transparency, Humility, Integrity, Respectfulness, Fairness, Responsibility, Leadership, Innovation, Execution, Social Stewardship, and Fun.” (Farfan, 2014) Baskin-Robbins began as an idea between 2 brothers-in-law. They wanted to start an ice cream business that was a gathering place for families. They knew that the only way to have their business maintain the high standards that they set was to have each manager be part owner in the business, making it a franchise. “Prospective franchisees will also...
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...Question 2 What are the various types of switching costs? According to (Investopedia,2015), switching cost can be defined as negative financial and non-financial impacts a customer would endure if they leave a particular brand, organisation or service that has been serving them for a period of time . This is further proven by (BusinessDictionary.com, 2015) where switching costs are costs that a customer need to face when changing to another brand or supplier especially when the previous brand has been fulfilling and satisfying the customers’ needs and wants. Thus, switching to another brand or supplier may prove to be risky as there a chances that the new brand or suppliers would not fulfil the customers’ needs, wants and characteristics. According to (Olou.L.P, 2014), there are several types of switching costs. This includes search cost, learning cost, financial cost, risk costs and etc. This is further proven by (BuyersMeetingPoint, 2015) whereby emotional costs, psychological risk, search costs and etc. are types of search costs. There are 3 types of switching costs that are related to Baskins Robins. These are emotional, social and financial costs. Emotional costs can be defined as how interacted and connected are the customers towards a particular brand (Knight.W, 2015). This may include personal experiences or word of mouth. Moreover, according to (Knight.W,2015), there are statistical evidence that customers usually completes a transaction 20% based on intellectual...
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