...MARKETING MANAGEMENT (MKT 750) GROUP ASSIGNMENT: CASE STUDY ON JANMAR COTING INC PREPARED BY: SHAHRADZI BIN RAMLI 2013424636 GROUP: BM700 1CF SUBMITTED TO: SUBMITTED DATE: 7TH OCTOBER 2013 1.0 Case Summary This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. 1. Janmar Coating, Inc. Janmar Coating, Inc. is a privately held organization produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinner, etc.) under the Janmar name, even though these item are not manufactured by the company. 2. Architectural painting Industry sources estimated U.S sales of architectural paint coatings and sundries (brushes, rollers, paint removers and thinners, etc) to be 12 billion plus in 2004. Architectural coating are considered to be mature market with long term sales growth projected in the range of 1 to 2 percent per year. Demand for architectural coatings and sundries and sundries reflects the level of house redecorating, maintenance, and repair, as well as sales existing homes, and to a lesser extent new home, commercial, and industrial construction. 2.0 Identify Problem 1. Competitor ...
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...maturing industry since 2004, we have noticed a high barrier of entry which has caused high levels of competition from Sherwin-Williams, Benjamin Moore, PPG Industries, Valspar Corporation, Grow Group, Pratt & Lambert and the Glidden unit of Imperial Chemicals-- all major producers of paint within the architectural coatings segment. To our detriment our competitors are able to operate at a lower cost and have a national reach as they supply to national retailers. Changes in the industry which we have to address and adapt are the frequent R&D which translates to increases in expenditures, however, with more targets R&D, Janmar will be better able to satisfy the target market (specialty paint stores, lumberyards and independent hardware stores) needs. Noticeably, there has been an increase of higher quality products within the coatings industry, this has led to a reduction in the number of coats and application time. I have been given responsibility for (1) determining whether Janmar should increase advertising, (2) assessing whether Janmar should cut prices, (3) settling the dispute whether Janmar should increase its sales force, and (4) decide whether Janmar Coatings should continue within its current operations and do nothing. Mr. Burns in my greatest effort this proposal seeks to achieve what the latest planning meeting among senior management executives, was not able to do, and that is to simply and fairly determine how and where to deploy corporate marketing efforts among...
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...Top 10 NGO’s 1. Ushahidi- 2. Danish Refugee Council- 3. Médecins sans Frontières- 4. CARE International- 5. PATH- 6. Oxfam- FMCG companies in India 1. Hindustan Unilever Ltd. 2. ITC Limited 3. Britannia Industries Ltd. 4. Nestlé India- 5. Godrej Group 6. Tata Global Beverages 7. Parle Agro 8. Nirma 9. Cavin Kare 10. GCMMF (AMUL) 11. Cadbury India 12. Procter & Gamble Hygiene and Health Care- 13. Colgate-Palmolive (India) Ltd 14. Gillette India Ltd. 15. Johnson & Johnson 16. Amul India 17. Godrej Consumer Products Ltd 18. Marico Industries Military vehicle manufacturers 1. Alvis Car and Engineering Company Ltd 2. Alvis plc 3. Armored Motor Car Company 4. Ashok Leyland 5. Ashok Leyland Defence Systems 6. Automotive Industries 7. Automotive Technik 8. Birmingham Small Arms Company 9. Clews Competition Motorcycles 10. Crossley Motors 11. Defense Land Systems 12. ELBO 13. Eurocopter 14. FAMAE 15. Fanaero-Chile 16. Force Protection Europe 17. Force Protection Inc 18. Groen Brothers Aviation 19. Howaldtswerke-Deutsche Werft 20. Krauss-Maffei 21. Land Rover 22. Land Systems OMC 23. Lürssen 24. Mahindra & Mahindra 25. MAN SE 26. Manitowoc Cranes 27. Manitowoc Shipbuilding Company 28. Mowag 29. Nordseewerke 30. Ordnance Factory Medak 31. Oshkosh Corporation 32. Patria (company) 33. Plasan 34. RUAG 35. SNVI 36. Supacat 37. Tata Motors 38. Thornycroft 39. ThyssenKrupp 40. ThyssenKrupp Marine Systems 41. Timoney Technology...
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...Garcia Jack Welch Management Institute Dr. Christine Fuselier JWI 510 Overview The intent of this case analysis is to synthesize the cumulative team leadership principles presented in this class to date. The paper will demonstrate an informed understanding of how leaders that foster an ambiance of trust will enjoy the benefits of cohesive, more productive teams through collaboration among all members. The subject of this analysis is Chattanooga Ice Cream, Inc. (the division), one of three wholly-owned subsidiaries of Chattanooga Food Corporation (CFC) as described in “The Chattanooga Ice Cream Division” case study (the case study) (Sloane 2003) . Background Market Position The division had grown to become one of the largest regional manufacturers of mid-priced basic ice cream products in the United States. Primary customers were supermarkets and related retailers. Recently, a major supermarket chain had notified that it would no longer be carrying the division brand. Financial Profile Although sales revenues in 1991 were just over $180 million, by 1995 the earnings had dropped to $150 million. During the same period, operating profit fell from $6.5 million to $4.1 million. In 1995, the subsidiary had reached a point where it was unable to pay any upstream dividends to the parent company. The impending loss of the supermarket chain represented another $6.5 million drop in sales revenue. Executive Team President and General Manager - Charles Moore, since 1993 Vice...
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...| Janmar Coatings, Inc. | | | | 6/12/2014 | | 1. Problem Identification describes the current problem or opportunity facing the organization. The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there is no resolution. 2. Industry, Market, and Buyer Analysis provides an external analysis of the organization. Consider industry structure and performance; competitors’ strengths and weaknesses, and buyer behavior. Also consider whether the market can be segmented, and if so, whether the segments can be quantified. (15 points) The US paint industry is an established industry. In 2004 it was just over a sixteen billion dollar industry. It is expected to grow steadily in line with the rate of inflation. The US paint coatings industry is divided into three parts or segments: architectural paint coatings, original equipment manufacturing coatings, and special purpose coatings. Forty-three percent of the market is held by architectural paint coatings. Architectural paint coatings are defined as general purpose paints, varnishes, and lacquers. It is used in the residential market, the commercial market and institutional structures. It is sold by wholesalers and retailers. Contractors, professional painters, and do-it yourself painters are...
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...Amber Lockhart Dr. Rodriguez Marketing Management January 24, 2014 Case: Janmar Coatings, Inc. Nature of the Industry, Market, and Buyer Behavior The nature of this industry is broken down into three general segments. The first segment is architectural coatings, the second segment is original equipment manufacturing (OEM), and the final segment is special purpose coatings. Architectural coatings are what you would call the general purpose paints, varnishes, and polishes. They are mainly used on housing, commercial, and institutional structures. Original equipment manufacturing is when it is formulated for industrial use and is used on original equipment by manufacturing. You will find OEM being used on automobiles, appliances, furniture, and more. Special Purpose coatings are used for special procedures or ecological conditions. You will find coatings of this nature used on bridges, ships, railroads and more. There are many competitors in this industry. Competitors for architectural coatings would be Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial chemicals, PPG Industries, and there are many more. Lowe’s and Home Depot would be the competitor for selling Special purpose coatings. These competitors have strengths and weaknesses. A few weaknesses were that come of the companies were unable to make money and study and expansion commitments had to sell their paint businesses. One major strength would be that larger firms that can buy the smaller businesses...
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...Memorandum To: Asi Clen, Deputy Chief of Planning & Operations CC: Jay Willie, Director of Maintenance & Transportation From: Danisha Benjamin, Accountant Date: February 11, 2012 Subject: Request for Permission to Research Employee Parking Lot Construction Introduction The purpose of this memo is to request permission to pursue research on the opportunity of constructing a secured parking lot for employees of the Department of Human Services (DHS). With over 1,000 employees and over 300 clients daily, the Department of Human Services is one of the busiest organizations located on Hospital Street, St. Thomas. Besides Human Services, Bergs Home, a housing community known for criminal activities and Bethlehem Shelter, a temporary housing for the needy, are located in this area. At the rear of the building, directly across from Bergs Homes and next to Bethlehem Shelter, is a newly cleared area that has become the permanent parking for employees. Issue Without predetermined parking spaces, an average of 100 cars can fit in this area. Due to the lack of security, anyone can park in an available space. Often, clients, visitors of Bergs Homes, and volunteers of Bethlehem Shelter occupy this parking area. Consequently, parking for DHS employees is affected. In addition, during 2011, a string of robberies occurred in this rear parking lot. On different occasions, three employees were robbed at gunpoint. Other...
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...Marketing Management: Case Analysis: Janmar Coatings, Inc. Presented by, Uma M. Venkatesan Tuesday 17th 2015 Case Summary This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. Janmar Coating, Inc. is a privately held organization that produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinner, etc.) under the Janmar name, even though these item are not manufactured by the company. Problem/ Issues The current problem that is facing Janmar Coatings is how to cost effectively market the products and what area is the best place to market. Companies rely on the leadership to help make decisions regarding the market and after two senior executive meetings, there...
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...truths that are not easily questioned". Businesses, non-profit agencies and even the government are all victims of both fraud and theft on a daily basis. Business owners are sometimes blindsided by these actions and may be unaware of the fraud due to lack of accounting experience or expertise. In almost every community, large or small, there are news stories about theft from employees. In several cases, unfortunately, the theft is from those entrusted to perform accounting functions. By the time fraud or theft is detected, sometimes thousands and even millions of dollars are already missing. Another downfall of accounting fraud and theft is the potential for customers and investors to lose confidence in the company or organization’s management. According to the Federal Bureau of Investigation (FBI), some cases of accounting fraud and theft or not even reported. Companies fear the bad press that is associated with reporting internal crimes. Like anything else, the best protection for accounting fraud and theft is prevention. International Corporate Fraud Trend Corporate frauds are likely to be uncovered in many countries. In the leading...
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...child rearing Many parents have their own ways of rearing the children they bring into this world. And many will argue whether one’s way of rearing a child is valid or not when compared to another’s method of child upbringing. One of the biggest challenges of being a parent is the upbringing methods of a child. Child rearing methods have changed somewhat in the past several decades. Some will agree that it has since become more challenging as time goes on for every new generation. But what could be the cause of this change, and why would people agree that it has become more difficult to rear a child in this world now, than if it had been 50 years ago? The answer can be summed up in one word: technology. Times are changing they are. And as time goes by, new technologies are introduced into the world. Because of the advances in technologies, the world has become a more demanding and fast-paced place to live in. Economies have since been impacted through out these technological advances… And one can only presume that such technologies are what move our economies. For the most part, depending on what part of the world you live in, has an affect on how parents enforce their child rearing methods. To pin-point a more common ground on this subject, I will focus on child rearing in the United States. And what a better place to focus in on than the U.S. The U.S. is probably the most technologically advanced country in the world. But more...
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...Academic reflective essay The essay will focus on the patient involved in the given case study named as Mrs. S. In addition, the essay will give a relevant and brief history of the patient. It will also define the term ‘bio-psycho-social’ and its relevance to holistic care. For the point of discussion, the essay will focus on the management of care for patient with gastrointestinal illness resulting in stoma operation and will discuss the biopsychosocial factors affecting the patient and how this changes ‘normal’ biology, psychology and sociology. The individual chosen to focus on is named as Mrs. S. The patient involved in this case study Mrs. S. is a 48 years old lady who works in school as a teacher. She lives with her husband, Mr. S, in a small town. Her husband works as a builder, which has long working hours, leaving him not much time to look after their children. They have two girls and they are aged 12 and 10. They are a loving family. Mrs. S looks after the children, takes them to school and pick them up. Mrs. S is a very active lady with a very active social life, she likes to meet up with her friends during the weekend; she swims four days a week with her children, and she balances her time with family and her job. She is suffering from mild hypertension, drinks minimal amount of alcohol during the weekends and smokes 5-10 cigarettes a day. The term ‘bio-psycho-social’ refers to the relationship amongst biological, psychological and social characteristics of an...
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...Curriculum Design Word Count: 3300 Introduction: This essay serves as a guide to my Enterprise Market Stall Short Course. This is a Six-week course with the purpose of providing learners with the experience of forming, planning and then running their own business. This guide will begin with an overview of the course, its structure, aims and objectives. Next, the need for the course will be examined alongside the significance of the environment that has created the need for such a course. The curriculum approach will be discussed in order to determine the validity of the course. Finally, the feasibility of the course will be revealed, bringing the essay to an end with a conclusion that will confirm the future of such a course. Experiential Learning will be recurring theme throughout this guide, as the emphasis on the need for practical learning will be promoted. About The Course My proposed course is called, the Enterprise Market Stall Short Course. The aim of this course is to equip learners with the skills needed to contribute to the running of a project, including the planning, delivery and review phases. The course will cover resource planning for a project, communication with stakeholders along with individual and overall project performance review. Students will be challenged and will develop transferrable skills by engaging in real time live business opportunities and in most cases experience the realities of planning and launching their own enterprise...
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...Conor Glettenberg English 101 Professor Turner 23 July 2014 Lightning Rod Attraction: Blunt Tip vs. Pointed Tip Abstract: This paper explores the effects that lightning rod tip geometry has on lightning. To determine the most effective tip geometry various types of rods including pointed, concave, blunt, flat, and conical were tested with electric pulses in a lab and in real lightning situations. It was observed that the blunt shaped rod was the most efficient shape for creating a path for lightning to the ground. In real lightning situations a smaller surface area generates far more corona emissions than a larger area. The increased corona emission almost prevents lightning from traveling the directed path. In the case of the blunt rod, the lesser emissions provided a desired path for the lightning to travel down. A lot of research was put in to find the ideal tip shape for lightning rods, and it was determined that the increased surface area directly correlates to how strong the electric field is at the tip of the lightning air terminal (LAT). Introduction: It is a beautiful and deadly natural occurrences. With a shock of several million volts per strike, and the capability to reach temperatures between fifteen-thousand and sixty-thousand degrees, lighting is one of the most powerful forces known to man. With all of that power lightning can cause a lot of damage. In North America lightning damage to equipment results in losses exceeding twenty-six billion dollars...
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...The School Access to Emergency Epinephrine Act (S.1884 and H.R 3627) is a bill that will inspire states to enact laws that will permit schools to keep stock epinephrine (epipen) in the school medicine cabinet. The epinephrine will not be prescribed for any particular student and will be readily available for any student having anaphylaxis. The bill will also allow school staff to administer epinephrine without any liability. Moreover, any school that adopts this legislation will be given preferences when applying for asthma related government grants from health and human resources department (TheHill.com, 2012). Just recently, a first grader, Amarria Johnson of Virginia State died after experiencing an episode of anaphylaxis from eating peanut. Her death could have been prevented, but the school had no epinephrine on hand to save her life(TheHill.com,2012).According to the National Institute of Allergy and Infectious Disease (2011),the delay in using epinephrine is closely associated with death from anaphylaxis,expecially anaphylaxis resulting from peanuts allergy (niaid,2011).Symptoms of anaphylaxis include itching ,swelling of lips and tongue, tightness of throat, skin hives, vomiting, diarrhea ,cramps, shortness of breath, cough, wheezing, weak pulse, dizziness and passing out (niaid,2011). According to Gregory Nancy (July 2012), about eight percent of American children are affected by allergies. Six million children have food allergy and about forty percent of those...
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...------------------------------------------------- Executive Summary * Executive Summary The 2012 NSAC has chosen students to construct a campaign specifically for Wal-Mart stores to promote the sales of Glidden paint. Wal-Mart is one of the most prominent names in retail, while Glidden paint contributes a rich history of excellence in the paint market. Through both primary and secondary research methods our research provides information for the advertising campaign this following semester. Consumer demographics, purchasing habits, along with wants and needs, are all used to understand the potential market. Research on these topics is vital to the structure of effective advertising. By forming our focus groups we searched for deeper knowledge in the needs of paint shoppers and in the surveys we looked for more reasons people purchase paint and brand loyalty. We examined responses from painting professionals in order to compare results from nonprofessionals to see if these varied in any manner. The objective for getting into the Wal-Mart store was to pass out intercept surveys to the Wal-Mart shoppers. From the focus groups we found being able to match color, not having to apply many layers, customer service, quality, cost, and odor free are important to many shoppers along with word of mouth recommendations, however brand is not a concern. They believe adding jingles, and celebrities to a commercial will get people to buy the paint, and they would like to...
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