...Case Study: Slavery in the Chocolate Industry- Close to half of the world's cocoa is made from highly prized top-quality cocoa beans that are grown in the farms in the Ivory Coast and Ghana, a small nation on the Western side of Africa. The farmers of these poor nations are notorious, however for sometimes relying on slaves to harvest their beans. The slave are boys between 12 and 16 , sometimes as young as 9-- who are kidnapped from villages in surrounding nations and sold to cocoa farmers, who use whippings, beatings, and starvation to force the boys to do the hot, difficult work of clearing the fields, harvesting the beans and drying them in the sun. The boys work from sunrise to sunset and are locked in windowless rooms where they sleep in bare wooden planks. Far from home, unsure of their location, unable to speak the language, isolated in rural areas and threatened with harsh beatings if they try to get away, the boys rarely attempt to escape their nightmare situation. Those who do try are severely beaten as an example to others and then locked in solitary confinement for a prolonged period of time. Every year an unknown number of boys die or are killed on the cocoa farms of the Ivory Coast and Ghana. The plight of the enslaved children was publized widely around the world, by True Vision, a British television company , through videos and documentaries in Britain and the United States. News reports from the United Nations Children's Fund and other form of Human...
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...L.L. Bean Inc. Case Study Situation L.L. Bean, Inc. is an organization that has always experienced rapid growth. The company’s simple focus on customer service, and delivering value has been its business philosophy from the very beginning. This is an evaluation case. Though growth is something all companies strive for, L.L. Bean finds itself in a situation where it wonders how it can keep up with such rapid growth without straying too far from its identity. Questions This situation raises many questions. The protagonist, Leon Gorman raises many questions that are directly related to the situation: 1. How can sales projections be achieved, and how sales growth be achieved while maintaining and enhancing product quality and services? What are we doing well? Where can we improve? 2. Is it possible to develop human resources to meet growth needs? And is the needed at talent available locally in Maine? 3. Is it possible to achieve the productivity levels needed to meet projections? 4. Can the company continue as a family-owned business with growth, given potential estate and management succession problems? 5. Can the company maintain its image, and not change the essential nature of the business? 6. What criteria about our business do consumers like best (and least)? Price? Product? Delivery (place)? Hypothesis After conducting a preliminary review of possible criteria (e.g. from exhibit 4: price, variety, customer service etc.), current practices, and...
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...Communications McCafe Experience vs. Starbucks Experience In the past, McDonalds has tried to steal customers away from various competitors by marketing similar products that seem to be of similar quality but are cheaper, mass produced, knock-offs of the original. Once again McDonalds Corporation is trying to steal customers from other business and this time their target is Starbucks Coffee. McDonalds has failed to capture the atmosphere of Starbucks cafés, quality of beverage preparations and quality of coffee beans. McCafe is a poor attempt to usurp Starbucks from it’s rightful place as the world’s finest purveyor of coffee. McDonalds McCafe’s experience is a two dimensional, superficial, photo copy “like” rip-off of what has made Starbucks a special place. In the corner at some McDonalds you may find some overstuffed modern furniture, some bistro tables and chairs and walls clad with trendy looking artwork. There may also be a Starbuck’s look-alike pastry case filled with McGoodies. However, a few feet away there are still the institutional, resin seating areas filled with burger gobbling parents, and play areas rampant with their sugar laced, manic children, screaming with glee because this “is their kind of place.” There too, the atmosphere is enhanced by the aroma of over processed meat sizzling and greasy potatoes browning in overworked deep fryers. McWiFi is available if you want to surf the internet, but only if you can endure being there. McDonald’s is known...
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...Mystic Monk Coffee is a business that was started by a group of 13 monks led by Father Daniel Mary recognized as the Carmelite Order of monks in Clark, Wyoming. Mystic Monk Coffee averages about $56,000 per month in revenues for the sale off spiritual specialized coffee. The portion of 56,000 is not just revenues but also some overhead about 30 percent is revenues, shipping costs account for 19 percent of revenues, and broker fees were three percent of revenues for a total cost of goods sold of 52 percent. Operating expenses such as utilities, supplies, telephone, and website maintenance averaged 37 percent of revenues. Thus, Mystic Monk Coffee’s net profit margin averaged 11 percent of revenues. Father Daniel Mary had formed a vision of acquiring some land in a 500 acre ranch for $8.9 million and building a monastery with accommodations for thirty monks, a retreat center for visitors, a Gothic church, a convent for Carmelite nuns. Mystic Monk Coffee also known as MMC has the present situation that it wants to acquire a new set of land but there are some obstacles preventing it from doing so. First obstacles are that the method in which you use to create revenues is limited because of the supply that it produces. Their roaster is small and is only able to produce a limited capacity. Production is not just limited because of the size of their roaster but because of the time that they had to devote to prayer. They have minimal knowledge of the Internet business and their ads...
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...service markets globally, with a net income of approximately $9.6 billion in 2004 in the U.S. alone, due to the explosion of cafes and gourmet retailers in the 1990s (The Gale Group). 2. Economic Impacts • Exchange Rates - The falling dollar rates compared to other currencies which was caused partly by weaker monetary policy will affect imports. Most of Starbucks vital supplies such as coffee beans, sugar and milk will be affected because they are imported thus incurring higher cost due to weak dollar. This raises a question as to whether the company will pass the extra cost to consumer and risk making its coffee even more expensive. • Income Distribution - After the economic crises of 2007 that led to job losses, unemployment figures rose (to 2.5million in Britain 2010 ² Office for National Statistics). This affected income disparity which became unequal. Hence people that were previously able to afford Starbucks expensive specialty coffee now saw it as a luxury thus leading to low sales in some locations. This in effect affects the company’s expansion plan. In this case economic influences has an unfavourable impact. 3. Social Influences • Changing Tastes - The changing taste in America indicates that people are consuming more specialty coffee which amounted to about $1.3 billion in imports (Restaurant Hospitality). This influences Starbucks because it provides an opportunity to exploit this market and gain higher market share in the coffee market. In India...
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...Starbucks: an example of a successful company due to the use of information. Starbucks is the leading retailer of specialty coffee beverages and beans and related food and merchandise. Starbuck’s retail strategy, which was designed primarily to maintain loyalty and repeat business among its target market (upscale coffee drinkers) encompasses hiring and training knowledgeable counter servers, called baristas to educate customers about Starbucks’ specialty coffee drinks and associated products, and to provide customers with an opportunity to take a break from their busy lives in a relaxing atmosphere. The company has also entered some creative partnerships to put its cafes in Nordstrom and Barnes & Noble stores and serve its coffee on United Airlines. Licensing the brand name for other food products such as ice cream and soft drinks also increases its brand awareness. Starbucks, like every retailer, supports its strategy with its retail mix. With regard to location, individual sites are selected in the most highly visible places possible and centralized cities serve as hubs or regional centers (clustering) for rollout expansion into nearby markets. Its merchandise assortment based on sales distribution is composed of coffee beverages (58 percent), whole bean coffee by the pound (17 percent), food items (16 percent), and coffee-related equipment (9 percent). Coffee beverages are standardized across outlets, but food offerings vary from store to store. Its product pricing...
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...place. Since coffee shops are getting popular and built at every half block in many downtowns, it may not be surprising that coffee has become the second largest traded commodity next to oil (Watson and Achinelli 2008). As the consumer steps up to the register and orders their four-dollar latte, “it is most likely that they will not think of the more than 25 million people around the world who base their livelihoods on its production” (Watson and Achinelli 2008). The producers of these coffee beans are often small-scale farmers who are reliant on faceless consumers, large corporations. Coffee is now one of the world’s most traded goods, it is important for both consumers and producers to understand the impact the production of coffee is having on the farmers at a local level. The western culture of coffee is rapidly expanding. As the globalization of coffee spreads to consumers, corporations are becoming more and more disconnected from the coffee producers. The research will look at specific case studies of how the coffee impacts on Latin America. In addition, I’ll be also looking at the specific effects of economic change of coffee production on farmers and children in Brazil. Through the introduction of the crop into the Caribbean in the early 1700’s, became of economic importance in the mid-1800s. It has been in the last thirty years or so the practices and economy of coffee in Latin America has seen the greatest change as modernization and dependence on coffee production has...
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...Brainia.com Join Now! Login Search Saved Papers 60 Free Essays on Starbucks Control Mechanisms SEARCH Documents 1 - 30 of 1,000 1 2 3 4 5 6 7 8 9 ... 34 » Control Mechanisms Control Mechanisms Executive Summary February 1, 2006 The control mechanism for Raytheon Missile Systems and TUSD Food Services is bureaucratic while Pima Medical Institute has culture control. A control is any process that directs the activities of individuals toward the achievement of orga Premium 2 Page 344 Words Foucault and Truffaut: Power and Social Control in French Society Foucault and Truffaut: Power and Social Control in French Society Both Michel Foucault and Truffaut's depiction of a disciplinary society are nearly identical. But Truffaut's interpretation sees more room for freedom within the disciplinary society. The difference stems from Foucault's be Premium 3 Page 727 Words Starbucks Srategy 1) Starbucks used mostly a differentiation strategy, however it had also used a cost leadership strategy. Its differentiation strategy was exemplified by their stores providing an experience, offering interesting coffee-related drinks in a theatrical kind of atmosphere, their unique Coffee blending Premium 4 Page 900 Words Problems in Air Traffic Control and Proposed Solutions Problems in Air Traffic Control and Proposed Solutions In northern California this summer, the Federal Aviation Administration (FAA) unintentionally performed it's first operational test of...
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...be confused as threats, as there is usually some form of risk involved. This type of cautious business practice can hinder a company from reaching its full potential; it might also cause the firm to go out of business. In its infancy Starbucks was already ahead of its competition, created by three men with a passion for fine coffee and tea, the business offered the public a chance to experience coffee at its finest. At the time most coffee had been served at diners, and compared to the specialty blends of Starbucks, it was bland and weak. The three entrepreneurs Jerry Baldwin, Gordon Bowker, and Zev Siegel, aimed to create products that would eventually set the standard for coffee. The company first focused on dark roasting their coffee beans to bring out the natural bold flavors. Something that their competition did not practice,...
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...History of Starbucks In 1971, Starbucks was created from three friends, an english and history teacher as well as a writer. The names of the three individuals are Jerry Baldwin, Zev Siegl and Gordown Bowker. The fist store of Starbucks was opened in Seattle, Washington, with the store selling only one thing, fresh roasted coffee beans. The partnership and creation of Starbucks began when the trio frequented as well as work for a store named, Peet’s Coffee, located in Berkley, California. The owner of Peet’s Coffee, Alfred Peet, was dubbed the “grandfather” of the specialty coffee industry. Alfred Peet, shared his style of roasting beans to the trio and from then, is where the idea of Starbucks originated from. By the early 80’s, a man by the name of Howard Shultz, a drip coffee maker salesman, came on board as the Director of Marketing for the Starbuck organization. In Seattle, he had advised the members of Starbucks to sell coffee and espresso drinks because of his experience traveling in Milan. Through Shultz experience, he observed that the cafe businesses in Italy were served as a meeting place and became a central part of the societal fabric. He sought to bring this experience back home and develop it with the Starbucks brand. But Schultz was rejected and it is then he decided to open his own coffee chain called. ll Giornale. ll Giornale became a big success and eventually acquired the Starbucks chain and their roasting techniques for $3.8 million, in 1987. In the 1990's...
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...Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite this setback, GMCR has been able to remain competitive through their whole sale customers and mail order consumers. This has been made possible by their commitment to superior quality and their...
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...The Benefits of a BSN Education Laura Murrell Central Methodist University The Benefits of a Bachelors of Science in Nursing Education Sitting with my colleagues for lunch in the cafeteria, talking about nursing as a career in general. “Where do you think you will be in 10 years?” Amanda asked me. “Lord, I don’t know, probably right here doing the same thing I’m doing now. Might have my bachelors by then though,” I replied. Then it hit me, I am 42 years old and only have a 2 year degree. Amanda then said, “Well I’m going to have to get mine too. These young nurses are coming out of two year programs and then going right back to school. They will be making more money than us and be our boss in the next 10 years if we don’t do something.” Then and there I decided I would go back to school. Now, I will be 45, the 27th of September, and this is my first Bachelors of Science in Nursing (BSN) course. Clearly it took me awhile to actually make the commitment to devote 18 months to this huge undertaking, but I have made it and I am doing it. I feel a BSN education will be a mandate in the next 10-15 years, and I will still be in the work force at 55-60 years old. I don’t want to be forced into floor staff nursing because I only have an ADN, I want to have options, and a BSN is the only thing in nursing these days that will give me any. I will be able to make more money, have more opportunities to work in advanced roles, management, or leadership of some kind. A BSN is going to be the...
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...Case study Starbucks Starbucks was founded as a coffee house by Howard Shultz on 1985. Philosophy of Starbucks is corporate social Responsibility mean company has to build up ethical and environmental principle for the sourcing of the coffee bean. Not only Starbucks, all the organizations key factor are resources, capabilities and competencies Resources can divide in e to two categories tangible and intangible resources. Starbucks tangible are coffee beans, price, production equipment and more. First is the model of Starbucks, the company’s sell own premium roasted coffee along with freshly brewed espresso-style coffee beverage, variety of pastries, coffee accessories teas and other product in coffee house setting. Another reason is a design of the stores is create relaxed mood, informal and comfortable experience for customer. This approach said that Starbucks not only sell the coffee, in same time selling an experience to customer satisfaction. Although Starbuck charged a premium price for their coffee, it’s acceptable by the entire customer. A tangible resource are non physical entire create by employee and other staffs. Starbucks give important on customer high quality Starbucks developed employee by hiring and training programs that were best in restaurant service. Capabilities define as company’s skill at coordinating its resources and putting them in production use example in Starbucks all staff required to attend to teach them not only how to make coffee also service...
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...Case study Starbucks Starbucks was founded as a coffee house by Howard Shultz on 1985. Philosophy of Starbucks is corporate social Responsibility mean company has to build up ethical and environmental principle for the sourcing of the coffee bean. Not only Starbucks, all the organizations key factor are resources, capabilities and competencies Resources can divide in e to two categories tangible and intangible resources. Starbucks tangible are coffee beans, price, production equipment and more. First is the model of Starbucks, the company’s sell own premium roasted coffee along with freshly brewed espresso-style coffee beverage, variety of pastries, coffee accessories teas and other product in coffee house setting. Another reason is a design of the stores is create relaxed mood, informal and comfortable experience for customer. This approach said that Starbucks not only sell the coffee, in same time selling an experience to customer satisfaction. Although Starbuck charged a premium price for their coffee, it’s acceptable by the entire customer. A tangible resource are non physical entire create by employee and other staffs. Starbucks give important on customer high quality Starbucks developed employee by hiring and training programs that were best in restaurant service. Capabilities define as company’s skill at coordinating its resources and putting them in production use example in Starbucks all staff required to attend to teach them not only how to make coffee also service...
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...Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite this setback, GMCR has been able to remain competitive through their whole sale customers and mail order consumers. This has been made possible by their commitment to superior quality and their...
Words: 2500 - Pages: 10
