...revenue 24 Associated costs 25 Executive Summary This report was commissioned to explore the possibilities of opening a potentially successful café with a very unique concept, namely a board game café called “Beyond the Bean”. The café will be located in London, Ontario, and will be owned by two partners. With this report, information and advice is given on every aspect that is essential for a successful launch. The mission of Beyond the Bean is to serve the finest coffee and beverages in a home-like atmosphere, together with the opportunity of playing board games for an hourly charge. This will provide a great opportunity for students and young professionals to socialize and network in a very relaxed manner and atmosphere. A great benefit for Beyond the Bean is that it will not need financing to be able to launch, as financial security is provided with a starting capital of $60,000. From this amount, the two partners bring in $40,000, whereas the other $20,000 is a loan obtained from family members. Estimates show that the company will start generating profit after three months, resulting in a reasonable income from operations after one year. This will enable the owners to pay back the family loan within three years. Beyond the Bean will target the students of the Fanshawe College, the Western...
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...issues Beyond the Bean needs to dealwith before launching, including but not limited to: a lack of knowledge about the Londonmarket, and a feasible marketing plan. It is recommended that Beyond the Bean shouldpursue a marketing plan that targets adults aged 18-25, and position themselves as a trendycoffee shop for entertainment and casual socialization. Students at Western University andFanshawe College make up for more than 50% of the potential target market populationsurrounding the business, making the target market of adults aged 18-25 feasible. Theconcept of Beyond the Bean differentiates themselves from other recreational businesses andtraditional coffee shops by creating a fun environment to drink coffee in and offering boardgames to play. Current competition includes Fleetway and Palasad, offering a restaurantexperience, bowling lanes and other similar style recreation. It is anticipated that competitorswill have a lack of reaction to Beyond the Bean due to the level of differentiation. Beyond theBean will charge $6.99 per person per table for unlimited fun and will be located onRichmond row. Being situated in close proximity to both campuses allows higher conversionof awareness to action. Main communication tools include social media, company websiteand flyers. Beyond the Bean should also sponsor university clubs in exchange for theirpromotions on campus and for word of mouth. Club members would also receive exclusivedeals when visiting the cafe. Beyond the Bean is a unique...
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...Case Study: Slavery in the Chocolate Industry- Close to half of the world's cocoa is made from highly prized top-quality cocoa beans that are grown in the farms in the Ivory Coast and Ghana, a small nation on the Western side of Africa. The farmers of these poor nations are notorious, however for sometimes relying on slaves to harvest their beans. The slave are boys between 12 and 16 , sometimes as young as 9-- who are kidnapped from villages in surrounding nations and sold to cocoa farmers, who use whippings, beatings, and starvation to force the boys to do the hot, difficult work of clearing the fields, harvesting the beans and drying them in the sun. The boys work from sunrise to sunset and are locked in windowless rooms where they sleep in bare wooden planks. Far from home, unsure of their location, unable to speak the language, isolated in rural areas and threatened with harsh beatings if they try to get away, the boys rarely attempt to escape their nightmare situation. Those who do try are severely beaten as an example to others and then locked in solitary confinement for a prolonged period of time. Every year an unknown number of boys die or are killed on the cocoa farms of the Ivory Coast and Ghana. The plight of the enslaved children was publized widely around the world, by True Vision, a British television company , through videos and documentaries in Britain and the United States. News reports from the United Nations Children's Fund and other form of Human...
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...but you’re getting all of these great nutrients as well. Choosing to eat poultry or chicken for at least one meal throughout the day will give your metabolism a boost and ensure that you prevent lean muscle mass loss making sure you maintain great muscle tone and definition as you go progress through the diet. With just a few simple ingredients in many of these recipes, you can easily and quickly create delectable dishes that have you amazed at just how tasty eating healthy can be. So experiment a little and be sure to try all of these recipes. The more you can break away from your usual preparation method, the more you’ll enjoy sticking with your diet. 2 www.MetabolicCooking.com Metabolic Cooking - Muscle Mind Media Inc.© 2013 and beyond CHICKEN & POULTRY RECIPE INDEX Click on recipe to navigate 1. Asian Turkey Burgers 2. Chicken Vindaloo 3. Deviled Chicken 4. Lemon Mustard Herb Chicken 5. Metabolic Turkey Muffins Page 4 Page 6 Page 7 Page 8 Page 9 10. Spicy Peanut Chicken 11. Super Spicy Citrus Chicken 12. Mexi Turkey-Eggs Skillet 13. Chicken Liver Saute 14. Chicken Piccata Page 16 Page 17 Page 18 Page 19 Page 20 6. Metabolic “Fried” Chicken Fingers 7. Turkey Chili Page 10 Page 12 15. Chicken Burritos 16. Chicken with Moroccan Seasoning 17. Double Turkey Sandwich 18. Tuscan Chicken Page 22...
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...s and buck Beans and Buck$ About the Company Beans and Bucks is an international coffee chain that wishes to expand its business to the United States and beyond. The climate and culture where a coffee company does business has a large impact on the moral and ethical decisions made by an organization. The people and the government of the country where Beans and Buck$ has a direct relationship on how the company should proceed morally and ethically. One of the goals of Beans and Buck$ is to improve the quality of life in the country where it does business. Corruption on foreign soil is a problem to deal with diplomatically and tactfully to maintain a healthy relationship. Mission The organization’s mission is to promote ethics in communities through research, education, and leadership by helping young people and adults to judge what is right, care deeply about what is right, and to do what is right (Williams, 2009). The company believes these are the ingredients to the recipe for moral maturity Vision The organization’s mission represents a vision of helping others in a way that would better a person’s behavior for years to come. With such a respect for ethical awareness, individuals can rely on the survey to release a new way of thinking about ethical philosophy. Code of Ethics A formal code of ethics exists for Beans and Buck$. The code of ethics is in accordance with all applicable laws, rules, and regulations and is based on the highest ethical...
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...and develop short-term strategies that are compatible with long-term objectives. A strategic plan will balance the use of resources, people, structures, and technologies in order to achieve company goals with the least amount of risk. . Planning is used as a tool to help identify potential opportunities and threats as well as to reduce long-term risks. Planning is also used to more effectively establish goals and objectives for long-term success and ensure that the organization use all its resources toward achieving its goals. The small business that I would like to start would be a mixture of bookstore and coffee house. Coffee house, business mission Novel Beans is an exclusive bookstore plus coffee house mixture that is opening in the downtown area of Madison, Wisconsin. Novel Beans is situated on a fine trafficked street straight in the main shopping area of Madison, situated close to the capitol construction. The society is completed up of eclectic shops, restaurants, bars and companies that are geared in the direction of the ample university residents that live openly in this area. Madison has the University of Madison, Madison Area Technical College and a mixture of lesser known tech schools in the area that create a residents of tens of thousands students that reside inside the capital and lakefront region. A large mass of these students rely on bicycles, mopeds or walking to obtain to classes and their employment, and most of them go across...
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...Coffee house, business mission Novel Beans is an exclusive bookstore plus coffee house mixture that is opening in the downtown area of Madison, Wisconsin. Novel Beans is situated on a fine trafficked street straight in the main shopping area of Madison, situated close to the capitol construction. The society is completed up of eclectic shops, restaurants, bars and companies that are geared in the direction of the ample university residents that live openly in this area. Madison has the University of Madison, Madison Area Technical College and a mixture of lesser known tech schools in the area that create a residents of tens of thousands students that reside inside the capital and lakefront region. A large mass of these students rely on bicycles, mopeds or walking to obtain to classes and their employment, and most of them go across the downtown shopping area on a every day or weekly basis. The downtown has dorms and numerous types of student housing all within walking distance. Novel Beans offer an additional reason like a bookstore to attract student population. “Most of the coffee shops in the area are either chain locations such as Victor Allen’s and Starbucks, or they are very alternative locations that border on hippy in nature, which might not be conducive to every consumer’s taste” (Evonson, 2007). The Novel Beans is very comfortable, clean and good environment to enjoy snack as well as literature. It has majority of ordering options like other coffee shops but...
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...Student Beans Segmentation and targeting * Target group= students * Target group divided in these segments * Multi-segment targeting: different strategies for each segment Each year a different kind of targeting. It depends on which University year they are in. Target Freshers (A) | YEAR 1: Party animals (B) | YEAR 2: Inbetweeners (C) | YEAR 3: More serious student (D) | Just arrived at university | Attending lectures and seminars | Attending all classes | Spending a lot of time to individual studies | Attend Freshers Fair | Socialising to meet new friends | Spend more time to individual studies | Still spending time with friends but less because of the study | Go to clubs/pubs with new university friends | Active: sports, social events, etc. | Active: sports, social events, etc. | Planning their graduation | Socialize | Going out to pubs/clubs | Socialize and spending time with friends | Planning their holiday before the working life begins | Spend around 100£ each month on leisure activities | Living alone for the first time: learning to cook, learning to be alone, etc. | Working part-time | Looking for a job or an extra study | | Looking for a student job | Interested in future: looking for potential internships, conferences | | Key message strategy * Student beans makes student life a little more awesome * Save money A) Friends, belonging, social, being part of a group, fun with new people: * With student beans you make...
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...Written Communications McCafe Experience vs. Starbucks Experience In the past, McDonalds has tried to steal customers away from various competitors by marketing similar products that seem to be of similar quality but are cheaper, mass produced, knock-offs of the original. Once again McDonalds Corporation is trying to steal customers from other business and this time their target is Starbucks Coffee. McDonalds has failed to capture the atmosphere of Starbucks cafés, quality of beverage preparations and quality of coffee beans. McCafe is a poor attempt to usurp Starbucks from it’s rightful place as the world’s finest purveyor of coffee. McDonalds McCafe’s experience is a two dimensional, superficial, photo copy “like” rip-off of what has made Starbucks a special place. In the corner at some McDonalds you may find some overstuffed modern furniture, some bistro tables and chairs and walls clad with trendy looking artwork. There may also be a Starbuck’s look-alike pastry case filled with McGoodies. However, a few feet away there are still the institutional, resin seating areas filled with burger gobbling parents, and play areas rampant with their sugar laced, manic children, screaming with glee because this “is their kind of place.” There too, the atmosphere is enhanced by the aroma of over processed meat sizzling and greasy potatoes browning in overworked deep fryers. McWiFi is available if you want to surf the internet, but only if you can endure being there. ...
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...INTRODUCTION As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term. BUSINESS STRATEGY The Starbucks former strategy was centered in offering a high quality product to a narrow consumer segment (coffee lovers), therefore, a focus strategy. Later on, primarily thanks to the vision of Howard Schultz, the company moved to the differentiation strategy which is defined by Porter as “differentiating the product or service offering of the firm, creating something that is perceived industry wide as being unique” . Some of the advantages of this strategy are: customers have a lower sensitiveness to price, opportunity for higher margins, creation of entry barriers thanks to customer loyalty and brand uniqueness CUSTOMER VALUE PROPOSITION The brand strategy was best captured by the phrase “live coffee.” From a retail perspective, this meant creating an “experience” that people would want to incorporate into their everyday lives. There were also three components...
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...with 20,890 stores in 62 countries. Starbucks Coffee started in 1971 by three partners: English teacher, Jerry Baldwin; History teacher, Zev Seigl and writer, Gordon Bowker. The three partners were inspired to sell a high quality of coffee beans and equipment by coffee roasting entrepreneur, Alfred Peet after he taught them about his style of roasting beans. The original of Starbucks Coffee’s logo was fashioned after a 15th century Norse woodcut, the image of a mythical two-tailed mermaid siren. The siren, as you may recall from Greek mythology. It was an alluring and irresistible female figure, typically as half fish / half woman (the mermaid variety). ------------------------------------------------- Figure 1: Original brown logo, used from 1971–1987. Figure 2: Green logo used from 1992–2011, still being used as a secondary logo. Figure 3: Redesigned logo used from 2011–present. Mission Statement of Starbucks Coffee Our mission: To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time. Here are the principles of how they live that every day: 1) Our coffee: It has always been and will always be about quality. They are passionate about ethically sourcing the finest coffee beans, roasting them with a great care, and also improving the lives of people who grow them. They care deeply about all of this; their work is never done. 2) Our partners: They are called as partners, it is because it not just a job, it is their...
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...BUSINESS OPPORTUNITY IDENTIFICATION & SELECTION [pic][pic][pic] Company Profile and History dr.CAFE® COFFEE is a leading coffee company that provides unmatched standard of quality Products, knowledgeable friendly Services and outstanding 1st place experience in order to suit each individual guest’s lifestyle and to make a personal experience memorable at dr.CAFE® COFFEE. dr.CAFE® COFFEE journey started from the founder’s belief and love of the magic beans. A moment’s reflection on the ancient legend has revealed that the original traditions rooted in the Arabian Peninsula. dr.CAFE® COFFEE aim to preserve the classic value of coffee traditions and reinvent it in a new way when we deliver the best cup of coffee to the world. The legend and soul of real coffee is still alive today, it began in 1997 when Mr. Yousef S. Al Rajhi started dr.CAFE® COFFEE… For dr.CAFE® COFFEE it has been a challenging adventure, almost beyond description, cultivate the spirit of a legendary coffee tradition, reinvent the masterpiece, personalize the original idea, foster the commitment to excel, and blend it with the philosophy and core values to deliver the best coffee in the world experience. The coffee business is only the visible reflection of the real coffee mystique and charm. The awesome majesty of coffee world has meticulously explored with the pure belief and integrity of dr.CAFE® COFFEE since the beginning. dr.CAFE® COFFEE Philosophy is to lead the coffee and cafe industry by discovering...
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...L.L. Bean Inc. Case Study Situation L.L. Bean, Inc. is an organization that has always experienced rapid growth. The company’s simple focus on customer service, and delivering value has been its business philosophy from the very beginning. This is an evaluation case. Though growth is something all companies strive for, L.L. Bean finds itself in a situation where it wonders how it can keep up with such rapid growth without straying too far from its identity. Questions This situation raises many questions. The protagonist, Leon Gorman raises many questions that are directly related to the situation: 1. How can sales projections be achieved, and how sales growth be achieved while maintaining and enhancing product quality and services? What are we doing well? Where can we improve? 2. Is it possible to develop human resources to meet growth needs? And is the needed at talent available locally in Maine? 3. Is it possible to achieve the productivity levels needed to meet projections? 4. Can the company continue as a family-owned business with growth, given potential estate and management succession problems? 5. Can the company maintain its image, and not change the essential nature of the business? 6. What criteria about our business do consumers like best (and least)? Price? Product? Delivery (place)? Hypothesis After conducting a preliminary review of possible criteria (e.g. from exhibit 4: price, variety, customer service etc.), current practices, and...
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...as some of the criticism of the product. Although headquartered in Switzerland, Nescafé coffee actually originated in Brazil due to the its large supply of surplus coffee resulting from the Wall Street Crash in the 1930s. “The creation of Nestle coffee has helped thousands of Brazilian farmers avoid hardship and crop waste.” (Nestle.com) Moreover, the innovation of soluble coffee has developed a new way of making coffee simply by adding boiling water. The convenience and versatility of flavor and format has made Nestle’s instant coffee an attractive consumer product in emerging coffee markets, and has remained popular for decades. The raw material of coffee is of course---coffee beans, and coffee beans are the seeds of coffee plants. According to Nestle.com, the plantation of Nestle coffee beans was grown on small, evergreen trees between the tropic of Cancer and the tropic of Capricorn across central America, Africa, and South-east Asia, as it requires a warm, humid climate with a relatively stable temperature. (Nestle.com) For example, China as one of the biggest coffee producers in Asia has grown 50,000 tones green...
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...business has no governance structure beyond Calvin Swift, Community • The company has also helped farmers invest in the technology and techniques of crop production and has exclusive rights to the crop • Government Employees • The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent customer service and predominantly Australian sourced ingredients. employees want ongoing employment security – their interest in the organisation’s success but also in the industry continuing at its current size or growing otherwise if their job alternatives in the industry will be limited Competitors Customers • while customer numbers are steady, increasingly health conscious customers are buying less per visit Suppliers • The company also has strong relationships with cocoa growers on prime land in Far North Queensland. • Cocoa Sublime funds several training scholarships for young farmers and subsidises the hiring of cocoa-growing consultants to the region. • The company has also helped farmers invest in the technology and techniques of crop production and has exclusive rights to the crop • In addition to locally sourced beans, Cocoa Sublime has long-established supply relationships with farmers in Asia and West Africa. • • This enables Cocoa Sublime to source locally grown cocoa beans thereby controlling the quality of...
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