...Marlboro Lights are no more. From now on smokers will have to ask for "Marlboro Golds."Corporations do not change iconic brands lightly. In this case cigarette manufacturer Altria Group (MO) had no choice. The Food & Drug Administration, which as of last year regulates tobacco products, banned the use of the words "mild," "light," or "low tar" on packages effective on June 22. The agency says such cigarettes are just as harmful as regular ones. Before Altria made the switch, it used the old packs to tell smokers that while the look of Marlboro Lights would change, the "cigarette stays the same." That got the FDA's attention. The agency argues many consumers will continue to assume Marlboro Golds are safer than regular smokes and has ordered Altria to hand over market research showing why it used the tactic. "What we're concerned about is that it is potentially perpetuating this untruth that these products are somehow less harmful," says Dr. Lawrence R. Deyton, the agency's top tobacco regulator. Altria spokesman Bill Phelps says the company will cooperate with the agency. Pharmaceutical companies frequently skirmish with the FDA, and Big Tobacco is widely expected to do the same. Altria was the only cigarette maker to support FDA oversight, says Phelps, because it wanted consistent rules of the game for the entire tobacco industry. Still, this is the second time Altria has clashed with federal regulators in recent months. In March it challenged the membership of an FDA tobacco...
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...http://www.kawasaki.com/home/ - referred in memo as Kawasaki The First Impression While looking thought the chosen websites I firstly focused on a basic features that should be applied on a well-designed website which is light background, small graphic and good structure of the navigation sector. The structure of the websites are in most cases similar, but we can still find significant differences that puts some pages in front of the rest ones. The first this to focused on is the colour of the background that should be white or any light colour, to make the reader feel more comfortable while scanning the page. Only the Honda's website has half white background and the other half is depended on the type of bike you are looking at, that is nice for the eyes to look at the page. In contrast Kawasaki uses carbon and black background and Suzuki's background is designed in dark blue which is definitely not comfortable even if it corresponds to these brands' main colours. On the other hand, Suzuki uses blue background only on the main page, the other pages have white background with blue frames on the sides of the screen. As I choose a websites that are mainly used as e-shop or for commercial of the motorcycles of the each brand, all the graphic is quite big. On the other hand none of the pictures is annoying and also the loading of websites is not...
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...went from blurry to clear only to become blurry again. Boobie came from nothing, he was in foster care and also had an abusive father. He then had everything, colleges and professional teams after him for football. Boobie had an accident and thought nothing mattered anymore because his football career was ended. In Friday Night Lights, by H.G. Bissinger, Boobie Miles is cocky and stubborn because he came from a poor and abusive background but was adopted by his Uncle L.V. where he was then worshiped for his football skills. Boobie Miles came from an impoverished and abusive background and was taken in by his loving uncle. The author stated, “When he was just a young boy he was placed in...
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...over because all they ever wanted to do was fight with each other, eat and watch television. So then Sarah heard a knock at the door and it was them so Beth went up to her room to text her boyfriend because she did not want to be around her aunt’s kids then boom! Aunt Dorothy came bursting through the door with her big bags and suit cases...
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...However, at the same time, when we look deeper, all details appear, such as the use of the gold color which represents the environment of the company (the luxury). This is one of the aspects that attract the reader’s attention. Moreover, the woman is watching straight up. The idea of lightness also appears when we see the woman moving slowly in the liquid (or). The only text on the picture is the name of the brand, name of the product and the slogan. The name of the brand, DIOR, is written in big letters and is on top of the advertisement. Under the picture, it’s possible to see the complete name of the brand, and the name of the city where Dior is founded, in other words, Paris. We also can underlign the fact that “J’adore” is written with letters which are dancing, like this it is even more attractive for the customers. The text “Le féminin absolu” may expresses that this product is dedicated for women. People who are using this perfume are feminine, delicate, pure, and light. All these adjectives communicate a positive connotation. The slogan “Dior J’adore”, also written in white, has a positive connotation. It refers to the happiness and the serenity. Moreover, we can say that the name of this product, J’adore, refers to love, loving the brand, loving yourself… The link between the slogan and the picture: Women love all what is chic, luxurious and golden. The link between the text and the slogan: Women love to give a lot of importance to their feminity. Description...
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...Media communication is the process in which data is transferred from one computer to another. This involves transmission of digital of information to different devices through wireless or cabled connections. The data transmitted over networks could be either digital or analog. * Analog signals are continuous signals that vary in strength. Sound is an example of an analog signal. Telephones have transmitters that encode sound waves into electromagnetic waves, which then travel over wires toward their destination. The receiving telephone decodes the electromagnetic waves back into sound waves. Our brains then decode the sound waves into the words we hear. Computer modems use the same principle. Analog signals can be represented digitally. For instance, a high electromagnetic voltage could be interpreted as 1 and low voltage as 0. * Digital signals are discrete rather than continuous. Either there is a signal or there isn't a signal. Telegraphs transmit data with discrete signals. You either hear a tap or you do not hear a tap. Discrete signals can be represented by on and off pulses. The duration of a discrete signal can be varied, as with dots and dashes in Morse Code. To explain how this data is transmitted over the network, first I had to explain the mediums. Mediums are ways, which the data use to travel from one place to another. These mediums may vary depending the environment or type of network. The most commonly used data communication media include: *...
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...Overview of Auditing Standards Ethical Standards Ethical Standards (FRS, 2010) is issued by Auditing Practices Board. Its responsibilities are set up standards and guidance for auditing work. According to this standard, APB tries to enhance confidence on auditing process for public. ESs includes five requirements that auditors must adhere to and its primary objective is to give ‘true and fair’ opinions on financial statement. The credibility of audit opinions depends on the integrity, objectivity and independence of the auditor. Accordingly, it requires the quality of audit more stringent, especially the independence of auditors’ assurance. ES2 illustrates the guidance on some particular circumstances, which may generate threats to the independence and objectivity of auditors. ES3 states that senior positions have collaborated with audit engagement for a continuous period should be rotating. ES4 explains that there is no relationship between audit opinion and audit fees or other remuneration. ES5 shows that audit firm should consider whether non-audit service have significant effect on the threats to the auditor’s objectivity or independence. International Standards on Auditing ISA (FRS, 2009) copes with independent auditor’s overall responsibilities when implementing auditing process. These professional standards establish objectives of independent auditors together with explain the scope and nature of auditing process, which is designed to enable auditors to achieve...
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...Faust is a very interesting figure in the context of how is depicted both textually, and artistically. I find it very interesting that Faust almost has multiple personalties the way depictions of him vary as time goes on. It seems that Faust as person can be depicted many ways depending on who's depiction your going off of. We may never know Faust’s true identity, but in my personal opinion, that adds to the intriguing character that he has become none as. whether he be depicted good or bad. The first image of Faust depicts him later on in his life as he looks to be in his 60’s. Drawn in 1652 by Rembrandt, the image is given its mysterious qualities by the bright light the contains letter and symbols inside of it. Faust seems to be focused...
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...Presenting an Academic Paper AGUS GUNAWAN Discussion points What is a good presentation? What will the audience remember? What is the most difficult aspect of presenting? Why? Are you nervous when you have to present? What are you afraid of? What do you hope to learn from this training? What we will discuss… Designing presentation content Designing effective power point Presenting your work Designing Presentation Content Things to be considered… Creates an overall framework – intro, main body, conclusion Understand key terminology Assumes the audiences knows nothing about the subject at all Time management Keep your own voice: start & end your paragraphs Applies critical thinking Develop the presentation content Identify your audience Formulate your objectives Make a statement Expand on the statement Use clear signpost to guide the audience through your discussion Back up with evidence and examples A major stimulant to creative thinking is focused questions Three principal questions for critical thinking What Why How “What?” Identifies the key message you wish to communicate. What is the benefit of your message for the audience ? What can they do with the information ? “Why?” Addresses the next obvious question that arises in the audience. “why should I do that?” “why should I think that?” “why should that be the case?” ...
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...anytime, any where.’ On the other hand, Frizz-Ease ad uses glittering generalities like ‘You will see amazing transformation’, ‘whether you have dry, wiry or fine hair, there’s a Frizz-Ease Serum perfect for you’. Beachblonde ad uses plain folks appeal, but Frizz-Ease ad doesn’t use it. Thus because of its use of propaganda devices, the Beachblonde ad is more appealing. Besides propaganda techniques, the Beachblonde ad uses better colors. In the Beachblonde ad, it uses several cheerful colors like yellow, light blue, emerald green, and white. Yellow is an attention getter and it is most visible color of all the colors. So it is the number one attention getter. And blue is one of the most popular colors. To American consumers of both genders, blue is the favorite color. In addition, in this ad they use light blue so it means they want to emphasize cheerful. And emerald green is also the color which looks cheerful. White stands for purity, chastity, and cleanness. It reflects light and keeps cool. On the other hand, Frizz-Ease uses only white and brown. It looks kind of short and dry. And I think it can’t get attentions of consumers. Even though Frizz-Ease ad has some colors, the colors in the Beachblonde ad are more effective. In addition to effective propaganda devices and attractive colors, the layout of...
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...experiments using a microscope. The purpose of this lab is to know the proper technique of focusing and making slides. In these experiments, Jacob and I will learn the parts of a compound light microscope, the functions of those parts, and the proper use and care of the microscope. We will also learn how to clean up wet mount slides. Objects, or specimens, to be observed under a microscope are generally prepared in one of two ways. Prepared or permanent slides are made to last a long time. They are usually purchased from biological supply houses. Temporary or wet mount slides are made to last only a short time-usually one laboratory period. In the 1600’s, Anton von Leeuwenhoek discovered the life that lives in a drop of pond water. This discovery opened up a new world for biologists that could be explored only with the aid of magnification. Since Leeuwenhoek’s time, the microscope has become one of the most important tools used by biologists. Much has been learned about the nature of life and about living things with the help of the microscope. Methods & Materials: Compound light microscope prepared glass slide lens paper newspaper beaker rubbing alcohol glass slide coverslip forceps pipette scissors kim wipes dark thread light thread medicine dropper pond water The steps or procedures of the regular class procedure is first we had to grab the two microscopes that Jacob and I were using. Then we would...
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...by showing them what the purpose of Owen's poetry was. Wilfred Owen does have a strong opinion on the topic World War One as he has experienced the war situation as a soldier in front row. His personal war experience had a big influence on his style, language and also the topics of his poetry. His past as a soldier in front row makes his writing style more...
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...Dana Averill English 115 October 24, 2013 Compare and Contrast Advertisements It’s no surprise that if you want to sell something in todays world, no matter what it is, you often have to put it out there, show it off to people, and well advertise it. The advertising industry is one of the top grossing industries in the world. The fact is that in this modern technology era we live in there are over 1 trillion pages of advertising on the internet alone, according to author Rachel Bauer, that’s about 417 pages per person. Seems insane but when someone really sits down to think about it it’s really not, there are ads everywhere these days. Ads for cologne, make-up, taxes, therapy, reality TV, and politicians you name it. Anything and everything that wants to create and keep a name for itself has to invest in some sort of advertising. Look around you, look around your kitchen and in your fridge, why did you go out and buy that yummy cereal you ate this morning, is it because you just happened upon it and thought it looked good or because the cute little girl on the commercial told you it was “heart-healthy “and because she said it about 3 times in 20 seconds. I believe it’s the second one advertising is everywhere in homes, on the television, on the radio, on buses and benches, in our magazines, everywhere. What we never pay attention to is how things are actually advertised to us. Nothing in advertising is accidental, much like a favorite show there was something about...
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...The Big Bang Conflict Name COM 200: Interpersonal Communication Instructor: Date-08/ /2015 The Big Bang Conflict The dark side is not just an expression utilized just to characterize fiendishness powers; it additionally offers the intention to useless, misshaped, and upsetting and ruinous parts of human activities (Bevan, 2014). Nonetheless of person or professional relationships, interpersonal confliction might occur anytime, nevertheless, it might be certainly unnoticed, intensified and might as well be annoying. Other than just an argument between coworkers, the conflict can display on incident once a plan or choice is necessary and they cannot go to a willpower or pinpoint a center ground. Usually feelings get to be extraordinary warning additional problems in the relationship, in spite of the detail that disagreement can be naturally real, Escalatory Spirals is a specific kind of unhelpful conflict that involves interaction. Defined by Wilmot and Hocker in Interpersonal Conflict, an escalatory spiral is a "relationship that groups around two or more destructive ends; the interaction turn out to be self-perpetuating." The example in the book shows two roommates involved in conflict. The conflict starts with a misinterpretation. As the conflict carry on, opinions and movements are happening as they would in an real conflict. Start as good friends and finishing with the damage of the friendship, the escalatory spiral indications how something escalates conflict minor...
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...The Big Bang Conflict Name COM 200: Interpersonal Communication Instructor: Date-08/ /2015 The Big Bang Conflict The dark side is not just an expression utilized just to characterize fiendishness powers; it additionally offers the intention to useless, misshaped, and upsetting and ruinous parts of human activities (Bevan, 2014). Nonetheless of person or professional relationships, interpersonal confliction might occur anytime, nevertheless, it might be certainly unnoticed, intensified and might as well be annoying. Other than just an argument between coworkers, the conflict can display on incident once a plan or choice is necessary and they cannot go to a willpower or pinpoint a center ground. Usually feelings get to be extraordinary warning additional problems in the relationship, in spite of the detail that disagreement can be naturally real, Escalatory Spirals is a specific kind of unhelpful conflict that involves interaction. Defined by Wilmot and Hocker in Interpersonal Conflict, an escalatory spiral is a "relationship that groups around two or more destructive ends; the interaction turn out to be self-perpetuating." The example in the book shows two roommates involved in conflict. The conflict starts with a misinterpretation. As the conflict carry on, opinions and movements are happening as they would in an real conflict. Start as good friends and finishing with the damage of the friendship, the escalatory spiral indications how something escalates conflict minor...
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