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Big Stream Case Study

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BITSTREAM CASE STUDY ASSIGNMENT

HR MANAGEMENT

SUBMITTED BY RAMASUBRAMANIAN MAHADEVAN

SIBM KTI BATCH NO: IV

ROLL NO: 1235

SUMMARY OF THE CASE STUDY:

Bitstream, a software company was a traditional type-setting firm located in Cambridge and founded in 1981. The nature of the business was to develop digitized type fonts for display screens and printers.

By 1992, the company’s revenues were principally derived from two distinct lines of business driven by this core technology:-

a) Retail Sales

b) Original Equipment Manufacturer (OEM) Sales

Appointment of a New CEO:

Bitstream hired Mr.Jim Sole as the president in 1992. Jim had roughly 20 years of experience in a variety of sales management in IBM and Xerox companies. As he took over Jim had to face several problems. They were:

1) Financial,

2) Re-organizing the whole setup

3) Achievement plans for goal attainment

After analyzing the various dimensions of the above mentioned problems Jim suggested/implemented some major ideas for growth. One of the ideas was to introduce a new Project called “The Network Print Manager”.

For the Network Print Manager Project, which was basically always connected with a networking environment, Bitstream selected Novell Networking. Jim and his management team went through various R&D research studies and finally decided to launch this with the help of Novell networking Value added resellers in the market. Hence, indirectly, Bitstream got the market product positioning without much effort. Since Novell’s VARs all sell PC networks to their customers, any customer of one of Novell’s VARs is a potential customer of Bitstream’s new product.

To build an organization to pursue the opportunity Jim thought of employing an executive search firm to search for someone who had some earlier experience with networking

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