... DM13151035 ABSTRACT The first and foremost reason of taking up this project was the great growth shown by Bingo chips even after the presence of well established competitors such as Pepsi Co. What I have tried to understand in this research is the satisfaction level and the preference of consumers towards Bingo chips introduced by ITC. I even intend to study the most popular flavor of Bingo chips in the market amongst the sample chosen. Wafer and Snack industry are a very minor part of the food processing industry as the snack sector is largely unorganized. For this a survey was conducted in GREATER NOIDA where respondents were asked to fill a questionnaire The data was collected and analyzed to obtain conclusions This report carries an introduction of the company profile, detail of the methodology followed detailed data analysis and the results so obtained with the variety of graphs along with given. Table of contents S.No | TOPICS | 1. | Acknowledgement | 2. | Overview about the snack industry | 3. | SWOT analysis of snack industry | 4. | Company Profile | 5. | Strategies followed by ITC | 6. | Literature Review | 7. | Research Objectives | 8. | Research Design and Methodology | 9. | Data collection | 10. | Data analysis method | 11. | Analysis and Interpretation | 12. | Findings and Conclusion | 13. | Bibliography | Acknowledgement ...
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...Marketing Research and Segmentation Marketing for Health Care HCS/539 March 9, 2013 Marketing Research and Segmentation Marketing research is vital to the success of a health care organization. Researching patient demographics can prevent marketing errors that could close the doors of even the best hospital. Performing a lifestyle profile to be used as a demographic profile assists in segmenting the market, and provides insight into how community members will perceive the facility. Banner Boswell Medical Center (BBWMC) is located in Sun City, Arizona in Maricopa County. Patient demographics are distinctive and unique in Maricopa County, making comparative studies near impossible. BBWMC’s distinctive patient demographics make this health care organization the ideal subject for illustrating the important of marketing research and segmentation. Sun City population is 24, 132. The median age is 76.2, and the median income is $34,600 annually. Lifestyle Profile for BBWMC Psychography is an examination of how people live; their activities, interests, and opinions. Nielson’s: My Best Segments provided the most common segments for this zip code: * 49 American Classics – downscale mature without kids. The American Classics are typically retired home owners, live a comfortable lifestyle, and have deep ties to their neighborhood. Lifestyle and media traits include: ordering from Reader’s Digest, watching the Dr. Phil Show, and own Chevrolet Monte Carlo’s. * 46 Old...
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...efficiency in competitive coordination games. This contrasts sharply with experimental findings from public goods and other coordination games, where communication enhances efficiency and often leads to socially optimal outcomes. JEL Classifications: C71, C72, C91, C92, D72, H41 Keywords: contest, between-group competition, within-group competition, cooperation, coordination, free-riding, experiments Corresponding author: Roman M. Sheremeta; E-mail: rshereme@purdue.edu * We thank Jordi Brandts, Subhasish Chowdhury, David Cooper, Anya Savikhin, seminar participants at Purdue University and participants at the June 2009 Economic Science Association meeting for helpful discussions and comments. We retain responsibility for any errors. This research has been supported by National Science...
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...international competitiveness is reflected in its initiatives in the overseas markets. In the extremely competitive US market, ITC offers high-quality, value-priced cigarettes and Roll-your-own solutions. In West Asia, ITC has become a key player in the GCC markets through growing volumes of its brands. ITC's cigarettes are produced in its state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune. These factories are known for their high levels of quality, contemporary technology and work environment. ITC Limited (BSE: 500875) or ITC is an Indian public conglomerate company headquartered in Kolkata, West Bengal, India.[1] Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual...
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...SWOT and Strategy Evaluation Paper Tonja Evans PHL/320 September 21, 2015 Steven Mersereau SWOT and Strategy Evaluation Paper Gambling in the United States along includes about 3,000 establishments and an annual revenue of a little less than $100,000. Worldwide, gambling generates over $450 billion in annual revenue, according to Global Betting and Gaming Consultants. Gambling industries includes casinos, state lotteries, bingo parlors, electronic betting arcades, electronic horse racing, online gambling and sports bookmakers. This industries includes casino operations of casino resorts and hotels as well. The demand for gambling is driven by consumer’s growth and state spending and profit depends on efficient operation and effective marketing. The competitive landscape of the industries in the United States is concentrated ad the top 50 companies account for about 60% which lead hotel casino more concentrated and about 90% of revenue out of the 50 companies. The Product, Operation and Technology is slot machines, table games, such as roulette, blackjack and poker (both table and video) in a place to play games of chance. The operation of casino involves gambling machines, training and supervising dealer and cashiers, entertaining customers, and managing cash. The industry attract and retain customers and some casino business to operate in hotel that can accommodate large numbers of guest such as Las Vegas, and Atlantic City. These hotels can house up to 6,000...
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...autobiographical memory of Alzheimer patients, and language development. To provide you with more facts about music and its beneficial impact on the human brain, I found five sources that provided more facts and studies that prove the benefits of using music in everyday life and for educational purpose. I found research on the impact of music on brain development by using the scholarly writing found in Mohave Community College’s database. The purpose for this paper is to educate my readers on the positive effects music can have on...
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...Downtown v. The Strip Paper 1 Group 5 March 4, 2014 Table of Contents Executive Summary……………………………………………………………………….2 Background………………………………………………………………………………..3 Research Objectives……………………………………………………………………….5 Specified Population………………………………………………………………………6 Recruitment of Interviewees………………………………………………………………6 Running of Focus Groups/ Interviews…………………………………………………….7 Findings…………………………………………………………………………………...8 Implications………………………………………………………………………………11 Conclusion……………………………………………………………………………….13 Appendix A: Individual Depth Interview Sample Population…………………………...15 Appendix B: Individual Depth Interview Questions…………………………………….16 Appendix C: Focus Group Sample Population..…………………………………………18 Appendix D: Focus Group Questions……………………………………………………19 Executive Summary Objectives The purpose of this research project was to discover the reactions and opinions of Alabama students on the nightlife options available in Tuscaloosa, AL. We asked students to give their opinions on numerous subjects including: • The factors which influence students to attend bars/clubs • Bar location selection process • Elements of bar selection process • Timeliness of student nightlife activity • Identify demographic segments amongst bars/clubs • Amenities that attract the market segment Methods We used multiple examination methods to conduct the research for this project. •...
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...Electronic Health Records (EHR) | | Technology & Society | | EHR Electronic Health Records (EHR) is an official health record for an individual that is shared among multiple agencies and facilities. Digitized health information systems are expected to improve efficiency and quality of care and, ultimately, reduce costs. EHR’s contains Contact information, Information about visits to health care professionals, Allergies, Insurance information, Family history, Immunization status, Information about any conditions or diseases, A list of medications, Records of hospitalization, and Information about any surgeries or procedures performed. (Rouse, 2011) (Holt, 2003) There are a wide variety of benefits that comes along with EHR’s such as there are essential to increasing the quality of health care and improving patient safety. The benefits range from information integration to increased efficiency of clinical processes. These benefits impact physicians, patients and the medical community as a whole. For patients EHR care providers the information they need to ensure that their patients receive the most appropriate, timely and efficient medical care possible, which will reduces medical errors and duplication of services. These tools include drug information, patient history, clinical guidelines and screening recommendations. EHRs increase screening and preventive care and reduce complications, including drug errors. (Rouse, 2011) (Holt, 2003) Physician and Medicare...
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...T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT 1 T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16, 2010 T.G.I. Friday’s Restaurant Executive Summary 2 T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable going. Friday’s has presented great marketing strategies over the years that have helped them become the restaurant they are today such as the Give Me More Stripes program and World Bartender Championship. Within the Grand Rapids locations, we have researched marketing strategies that will help the company generate more income. These possible marketing tools will create the company with an advantage over other competitors in their locations. By discussing the industry and the customers within the Grand Rapids area, we have figured out what will work and what hasn’t been as effective. The recommendations that are stated are the events and promotions we have planned for Friday’s. These events/promotions will help the company increase their overall sales. Although Friday’s is already engaged to different programs to benefit their company, there are many other strategies that will help benefit them. Friday’s needs to be more aware of the opportunities they are given, therefore...
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...Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper- every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day. The following are the main characteristics of FMCGs:[1] • From the consumers' perspective: • Frequent purchase • Low involvement (little or no effort to choose the item – products with strong Brand loyalty are exceptions to this rule) • Low price • From the marketers' angle: • High volumes • Low contribution margins • Extensive distribution networks • High stock turnover Examples include non-durable goods such as soft drinks, toilees, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally...
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...Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. Multiple Drivers of Growth ITC’s aspiration to create enduring value for the nation and its stakeholders is manifest in its robust portfolio of traditional and greenfield businesses encompassing Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, and Information Technology. This diversified presence in the businesses of tomorrow is powered by a strategy to pursue multiple drivers of growth based on its proven competencies, enterprise strengths and strong synergies between its businesses. The competitiveness of ITC’s diverse businesses rest on the strong foundations of institutional strengths derived from its deep consumer insights, cutting-edge Research & Development, differentiated product development capacity, brand-building capability, world-class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and distribution network and dedicated human resources. ITC’s ability to leverage internal synergies residing across its diverse businesses lends a...
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...organisation directly services more than 2 million of these retail outlets. It used its experience of transporting and distributing tobacco products to remote and distant parts of India to the advantage of its FMCG products. 4. Environmental Friendly: ITC has a status of being ‘Water Positive’ for the 8th consecutive year, ‘Carbon Positive’ for the 5th year in succession and ‘solid waste recycling positive’ for 3 years in a row. ITC is the only enterprise in the world of its size to have achieved and sustained these three global environmental distinctions. As consumers and investors become more environment friendly, these considerations will provide the organisation an opportunity to create USPs and stronger brand loyalty and brand equity. 5. Research & Development: ITC recognises that cutting edge R&D can foster breakthrough innovation and create powerful sources of sustainable competitive advantage. This vision has led to the establishment of a state of the art R&D centre at Bengaluru with over 50 world- class scientists. Its R&D program will create new game changing business opportunities. 6. Socially Responsibility: ITC’s...
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...ITC Limited One of India’s Most Admired and Valuable Companies A Profile One of India’s most Admired and Valuable company - Market Capitalisation: over US$ 40 Billion A USD 8 Billion enterprise by Revenue - ~58% of Net Revenue from non-Cigarette segments Leading Fast Moving Consumer Goods (FMCG) marketer in India - Established several world-class brands in the last 10 years 10 year Value addition ~ Rs. 2.2 lakh crore (US$ 43 billion) with ~75% accruing to the Exchequer - Among the top tax payers in the country (Private sector) - Excise payments represent ~7% of Government of India’s total Excise collection ITC & its Group Companies employ over 31,000 people directly; supports livelihoods of ~6 million people A global exemplar in sustainable business practices - Only Company in the world of comparable dimensions to have achieved the global environmental distinction of being Carbon positive (10th Year), Water positive (13th Year) and Solid waste recycling positive (8th Year) 2 ITC Performance Track Record Rs. cr. 1995-96 2014-15 19-yr Cagr 95-96 to 14-15 Gross Revenue 5,115 49,965 12.7% Net Revenue 2,536 36,083 15.0% PBT 452 13,998 19.8% PAT 261 9,608 20.9% Capital Employed 1,886 32,420 16.1% ROCE % 28.4 43.4 Market Capitalisation 5,571 2,60,865 Total Shareholder Returns % 22.4% 24.3% Market Cap and TSR based on FY-end prices for FY96...
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...scored at or above proficient on a national assessment of mathematical proficiency” (Cole & Wasburn Moses, 2010). The deficit of scores in math, for students with disabilities is caused by many reasons which include: reading, language, vocabulary, understanding, the transfer of information, and a lack of design in the curriculum. Students with disabilities struggle with math because they have difficulty reading texts, short term memories, and understanding the language within the problem. When they look at a typical word problem, students don’t just see numbers, they see lines of information they can’t decipher or translate. They also have a difficult time determining what information is relevant to answer the problem. In the journal Research & Practice for Persons with Severe Disabilities by Copeland & Cosbey it states that students with special needs have a difficult time with the “skills needed to complete activities composed of multiple components” (Copeland &...
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...Activity Centre planning on future development. In short, major activity centre is planned for a mix of activities, well served by public transport, with a large catchment area and with the potential to grow without conflicting with surrounding land uses. 1.2 SWOT analysis A summary of the DVSM’s existing profile can be expressed in terms of its Strengths, Weaknesses, Opportunities and Threats (SWOT): Strengths • Not just a shopping centre, but a mix of retail, commercial, entertainment and community uses • Strong commercial centre with five banks, a post office, several financial, legal and real estate services • Good range of medical and dental services • Entertainment and leisure role provided by the three hotels, nightclub, bingo centre, bowling centre, cafes and restaurants • Fresh air, pleasant “country in the city” atmosphere • Convenient car parking close to shops •...
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