...PROJECT REPORT ON LAUNCHING OF DIGESTIVE BRAND BISCUITS FROM ANMOL BISCUITS LIMITED SUMMER PROJECT SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT (Recognized by AICTE,Ministry HRD,Govt of India) BY MOHAMMAD ZISHAN MALLICK (PG-11-22) Under the guidance of Prof. : MOHIT DHAWAN INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad 2011-2013 1 ACKNOWLEDGEMENT The satisfaction and euphoria that accompany the successful completion of the work should be incomplete unless we mention the people as an expression of gratitude, who made it possible and whose constant guidance and encouragement served as a beacon of light and crowned our efforts with success. This report would have been impossible but for the support and guidance that we received from various people at different stages of the project. My sincere thanks to my company guide MR. NABOJIT DUTTA And my faculty guide PROF. MOHIT DHAWAN whose excellent guidance, encouragement and patience has made possible the successful completion of this project. Last but not the least i extend my sincere thanks to the entire team for providing us their time and active co-operation and all who have helped us directly or indirectly in this project. Mohammad Zishan Mallick (PG-11-22) 2 DECLARATION CERTIFICATE This Is to certify that the work presented in the project entitled “To analyze the marketing potential of ...
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...believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today...
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...believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today...
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...tension free 2013 Chocolate Coated Cream filled Soya Biscuits with Zero Sugar Kolkata Super-Bite Food Ltd. Project Name: Marketing Plan for Launching Super Bite Presented To: Prof. Arpita Srivastava Company Name: Kolkata Super Bite Food Ltd. Group Members: Group V SMS ID DB13081 DB13019 DB13020 DB13017 DB13075 DB13008 DB13150 DB13154 DB13105 ROLL NO. 2227323 2227248 2227118 2227117 2227271 2227101 2227227 2227037 2227221 NAME Manoj Kumar Amrendra Kumar Srivastava Kaushik Das Surya Khan Rohit Mandal Anamika Singh Hemani Abhishek Bhattacharya Som Sekhar Mishra Somnath Ganguly CONTENT 1. 2. 3. 4. 5. 6. BUSINESS MISSION STATEMENT MARKET RESEARCH SWOT ANALYSIS COMPETITOR ANALYSIS OBJECTIVES MARKETING STRATEGY TARGET MARKET ENVIRONMENT ANALYSIS 1. MICRO 2. MACRO 7. MARKETING MIX PRODUCT PROMOTION DISTRIBUTION PRICE 8. MARKETING IMPLEMENTATION, EVALUATION, and CONTROL 9. ASSUMPTIONS 10. STORYBOARD MISSION STATEMENT “Committed to Enhancing the Quality of Life With Tasteful yet Healthy Camaraderie” MARKET RESEARCH Today the total production of biscuits in India is estimated to be around 30 lakh MT in 2013, the organized sector accounts for 65% and the unorganized sector accounts for 35% of the total industry volume and the organized sector is valued at above Rs. 8000 crores. While the biscuit industry, is estimated to grow over 15-17% in the next few years. The biscuits per capita consumption in India is 2.0 kg. India is...
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...taken into hand instead of just whether a person has the condition or not. The DSM V also is more oriented on considering the severity of the condition as a component of the diagnostic measures. This paper will discuss the differences between the DSM IV and the DSM V in regards to autism and the impact that it will have on the groups of people with autism. Wing, Gould, and Gillberg (2011) wrote a paper on whether the autism spectrum disorder for the DSM V was worse or better than the diagnosis in the DSM IV. Overall, they came to the conclusion that the diagnosis in the DSM V had missed out on quite a few issues such as the following: social imagination, diagnosis in adulthood and infancy, and the fact that women and girls with autism may still go misdiagnosed and unrecognized in the DSM V. The DSM IV never took into account that some people with autism have sensory input issues. The draft of the DSM V did not include issues of responses to sensory inputs as a definite aspect of autism. However, the DSM V did account for the issues with sensory input that many people on the spectrum said they experienced; although, the DSM V did not make ‘having sensory input issues’ a necessity in order to get a diagnosis for autism spectrum disorder. Worley and Matson (2011) wrote a research article which compared the symptoms of autism spectrum disorder in the DSM IV TR diagnostic criteria and the diagnostic criteria which was proposed at that time for the DSM V. Worley and Matson (2011)...
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...ABSTRACT The research paper provides an insight into the supply chain and the distribution management system of the Britannia Industries and highlights the organization’s objective. INTRODUCTION Britannia Industries Limited is an Indian food-products corporation based in Kolkata,[2] India. It sells its Britannia and Tiger brands of biscuit throughout India. Britannia has an estimated 38% market share.[3] The Company's principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products. BISCUITS The company's factories have an annual capacity of 433,000 tonnes.[3] The brand names of biscuits include VitaMarieGold, Tiger, Nutrichoice Junior,Good day, 50 50, Treat, Pure Magic, Milk Bikis, Good Morning, Bourbon, Thin Arrowroot, Nice, Little Hearts and many more. Tiger, the mass market brand, realised $150.75 million in sales including exports to countries including the U.S. and Australia, or 20% of Britannia revenues in 2006. VARIANTS New Britannia Tiger Britannia Tiger, one of the biggest brands in the kids segment, has re-invented itself to revolutionize the concept of kids' nutrition in the country. Equipped with a new vision of leading the kids' nutrition space, Britannia Tiger has revamped its offerings to embody fun and energy on one hand and health and nutrition on the other. Enriched with growth nutrients across all its variants -Glucose, Krunch Cookies and Creams, Britannia Tiger comes with the credo of 'Roz Badho'. Aimed...
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...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...
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...Oct, 2013 Start of a new millennium meant wardrobe revamp for the then largest selling biscuit in the world (as declared an AC Nielsen study): Brand packaging went from wax paper to BOPP (Biaxially oriented polypropylene or plastic, as we like to call it). 30 Oct, 2013 192- The number of times you can cover Earth's circumference if you line up all the Parle-G biscuits consumed annually, end to end. Rs 5010 crore - The worth of biscuit sales registered by Parle-G in 2012. We're talking about a number that beats the size of the entire matchmaking industry in India; that could have made up for all the loss incurred by traders due to strike against government's stand to implement LBT (Local Body Tax). 400 million - The number of Parle-G packs that are produced daily. Equivalent number of dollars were made by Kevin Systrom when he sold off Instagram to Facebook. That took him two years though. 6 million - The Number of retail stores that Parle-G's distribution network had covered by Jan'13. When Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits to Indians. Today, the same value plank has helped the glucose biscuit brand become the first Indian FMCG brand to cross the Rs 5,000-crore mark in retail sales in a year. In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price, besting the entire domestic sales of Dabur or Godrej products...
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...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...SMT640 Group Research paper Fall 2014 You have been named the Chief Financial Officer (CFO) of a two year old company, CUNY Analytics. Financials have been prepared by a bookkeeper. As CFO, you responsible for the preparation of accurate financials, analysis and review of the financials before they are released and communication of the results of your company to banks, investors, creditors and the government, as necessary. Please complete the following: a. What are the four major financial statements and, in depth, discuss their purpose. The four major financial statements are the balance sheet, the income statement, the retained earnings statement and the statement of cash flows. The Balance Sheet reports the company’s assets, liabilities and shareholders’ equity at a specific point in time. It provides users of the financial statements an idea of what the company owns, owes and the amount invested by shareholders. It helps users determine whether the company has enough assets to pay its debts and the claims of short and long- term creditors on the company’s total assets. Overall, the balance sheet indicates the financial health of a company at a specific date. Having an idea of the financial health of a company is important because it can determine who is going to invest in the company. Users also analyze the balance because it can help them determine the likelihood the company will repay them. The Income Statement provides the profitability of a company...
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...Market Segmentation /Distribution 20 5.1 Distribution channels Chapter-6 Promotional strategy 25 6.1 6.2 6.3 Promotion Why people choose Olympic products Promotional Images Chapter-7 Conclusion and Recommendation 30 Over view 1.1 Company Profile Olympic Industries, Limited, is one of the longest running and most reputed manufacturing-based companies in Bangladesh, with a heritage of over 50 years and group profile including interests in Pharmaceuticals, Power, and Information Technology, among others. Starting with steel production dating back to 1979, Olympic has steadily diversified over the years into various consumer goods including biscuits, confectionaries, batteries,...
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...Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these brands are close competitor to each another. Therefore, our group would like to identify what is the different between one another and we also would like to compare and analyze all the brand of Biscuits. Hence, we choose HupSeng as our assignment topic. In order to complete this marketing plan, our assignment would be going on in several different phases.In this assignment we have include...
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...ARNOTT’S, AUSTRALIA Executive summary: This paper consists of the product launch plan for Arnott snacks Australia for the woman segment as a healthy snack option. Table of Content Executive Summary 1.Introduction 2. Situation analysis 3. Justification for product launch: 4. Market segment(s) to be targeted & the planned positioning strategy 5. Demand estimate 6. Marketing mix strategy 7. Conclusion Reference 1. Introduction This paper is about the product launch by Arnotts which is one of the most reputed company in the Australian snacks market and largest in Asia-pacific region. The company has been serving its client with various snacks options from last 144 years. This is part of day to day lives of millions of people in Australia. The company’s website claims that “It is the icon of the Australia. Millions of Australians have grown up with ARNOTT’S during the past 144 years. This company has an efficient access throughout the Australia.” The strategic approach and innovative products have helped the company in maintaining the financial stability in its target markets. The company employs more than 2600 people at various positions in the form of direct employment. The expenditure on the Australian biscuits and snacks for the company is more than $350 million. Company has invested above $27 million for buying new ovens and equipments at one of its bakery in South Australia. The other investment was done in ARNOTT’S Huntingwood bakery in New South...
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...friends in my organization. Both of the above mentioned persons supported me incredibly and guided me with suggestions and probation’s for the betterment of my accomplished work. It has been of great learning to be on the job and doing the dissertation simultaneously, which enriched my knowledge and developed my outlook. I am looking forward to continued support from my friends and colleagues in future as well. Only with their encouragement and coorporation. SARITA KUMARI Contents Chapter 1: Introduction -Need of the study - Background Chapter 2: Research methodology -Objectives of the study -Research Methodology (sample size, instrument used, Methods of data collection) Chapter 3: Descriptive work of subtopic on study Chapter 4: Data analysis & Interpretation Chapter 5: Suggestions & Conclusions Chapter 6: Bibliography & Annexure SYNOPSIS TOPIC: - STUDY OF SUPPLY CHAIN MANAGEMENT AT BRITANNIA INDUSTRIES. Chapter 1: INTRODUCATION:- What is supply chain management? Supply chain management is a process of strategically managing the procurement, movement and storage of...
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...Introduction Mondelēz International, Inc. is an American multinational confectionery, food and beverage conglomerate, with global net revenues of $35 billion in 2013, employing around 107,000 people,manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world. It comprises the global snack and food brands of the former Kraft Foods including in cookies and crackers, chocolate, and gum and candy . Industry analysis According to Robert Grant Contemporary Strategy Analysis 7th edition, the median ROE, which reflects the profitability of a specific industry, illustrate the food production industry in the US has the rate of return on common stockholders’ equity at 6.5% from 1999 to 2007. Thus, its ROE sheds a light on food production’s relatively lower profitability comparing to real estate or investment banking industry. However, since the ROE is fairly tricky as high liability can also cause higher ROE, Porter’s 5 forces model is, for lack of better word, the best way to analysis the food production industry. In the following paragraphs, dissecting the suppliers, buyers, substitutes, potential entrants, and how they combining together inter-playing with the industry competitors that determines the profitability of food production industry that Mondelez is in would be devoted to business. First of all, as for potential entrants, the start up company has always been the main force in potential entrants...
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