...History Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. It gives us great pleasure to see our consumers enjoy and embrace Parle products on daily basis. Our confectioners and chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle would have been quite different. In 1929 a small company by the name of Parle products emerged in British dominated India. The goal was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. Although, the company knew that it wouldn’t be an easy task, they decided to take the brave step. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. A decade later this factory was upgraded to manufacture biscuits as well. Since then, the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. Milestone the Decades of Progress ...
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...INTRODUCTION A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establishment. For the company’s success, Parle believes in treating customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand...
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...Parle- G | September 19 2011 | This is a case study of Parle-G which is a classic salty and sweet flavored biscuit introduced by Parle Company in the Indian market. | Product and Marketing mix &Core Marketing | Introduction to PARLE-G Company In 1939,parle product began manufacturing biscuits, Parle glucose and parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading name for great taste and quality. Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design. The company's slogan is G means Genius. The name, "Parle-G", is derived from the name of the suburban rail station, Vile Parle which in turn is based on village Parle in olden days (there is also area called Irle nearby where the Parle Agro production factory is based). The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract. Parle products...
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...INTRODUCTION A PARLE PRODUCTS LTD. Today stand as a pioneer in the field of Agro product exports the company has made substantial process since its establishment. For the company’s success, Parle believes in treating customers with trust, dignity, and respect. They believe in fair business practices and in doing their part to save the environment. Currently Mr. Vijay K. Chauhan is the key person contributing towards the companies’ success. PRODUCTS:- CHOCOLATE CONFECTIONERY OTHER PREPARED FOODS ( BY ROASTING ) BISCUITS ACTIVE YEASTS Exporting countries:- BAHRAIN CAMEROON CANADA KOREA DEM. REP. MALTA NEPAL NEW ZEALAND SAUDI ARABIA SIERRA LEONE SOUTH AFRICA U.A.E U.S.A. YAMAN HISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time. A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand...
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...Journey of Parle-G started in 1939, when Parle Product Pvt. Ltd launched its first biscuit brand in India. A cream-coloured, yellow-stripped, wax-paper wrapper with a photo of a cute young girl, containing 10-12 biscuit with the company's logo on it and you would know these are Parle-G biscuits. Over the years, many varieties of biscuit came and went but nothing much has changed with this biscuit, except for packs. Even after 75 years of its birth, it is still known for its superior quality and taste across the length and depth of the country. Parle-G, being the world’s largest selling biscuit brand, accounts for more than half of the total revenue of the company (Business Standard, 2011). Although in past few years, there has been a consistent decline in its sales growth, it still maintains the superior position in the biscuit market Biscuit Industry overview Indian biscuit industry:- The biscuit market in India is estimated to be Rs 10,000 crore (US$ 1.84 billion) and the industry is also gearing up to aggressively tap the medium and premium segment within the country over the next couple of years. While the growth rate has been stagnating during last 4 years, it picked up momentum during the 2008-09 mainly on account of exemption from Central Excise Duty on biscuits with MRP up to Rs.100/per kg, as per Union Budget for 2007-08.However growth further declined from 2009-10 to 2011-12 and the first half of 2012-13. Despite of being moderately attractive industry, there...
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...Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest - its biggest promotion till date. Setting aside a budget of almost Rs 2.5 crore for this contest alone, more than enforcing sales, the Parle-G brand is reinforcing its leadership position in the biscuit market while giving contestants a chance to fulfil their dreams. States Pravin Kulkarni, Marketing Manager, Parle Products Pvt. Ltd, "We want to give children a platform to fulfil their dreams. After all, dreaming is synonymous with the brand values of Parle-G, which brings about all-round development to achieve their dreams." The promotion is the largest of its kind and gives contestants the opportunity to win whatever they dream of in contrast to the traditional promos where prizes are fixed. This contest has only first prizes and these prizes are defined as per the child's dream. Launched in 1939, the more than 50-year-old brand of Parle-G is India's first glucose biscuit to be introduced from the House of Parle. With a dominant volume share in the glucose biscuit market, Parle-G is pegged as the largest-selling biscuit brand in the world, making up almost 80 per cent of Parle Products' turnover of Rs 1,300 crore. The...
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...Parle-G, the price warrior It's a brand that has held its price line at Rs 4 for 25 years now -- the price was last raised in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's largest-selling biscuit by volumes. [pic] Not that the company didn't try to raise prices to offset the overall hike in costs. Three years ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest. "We want to cater to the masses and have consciously tried not to increase the price. Parle-G is available for Rs 50 a kg. There are very few food items that are available for Rs 50-60 a kg," says Pravin Kulkarni, general manager (marketing), Parle Products. Parle is, of course, not doing it for charity. Soaring input prices meant it opted for reducing the weight of the biscuit than increasing the price -- first from 100 gm to 92.5 gm in January 2008, and then to 88 gm in January this year -- in line with other biscuit-makers and FMCG players. Regular customers would have noticed the number of biscuits in a pack come down from 16 to 15 even as each biscuit became lighter, but they seemed to understand the cost pressures on the firm. The gamble paid off: Parle was able to sustain its volumes. Strict cost control at every point in its supply chain also helped -- Parle entered into forward contracts with suppliers, outsourced production, increased the number of manufacturing locations to 60 and consolidated buying. Raw material costs...
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...Case Study PARLE—G Group 5 A flagship brand should be generating a margin of 15 to 20 per cent of revenue. A margin of less than 10 per cent is unacceptable for Parle-G. I have to bite the bullet at some time on pricing. The concerns are several. Mr. Kulkarnii wants to balance the rise in raw material prices by changing pricing of product Parle-G. There are 2 ways, either to increase rate per package or reduce costs. The 100-g packet is Parle’s best-selling SKU, contributing to 50 per cent of brand revenues every year. Company tried to balance the raw material price increase by increasing cost of this SKU, however this reduced the sales of this SKU owing to its VFM image. Eventually company rolled back its price increment. It reduced its costs by changing packaging and reducing quantity per SKU. Such changes are not going to serve company in long-run as consumers would eventually shift to competitors, given that ITC and Britannia have deep pockets. * Should I make tactical moves like launching new SKUs and new price points? Parle should avoid modifying 100 gm SKU. Instead, company should start promoting larger SKUs aggressively. Market for such 1000 gm and 500gm is more organized compared to 100gm market. These are institutional buyers such as canteens and hotels. Parle could promote its larger SKUs as monthly nutritional package, which will compel urban buyers to buy larger SKUs for monthly consumption. Larger SKUs would provide company better savings, as cost of...
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...COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 Batch 2012-14 Under the guidance of Prof. Kamal K. Gupta Associate Professor, Department of Marketing Research INMANTEC, Ghaziabad Integrated Academy of Management and Technology Ghaziabad July 24, 2013 COMPARATIVE STUDY OF CONSUMER AND TRADE SALES PROMOTIONAL SCHEMES OFFERED BY BISCUIT BRANDS WITH SPECIAL REFERENCE TO ANMOL BISCUITS IN BAREILLY CITY Summer project submitted In Partial Fulfillment of the Requirements for the Award of Post Graduate Diploma in Management (Recognized by AICTE, Ministry of HRD, Govt. of India) By Mohd Zuvair PG- 120-30 INMANTEC Integrated Academy of Management and Technology Ghaziabad July, 2013 ACKNOWLEDGEMENT I owe a deep gratitude and heartfelt thanks to Dr Kamal K. Gupta, Associate Professor, Department of Marketing Research, INMANTEC B-School, Ghaziabad; who has encouraged and guided me throughout my research work. I also express my heartfelt gratitude to him for his unmitigated support, meticulous reviews, in depth inquiries and advice on work. It has added immense value to the report. I am extremely thankful to Mr. Mritunjay Sharma, General Manager Sales (North India)...
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...Parle History Parle is an Indian Private Limited company set up in 1929 by Chauhan brothers, Ramesh Chauhan and Prakash Chauhan in the suburbs of Mumbai city. The Chauhan brothers started their company with the manufacturing of sweets and toffees. Their main motive was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. In 1939, they decided to manufacture biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. It was in the year 1984 both brothers decided to separate and Prakash Chauhan got his own company named with Parle Agro. Now the company has 40% of market share in biscuits market and 15% share in confectionaries. Mission and Vision: Since the establishment, the cmpany has been focusing carefully in its vision and mission and its core values. Company’s Vision: “To be the leaders in our business. We will stand apart from the competition by being the first in the market to innovate.” Company’s Mission: “We will be the leaders in our business by - maintaining high quality, introducing new and innovative products, reaching every part of India, remaining customer-centric, constantly upgrading our knowledge and skills.” Value system o Its core value has always been providing value for the money. o The value-for-money positioning allows people from all...
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...Relaunch of Frooti-The 'Digen Verma' Campaign “Our aim was to create hype around the product, so we introduced a mysterious character called ‘Digen Verma.’ As our target audience is the youth segment, we wanted to showcase their rebellious spirit through Digen Verma.” -Ram Sehgal, MD, Everest Integrated Communications. ''Frooti has always been positioned as a drink for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We therefore went in for a real life, down-to-earth person, who, like any college student likes to bunk classes, is a good sportsman and is a popular figure in the college, with whom the teenagers can actually associate themselves.'' -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? There was no getting away from him. A poster at a bus stop in Chennai asked, “Will Digen Verma be in the next bus?” Or, when watching a movie; there was bound to be an interruption all of a sudden with a handwritten message saying, ‘Digen, your car is being towed’. And, outside in the car park, almost all the cars had stickers on them saying, ‘Digen Verma was here.’ In many commercial places in metros and even far off places like Simla, there were footmarks accompanied by the mysterious words ‘Digen Verma was here’ pasted. There were rumours galore about ‘Digen Verma’ and his identity. Some thought it was a campaign for the launch of some new fashion label, while others thought Digen Verma he was a...
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...Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 Parle – G for Genius A Market Survey Report Marketing Management – I 2012 Section – I, Group no. 10, 2012-14 CONTENTS 1. INTRODUCTION....................................................................................3 2. ON THE FIELD.......................................................................................5 3. RESPONDENT CHARACTERISTICS..............................................................7 4. PRODUCT CHARACTERISTICS..................................................................11 5. PURCHASE DECISION CHARACTERISTICS................................................13 6. KEY FINDINGS………………………………………………………………………………....15 7. SURVEY OBSERVATIONS & ANALYSIS....................………………………….…16 8. SWOT ANALYSIS……………………………………………………………………………..18 9. RECOMMENDATIONS…………………………………………………………………….19 10. SOURCES……………………………………………………………………………………..20 1. INTRODUCTION This project is about the market share of two of the biggest brands of biscuits Parle & Britannia based on consumer taste, choice and preferences. The sample size of our survey was limited due to time constraint. We have tried our best to estimate the result which gives a fair overview of the Chennai Market. We conducted...
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...about, gangsta You could find a nigga sittin on chrome Hit the clutch, hit the gear, hit the gas & I'm gone (Yea!) If I can't do well, homey, it can't be done Now I'ma let the champagne bottle pop I'ma take it to the top Fo sho I'ma make it hot, baby (baby) I'm down for the action, he smart with his mouth so smack em You holdin a strap, he might come back so clap em React like a gangsta, die like a gangsta for actin Cuz you'll get hit & homicide'll be askin, "Whut happened?" OH NO look who clapped em with the FO'FO' 20 inch rims sittin CHRO-CHROME Eastside, Westside niggaz OH NO, NO GO Even my mama said, "Something really wrong with my brain" Niggaz don't rob me they know I'm down to die for my chain G-UNIT! We get it poppin in the hood G-UNIT! Muthafucka whuts good? I'm waitin on niggaz to act like they dont know how to act I had a sip of too much Jack, I'll blow em off the map With the mack, thinkin its all rap Til that ass get clapped and Doc say "It's a wrap" (It's a wrap, nigga) If I can't do well, homey, it can't be done Now I'ma let the champagne bottle pop I'ma take it to the top Fo sho I'ma make it hot, baby (baby) I been feelin i had to teach lessons to slow learners Go head act...
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...NAME: DATE: _________________________ G-CODE ASSESMENT: 4 Points each G01 is used for a Linear interpolation motion; Used for actual machining and metal removal. It is governed by a programmed feedrate in inches (or mm) per minute. G02 Circular Interpolation, ClockWise G28 Machine Home (Rapid traverse) G40 Cutter Compensation CANCEL G54 Work Coordinate #1 (Part zero offset location) G80 Canned Cycle Cancel G03 Circular Interpolation, CounterClockWise G81 Drill Canned Cycle G42 Cutter Compensation RIGHT of the programmed path G90 Absolute Programming Positioning G91 Incremental Programming Positioning G03 Circular Interpolation, Counterclockwise G98 Canned Cycle Initial Point Return G41 Cutter Compensation LEFT of the programmed path G99 Canned Cycle Rapid (R) Plane Return G43 Tool LENGTH Compensation + G83 calls the Peck Drill Canned Cycle G00 is Rapid traverse motion; Used for non-cutting moves of the machine in positioning quick to a location to be machined, or rapid away after program cuts have been performed. M03 Starts the spindle CLOCKWISE. Must have a spindle speed defined. M05 STOPS the spindle. Use an M06 Tool change command along with a tool number will execute a tool change for that tool. Use an M30 to end Program and Reset to the beginning of program. Complete the program for the part shown, use Cutter Compensation: 12 Points [pic] % O00023 ; (MILL PART PROGRAM EXAMPLE) N1 (Profile Part...
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...Compare and contrast essay – Frank Earley and Albert Smith In the Frank Earley letter, it is clearly shown to the audience that the English soldiers are fighting with the last sense of hope they have as they have been fighting the war a lot longer compared to the Americans, which is shown in the Albert Smith letter. The audience have a real sense of empathy as Frank Earley admits to ‘how close death is to us’ which shows a feeling of near defeat in the morale of the soldiers. However, in the Albert Smith letter, the feeling of defeat and lowness of morale is non-existent as Albert writes to his little brother ‘ready to come home after the war but not before’ highlighting to the audience that he isn’t exhausted by the war yet and wants to continue fighting, showing that the Americans haven’t been in the war long and so haven’t experienced what the English have. Following on from this, the use of semantic field in the Albert Smith letter denotes a feeling of how bad the conditions were for the Americans, ‘wettest’ ‘muddiest’ ‘raining’ ‘wire entanglements’ ‘up to my waist in mud’. This evokes a feeling of empathy from the audience as we usually complain about the weather and these men dealt with it night and day whilst fighting for us and their own lives. Furthermore, in the Albert Smith letter, the war is described as ‘slaughter’ which is a very optimistic view to take compared to the Frank Earley letter where he describes his friend being killed ‘in a moment’ and that it was...
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