...On-Line Business Expansion Proposal for Black diamond hills A. For my project I choose Black diamond hills jewelers as a company to expand on-line. Black diamond hills jewelers is a small jewelry company located in the town of Green Forest, Colorado. It is owned and operated by the Smith family and has been in business since 1991. Don Smith has a passion for wildlife and has created a series of one-of-a-kind pieces. Plans are to expand the Company’s presence on line with custom made jewelry. 1. Evaluating the Viability of Creating an Online Presence for Black diamond hills jewelers The plan is to expand the customer base for the custom jewelry pieces by expanding the on-line presence to include on-line shopping. Currently the Company has a website to encourage customers to “stop-by” the jewelry store only. The expansion will be viable as there is a large demand for custom jewelry across the nation and Black diamond hills jewelers has some very unique pieces. The Company is well established locally and has great customer testimonies. The viability of selling custom jewelry pieces on line appears to be successful for various companies. When googling the words “custom jewelry” there were over 4 million results within .27 seconds. This shows that “custom jewelry” was a popular topic to Google. Another tool iused to test the viability was Google Page Rank. The Google Page Rank ranks webpages on a 0 to 10 scale, with 10 being the best rating. The rank value indicates...
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...depicts the adverse effect of diamonds on the people of Africa. It also addresses the real price of diamonds which it believes to be the lives of millions of Africans. Additionally, it examines the response from the United Nations and question if enough is being done to crack done on the sale of blood diamonds. The famous phrase “Diamonds are Forever” is known to most people all over the world. What most people do not know is where most of these diamonds are coming from and how they came to become perfect gestures of love and romance. Looking at a clear cut diamond ring, it is hard to imagine the possibility of thousands of innocent people being murdered, tortured, and forced to mine for these stones; unfortunately that is the case in Africa. Diamonds in West Africa have been used for the last 30 years to fund rebel groups and their desire to take control of their nations by violence and intimidation. In such conflicted regions of the world, diamonds lose their connotation of beauty and elegance and are stained with blood. In this paper, I will discuss the many ways in which “conflict diamond” has brought nothing but poverty, suffering and war to the West African people. I will further explain what world organizations such as the United Nation have done in order to counteract the adverse effects of the conflict diamond on the African community, and the extent to which such efforts have been successful. Conflict diamonds are diamonds illegally traded to fund conflict...
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...儿都不值钱。 Diamonds are not such high in value and rare in amount. On the contrary, diamond mine are one of the common minerals. In fact, in European and American areas, there are even more cut- diamonds than vehicles. They are valuable, however, they could not be exchanged freely like other products as the prices for second-hand diamonds are far below its origin. Besides, the natural diamonds can now be replaced by rhinestones. Actually, diamond might be worthless without its traditional image of romance. 钻石市场供大于求。世界上钻石的供给量，一直都超过它的需求，按照经济学供需规律，钻石应该会跌价，变得很便宜才对。但是，戴比尔斯通过持续买进市场上多余的钻石，来维持它的高价，估计到目前为止，戴比尔斯已囤积了价值超过百亿美元的钻石了。戴比尔斯还能支撑多久，还能持续买进多少市场上的钻石，没人能回答。 In diamond market, supply always exceeds demand. According to economic rules, the price will finally drop. However, De Beers have controlled and manipulated the price by continuously purchasing the stockpiles of diamond that come from other competitors. The price of which, has amounted to more than $10 billion up till now. How long can De Beers last and how much diamonds can they buy? No one knows. 天价打造的“浪漫形象”。戴比尔斯在世界钻石市场的成功，可以说是一个近乎达到垄断的完美范例。它一方面总能刺激市场对钻石的需求，另一方面则减少钻石供给，即使在1955年通用公司（GE）研究实验室宣布发明了人造钻石后，戴比尔斯公司仍能成功维持钻石的高价完美形象。事实上，戴比尔斯公司每年花在广告上的费用多达1.6亿美元，不断传递着“Diamonds are Forever”的信息，持续钻石浪漫的传奇。 They has put much emphasis as well as financial resources on preserving the romantic image of diamonds. To be frank, De Beers spends as high as $160million in advertising every year, continuously conveying the idea of ‘Diamonds are Forever’...
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... ✓ APPLICATIONS Carbon from Latin: carbo "coal" is the chemical element with symbol C and atomic number 6. As a member of group 14 on the periodic table, it is nonmetallic and tetravalent—making four electrons available to form covalent chemical bonds. There are three naturally occurring isotopes, decaying with a half-life of about 5,730 years. Carbon is one of the few elements known since antiquity. There are several allotropes of carbon of which the best known are graphite, diamond, and amorphous carbon. The physical properties of carbon vary widely with the allotropic form. For example, diamond is highly transparent, while graphite is opaque and black. Diamond is among the hardest materials known, while graphite is soft enough to form a streak on paper (hence its name, from the Greek word "to write"). Diamond has a very low electrical conductivity, while graphite is a very good conductor. Under normal conditions, diamond has the highest thermal conductivity of all known materials. All carbon allotropes are solids under normal conditions with graphite being the most thermodynamically stable form. They are chemically resistant and require high temperature to react even with oxygen. The most common oxidation state of carbon in inorganic compounds is +4, while +2 is found in carbon monoxide and other transition metal carbonyl complexes. The largest sources of inorganic carbon are limestones, dolomites and carbon dioxide, but significant...
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... De Beers Introduction For generations, diamonds have been marketed as tokens of power and love. For some however, diamonds have a more utilitarian appeal. Easily concealed, immensely valuable and largely untraceable, stones from rebel-held mines have raised billions of dollars on world markets to finance revolution in Angola, Sierra Leone and the Democratic Republic of Congo (DRC). For years these "conflict diamonds" have encourage rebel leaders to arm and equip their armies in violation of UN weapons and financial sanctions. Diamond monopoly De Beers is notable for its monopolistic practices throughout the 20th century, whereby it used its dominant position to control the international diamond market. The company used several techniques to exercise this manipulation over the market: Firstly, it persuade independent producers to join its single channel monopoly, it flooded the market with diamonds similar to those of producers who refused to join the cartel, and lastly, it purchased and stockpiled diamonds produced by other manufacturers in order to price control through supply. In 2000, the De Beers forced to change the model, due to certain unavoidable factors such as the decision by producers in Russia, Canada and Australia, to distribute diamonds outside of the De Beers channel, thus effectively ending the monopoly. The De Beers family of companies started operating under a set of guiding rules known as the Diamond Trading Company Best Practice Principles (BBP)...
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...a purely emotional pitch to a woman’s self-confidence with different colored text and the way they portrayed an independent women through the model; however, there are a few facts that De Beers seemed to forget while releasing these ads. In the “Right Hand Ring” advertisement, it fails to indicate that there is a diverse group of wealthy women in this world who may not be married nor have children, and quite simply that not all “women of the world” can afford expensive diamond jewelry to express individuality. When looking at this advertisement, the first thing you notice is the woman. Don’t get me wrong she is beautiful; her silk like hair cascading down her shoulder much like a waterfall, her lips red with her glowing porcelain skin and her figure looking ten times better than mine. Her smirk seems to be telling you she is confidant and satisfied with her day. Most women would prefer to look like this everyday! Lets not exclude that burst of light coming from her right hand. One can only assume it’s a diamond ring because you can’t even actually see it in the ad. Once you get past this “perfect” woman, you start to read the words on this ad. In orange you have empowering words talking of celebration and taking over. While in green, it states what this whole jewelry campaign is all about, “Women of the...
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...DeBeers “A Diamond is Forever” Prepared April 16, 2012 For decades, De Beers has been the preeminent name in diamonds. Thanks to a stockpile of the world's rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers has been the most important name in one of the world's most lucrative businesses for almost a century. This paper will review the billion dollar rise and fall of a monopoly that has crushed competitors and cash-strapped governments since the 1800s. Diamonds became a symbol of love thanks to De Beers, which is fitting, since De Beers became what it is today because of a love story: the love of money. In the beginning, the diamond trade took place mostly in India and Brazil. With the discovery of diamonds in South Africa, the trade simultaneously took off and became much less profitable. Up until the mid-1800s, diamonds were a rarity and could be seen only on the hand of a monarch. But the diamond rush that began in South Africa in the second half of the 19th century flooded the market with diamonds, killing demand. It would take some ingenious plotting and advertising to keep the diamond's reputation as intrinsically valuable and desirable, which is where De Beers comes in (Goldschein, 2011). Company History and Overview De Beers got its start when English-born businessman Cecil Rhodes, broke into the diamond business in South Africa by renting water pumps to miners before buying diamond fields...
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...JUNIOR 1 S Y 2000 - 2 0 0 1 V o l . 20 N o . 1 C O N T E N FOR LOVE OF DIAMONDS These brilliant gems are not only for fashion but find many uses in other industries as well. CHEMISTRY: BUILDING BLOCKS OF MODERN CIVILIZATION Understand the significance of chemistry throughout man’s history. NUCLEAR CHEMISTRY: TOWARDS A SAFE ENERGY SOURCE Is nuclear technology a boon or bane of science? Read on. T S ib er s, De ar BB su bs cr ng ga zin e is ma ki Ba to Ba la ni ma e ma ga zin e. to yo ur fa vo rit lled so me ch an ge s a new section ca c g the changes is Amon s wi th sc ie nt ifi .” It de al “P se ud os ci en ce pt io ns th at an d mi sc on ce ve no tio ns , my th s, e. Al so , we ha pu la r at on e tim we re po ” se ct io n to “C yb er wo rld ex pa nd ed ou r ac tiv ity se ct io n. e a we b- lin ke d in cl ud wi ll th es e ch an ge s We ho pe th at re nc e stu di es mo ur sc ie he lp ma ke yo jo y! re fu n! En re le va nt an d mo Th e Ed ito r MEDICINE’S POTENT MIXTURES AND SOLUTIONS Chemistry plays a major role in our existence through important medical applications. R E G U L A R F E AT U R E S 3 Science & Technology News 5 Filipino Scientists and Inventors BOARD OF ADVISERS Violeta Arciaga, Jaime F. Bucoy Jose C. Calderon, Victoria V. Cervantes, Juanita M. Cruz, Belen P. Dayauon Medical Facts and Fallacies 9 Livelihood Technology / I’d Like to Know 10 Cyber World CONSULTANT ...
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...Auto-hide: on [pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic][pic][pic][pic][pic][pic] [pic] Avi Batra BBA – Semester II Roll No. 4501/09 Comparison of two companies as per Principles of Marketing Jewellery Industry [pic][pic][pic][pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic]Chapter 1- Introduction to the Industry Evolution Of Jewellery Industry In India The Indian subcontinent has the longest continuous legacy of jewellery making anywhere since Ramayana and Mahabharata times. While Western traditions were heavily influenced by waxing and waning empires, India enjoyed a continuous...
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...Until the beginning of the eighteenth century all known diamonds came from the Golconda region near Hyderabad in India. Pliny wrote an incredible account of how diamonds were found in an inaccessible valley. The locals threw meat into the valley and the diamonds stuck to it. Eagles carried off the meat to their nests from which the diamonds were recovered. At their peak the Golconda diamond fields probably supported many thousands of workers but were practically exhausted by the late seventeenth century. In 1844 diamonds were discovered in Brazil and for a while the Chapada Diamantina, or Diamond Highlands, in the state of Bahia, became the diamond capital of the world attracting prospectors and adventurers in the same way that the California Gold Rush did. A series of major diamond finds in South Africa from 1867 onwards, coinciding with a decline in production in Brazil, soon made it by far the biggest source of diamonds. As in Brazil and Indian the first finds were alluvial but by 1869 diamonds were being mined in South Africa. Their value depended on their rarity and Cecil Rhodes realised that if suppliers competed against each other that would be threatened. By the end of his short life Rhodes had gained control of the diamond mines and extended British rule over much of southern Africa. Mark Twain said of him that when he stands upon the Cape of Good Hope, his shadow falls to the Zambesi (Twain, 1904). One area that was not under British rule was South-West Africa...
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...company’s competence? Who is the company? What’s their background? What do they know about buying and selling diamonds? Established in 1989, Rare Investment is proud to be one of Canada’s leading authentic Rare Jewel Diamond Houses with unrivalled expertise in the sales and service of natural fancy colored diamonds and rare jewel investments. Through our 30-year history in the industry and our long-standing reputation with the industry’s leading mining and polishing companies, we provide investors with direct access to the world’s rarest diamonds with the greatest potential for appreciation. CREDIBILITY In any organization ‘credibility’ is paramount. When looking to invest in diamonds, we encourage investors to learn about a company’s leadership and credibility. Rare Investment's strategic operations are overseen by an executive team with expertise and experience in rare diamond valuation, diamond education, brand management, as well as significant expertise in the diamond trade. Rare Investment is backed by a sophisticated team of industry experts, GIA certified diamond advisors, highly-educated market researchers and the long-standing reputation of Rare Investment. Our brokers of rare jewels are highly skilled in valuing rare diamonds and have world renowned experience searching the world’s most coveted mines for the rarest and finest natural fancy colored diamonds with the greatest potential for appreciation. COST Has the company made money for investors? What kind...
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...as a result of DeBeers unethical research behavior they have been convicted along with the General Electric Company by the US justice department for conspiracy to raise prices in the $500 millions-a-year industrial diamond industry. "The indictment charges GE and DeBeers, which account for 80 percent of the industrial diamond market, with conspiring to fix and raise prices worldwide."(San Antonious, 2012) The DeBeers corporation was first guilty and second showed a direct correlation of purposely breaking the no-tolerance segment of the US law called the Sherman Act. Cartels: The Sherman Act’s first offence for even operation are unafraid thru intimidation and threats to acquire or control whatever item they go for to all suppliers/workers, businesses, the public or middle-man altogether. Next, DeBeers illegal cartels withheld large sums of the discovered diamonds they had acquired so they can hike up diamond prices. So, DeBeers could make it seem publicly that there was a perception that there was a shortage in supply of available diamonds to buy, therefore causing the public market to scurry to buy them at absorbent prices because they had to. Later as the demand of the market became more financially beneficial to them as a corporation, they made the diamonds more available, therefore allowing DeBeers to have financial gain on four parties directly: suppliers, businesses, the public and middle-men. So because of DeBeers acting unethically, they are facing years of jail-time...
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...Gems and Jewellery Last Updated: December 2010 Gems and jewellery form an integral part of Indian tradition. A legacy passed from one generation to another. The components of jewellery include not only traditional gold but also diamond, platinum accompanied by a variety of precious and semi-precious stones. The Indian gems and jewellery sector is expected to grow at a CAGR of around 13 per cent during 2011 – 2013, on the back of increasing government efforts and incentives coupled with private sector initiatives, according to a report ‘Indian Gems and Jewellery Market Forecast to 2013’, by RNCOS. As per the credit rating agency Crisil, the diamond industry in India is predicted to remain stable during 2010-11 due to improved prices and steady demand. Gems and jewellery exports from India is expected to grow by 30-35 per cent in 2010-11, according to the Gem and Jewellery Export Promotion Council (GJEPC), on the back of revival in demand in the international markets. Industry Structure Although, the market is highly dominated by the unorganised players, with increase in consumer income and economic prosperity, the future of organised retail in India is very bright. In its bid to enhance the market strategy, a gems and jewellery special economic zone (SEZ) sprawling over 40 acres with an investment of US$ 441.1 million is being planned to be set up by Gold Souk, the jewellery mall developer. The company plans to have residential apartments named Gold Souk...
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...Transport Phenomenon (Electrical and Thermal) in two allotropic forms of Carbon (Diamond and Graphite) Graphite and Diamond both are formed from carbon (two allotropic forms of carbon). Though they have similar constituent element, they differ a lot in their properties. Diamond is a good thermal conductor but a bad electrical conductor, while graphite is a bad thermal conductor but a good electrical conductor. This is one example of their property difference. The difference in their properties arises because of different arrangement of carbon atoms present in them. Basic physical and chemical properties of graphite and diamond to highlight their differences are as follows: Differences between Graphite and Diamond Physical Appearance: Graphite is opaque and metallic- to earthy-looking while diamonds are transparent and brilliant. Another important physical difference is their hardness. The hardness of minerals is compared using the Moh's Hardness Scale, a relative scale numbered 1 (softest) to 10 (hardest). Graphite is very soft and has a hardness of 1 to 2 on this scale. Diamonds are the hardest known natural substance and have a hardness of 10. Diamond is used as an abrasive because of its great hardness, whereas graphite is used as a lubricant. Structural Differences: Diamond Space Group Fd3m face-centered cubic Atoms/unit cell 8 Cell volume 45.385 x 10-24cm3 X-ray density 3.5155 g/cm3 {draw:frame} Graphite Space Group C6/mmc; C-centered...
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...Blue Nile Case Group D Monday and Wednesday 11:00-12:15 Anthony Allen, Laura Blakeman, Daniel DeMaiolo, Carla Hill, and Mason Shattuck 1 Industry Analysis: Dominant Economic Features Definition of Jewelry Retailing Industry & Nonstore Retailer Subsector According to the United States Census Bureau, the Jewelry Retailing Industry (NAICS code 448310) “comprises establishments primarily engaged in retailing one or more of the following items: (1) new jewelry (except costume jewelry); (2) new sterling and plated silverware; and (3) new watches and clocks. Also included are establishments retailing these new products in combination with lapidary work and/or repair services” (United States Census Bureau Jewelry Industry Definition, 2008). While Blue Nile competes in the larger Jewelry Retailing Industry, it also competes in the narrower Nonstore Retailers (Subsector 454) category because of the e-commerce component of the business model. The United States Census Bureau comments that “industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party...
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