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SIVA SIVANI INSTITUTE OF MANAGEMENT

BUSINESS RESEARCH MANAGEMENT
LITERATURE REVIEW
ON
‘RARE INVESTMENT 4 C’S OF INVESTMENT’ By T. Sandhya Rani 2B2-56
Rare Investment created the ‘Rare Investment 4 C’s of Investment’ to encourage investors to do their homework. We believe that education leads to smart investment decisions. COMPETENCE
What is the company’s competence? Who is the company? What’s their background? What do they know about buying and selling diamonds? Established in 1989, Rare Investment is proud to be one of Canada’s leading authentic Rare Jewel Diamond Houses with unrivalled expertise in the sales and service of natural fancy colored diamonds and rare jewel investments. Through our 30-year history in the industry and our long-standing reputation with the industry’s leading mining and polishing companies, we provide investors with direct access to the world’s rarest diamonds with the greatest potential for appreciation. CREDIBILITY
In any organization ‘credibility’ is paramount. When looking to invest in diamonds, we encourage investors to learn about a company’s leadership and credibility. Rare Investment's strategic operations are overseen by an executive team with expertise and experience in rare diamond valuation, diamond education, brand management, as well as significant expertise in the diamond trade. Rare Investment is backed by a sophisticated team of industry experts, GIA certified diamond advisors, highly-educated market researchers and the long-standing reputation of Rare Investment.
Our brokers of rare jewels are highly skilled in valuing rare diamonds and have world renowned experience searching the world’s most coveted mines for the rarest and finest natural fancy colored diamonds with the greatest potential for appreciation. COST
Has the company made money for investors? What kind of returns can

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