...Dominique L. Larry English 115 Prof. Weir Causes and Effects The advertising for blood donations in the past 30 years has been very effective to the outcome of the drives. Advertising is a good thing because it lets the public know when, where, and why a blood drive is being held. Advertisements are done so they can entice people to voluntarily donate blood. The blood is used in millions of cases in which a person may need a blood transfusion for many different reasons. Mostly, advertisement is used to target a certain group or demographic who are potential donors. To have regular donors and a plentiful supply of blood is the major cause of advertisement. There are natural disasters such as hurricane Katrina and super storm Sandy that came through and destroyed cities and town. Thousands of people were hurt in both that lost blood and needed a transfusion. As I found stated on www.gobag.com “Keeping an adequate supply of blood on hand is a challenge on a daily basis. There are daily occurrences that constantly draw on supplies daily such as premature births, illness, traumatic accidents and research - just to name a few. Having an adequate supply of blood immediately after a major disaster is not likely. Many people will come together AFTER a disaster to donate. It takes days to process blood before it can be used, many victims of disaster often don’t have days to wait and their lives can be lost.” (www.gobag.com, 2013). This is where good advertisement would...
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...Cause and Effect of Advertising for Blood Donation The Cause and Effect of Advertising for Blood Donations The major cause of advertisement for blood donations is to have regular donors and a plentiful supply of blood. The primary objective of advertising for blood donation is to get the word out. Advertising helps to raise your target demographics’ awareness of the need for blood donations. Advertising for blood donations is unlike advertising for and other product. Advertisement encourage people to voluntary donate blood. Over the past 30 years advertising for blood donations has been successful. The purpose and focus of advertising blood donations is to encourage unpaid volunteers to donate blood. The blood is used in millions of cases were a humans may need a blood transfusion and for many different reasons. Advertising is also good way to increase public awareness about how donating blood helps respond teams such as Red Cross, First Aid and Hospitals respond quickly to serious and developing human needs. After World War II, American Red Cross, , introduced the first nationwide civilian blood program that now supplies more than 40 percent of the blood and blood products in this country. During the 1990s, they engineered a massive modernization of our blood services operations to improve the safety of our blood products. The Red Cross also expanded our services into such fields as civil defense, CPR/AED training, HIV/AIDS education...
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...Advertising for Blood Donations Strayer University November 25, 2012 Instructor: Dr. Jeffrey Kersh Advertising for Blood Donations After doing careful research of blood donations, I will be addressing the causes and effects of advertising for blood donations for the past thirty years. The cause of advertising for blood donations is to generate more business for blood (plasma) donations from our community and from other parts of the U.S. The effects of advertising for blood donations is to save the community for which we live in, save more lives, and also brighten lives for those who are in need. By Dr. Sumaiya Khan Published: 3/10/2010 The major cause of advertising for blood donations is to inform the public about the necessity of donating blood. Without lifesaving blood transfusions about 4.5 million Americans would die each year (Khan, 2010). Blood donation is the act where a healthy person voluntarily has blood drawn from his or her body. It is also important that the person who is donating blood is in a healthy state, as any diseased state always affects the blood, which could make the condition more contagious. Every two seconds, someone in the United States needs blood. Only 5% of eligible donors across the U.S. donate blood, while the requirement for transfusions is increasing by 9% every year (Khan, 2010). Blood donation is an excellent way to reduce the amount of iron accumulating in our body. Iron is a necessary mineral, but excess...
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...Advertising for Blood Donations in the past 30 years Over the last 30 years, there have been many movements in order to promote blood donations. Donations have always been a charitable procedure. In the past, competitions, giveaways, oppositions and other plans were used by blood banks in order to increase donations. Many donors contribute to charity, but some were paid with incentives. The major purpose of advertising for blood donations is to obtain donors who can donate blood and blood products to be stored in blood banks. The Red Cross reports that the supply is accessible thru hospitals and blood is needed every two seconds, and more than 80,000 sickle-cell patients require blood transfusions ("Donating blood," 2013). Millions of people that detect certain ailments need blood during treatments. The media is a good outlet to make legislatures understand the distinctive role in making blood donation eye-catching. Our government obligation is to provide the necessary funds for donor staffing. The second cause of advertising for blood donations give people a reason to help others. Donating blood help save millions of lives. The advancement in surgeries and cancer treatment has narrowed the blood donation standards. Periodic shortages and ancient blood donor residents have played a significant role in increasing blood demands. The latest survey recorded in the United States shows that 1.1 million blood transfusions increased in 1997 to 2.7 in 2007 ("Blood donor...
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...THE CAUSE AND EFFECT OF ADVERTIZING FOR BLOOD DONATION Meskerem B. Alemu ENG 115 ENGLISH COMPOSITIONS STRAYER UNIVERSITY Cathy G.Para April 25, 2013 Introduction Donating blood is one of a voluntary and interesting people they can doing at the minimum age of starting from 15 and above, and especially the youngest people involved in voluntary activities, it takes just a few time and noting affect by any donor person health. It is a great deal of emphasis placed on helping others in high school and different organization. Example, many schools require students to perform volunteering in various activities prior to graduation, the one activities is to donated blood, And in different organization employees of all ages require to helping people they are volunteering to donate blood too, in this case government agencies including military services expect involved this volunteer services, specially military department is a great location to get blood, so government should be make advertisement about blood donation in every public area. The major cause to advertising blood donation As public relation specialist, advertising is one part of the task that he/she does for succeeding the mission and vision of a certain issue, institution or organization. From the situation given on the second point, there have been many campaigns in order to promote blood donation over the last thirty years (APA, 2013). To give them Awareness The purpose and focus of these advertisements...
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...Canadian Blood Services | | Table of Contents Executive Summary 3 Problem Statement 4 Situation Analysis 4 Objectives, Background, and Forecast 4 SWOT Analysis 5 Market and Segmentation Analysis 6 Market Mix Analysis 7 Donor Behaviour Analysis 7 Financial Analysis 9 Key Questions 10 Alternatives 10 Alternative #1 10 Alternative #2 11 Alternative #3 11 Alternative Selection 11 Recommendations 12 Action Plan 12 Contingency Plan 13 References 14 Executive Summary As Canada’s main blood products supplier, Canadian Blood Services faces challenges in recruiting new blood donors and increasing donation collections to keep up with the demand. Based on the organization’s internal strengths and weaknesses, as well as the external opportunities and threats, we provided our analyses on market segmentation, market mix, and customer (donor) behaviours. Three alternatives have been presented in response to the needs of increasing donor base and new-donor retention. Social media promotion and community events are the two approaches recommended. We believe the personable promotion channels can help the organization maximize its potential. Detailed action plans are also provided in this report. Problem Statement 10 years after its creation, Canadian Blood Services (“CBS”) has regained the trust from Canadians as the organization provides safe and affordable blood and blood products. However, between 2005 and 2008, order fill rate has declined...
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...Blood donation behaviour Context and problem/opportunity The Australian Red Cross Blood Service is becoming increasingly concerned as the number of people donating blood is failing to meet the high demand of blood required. At some point, around 30% of the Australian population will require blood (Godin, Sheeran, Connor, & Germain , 2005). The underlying problem is that only 3% of the eligible population donate blood regularly (Godin, Sheeran, Connor, & Germain , 2005). In particular, Generation Y, who made 150,000 donations, present a problematic age group, as their retention rate is only 61% (Godin, Sheeran, Connor, & Germain , 2005). Young donors, aged below 25, make up the lowest generation for repeat donations. As a consultant to the RCBS, it is vital to understand why Australians choose to disengage with blood donation, in order to retain them as active donors. Literature Review Many scholars have undertaken research into the implications of blood donation and specifically, reasons as to why the retention rate is so low. One of the overarching issues discussed by academics is the effect of the gap between intention and behaviour. Research has found that a positive intention to give blood is not sufficient for an individual to actually perform the behaviour (Pomazal and Jaccard, 1976). Intentions represent a person’s motivation in the sense of his or hers conscious plan or decision to exert effort to enact the behaviour (Connor and Armitage, 1998)...
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...Contributing to a Noble Cause Since 1881, The American Red Cross (ARC) has been trying to lessen the effects that major disasters have on people all over the world. The mission statement of the organization states, "The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors" (redcross.org). The impact that donors and volunteers have on the ARC is substantial, and without those volunteers the ARC would not be able to help half as many people as they currently do because they would not have the resources to do so. The compassion that volunteers and donors have is what makes the ARC as successful as it is. Benefactors assist the ARC by donating personal...
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... WHAT IS CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. Key CSR issues: environmental management, eco-efficiency, responsible sourcing, stakeholder engagement, labor standards and working conditions, employee and community relations, social equity, gender balance, human rights, good governance, and anti-corruption measures. A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes. ORIGIN OF CSR CONCEPT In...
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...among the world's top 10 private employers with more than 700,000 system associates. This company is confronted with a great deal of challenges and opportunities. Being part of the social order and society expects, we are encouraged to improve our business practices in ways that respect ethical values, people, communities and the environment. II. The CSR of the Company/Business The Coca-Cola Philippines Company announced on November 15, 2013 that the Coca-Cola system is donating millions of dollar in cash and in-kind contributions to support disaster relief and recovery efforts in the Philippines. Coca-Cola Philippines has been a long-standing partner of the Red Cross Philippines in its programs for disaster relief, blood donation, and basic life support training. Globally, The Coca-Cola Company and the International Federation of Red Cross and Red Crescent Societies (IFRC) also have a partnership to enhance their collaboration on disaster...
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...COROORATE SOCIAL RESPONSIBILITY DEFINITION: Corporate social responsibility (CSR), also known as corporate conscience, corporate citizenship[->0], responsible business, sustainable responsible business (SRB), or corporate social performance,is a form of corporate[->1] self-regulation[->2] integrated into a business model[->3]. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its support to law, ethical standards, and international norms[->4]. Consequently, business would embrace responsibility for the impact of its activities on the environment, consumers, employees, communities, stakeholders[->5] and all other members of the public sphere[->6]. Furthermore, CSR-focused businesses would proactively[->7] promote the public interest[->8] by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest[->9] into corporate decision-making[->10], and the honoring of a triple bottom line[->11]: people, planet, profit. CSR is usually practiced by many company’s eg: · Azim premji Foundation: working to provide elementary schooling to thousands of under privileged children. · Microsoft corporation (India): focused program ‘project...
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...obesity. According to the National Institutes of Health, obesity and overweight people (defined by high body mass index or BMI) suffer from the second leading cause of preventable death in the United States (NIH, 2012). Almost 70% of the U.S. adult population is defined as overweight or obese (per BMI), with an estimated 300,000 attributed deaths per year (NIH, 2012). We learn in healthcare that any disease spreading at a rate faster than expected is considered epidemic. There has been great consternation about the rise in obesity and other health-related problems that is out of proportion with our increase in population. This paper will question whether the addition of fructose and high-fructose corn syrup (HFCS) in beverage and food items has contributed to this problem. There are popular theories about decreased physical activity or perhaps the dissolution of the nuclear family mealtime as possible sources for increased obesity rates. Yet time and time again scientific food research has observed changing trends in eating habits, food choice, and ingredient additives as likely causation. The data that I have found through researching credible sources supports the theory that HFCS additions have contributed to obesity (as measured by BMI) and gout in addition to other health-related problems such as high blood pressure and visceral abdominal fat collection. The public is poorly informed in regards to the actual amounts of HFCS that is added to typical food items and...
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...firm using analyses of the internal strengths and weaknesses that New Belgium possesses, while also highlighting the external opportunities and threats. We will also avoid the criticisms that the SWOT analysis faces, by giving the analysis serious consideration of the issues, and by diving deeper than a, “sterile academic exercise of classifying data and information”, as noted in the text (pg. 122). Strengths New Belgium Brewing has numerous aspects or traits that they do well as a company. Their most effective advertising comes from, “customers’ word of mouth” (text pg. 471). This is due to the fact that New Belgium Brewing does an exceptional job of building relationships with customers, then allowing customers to provide word of mouth advertising for the company. New Belgium has established, “environmental and ethical business practices (text pg. 472), along with community service programs (Tour De Fat, donations to pig farmers, and Best Damn Bike Tour) and donations. Through their business practices, programs, and an emphasis on the environment, New Belgium Brewing has allowed their reputation to be one of their strengths, and created a “very loyal following (text pg. 477). Customer and public relations, are certainly a strength for New Belgium Brewing, and certainly can be considered something that they have mastered as an internal process and strategy. Above and beyond the strengths associated with their relationships with customers, New Belgium Brewing has...
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...witnessed a remarkable rise in the number of registered member and page views each day. Existing research shows that young people are motivated to join this site to make friends, to keep in touch with the old ones who they have not seen for many years or live in another region of the Earth, to strengthen ties with new acquaintances (Acquisti, and Gross, as cited in Valenzuela, Park, and Kee, 2006, p. 3). Besides, Facebook also allow them to exchange news and discuss issues, both public and private. However, this social network site is not entirely free from drawbacks. If one is not a Facebook user, he/she can easily realize the problems it can cause. In this paper, the authors examine some benefits and problems that Facebook provides to people. More importantly, the paper also strengthen the thesis and argument by highlighting the most negative effect–Losing real life and introduce some ways to encourage people to take action in community, in order to make Facebook become a real friend of each people. In doing so, the paper aims to gain a perception of turning the meaningless actions on...
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...Media, Medicine and American Expectations What constitutes the media? Changed over time? What constitutes medicine? Health or health culture as alternate name to describe what course encompasses? Bert Hanson – medical breakthrough = social phenomenon * How has promise of medical breakthroughs influenced: media culture and patients expectations relationship between medicine and media place of medicine in American political culture How and why does the medical community use media to communicate with public? Increasingly interdependent spheres w/ differing perspectives on vision of media’s role is in “media-ted” world What makes health “news”? Producing Medical Heroes How and why has American society selected its medical heroes? How has this changed over time? What functions do depictions of heroic doctors (Walter Reed, and House, M.D.) and patients serve? How have fictional medical characters – in novels, Hollywood films, on TV – shaped expectations of medical culture? VD, HIV, and the Media How did the media contribute to the publics perception of venereal diseases and HIV? What images (both visual, and stories told to make a point) came most powerfully to cultural prominence? What were the aims of medical and public health authorities, the state, and media professionals in working to make those images publically visible? What role did the media play in changing public’s image of HIV? Stigmatization, Destigmatization, and Medical...
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