Bloom is a very upscale grocery store. The focus is on satisfying customers and providing food services to the community. The store uses clear energizing and communication goals to get the employees to strive to work harder. Employees of Bloom are highly motivated and hard working. Incentives, such as pay raises and promotions are also used to maintain employee satisfaction.
Although a division of the Food Lion Corporation, Bloom is a more upscale version of Food Lion. The store uses a variety of consumer-friendly technology. Self-checkout counters allow customers to scan their purchases themselves without having to wait in line for an available cashier. Many produce departments have scales featuring printers that will print a bar code for the item indicating the weight and price of the purchase. The Nature’s Place section offers a wide variety of natural and organic items. A person can also create their own six-pack of beer.
To compete with other stores, Bloom also offers a huge selection of in-store services. There is a Redbox for DVD rentals, and ATM machine, as well as copy and fax machines. The Guest Services Center also offers Western Union, check cashing, lottery tickets, hunting licenses, and dry cleaning services. Gift cards, phone cards, and transit cards are available as well.
Employees at Bloom appear to be friendlier than most grocery stores. When a customer enters the store, the employees say, “Welcome to Bloom, how may we assist you?” The majority of workers almost always know where everything is located. Other stores seem to be uncertain as to the location of many items and take a while to find someone who does know. I am thankful to have such a store as Bloom in my community.

Many Bloom grocery stores average approximately $10 – 20 million in revenue annually. For a privately owned company, this is very impressive. The recession has not affected the Bloom in my area as it has so many other businesses. When questioned about the recession, the manager responded, “People have to eat. Bloom offers a large selection of items to fit everyone’s budget.”
The Bloom in my community employs fifty to one hundred workers. Each employee has a different role with many duties to attend to. The clear energizing and communication goals play a large part in designating the assignments. All employees work together as a team to ensure the success of the company. As a team, each employee is responsible for the other, thereby offering assistance when needed.
Bloom is a very concrete business. Although sometimes considered a “fancy Food Lion”, the company is still a division of the Food Lion Corporation. Bloom strives to maintain customer satisfaction offering a clean and friendly environment. Through hard work and dedication, the employees work as a team to ensure that the work is done correctly and in a timely manner. I personally prefer the Bloom atmosphere to many of the other privately owned grocery stores.