Develop a marketing plan for the archipelago of Langkawi

Vision: Be the leading tourism destination in the
Island development in terms of physical development, infrastructure. Mission: Island Developing structured and directed to become a tourist destination leading to benefit maximum to the people
The Objectives 1. To be leading the socio-economic development, infrastructure and development centre of tourism products.

2. Provide investment opportunities for develop economic and tourism sectors.

3. Encourage community participation in activities socio-economic and cultural.

4. Promote Langkawi as a tourist destination internationally and tax-free area.

5. Increase the income of sellers in Langkawi.

6. Create business opportunities in Langkawi.

7. Provide comfort to visitors. (C.T, 2008)

Development Strategy: 1. Promote social development, economic and physical. 2. Create development scenarios that are consistent and harmony with the unique features of the local. 3. Try to move away from low productive sectors to high productivity sectors. 4. Prepare and create opportunities to attract large number of investors according to the source and tourism products. 5. Strengthen the resilience of tourism in Langkawi. 6. Diversify the tourism product in Langkawi 7. Provide employment opportunities to residents 8. Increasing Comfort To Tourists and Local Residents 9. Trails Facility (PKA) and Street Lighting / Furnishings. 10. Beautifying the area along the Coast Road Chenang i. Most visitors choose to bring their own vehicles and parking in Coastal Areas 11. Improve direct connectivity into langkawi from international destination via charter flights and secondly through better ferry connectivity. Strategy analysis:
First, we will improve the infrastructure at Langkawi International Airport and Kuah Jetty. This includes upgrade to facilities such as toilets and waiting areas, as well as the introduction of new systems to improve service provision. We also plan to include touches such as piping traditional music into the arrival hall and decorating these entry points with Malaysian arts and craft. Second, we will ensure that the airport and jetty tourist information centres are always staffed during peak arrival times and equipped with a good array of brochures explaining the attractions of the island. We will also ensure that the staffs at these centres are fluent in at least two languages (Malay and English) to maximise the support they can provide to tourists. This element is a key as the tourist information centre is often the first port of call for tourists in a new destination.
The next step is done by carrying out a review of taxi fares to make sure that current pricing is fair to both the taxi driver and passenger. We will then enforce the transparency of these fares by publishing an official price book, educating tourists to refer to the price book and requiring taxis to provide receipts when asked. As part of this enforcement drive, we will encourage illegal taxis and rental operations to secure licenses if they meet required standards. We will then step up enforcement measures against those who choose not to seek legalisation.

Recommendation
i. The provision of public parking for the visitors centre and traders in the area
Chenang.
ii. Public facilities to tourists should be prepared as the provision of a sidewalk bench for visitor facilities such as the elderly, children and the disabled. In addition, covered walkways also proposed building a sidewalk either both ways and one way only. iii. Monitoring by local authorities on the work of garbage collection in the study area can help overcome the problem of odour and garbage piles in the study area. iv. To overcome the problem of congestion is rapidly deteriorating, proposed creating a new road / parallel alternative with existing roads. This is so that road users may choose to use the road during the congestion occurring especially during the holiday season. (Caroline, 2002)
Tourism products to attract tourists to Langkawi includes the following:
Seven Wells Waterfall
Atma Alam Batik Art Village
Burnt rice
Buffalo Park
Lang Square
Galeria Perdana
Cable Car
Kilim Geoforest Park
Langkawi Craft Complex city of Mahsuri
Rice site
Mardi Agro Park
Gold Coast
Black sand beaches
Payar Island
Crocodile
Dayang Bunting Lake wells Harbour
Underwater World
Wildlife Park
Park Legend
Promotional activities:
ADVERTISING
Advertising activities also play an important role in promoting Langkawi. it is conducted through print and electronic media. The use of various media and the right combination of media also support to the effectiveness of campaigns implemented.
Among the advertising program undertaken during the year 2009are:
a) Arrival Directory 2010 The Essential Guide for Expatriates And Newcomers To Malaysia
b) Asian Heritage
c) Expatriate Lifestyle Magazine
d) GTN Magazine

PROMOTIONAL MATERIALS
Division of Tourism has distributed a brochure, Langkawi tourism products for distribution at all offices
Tourism Malaysia, travel agencies, the office of Malaysia Airlines, and Malaysian embassies abroad.
List of promotional materials published in 2009 are:
a. Langkawi Geo-park stickers
b. Tourism Products Brochure
c. CD Langkawi Geo-park
d. throw down forcefully
e. Streamers
f. poster
g. Billboard

Bibliography
C.T, F. (2008). Langkawi: Legend in the paradise . Michigan : Country Heights Publishing House .
Caroline, L. (2002). Development Policy for langkawi. London: Deparment of Environment Science and Technology.