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Bmw Company

The BMW Group – one of Germany’s largest industrial companies – is one of the most successful car and motorcycle manufacturers in the world.With BMW, MINI and Rolls-Royce, the BMW Group owns three of the strongest premium brands in the automobile industry. The company formulated their Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, they have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers. The four pillars of strategy number one:

1.Growth

BMW adopted the view of “customers service=growth driver” as the underlying principle to grow its market. In 2008, the company had accumulated more than 14 million BMW automobiles on the road,which in recognized as 14 million potential service customers. For this reason,BMW launched global initiatives to systematically exploit to huge sales potential of the service and part business,enabling the organization to reach out entirely new group of customers. As result,customer focus became the heart of all of BMW’s sales and marketing activities. BMW focused on developing its growth market by continuously pursuing targeted regional expansion strategy particularly in parts of Asia.

2. Shaping the Future BMW’s future primarily focused on the individual mobility of both private and professional life. By acknowledging that nothing can continue as it used to be due to the dramatic changes in the global environment, such as global warming and depletion of fossil fuel resources, BMW initiated a challenge to help guarantee the future individual mobility. BMW considered the changing global environment

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