Many mascaras promise elegant or seductive eyelashes, yet most companies vaguely explain the extra couple makeup accessories necessary or the application technique necessary to gain the desired effect – unintentionally false advertising. Most companies will argue the expectation the customer already knows how to apply mascara, others will simply apologize for the dissatisfaction of the product. It is often the customer who is making the best of an unsatisfactory product, but the companies adding the slightest bit of information can result in much improved results. CoverGirl’s Bombshell mascara in the LashBlast line becomes the example. The Bombshell mascara is promises to deliver “big, sexy bombshell lashes” (“Bombshell Volume By LashBlast Mascara”). It is easy to …show more content…
“Definitely not happy with with this product. I love the volume however trying to remove it is torture, it has taken over 3 days to get rid of it completely Feels like I have no lashes left” (emcom95).
One solution is to include false eyelashes in step one. For users who have thin eyelashes, being aware makeup accessories can drastically alter the effect is a helpful bit of advice. Technique is another solution. Simply including “apply in vigorous zig-zag motions” could result in a new customer learning how to appropriately apply mascara to receive the desired look. Both solutions are presented in the improved advertisement separated by “OR,” however, only one would be used for the ad. Both solutions are presented in the improved advertisement. Along with both techniques being mentioned, “false eyelashes not included” has been added. The placement presents the honesty upfront with the customer, however placement still allows the tricky sales tactic to be in play. Note, the false eyelash comment would only be printed if instruction set one is used. As a product maker, giving someone the opportunity to learn can result in gaining a loyal