Introduction
A. Report Objective
Many sports drinks line the supermarket shelves. Often most obvious difference is the shape and in turn utility, capacity and appearance of the bottle. Some bottle shapes are standard, while others have a more complex design. Neither of the designs is perfect, neither of them fulfills its purpose properly and neither of them provides full customer satisfaction. Through our research and analysis, we have designed a bottle that is not only unique in style, but fits the needs of the target market properly. This report describes the major advantages of this innovative design and why this particular design is the most appropriate for the target market.
B. Background
We people from the Thunderbolt Company have come up with a brand new optimal bottle design. I, Aditya, Natalie, Cynthia and Vikas started with an initiative to jot down the problems of the daily consumers of sport drinks and come up with a design which would cater to their needs and demands.
So our first step was to look at the major problems. After a thorough survey, we concluded that the sport drink bottles are really bulky and not at all friendly to hold. A simple example we took into consideration was a jogger in a park running around with a big bottle in hand without a proper grip. The design of the bottle is an important factor as it hinders in his routine exercise.
3
THE THUNDERBOLT   2013
Talking about environmental factors, the materials used for the bottles currently in the market are not at all environment friendly, which was an important factor to consider.
C. Solution
So our solution was to design a bottle which would provide an excellent grip, so that it’s easier to hold while doing any type of workout or the day to day activities. We also came up with an idea to build a shape that would keep the person motivated to exercise. More on the solution will be revealed in later sections.
D. Result
This report presents the Thunderbolt. The innovative design with optimum shape, volume and aesthetic purposes exactly fit for a sports drink and specially made for the benefit of the market it particularly targets.
4
Target Market
Okay so what is our target market?
So, obvious consumers for this sports drink are athletes and exercise enthusiasts but the drink’s utility is not only limited to this. It is also for everyday consumers who want to stay in shape.
Proposed Design
THE THUNDERBOLT!!
THE THUNDERBOLT   2013
5
THE THUNDERBOLT 2013
We succeeded in making sports drink bottle by maximizing volume and minimizing surface area. The detail of the procedure as to how we did it is listed in the upcoming sections. We maximized the volume for obvious reasons, that is, in order for the bottle to hold maximum amount of liquid. We minimized the surface area for two major purposes. These were: minimum surface area means less amount of material will be utilized and it also leads to the bottle retaining the temperature of the liquid inside for a longer period of time.
We also kept some aesthetic reasons in mind. The shape of the bottle is comparable to a dumbbell. This particular shape was preferred keeping the target market in mind. Thunderbolt is a symbol of motivation. The specific shape of the bottle gives the feeling of a dumbbell which in turn motivates the consumer to do the activity he/she has to do.