...COMPETITOR HCL CASE STUDY Submitted to Prof. Rahul K. Mishra Prof. Anomitro Bhattacharyya Mr. Dinesh Kumar INTRODUCTION HCL was founded by Shiv nadir in 1976. Through Nadar’s sophisticated R&D capabilities it took the lead in Hardware market. Nadir was receiving international recognition for his ability to spot technological trends early and capitalize them. Vineet Nayar, President of HCL joined the company in 1985 as a senior management trainee and later founded HCL Comnet, IT Infrastructure and Networking Business. HCL had golden years till 1980 after that the company’s growth started declining. The company ignored the changing trends of the industry. In 2005, Vineet took the lead of the company and invented the corporate strategy called “Employee First and Customer Second”. ISSUES OF HCL * Government of India deregulates the policy of MNC’s entering into the market. IBM returned to India * Changing Trend in customer demanding IT services * The nature of service industry was changing * Within the organization employees were working in Silos * Huge challenges in Sales and Delivery Groups * HCL was no longer the place where employees wanted them to get associated with. * Company was focusing on small time engagements PORTER’S FIVE FORCE MODEL OF HCL Threat of New Entrants There is a very high risk of threat of new entrant. Companies like Acer,...
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...A STUDY ON EFFECTIVENESS OF TRAINING PROGRAMME TABLE OF CONTENTS ACKNOWLEDGEMENT……………………………….i ABSTRACT………………………………………………ii LIST OF TABLES……………………………………....iii LIST OF CHARTS………………………………………iv CHAPTER | TITLE | PAGE NO | I | 1.1 INTRODUCTION1.2 INTRODUCTION TO THE STUDY | 110 | II | REVIEW OF LITERATURE | 11 | III | OBJECTIVES OF STUDY | 16 | IV | RESEARCH METHODOLOGY | 17 | V | DATA ANALYSIS AND INTERPRETATION | 20 | VI | FINDINGS OF THE STUDY | 44 | VII | 7.1 SUGGESTIONS AND RECOMMENDATIONS7.2 CONCLUSION | 4546 | VIII | 8.1 LIMITATIONS OF THE STUDY 8.2 SCOPE FOR FURTHER STUDY | 4748 | ANNEXURES I. QUESTIONNAIRE……………………………………….. II. BIBLIOGRAPHY…………………………………………. ABSTRACT Training is a learning experience, in that it seeks a relatively permanent change in an individual which will improve his (or) her ability to perform on the job. We typically say training can change the skill, knowledge, attitude and social behavior. It means changing what employees know, how they work, their attitude towards their work or their interaction with their co-workers or their supervisors. THE EXPECTED RESULTS OF TRAINING PROGRAMME HIGHER PRODUCIVITY: Training helps to improve the level of Performance. Trained employees perform better by using better method of work. BETTER QUALITY OF WORK: In formal training, the best methods are standardized and taught...
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...[pic]Business 2 Business Marketing Strategy Report on Sixth Sense Technology [pic] School Of Inspired Leadership Introduction Sixth Sense is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. It was developed by Pranav Mistry, a PhD student in the Fluid Interfaces Group at the MIT Media Lab.. Sixth Sense comprises a pocket projector, a mirror and a camera. The hardware components are coupled in a pendant like mobile wearable device Sixth Sense Technology Although miniaturized versions of computers help us to connect to the digital world even while we are travelling there aren’t any device as of now which gives a direct link between the digital world and our physical interaction with the real world. Usually the information’s are stored traditionally on a paper or a digital storage device. Sixth Sense integrates digital information into the physical world and its objects, making the entire world your computer. It can turn any surface into a touch-screen for computing, controlled by simple hand gestures. It is not a technology which is aimed at changing human habits but causing computers and other machines to adapt to human needs. It also supports multi user and multi touch provisions. Sixth Sense device is a mini-projector coupled with a camera and a cell phone—which acts as the computer and your...
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...corporation 1. Read more: http://www.ukessays.com/essays/business/business-environment-of-international-business-machines-corporation-business-essay.php#ixzz2zlzJOVvG Industry Overview and Principal Competitors Because IBM has a large diversified range of product and services, and is present in more than 170 Countries (IBM Form 10-K Annual 2010 Report, 2011) it ́s not easy to analyze the markets where it acts. Although, we can see some main competitors: Hewlett-Packard (HP) and Dell, each of these companies with a different focus area. Dell makes most of its money on PC and server hardware, while HP is more diversified as the leader in PCs and Imaging & Printing as well as offering IT services. Since IBM relies heavily on its Software and Services segment, it mainly competes with HP in the servers and IT services markets and with Dell in the servers and software markets. IBM is the leader in servers, IT services, and software. Also IBM leads HP and Dell in all measures of profitability, largely because IBM is focused on high-margin sectors such as services and software and has gotten out of the thin-margin PC business, in which HP and Del lare still heavily involved. In addition to HP and Dell, IBM also competes with smaller IT consulting firms such as Accenture. However, IBM leads these companies by a large margin in terms of revenue, profitability, and scale as we see on the next table. Finally, we put the data of Microsoft because it can permit us compare IBM...
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...VENDOR PROFILE HCL Technologies — Vendor Profile Series for R&D/Product Engineering Services Mukesh Dialani IDC OPINION As HCL Technologies likes to put it, product engineering is in its DNA. Since inception of its group operations more than 30 years ago, the company has invested in creating technology products and offering engineering services to its customers. Until recently, its focus was to position itself as a "technology services provider." IDC believes that in order to scale revenue and utilize its assets more productively, the strategy has changed since the past five to six years to include other IT services offering. As a result, engineering and R&D services now contribute to approximately 26% of HCL Technologies' total revenue. IDC has made the following observations: ! It is commendable to note that revenue for R&D/product engineering services has risen by 40%, while head count has risen only by approximately 24%. This indicates that HCL is successfully optimizing the use of its resources. ! Among its various initiatives, its Global Risk Reward Partnership (GRRP) model is unique and does enable it to create differentiation. However, success of this partnership will be determined by analyzing customer adoption over the next 2–3 years. ! HCL Technologies has created a sound and robust ecosystem consisting of partnerships, alliances with educational institutions, and manpower certification. ! It has acquired more than 270 customers and its top 10 customers contribute...
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...(Seligman, 2001). Some anxiety attacks are not precipitated by anything noticeable, and others might be triggered by individual situations such as being in a crowd or even becoming overly stressed. When it comes to treatment of anxiety disorders, there are several approaches. One of them involves educating the patient. Sometimes patients have a passive role in this method, regularly listening to health care experts telling them about their anxiety disorder (Ohman, 2000). The information that is given is more often than not broad and usually overly simplified and not pertinent to the patient. In order to prevent this, patients need to take an active role in the learning process. Another approach involves developing the patient’s awareness of their disorder. This approach actually builds up the patient’s self-confidence (Seligman, 2001). With this knowledge the patient’s symptoms would be reduced, and they would be better equipped to handling their attacks. Any changes in the patient’s self-confidence would result in positive health changes developing. Anxiety disorders are conceivably the most common and frequently occurring mental disorders. They can be found in children, adolescents, and adults. They consist of a group of conditions that cause anxiety as the main disturbance of a person’s temperament or emotional attitude. Anxiety, which may be implicit as the pathological complement of usual panic, is marked by disturbances of disposition as well as of thoughts, activities...
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...COMPANY PROFILE Of Beximco Group Introduction: BEXIMCO Group is the largest private sector industrial conglomerate in Bangladesh engaged in diverse business areas. BEXIMCO comprises of five publicly listed companies and sixteen private companies. The Group turnover in 2008 was BDT 18.5 billion. BEXIMCO employs 35,000 people and has 230,000 shareholders. BEXIMCOs shares constitute 4.84% of the market capitalization of DSE History of BEXIMCO: Since independence Bangladesh has come a long way, and the Beximco Group of Companies is honored to have had a role in the development of its parent nation. The Group has worked with a simple philosophy; identify an important need and then do everything possible to successfully satiate that need, in a manner which best facilitates the well being of the nation. As a result Beximco has focused on those industries which give Bangladesh a competitive advantage in the global market place in many cases creating the industries for the first time in the region. Throughout its four and a half decade journey the Group has been one of the leading innovators in the country. Presently Beximco Group comprises twenty one companies of which five are listed with the Dhaka Stock Exchange employing over 35,000 personnel and is the largest private sector industrial conglomerate in the nation. . In the course of its growth, it has created industrial and management capabilities that will serve...
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...Project Report TOPIC: “REMOTE IT Infrastructure Management ” 1. Abstract The recently launched NASSCOM-McKinsey Report 2006 yet again reaffirmed views of the global gurus that Remote Infrastructure Management (RIM) Services are all set to become the next star of the Indian IT Industry. It clearly states that “going forward, the more traditional IT outsourcing service lines such as hardware and software maintenance, network administration and help desk services will account for 45 per cent of the total addressable market for offshoring and are likely to drive the next wave of growth. . Service lines that have driven recent growth, i.e., application development and maintenance (ADM) and R&D services are already 30-35 % penetrated and are not as likely to grow dramatically”. The Remote/offshore part was easy with BPO having already paved the way for proving service delivery effectiveness from an offshore location and with the advent of sophisticated tools and technologies that enabled remote IT management the proposition was further solidified. International research firm IDC also declared that “more than 85% of infrastructure components can be managed from a central remote location. These components encompass servers/systems, databases, networks, storage, security, applications and e-business infrastructure. Through managing these components from a remote location, companies can cut down their cost of infrastructure operations and management by 40-60 %, also gaining access...
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...similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic value proposition offered to the market. In this situation marketers are searching for alternative method of branding for creating sustainable competitive advantage. Co-branding as an alternative branding proposition is fast making grounds due to various factors. The opening of Indian economy with spate of entries by multinationals makes it evident that the Indian consumer is going to face lot of products with co branding options. This paper looks in to the psychological principles of co-branding strategy and highlights the potential benefits and dangers of co-branding strategy as a brand building alternative in Indian Market. Key Words: Co-Branding, Classical conditioning, Conditioned stimulus, branding strategy, brand association, ingredient co-branding, joint venture co-branding, multiple sponsor co-branding. Introduction There are various strategic options available to a marketer for building a strong brand in the market place. Brand image building is a long term process and three key issues need attention to make a brand distinct from other products or brands in the same product categories. It is difficult to develop a long term one way strategy for a brand and make it a success in the market place today due to 1 sameness in the market. The market is flooded with products or brands with similar physical features and value promises and to make the...
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...YEPME: A case study on Brand Development "Why can't India produce the next big global fashion brand, why can't we produce an H&M" Vivek Gaur, cofounder of Yepme [1] This was the statement by cofounder of Yepme on 10th April, 2014, when Yepme went global under “Yepmeworld.com” name. After achieving significant success in Indian apparel market Yepme is planning to go global. Although when area is bigger, risks are much bigger. But only thing that can ensure their success, or at least survival is their determination and strategy. History and Background Yepme was started by three alumni of Indian Institute of Technology and Indian Institute of management, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon) in April 2011 [2]. Vivek Gaur has experience building successful online companies like Bagittoday.com and has also held senior positions in marketing and sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.[3] Gaur has also involved in setting up outlets at MediaMart which is at the airport. Sandeep Sharma, the founder/COO and CTO, is an e-commerce, technology and operations specialist having held senior positions with Accenture, Sapient, SBI Capital Markets and HCL Technologies.[3] Anand Jadhav (president) is a merchandising and supply chain expert and has worked with leading apparel retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends [4]. According to an interview with Vivek on Bloomberg TV, in 2010...
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...FOREIGN EXCHANGE AND ITS RISK MANAGEMENT” submitted by me to the Department “XXXXX” is a bonafide work under taken by me and it is not submitted to any other University or Institution for the award of any degree diploma / certificate or published any time before. Name and Address of the Student Signature of the Student Date ACKNOWLEDGEMENT I express my profound gratitude to XXXX, Faculty M.B.A for his guidance and support all through the completion of the project. I also express my hurtful thanks to XXXXX for providing valuable suggestions in completions of the project. I take this opportunity to acknowledge unreserved support extended to me by the Project and Training team of HCL TECHNOLOGIES. I am very much indebted to the dedicated and experienced staff of MBA. It is indeed a pleasant task and small effort to thank all the people especially some of my friends who have contributed towards the successful completion of this project work. Finally, I would like to express my gratitude to my parents for their endearing support and cooperation which has made me complete this project fruitfully. SUMMARY A Multinational company with high currency risk is likely to face financial difficulties which tend to have a disrupting on the operating side of the business. A disrupted financial conditions are likely to: • Result in the problem of adverse incentives. • Weakens the commitment...
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...PROCESS AT HCL SUBMITTED IN THE PARTIAL FULFILLMENT OF MASTER IN BUSINESS ADMINISTRATION SUBMITTED BY AVINASH KUMAR MASTER IN BUSINESS ADMINISTRATION- IVTH SEM ROLL NO- 1208007298 (2012-2014) UNDER THE GUIDANCE OF: External Guide: Mr. Akshat Kapoor (HR Manager) Submitted To: Internal Guide: Mr. Shakti Tiwari (MBABR0017) Sikkim Manipal University, Sasaram ACKNOWLEDGEMENT Knowledge must be confined to ivory power but must step out and find practical application. This becomes possible with summer training stepping into provide grounding professional career. Two months of training in HCL Technologies Limited really fulfill this objective. I would like to express my sincere gratitude to Mr. Akshat Kapoor, (HR-Manager) HCL Technologies Limited for providing me an opportunity to undertake this project work. Last but not the least; I would like to thank those who were directly or indirectly responsible for the successful completion of the project. 1 DECLARATION I hereby declare that the project entitled on the Recruitment and Selection process at HCL Technologies Limited submitted to the SIKKIM MANIPAL UNIVERSITY, in partial fulfillment of the degree of Master Of Business Administration (MBA) is my original and not submitted for award of any other degree, diploma or other similar award. Date :-02-06-2014 AVINASH KUMAR Roll No 1208007298 Place :-Sasaram 2 CONTENTS INTRODUCTION PROFILE OF HISTORICAL DEVELOPMENT AND STATUS QUO OF HCL CONCEPTUAL...
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...people to share, to create, to adjust content, and to get informed. It has certain characteristics (Peterson et al., 1997) such as: * Stores vast amounts of information at different virtual locations inexpensively * Distributes, searches, and organizes the information powerfully and inexpensively * Serves as a transaction medium * Low cost and easy entrance * Serves as a physical distribution medium for certain goods such as software. Social media is different from traditional media as it provides quality, regularity, usability, proximity, and eternity, which makes it efficient for the firms. According to a report from the Center of Marketing Research (CMR), more large companies are using social media to promote their brand online (Belicove, 2012). The introduction of social media to the market has changed the way businesses operate and advertise. The largest mediums have been pages such as Facebook, Pinterest, FourSquare, Youtube, and Twitter. In 2012, the yearly report showed that large companies had increased the use of blogs by 5%, the use of Twitter by 11%, the use of Facebook by 8%, and 62% of the largest companies are using Youtube as marketing tool (Belicove, 2012). The use of social media has created a new form of consumer socialization and has a deep impact on consumer buying decision and on the market strategies. Many people who have a direct contact with the use of social...
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...Index Sr No | Topic | 1 | Executive summary | 2 | Literature review | 3 | Introduction | 4 | Overview of Zenith Infotech | 5 | Process- Marketing and Pricing strategy | 6 | Overview of Zenith Infotech | 7 | Learning | 8 | Future scope | 9 | References | Executive summary Time-to-market, more flexible support for business strategies by IT, and faster response time to competitive conditions are combining to accelerate cloud computing adoption today. This report aims to learn the major aspects of IT sales especially in cloud computing, which involves understanding the technologies involved in the functioning of an IT business model. For this purpose, various articles were referred and few corporate visits were done within the span of two-week of the SLIP. The report discusses various information about overview of top IT companies, types of cloud, virtualization, Saas, Paas, DRaas, Capex, Opex, Marketing and pricing strategies involved in cloud solutions. Our professional mentor was from Zenith Infotech. Zenith Infotech is an international company that specializes in delivering innovative business continuity and cloud computing solutions for IT service providers. The report further discusses Zenith’s products,learnings imbibed from the programme and the future scope of cloud computing in detail. Literature Review 1.Identifying Cloud Computing Security Risks (February 2011) -Paul Wooley Tyco Electronics Abstract Cloud computing services including...
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...In India, Air-conditioner was perceived to be a Luxury item in early nineties. The excise duty on it was as high as 110%. There were very few takers for this product. Baring few players like Voltas, Fedders Lloyd, Blue Star, LG and Samsung this industry was dominated by small scale unorganized manufactures. Over the period of time Government of India has reduced the excise duty to 8.24% (2007 onwards). There by reducing the price difference between unorganized and organized sector. Also due liberalization, the economy grew and hence improved the purchasing power of customers which in turn somewhere also pushed the demand for Air conditioners. Through the ninety’s the Indian consumer durable market had grown at the rate of 15% per annum. This thing changed suddenly in year 2000 and the industry showed negative growth for continuous four years before showing signs of growth. Rapid opening up of the economy and drop in the interest rates (18% to 8%) changed further added fuel to the fire and this industry saw a boom in their business. Consumer goods market has grown at a fast pace since last 5 – 6 years. Reduction in Excise duties made these products more affordable. Indian consumer durable industry has still a long way to go. The penetration level of the industry is very low as compared to the international market. Indian refrigerator market is the fifth largest market in the world, but if we consider the penetration levels it is just 13 % whereas Malaysia, Singapore and Australia...
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