...Global Business Cultural Analysis: Brazil Liberty University BUSI 604 Abstract This research paper analyzes the effect of Globalization on the country of Brazil, and how its economy compares to other South American countries and the world. This review will provide factual evidence of the integration of the Brazilian products internationally, and how its economy has evolved to compete in the international markets. A Comparative summary of evidence will be provided in this analysis between the business culture of Brazil, North American, Central America, the Caribbean, and other South American countries economic framework. The framework of the origins of Brazil, and to the progression of the nation into one of the top economies; will be discussed in this assignment. A small glimpse of the picturesque country will be provided in the form of pictures, to give the reader a greater ability to visualize this country and its inhabitance. The major elements and dimension of culture is reviewed, and these dimensions are; what the major elements and dimensions of culture are in this region; how these elements and dimensions are integrated by the locals conducting business in this region; how these cultures and dimensions compare with U.S. cultures and business; and what the implications are for U.S. businesses that wish to conduct business in that region. This paper will review some of the desires of Brazil’s government to be one of the world’s leading...
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... [Cultural Analysis - brazil] | MKT 6003 RESEARCH PAPER | Abstract I currently lead a team called Pontonet as part of my responsibilities as Sr. Strategic Customer Manager who is based in Brazil. When I began my job in August I was quickly introduced and held meetings with my manager and a co-worker. I noticed very quickly that our abrasive American ways of communicating was not effective by listening in on conference calls with the three of us. I noticed as well that there was a seemingly deep sense that creating a more relation type of Management/Vendor management style was would make for a clearer and cleaner method than the alternative. I learned in haste that my report Jurandir at Pontonet began to surpass expectations quickly in comparison to other vendors in a surprisingly quick time frame. This paper shall also attempt to analyze the business and social culture of Brazil from an American point of view. In addition my purpose is to help achieve the most success when participating in a leadership activity with Pontonet. By having a better grasp of the cultural norms I believe that it will greater help me to have an advantage as a leader for this 3rd party management role I have accepted as part of my responsibilities. It is my understanding through research that Brazil’s business culture is much more stringent than the United States. In this paper it will be my intent to provide analysis and review the current business culture and relations that take...
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...Culture and its Impact on International Business Introduction As businesses have grown and expanded to the international level; certain aspects of business have become abundantly clear. One thing that has become the norm when doing business on the international level is dealing with different cultures. Culture, as defined by Geert Hofstede is “the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values.” The concept of a culture has been around for a very long time; in-fact, when people exist in the same place together they end up following a set of rules. These rules can be called a “social norm” or culture and can be made up of simple things like how to act in certain situations all the way to a very devout set of beliefs or values. This paper will focus on the role that culture plays on multinational businesses around the globe and the differences that culture plays from one area of the globe to the next. An in-depth look will be taken on the obstacles that may arise due to culture, adjustments that need to be made, and any ethical conundrums that may arise due to different cultures. Literature Review D. Elenkov and d. Kirova, state that “MNCs should not underestimate the importance of the cultural specificity of the host countries because different staffing, selecting, training, motivating and compensating practices should be applied in accordance...
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...Childhood Obesity: How Brazil and the United States are Preventing it in Schools Willian Lessa Ribeiro American English and Culture Program Arizona State University July 2014 This paper analyzes and compares the Scholar Feeding Programs which aim to prevent childhood obesity in the United States, and in Brazil. By comparing their two different programs, it’s possible to identify some of the causes of the recent changes in the epidemiological profile of the children. The study include comparison between policies for nutritional education, food sales and diseases prevention. For this research it was used data comparison as research strategy. This data was collected from the Brazilian Ministry of Health and the American Centro for Diseases Control (CDC). Currently, research shows that an epidemiological change is happening in the nutritional status of the population. Previously malnutrition was predominant, now obesity is taking its place. There are several factors leading to these changes, like inadequate food intake with the predominance of snacks and junk food. However, the most important factor is the changes in the feeding in the first five years of age, which strongly influence if someone will or will not become an obese adult. Ensuring that children receive adequate nutrition, Brazil and the United States established rules in the case of school meals. Forming healthy dietary practices through actions of nutritional education contributes to educational development...
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...AUTHORSHIP: I certify that I am the author of this paper and any assistance that I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Marcelo Gonzalez Instructor(s Grade on Assignment: Instructor(s Comments: Exotic Adventures Inc.: The Amazon River Voyage Case Synopsis Exotic Adventures Inc (EAI), is a company that offers expedition style voyages to the Amazon River among other destinations. Based on the recommendation of some experts, the company has decided to launch a new low water season route, that even though it has good demand because of its wild life proximity, it has a lot of risk because the water level may not permit that the vessels can go through. A month before starting the first trip, the company starts receiving news from Brazil that the water is too low and that it will be impossible to make the voyage. At the same time the company is hearing from Peru that everything is OK. State the Assignment Question Should the company cancel the trip because of the low water alerts from Brazil or should they continue with the plan and take the risk? Case Analysis Normally, EAI voyages offered expedition trips to the Amazon River from Belem, Brazil to Iquitos, Peru during the high water season...
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... It is notable that culture plays a crucial role in all negotiation process, such as to determine its triumph or fiasco. This paper aims to relate the general cultural aspects of the Brazilian people, how these characteristics influence their behavior during the international trading process and how to generally deal with them as the other party in negotiations. 1. INTRODUCTION In this era of globalization, there is an inordinate necessity to comprehend how culture effects negotiations among parties in diverse areas of the world. Culture deeply influences how people communicate, think and behave. Prosperous cross-cultural negotiations require a perception of the negotiation style of those involved in the process, and the approval and respect of their cultural dogmas and rules. As mentioned, it is unquestionable that culture profoundly influences how people think, communicate and behave (Faure, 1999), thus guiding the type of transactions made and how they are traded. Cultural differences between the negotiators can create barriers that prevent or hinder the development of negotiations. Therefore, knowledge, acceptance and respect for the culture of the parties are essential to ensure the success of a negotiation and to avoid possible misapprehensions. Hence, to analyze and note the style adopted by the negotiators of a given culture is a challenging and exigent mission. Hence, to analyze and note the style adopted by the negotiators of a given culture is a challenging and...
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...Comprehensive Environmental Analysis Paper Business ventures require research regarding various factors that can impact the proposed business. Global business ventures require even more analysis. A global business venture, such as this centered on leather and leather goods, requires strong analysis of the proposed host nation for the business. The company must consider social, political, economic, health, and production factors within the host nation. This analysis ensure that the firm considers every aspect of the business so that the venture is successful. Products / Service Descriptions Starting a new venture in Brazil on leather goods, they must start looking to “take advantage of differences in the cost, and quality of production” (Hill, 2009). This organization will specialize in high quality leather material to produce different types of products. Most organizations provide a flat finish on leather materials but this organization will provide different types of leather finishes as they are ready to gratify the consumers whether they like oil based finish or waxed finishes. This organization will solely produce the best finishes on leather materials in order to produce shoes, belts, handbags, luggage, and wallets. Their services will look for ways to adopt a cleaner environmental system to reduce future environmental cost, and introduced a sustainable waste management system for leather goods. The system will detect defective sections in our leather material...
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...inheriting different national cultures. National culture can be defined as “historically evolved values, attitudes and meanings that are learned and shared by the members of a community and which influence their [...] way of life” (Tayeb, 2003, p.10). Hence, the crux for every international manager is to understand the differences in the ways employees, suppliers and clients think, feel and act in different business settings (Hofstede, 1997, p.4). International managers, being capable of managing this challenge, possess a set of intercultural competencies, allowing them to turn cultural diversity into a competitive advantage (Browaeys and Price, 2008, p.215). This information pack provides substantial information about Danish and Brazilian business practices. The subsequent analysis is based upon the theories of the Dutch anthropologists Geert Hofstede and Fons Trompenaars. In particular, Hofstede’s “Uncertainty Avoidance” and Trompenaars’ “Ascription vs. Achievement” have been applied. 2. Theoretical Background Hofstede and Trompenaar are proponents of the ‘etic’ approach. They hold that culture is linked to people’s values. Furthermore they argue that these values can be transferred into universal cultural characteristics. Underpinned by empirical and experimental evidence, both anthropologists developed their set of bi-polar dimensions. According to Browaeys and Price (2008, p.92) these dimensions serve to differentiate national cultures. Moreover they provide implications...
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...The Importance of the Organizational Behavior in a Merger and Acquisition Process: Study case of an International Company in Brazil Ana Cristina Limongi-França - Universidade de São Paulo Heidy Rodriguez Ramos - Universidade de São Paulo Daniella Silva da Conceição - Universidade de São Paulo ABSTRACT The 90’s decade is known by the large number of the merger and acquisitions. It happens mainly by the rising of the improvement of competition among companies. The merger and acquisition process of the Coca-Cola FEMSA were studied in this paper. The accomplishment of this field study was done from an exploratory research among the last-year business students, deep interviews and documental analysis. The result analysis was done according a methodology of cultural analysis, built on the following criteria: Market, Management and Competencies. Hence, research data confirm the importance of the organizational culture on a merger and acquisitions process. 1 1 INTRODUCTION Mergers and acquisitions are part of the capitalism history. The ninety decade was marked by the rising of this process, as a consequence of a higher competition level. In Brazil this period was marked by the economy deregulation made during the governments of the ninety decade and also by the opening of its market to imported goods. The companies who entered Brazilian market realized they could grow up fast because the competition among companies was short and the goods were obsolete. To survive at...
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...Analysis 9 Factors for Internationalization (Weighted) 9 Political Factors 9 Economic 10 Social 10 Technological 11 Summary Table 11 Internationalizing 12 FDI Evaluation 12 References 14 Introduction Elcdyne is a Japanese company established back in 1990 specializing in electronic appliance production but has been on a struggling type of scenario and in need of a strategy to help it go through the crisis its experiencing. The management within Elecdyne had a sit in to discuss on measures which they can be able to boost their production while at the same time reducing on its costs, with an upper hand in gaining access to improved expertise and technology. This report will aim to evaluate three locations; UK, China and Brazil as possible best destinations where Elecdyne can build on their future, given the underlying facts of the business environment within the countries stated, looking into their policies as implemented by the governments and business collaborations within their environments that might turn out to be reasonable in terms of their future as a company, keeping in mind the type of products the company should be wholly focused on. Managers within Elecdyne need to have perfect knowledge of some of the advantages and disadvantages involved in the global competition platform, in their considerations of which country to internationalize in comparisons to Japan. This report will be in two sections, where the first section will involve: trend analysis...
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...A BRAZILIAN MARKETING STRATEGY FOR SKINCARE PRODUCTS International Marketing 2010-2011 1 Content 1. Introduction........................................................................................................................ 4 1.1 1.2 1.3 2. International Marketing .............................................................................................. 4 Company description ................................................................................................... 5 Goal of the study ......................................................................................................... 5 General cultural concepts .................................................................................................. 7 2.1 2.2 2.3 History.......................................................................................................................... 7 Geography and environment ...................................................................................... 7 Demography ................................................................................................................ 8 Basic facts ............................................................................................................. 8 Population density.............................................................................................. 10 Brazilian ethnicity .................................................................................................
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...South America GEA1000 Josslen Leonard South America GEA1000 Josslen Leonard...
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...School Working Paper 4933-11 Developing a Common Language About IT Risk Management George Westerman and Richard Hunter ©George Westerman and Richard Hunter All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission, provided that full credit including © notice is given to the source. This paper also can be downloaded without charge from the Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=1979796 Electronic copy available at: http://ssrn.com/abstract=1979796 CENTER FOR Massachusetts INFORMATION Institute of SYSTEMS Technology RESEARCH Sloan School Cambridge of Management Massachusetts Developing a Common Language About IT Risk Management George Westerman and Richard Hunter June 2009 CISR WP No. 377 A version of this paper will be published as “Developing a Common Language About IT Risk,” IESE Insight, Issue 1, Second Quarter 2009: 21–27. © 2009 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. ...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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...TABLE OF CONTENTS 1. INTRODUCTION...................................................................................................... 02 2. CONCEPTUAL FRAMEWORK............................................................................ 02 3. GLOBALIZATION OF FOOD SYSTEMS IN CONTEXT................................ 03 a. Urbanization.................................................................................................. 03 b. Economics, health and education................................................................. 04 c. Employment................................................................................................... 05 d. Technology and facilitating mechanisms..................................................... 06 4. CHANGES IN DIETARY PATTERNS ............................................................... 07 a. Dietary convergence ..................................................................................... 07 b. Dietary adaptation ....................................................................................... 08 i. Lifestyle changes and adaptation of meal patterns........................... 08 ii. Street foods......................................................................................... 09 iii. Supermarkets .............................................................................
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