...of Television, According to Google https://www.benton.org/headlines/ In his article, “The Future of Television, According to Google,” Brian Fung discusses Google’s interest in developing an alternative to the traditional cable-set top box. Milo Medin is the vice president of access services at Google. Medin predicts that Android TV, which is Google’s platform for smart televisions, will eventually develop something that allows consumers to avoid having to use current cable boxes. If Google successfully moves ahead with this potential endeavor, Fung says that it will mark another turning point in America’s rapidly changing media landscape. Medin believes that Google, Apple, and Amazon will not be the only companies who will offer their own device that can deliver cable channels. He thinks that there will be a tremendous amount of competition among television manufacturers who will be able to connect their smart televisions directly to cable connections. Medin says that Google has no immediate plans to develop a cable box, but because of a government proposal to crack open the market for set-top boxes, Google has gained interested in this market. Fung states, “The Federal Communications Commission's forthcoming plan would force cable companies to relinquish some control over how cable content is displayed on your TV.” This plan would allow third parties such as Google and Apple to access that content and design new ways to interact with it. Google would also view a new opportunity...
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...Health Care Communication Methods Communications Coordinator HCS/320 July 2014 As the communications coordinator for this national drug manufacturer, we need to figure out ways to how we are going to address the negative effects our medications has on the public. The news reports have alleged our governor was one of the people that were affected by this medication. “Effective communication can improve satisfaction, earn clients' and employees' loyalty, save money, and stimulate change and innovation—goals health care organizations cannot afford to ignore” (du Pre, 2005). Therefore, we have to make this our top priority task of the day as well as keeping our customers and their trust with us. We need to discuss how we are going to use traditional, electronic, and social media as a communication while going over the HIPAA and other regulations to make sure we are not breaking any laws. We can start by discussing the advantages and disadvantages of using traditional communication method. Traditional communications method means using television, magazines, and newspapers. The good thing about using television as a communication is that we are able to reach our audience worldwide and we are able to show emotions for the audience to see we are taking this unpleasant incident seriously. “TV ads use audio, visuals and actions to convey the message that easily catches the attention of consumers. When messages are conveyed successfully, the ad becomes more credible...
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...UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF BUSINESS AND FINANCE (FBF) / FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM) ACADEMIC YEAR 2012/2013 BACHELOR OF ACCOUNTANCY (HONS) BACHELOR OF ECONOMICS (HONS) GLOBAL ECONOMICS TUTORIAL QUESTIONS - OCTOBER 2012 ------------------------------------------------- Tutorial 1 * Overview Run through Unit Plan and Assignment question. * Introduction * Definition of Marketing * Importance of knowing the difference between objective, strategy and tool * Importance of Target Market process. * Importance of knowing Positioning. * The evolvement of Marketing Mix from 4Ps to 9Ps but syllabus covers the fundamental which is 4Ps. * Expectations * Tutor’s expectations. * Importance of attendance. * Those with less than 50% attendance will have to meet up with the lead lecturer and stand a chance to be barred from final exam. Tutorial 2 Lecture 1 – Introduction to Marketing ______________________________ 1. How does an organization create a customer? 2. (a) Identify the four types of utility and give an example of each. (b) Why is utility such an important feature of marketing? 3. (a) Define relationship marketing, and describe how it fits into the marketing concept. (b) Why is determining the lifetime value of a customer an important analysis for a ...
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...CASE STUDY FOR NIKE ------------------------------------------------- COMPANY PROFILE NIKE, Inc. (NIKE), incorporated on September 8, 1969, is engaged in design, development, marketing and selling of athletic footwear, apparel, equipment, accessories and services. NIKE is a seller of athletic footwear and athletic apparel across the world. ------------------------------------------------- Competition With Adidas Heating Up in Europe Nike has been gaining market share in Europe. According to data from Euro monitor, Adidas had 13.2% share of the western European sporting goods market in 2012, while Nike’s share stood at 12.4 percent. Nike reported an 11% rise in sales in western Europe in the first half of fiscal 2014, while Adidas posted a fall of 6 percent at constant currencies in its third quarter. The competitor gaining the most ground as of 2014 is Under Armour. The company is actively pursuing lucrative U.S. sponsorship deals similar to Nike’s, giving it a growing piece of market revenue. In Europe, Adidas is developing new products to compete head to head with the giant. Chinese companies Anta and Li Ning show a steady increase in sales within China. Both Puma and Skechers occupy a smaller part of the athletic apparel market, but both enjoy increasing revenues. ------------------------------------------------- KEY ISSUES OF NIKE Like almost every other global supply chain, Nike's global supply chain is a complex network that directly connects and impacts...
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...iPhone will win – the iPhone became a big advantage for any business man. In addition, the leisure culture starts changing. The ease of browsing internet content with the iPhone anywhere, accessing Facebook and reading emails was significant. Playing gaming at you free time with the iPhone became an addiction to everyone. Apple with great precision has read the map and introduces the first iPad on 2010 which became a game change in the portable PC industry. With a larger screen size, the iPad was the ultimate entertainment device at your leisure. Same as the iPhone, the iPad created superior customer experience and dominate the market on 2010-1. In parallel, Google Android OS (operating system) tablets developed by Samsung, Motorola and other vendors Tablets (Blackberry) introduced to the market late 2010. Though Google Android OS was inferior Vs. Apple at the beginning, its competitive advantage was the...
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...Media Influences on American Culture Brandy Latham HUM/186 October 17, 2012 Niya Picket-Miller Abstract Media Influences on American Culture This is all about Media Influences on American Culture, I plan on telling you the different developments that has went on during the last century, and how the internet made its way to us. The major development of mass media during the last century is the internet, smart phones, and social networks. What we started with was the oral and written eras in communication. This was the alphabet and written words threw teachers and poets. Then we had commutation and the creation and use of symbol systems that convey information and meaning, like languages, Morse code, and motion pictures. Cultural industries and channels of communication that produce and distribute songs, novels, TV shows, newspapers, movies, internet services, video games and other cultural products to large numbers of people. Also we had the print and revolution, which was developed in china around 100c.e. Then in Germany they invented movable metallic type and the printing press. This spread rapidly across Europe in the late 1400s. Many of the books were large and elaborate and expensive and it took months to illustrate and publish these volumes. They were usually purchased by wealthy aristocrats, royal families, church leaders, and powerful politicians. Gradually, the publishers made the books smaller and more affordable so more people could buy them. ...
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...1. INTRODUCTION Skype is an eBay company founded in 2003 that created voice communications software that allows users to communicate with people around the world via the internet. (Skype Limited, 2007) “Their particular spin has been to create a business model in which the basic service is free.” (Gosling, 2006) 1.1 Problem The problem is that this is not new software or service as other phone service providers offer the same or similar service. They must show how their service will outdo the rest. 1.2 Purpose The purpose of this case study is to explore what makes Skype different from its competition by analyzing the strengths and weaknesses of the company and by determining the opportunities and threats they may face. 2. SWOT ANALYSIS 2.1 Strengths Skype has several advantages that place it above its competition. First is the cost advantage to users. It’s free. That is if the person you’re calling is a Skype user as well. But if they are not, then calls placed to normal phones or mobile phones are charged a very low price. Typically this cost is about $0.02 per minute for calls made in the USA. (HL7 Systems & Services, 2007) Second, Skype has no expenses associated with marketing and advertising. With more than 25 million registered users, Skype’s reputation was built mainly by word of mouth. (Gaskin, 2005) Therefore, unlike their competitors, they don’t have to spend money trying to find customers. Third would be the “user-friendly” set up and configuration...
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...Use Voice, Gestures to Control TV a new wave of TVs this year will provide the option of using voice controls or hand gestures to navigate channels, change volumes or find the right content from broadcasts or the Internet. Samsung recently shipped new interactive TVs that not only recognize hand gestures, but also voice commands with the assistance of a "Smart Touch Remote" control. Lenovo hopes to go beyond voice and gesture recognition with a smart TV that is capable of quality gaming. Panasonic has already shipped some of its latest Viera TVs in the U.K. with Nuance Communications' Dragon TV platform, which allows users to speak out channel choices or Twitter updates. Samsung Smart TV Samsung a few weeks ago started shipping new TVs that users can control simply by speaking or moving their hands. The interactive TVs include the Smart Touch Control remote, which has a microphone to take in voice commands that are then transmitted wirelessly to a TV set. The TV responds to simple commands like "volume up" or "channel up." Saying "Web browser" opens up the browsing software, and users can also speak directly into the Google search box instead of typing. The remote and TV are linked via a long-range Bluetooth connection, and voice commands are helpful if a user is not in front of the TV. Beyond voice recognition, the TV also has gesture recognition features in which moving a hand in the air allows users to browse around and select features, much like the Nintendo Wii or Microsoft...
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...Evolution of Mass Media Evolution of Mass Media Communication is the creation of symbols used systematically to express knowledge and value. This information is in the form of Morse code, various languages, movies, art, and computer codes or mass media. There have been great developments in mass media over the last century. These are the advancement of the print, electronic, and digital eras, which now comprise our modern day media. These three eras have influenced American culture and its business, while introducing groundbreaking forms of mass communication (Campbell, 2015, p. 6). The Print Era Before the creation of the printing press, the production and reproduction of books and other reading materials, was by hand, making the item scarce and high priced. Considered a luxury due to its price, reading material was mostly owned by the privileged. In the early 1900’s newspapers, magazines, books, and word of mouth were the main source for obtaining the news or any informative piece of informative material. During the Civil War, people relied on newspapers for information. The emergence of the printing press allowed for many people to have access to printed materials at an affordable price. It also merged the three elements for mass-market innovation. First, the use of machine duplication substituted the tiresome technique in which clerk’s hand-copied scripts. Second, the quick and simple reproduction of the identical book could occur in vast quantities...
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...Learning Outcomes and Assessment Feedback |Name of the Assessor | | | | | | |Learning Outcomes |Assessment Criteria (AC) |Assessor Feedback | |LO 1 |TASK | | |Understand the importance of |Evaluate current creative and innovative | | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | | ...
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...been anxiously awaiting the release of another arbitrarily ranked list of similar-but-different things. For today’s installment, we thought we’d steer away from the more financially focused “top whatevers” and stray into Liz Klimas’s territory. That is, we’re going to bring you a tech list. So without wasting any more time on introductory remarks, here are the “top 5” coolest tech items and services (that we know of) for 2012, as presented by CNN Money [all block quotes from the same]: 5. “WHITE SPACES” WI-FI Hidden between individual television channels is a small but valuable collection of airwaves that will allow for a kind of “super Wi-Fi” network. The Federal Communications Commission recently opened up the spectrum that sits between television channels numbered 1 through 51. Wireless communications in those “white spaces” have been permitted since Jan. 26 in Wilmington, N.C., the FCC’s designated testbed location. After the bugs are worked out, the spaces will be opened up nationally in the coming months. The FCC designated the white spaces as “unlicensed” band, meaning anyone can broadcast in it for free. It’s a primo band that sits lower than today’s Wi-Fi, allowing signals to travel over significantly longer distances and through buildings and walls. It’ll take time for all the necessary infrastructure — including new chipsets for smartphones and other devices — to roll out, but FCC expects the expansion to lead to innovative new kinds of wireless networks, including...
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...revenues from Australian-source for supplying the professional TV like content to the market (Anon., 2012). The plan is that in this manner the local content would be protected in a number of ways. But why isn’t these principles needed to be extended to global media companies like Telstra, Google, Apple, HBO as well. They also contribute to providing majority of the professional content to people. Is it because these companies cannot be regulated under the Australian jurisdictional law? It is an issue which the government hasn’t well thought out either. It would be ideal to recognize whether the classifications given to media content by online “stores” such as Apple iTunes or the Google Android platform or the content broadcasted by the youtube, are subject to approval of the standards applied by the Australian regulator (Flew,...
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...Case Study Mob War: “Google V/S Facebook Mobile Ad Revenue Shootout” Submitted By: Amaan Ansari ABSTRACT With the advent of tablets and smartphones the mobile advertisement segment has got a shot in the arm like never before. Initially termed as unnecessary cluttering of the device has entered a whole new dimension it seems as the latest reports by a World Wide Web giant, Facebook, suggest its success. So is the mobile advertisement heading for happily ever after? Reports by another World Wide Web giant, Google, suggest otherwise. The case takes into consideration the popularity, inherent qualities and limitations, pricing, challenges and scope of improvement of mobile advertising with respect to two biggest contributors to this segment i.e. Google and Facebook. So what exactly is the scenario? Let’s find out. INTRODUCTION Advertisers in the online realm are spoilt for choice. They have the option of utilizing large sites or a plethora of specialized websites, both large and small, to reach consumers with varied interests. However, few plans can be complete without including the big daddies viz. Google or Facebook - or both - because their sheer dominance on the web. In India, their combined estimate comes out to two-thirds of the total advertising moolah. In 2012, Google’s earnings were almost $44 billion from advertising worldwide as compared to marginally over $5 billion for Facebook. The latter is significantly smaller but plays a special role in...
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...A Comparison of Business Models and Financial Management of Google and Microsoft Anitra Williams-Bender Jackson State University Abstract Google and Microsoft are two of the world’s leading providers for technological services and products. Both companies offer superior services such as search engines, e-mail, and other services designed to connect users with the rest of the world. Although these organizations may have similar products and services, there are limitless factors that set them apart from one another. The business models and financial management strategies for Google and Microsoft differ, directly correlating with the success of the company. Financial ratios help to indicate the success or failure of a company’s attempt to gain profit by selling products and recruiting investors. Annual reports track the expenditures, assets, and net income for Microsoft and Google. Leadership styles, new products and services, and company goals are influenced by annual reports. The technological competition continues, as both of these companies attempt to increase and retain revenue, beat out their competitors, and attract more and more customers. The core business of an organization outlines the most important and essential activities to the company. This sector of business activity fulfills the purpose for the organization, and it is needed for the organization to function properly. The core business can be viewed as the foundation for the organization; aspects of the...
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...Is TV really dead? The value of television advertising in the world of digitalization. Executive summary: Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction ...
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