...Marketing Plan Phase 3 Cynthia Marshall MKT/421 February 3, 2014 Shannon Peterson In Phase 3 of our marketing plan for Budweiser’s new Apple lite flavored beer, we will be discussing the attributes of our product of which we will be launching. Next, we will then describe the steps in which our new Apple lite flavored Beer will take as it begins its journey from the introductory stage, then in its growth stage, its maturity stage followed by its declining stage, as well as the factors that will affect our products movement through these stages and how our marketing efforts will be affected by the products life cycle. Then will we identify the positioning and differentiation strategies that will help market our product. Lastly we will describe what appropriate pricing strategy that we will need to get our new product sold in stores around the world. ATTRIBUTES Bud Light Apple Ale will be a traditionally brewed light beer with apple cider mixed and fermented. Bud Light Apple Ale will also be 5% alcohol by volume. Bud Light Apple Ale will be offered in 12-ounce bottles and cans. Bud Light Apple Ale will also be 150 calories per 12- ounce serving and gluten free. The bottles for Bud Light Apple Ale will be marked “Bud Light Apple Ale” in white letters, in the traditional area Bud Light marks their bottles. The label and entire bottle will be a solid dark red, with a green stripe up the middle of the bottle. This will distinguish the difference between this...
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...– one stop shopping Out of the elements Six examples of feature areas in a store End Caps; Promotional Aisle or Area; Freestanding Fixtures and Mannequins; windows; Point of Sale Area Free-Form (Boutique) Layout * Fixtures and aisles arranged asymmetrically * Pleasant relaxing ambiance doesn’t come cheap – small store experience * Inefficient use of space * More susceptible to shoplifting – salespeople can not view adjacent spaces. * Used in specialty stores and upscale department stores Category killer By offering a complete assortment in a category at low prices, category specialists can kill a category of merchandise for other retailers , category specialists dominate a category of merchandise , they can use their buying power to negotiate low prices are assured of supply when items are scarce . Department stores and full-line discount stores located near category specialist often have to reduce their offerings in the category because consumers are drawn to the deep assortment and low prices at the category killer. Functions Performed By Retailers * Providing an assortment of products and services. * Breaking bulk. * Holding inventory. * Providing service and services. Category life cycle Introduction, development, maturity, decline Two types of buying system that retailer uses Staple merchandise; Fashion...
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...Introduction to Software Engineering Somnuk Keretho, Assistant Professor Department of Computer Engineering Faculty of Engineering, Kasetsart University Email: sk@nontri.ku.ac.th URL: http://www.cpe.ku.ac.th/~sk Somnuk Keretho/Kasetsart University Outline of this presentation • • • • • • Scope of Software Engineering Object-Oriented Software Development Software Process Software Life-Cycle Models Object Orientation Software Quality Assessment Reference to Chapter 1/2/3 of “Software Engineering with JAVA”, S.R. Schach, McGraw-Hill, 1997. Somnuk Keretho/Kasetsart University 2 Scope of Software Engineering • Software engineering is a discipline whose aim is the production of fault-free software, that is delivered on time, within budget, and satisfies the user’s needs. Somnuk Keretho/Kasetsart University 3 Scope of Software Engineering • Historical Aspects: – 1967, a NATO group coined the term “Software Engineering” – 1968 NATO Software Engineering Conference concurred that “Software production should be an engineering-like activity”. – Using philosophies and paradigms of established engineering disciplines to solve “Software Crisis: that the quality of software was generally unacceptably low and that deadlines and cost limits were not being met”. Somnuk Keretho/Kasetsart University 4 Scope of Software Engineering • Economic Aspects – Software Engineering v.s. Computer Science • The computer scientist investigates...
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...Development Methodologies By NAVEEN KARKONDA Id#110-00-4907 Abstract: Software Development Methodologies have always been the main focus in the software development life cycle of any project. Each evolutionary shift introduced new ways of thinking and viewing problems as well as introducing strengths and weaknesses in software development. However, identifying one stop solution in terms of a software development methodology for enterprise wide application development whose various sub-components or sub-stages can be best used to describe a software development scenario is still an evolving domain. This, coupled with the reality that computer science and its allied areas like information systems and information technology domains are moving forward rapidly with regards to available technologies, making it extremely difficult task for practitioners to maintain pace with the available information technologies and their application in various domains. It is to address these scenarios and probabilities that this research paper examines various software development methodologies or process models and their impact on the overall software development life cycle. 1. Introduction: Software Development Methodologies have always been the main focus during the software development life cycle of any project. Over the past 40 years, there have been significant paradigm shifts in software development, such as structured programming, object oriented programming and now Extreme...
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...right time and – meet the company’s financial goals or profit objectives • Retailers need to be in touch with and anticipate what customers want to buy (sensitive to changes in the market trend) but are also able to analyze sales data continually and make appropriate adjustments in prices and the inventory level Develop an assortment plan Determine appropriate inventory level & product availability Buy merchandise Monitor & evaluate performance & make adjustment Forecast category sales Allocate merchandise for stores Develop a plan for managing inventory Have to balance the interests of both vendors, retailers, customers Merchandise Management • A merchandise category is an assortment of items that customers see as substitutes for one another (the depth of merchandise) – different favors, tastes & brand names of the same product (beverages) – vendors & retailers may define their own categories different in functions or product attributes and consumer behaviors – shampoos vs. conditioners (personal care products), paper towels (paper products) vs. detergents (cleaning aids) (manufacturers vs. retailers) – supermarkets tend to manage category by brands; a buyer for each brand (good for stocking, distribution & promotion but less efficiencies & may result a wastage due to overlook the interdependencies between SKUs) – department stores manage merchandise by categories; a buyer oversees all merchandising activities for one single...
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...Encyclopedia of Philosophy, 2010). Globalization refers to the shift toward a more assimilated and interdependent global economy. Globalization possesses many diverse aspects including the globalization of production and the globalization of markets (Hill, 2009). Explaining the patterns of international trade, is not easily done using any single theory, the combination of the theories of, Mercantilism, Life-Cycle, Free Trade, New Trade and Porter's Theory do propose which influences are of importance to the international trade market and back the idea of globalization. Diminishing trade and investment obstacles, communication, technology, and demographic changes are the ultimate contributors to globalization. Trade barriers are being reduced, and have shifted the global economy from being primarily closed end to a more open end. The lowering of barriers to international trade enables firms to view the world, rather than a single country, as their market (Hill, 2009). Also, globalized production is a product of the trade barriers lowering in the past 60 years. According to data from the World Trade Organization, the volume of world trade has grown faster than the volume of world output since 1950 (Hill, 2009). Technology and communications have drastically increased with the accessibility of the internet, computer data bases, cellular...
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...and monetary policy can help achieve this objective. 3. microeconomics. Macroeconomics is the study of a country's overall economic dynamics, such as the employment rate, the gross domestic product, and taxation policies. While macroeconomic issues may seem abstract, they directly affect your day-to-day life, influencing key variables such as what jobs will be available for you, how much cash you'll actually take home after taxes, or how much you can buy with that cash in any given month. Microeconomics focuses on smaller economic units such as individual consumers, families, and individual businesses. Both macroeconomics and microeconomics have played an integral role in the global economic crisis. 4. While the free market drives performance in the American economy, the federal government and the Federal Reserve can help shape performance. During the recent crisis, both the government and the Fed have taken proactive roles to mitigate this economic contraction. The overarching goal is controlled, sustained growth, and both fiscal and monetary policy can help achieve this objective. 5. The fundamental elements are rights to own a business and keep after-tax profits, the right to private property, the right to free choice, and the right to fair competition. They can profit from these by getting extra money after taxes by owning their own property, and have some...
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...SAMSUNG ecobubble™ WF80F5E5U4W Washing Machine - White | Free Delivery | Currys SAMSUNG ecobubble™ WF80F5E5U4W Washing Machine - White Exclusive to Currys - Crystal Gloss design. 5 year guarantee included with this product. Offer ends 31/05/15. See redemption form for details. £499.00 Capacity: 8 kg Spin speed: 1400 rpm Quick wash time: 15 minutes Energy rating: A+++ Build your own + ITEM 2 + ITEM 3 + 1 of 9 ! Product details Customise and create your own bundle with up to 5 items # Customise bundle 5/26/15, 10:17 AM Optimised to deliver gentle washing with amazingly fresh results, White | Free Delivery | Currys WF80F5E5U4W Washing Machine will Buy SAMSUNG ecobubble™ WF80F5E5U4W Washing Machine - the Samsung ecobubble™ revolutionise your laundry tasks. ecobubble The innovative ecobubble feature uses intelligent technology to act gently on clothes, the smart function froths detergent with air and water before beginning the wash. This empowers cleansing bubbles to effectively penetrate fabrics for a thorough clean. Effortlessly remove common stains such as wine, tomato, blood, chocolate and grass, as well as tougher ones too! 8 kg drum A good-sized 8kg drum allows you to wash a full laundry load in one cycle. What's more, the streamlined form of the Diamond Drum ensures a powerful performance while remaining gentle on clothes. The embossed interior cycles clothes gently with the small water holes preventing snags...
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...Strategy Recommendation for Come Clean Pikes Peak Permiter College November8, 2015 Introduction Come clean is a local nonprofit organization that sells household cleaning supplies in order to subsidize the cost of domestic violence and anger management classes that it offers as a part of its Family Violence Intervention Program (FVIP). Come Clean’s vision is stop the cycle of violence in the community. The company’s motto is that “when life gets a little dirty you have to Come Clean” (Come Clean, 2015). The slogan is clever in that it has a metaphorical and literal meaning. Come Clean offers a wide range of products essential to every household. Come Clean is a 501C3, however it relies on the revenue from selling products to create and offer programs to empower and drive positive changes designed to stop the cycle of violence in the local community of Lithonia, Georgia. This makes Come Clean a unique, niche company because it has a small segment of a market suitable for focused attention and it provides services not offered addressed by its immediate competitors. This paper will assess how Come Clean Inc. uses social media as a strategy for marketing and communications and will analyze the implications of the Internet and social media for the future as internet use is growing. According to the Pew Research Center, at the close of 2010, 77 percent of Americans use the Internet on a regular basis (Three Technology Revolutions, 2015). In addition...
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...will give an overview of the company and introduce a new service that will benefit Walgreens. This paper will also discuss how marketing is important to Walgreens success. To help implement the new service we will perform a SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends). We also use the four P’s, promotion, price, product and place to make the marketing mix for this new service. Phase II identifies the segmentation criteria that will affect the target market and identify target market. The team described the consumer who primarily will use this service and describe the sub-target market of the organizational buyer and the factors that influence their purchasing decisions. Finally, Team A will analyze the current competitors and define the competitive landscape in which this new service is entering. Phase III Team A discusses key factors for Walgreen’s new service. Team A also describes the attributes of Walgreen’s service in detail. Provided is a map of Walgreen’s new service and how it will move through the product life cycle, and what factors will affect the movement. Also, how the product life cycle will affect the marketing of this new service? Team A has identified the positioning and differentiation strategies for the new service. Team A identifies the appropriate price strategy Walgreen’s should use for their new service. To conclude our marketing plan, Phase IV identifies the appropriate place and promotional strategy that we used...
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...years. According to World Health Organization, 2011, in Australia, there are more than 26 percent of people who is obesity and there are more or less 26 percent of male population is obesity. By facing with the over-weight problem, people has been seeking for a healthier soft drink product, with acknowledge of current social orientation, Coca-Coca has been released the new product Coke Zero. Since the first Coke Zero had been sent to the market in 2006, Coca-Cola Company has been starting a new campaign about healthier soft drink. With the careful consideration in producing process and advertising, Coca-Coca has established their position in the carbonated soft beverage market. II. Background (Target Market & History) Coca-Cola Company had been established in 1886 in United State, since that time the company has been providing famous soft drink brands such as Coca-Cola, Glaceau vitamin water, Fanta, Sprite, Diet Sprite/Sprite Zero, Nestea Ice Tea, Lift for many different markets. Coca-Cola Company now is a one of the biggest international soft drink companies, the company’s head quarter is currently placed in Atlanta with its products are being sold all over the world. The company’s best-selling product is Coca-Coca, which is also known as Coke, has been improving in order to satisfy the customer’s demand by different flavors, there are not only classical Coca-Coca flavor but also Vanilla...
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...into a new market. Whether it is unintentional or a deliberate move companies need to evaluate and carefully assess the advantages and challenges of exporting before committing resources. Visit Tekle S.'s Expert Profile In C ategory: Trade C opyright © Tekle S. (ID 584) , a prequalified Trainer from Brentwood, United States Article Stats Added: 16/01/07 787 Words 14119 x Read Any company, before committing its resources to venture in the export business, must carefully assess the advantages and disadvantages of exporting into a new market. While some companies enter the export business unintentionally after receiving order to purchase from foreign buyer that found their product. Others make a deliberate move and conduct thorough research before entering new market. Whether it is unintentional or deliberate move companies need to evaluate and carefully assess the advantages and challenges of exporting before committing resources. In: Trade Using Proforma Invoice Will Help To Increase Your Profit In: Trade Preventing Fraud When Sourcing From Overseas In: Trade Essentials To Export/Import Success In: Trade Approaches to Importing/Exporting 4 more free full-text Whitepapers from Tekle S.:...
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...brand awareness. (Adding vitality to ,2014) Wall’s has fabricated a brand name that implies quality ingredients, satisfaction and services. They make and offer their products as indicated by the geological setting, local preference and standard of living. They generally take after the client's need, and interest to make their products more compelling and dependable in the client's psyche. Wall’s include product includes Cornetto, Paddle Pop and Magnum and a price range from low to high take in the context of premium ice cream. (Adding vitality to ,2014) Wall’s is currently under maturity product life cycle. In order to stay as a strong competitor in the market, Wall’s continue to launch new products to compete with their competitors. Therefore Wall’s is consistently the star brand, conveying the picture of premium ice creams that have been secured over many years. With solid on-ground initiation and fruitful purchaser advancements the brand had two-fold digit development. This report will be touching on micro & macro analysis, marketing strategy as well as marketing mix. (Adding vitality to ,2014) 2.0 Internal Analysis: Customers & Competitors Wall’s spoil its clients as indicated by their needs. It can be seen from the numerous kinds of ice cream product offered, and wide price range ranging from high to low price....
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... Marketing Plan Phase I The marketing plan is a comprehensive blueprint, design, or proposal, which outlines an organization marketing efforts. Most organizations use marketing plans for the purpose of increasing profit, revenue, and shareholders’ wealth (Kerin, Hartley, & Rudelius, 2011). The task of Charlie Team consists of completing the marketing planning phase one. Charlie Team will use the outline of the marketing plan from the student website for assistance in accomplishing the following process of the marketing plan phase one. Selecting an existing organization and discussing its overviews is the first step in phase one. The second step is giving a description of the new product or service. Step three is explaining the importance of marketing for organizational success. The fourth step analyzes the factors of strengths, weaknesses, opportunities, threats, and trends (SWOTT) of the new product or service. Step five is the marketing research approach for developing the marketing strategy and tactics of the new product or service (Perreault, Cannon, & McCarty, 2011). Organizational Overview Team Charlie chose the Walmart organization for completing this assignment. Walmart is one of the best known organizations in the world that have successful marketing plans and strategies. Sam Walton is the founder of Walmart and opened the first store in Rogers, Arkansas, 50 years ago in 1962 (Walmart, 2012). Currently Walmart operates in more than 10,000...
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...Concept: 3 Products: 4 Competitors: 4 Biodiversity: 5 Production and Operation: 6 Social Responsibility: 6 Financials: 7 Conclusion: 8 Introduction: Natura, a Brazilian based company was founded in 1969, by Luiz Seabra and later partnered with Guilherme Leal and Pedro Pasos. Today, as a public company since 2004, Natura is a leading manufacture and marketer in the skin care, solar filters, cosmetics, perfume, and hair products (Natura). Natura sold in Latin America and France is looking to enter the U.S. markets once they stabilize after the recession (Azevedo). The Natura Concept: Unlike many other companies within the personal care industry, Natura takes a position in promoting inner beauty and self-esteem. In 1992, Natura implemented the Truly Beautiful Women Campaign, focusing on women with healthy levels of self-esteem as possessing “true beauty” instead of the traditional focus on outer beauty and age (Natura). Natura prides itself in its strong research and development efforts and its use of ordinary women rather than supermodels in their advertisements (Natura). Since Natura conception in 1969, they have made it their focus to positively effect the environment, consumers, and the universe, and based off of this belief: “We have been fundamentally committed to conducting our business with consideration for environmental and social impacts. We see our products and operations as part of a long life cycle and we take...
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