...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble's (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit-as a "plaque fighter"-and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G's mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value...
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...If so, describe. 6. What were the research questions, if any? The subject was enlisted by a neurologist who specialized in dementia. Mrs. C. was a 73-year-old Caucasian that had many life roles. She was diagnosed with DLM two years ago, but had some symptoms six years beforehand. Mrs. C. never had any therapy directed at her dementia before this intervention. There were a lot of inclusion and exclusion factors. The participant must have been: within a community, speaks English, between the age of 55-90, living with a caregiver, with a diagnosis of DLB, and the ability to complete three hours of intervention every weekday for two weeks. Furthermore, it was important that the client had a Mini-Mental State Examination between the ranges of 10 to 25, which implied mild to moderate dementia. The participant must be able to understand, and follow one-step commands. Moreover, the study needed someone whose family could help choose what goals that the therapy team could assist the participant with throughout the study. The exclusion factors were that the participant could not have Creutzfeldt–Jakob disease, delirium, or severe anxiety. This is where the investigators found Mrs. C., whose husband gave his consent for...
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...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world...
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...incorporated, as well as the use of appropriate verbs for training objectives and learning outcomes (p. 86). I watched 14 training videos on YouTube and also included my own basic training experience at Fort Sill with the Georgia National Guard. Army Basic Training: In my three month basic training program for the Georgia National Guard at Fort Sill, OK., we learned a range of skills from shooting guns to physical fitness to discipline to caring for our uniforms. There also were some top tips outside of the actual training that really stuck with me. These tips include: 1.Theminimum isn’t going to cut it. 2.) Set your standards high, because the standards are high when it comes to basic training. 3.) Pay your bills on time. The world doesn’t stop spinning when you’re in basic training and your bills still need to be paid. If you neglect your bills, they will most likely go to...
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...A Toothbrush Designed To Last A Lifetime Oral hygiene isn't exactly environmentally friendly. The American Dental Association recommends you toss your toothbrush every three to four months, lest frayed bristles fail to dislodge whatever gross food and plaque you've got stuck in between your teeth. The result is a whole lot of plastic ending up in landfills every year. A company called Goodwell has a more efficient answer: a basic toothbrush handle designed to last forever with interchangeable heads that can be composted when they begin to fray. Portland-based industrial designer Patrick Triato calls his creation "a modern toolkit for your mouth." The handle, which Goodwell guarantees will last a lifetime, is made out of medical-grade aluminum. The kit comes with interchangeable attachments, including a toothbrush head, a flosser, and a tongue scraper. The attachments are made of a polished bamboo composite, and the toothbrush bristles are made out of Binchotan charcoal, a Japanese charcoal already used in some bathroom and beauty products. When they begin to wear out, you can toss them in the compost bin, rather than putting another piece of plastic in the trash. Now for perhaps the most unexpected feature: The toothbrush contains a secret compartment. (The company claims that during research, it discovered that users loved the idea of a storage compartment in their toothbrush.) You can unscrew the bottom of the handle and put something inside. Goodwell suggests items like...
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...Unit 2Assignment – The developing child D1: The expected stage of social development of children aged 4 years? They enjoy playing with other children and they take turns and shares toys (most of the time). They Understands and obeys simple rules. The Children like to Change the rules of the games as they go along. They like to talk and carry on elaborate conversations some of the children feel jealous from anther children. They persistently ask why. The children enjoy showing off and bragging about possessions. They are fearful of the dark and monsters ,begins to understand danger - at times can become quite fearful, has difficulty separating make-believe from reality ,lies sometimes to protect self and friends, but doesn't truly, understand the concept of lying - imagination often gets in the way, may name call, tattle freely ,likes to shock others by using "forbidden" words, expresses anger verbally rather than physically (most of the time), still throws tantrums over minor frustrations ,imitates parent of the same sex, particularly in play, enjoy pretending, often with imaginary playmates. They pretend goes far beyond "playing house" to more elaborate settings like fire station, school and shoe store and also ice cream shop. They love to tell jokes that may not make any sense at all to adults. The children can feel intense anger and frustrated. They have vivid imagination and sometimes imaginary playmates and also enjoy dramatic play and role playing. D2: The expected...
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...financial, and family decisions. These decisions play a critical role in ones’ future just as much as in their past and present. Waking up in the morning, brushing your teeth and walking out the door or staying in for the day are some of the smaller decision made, however are just as important. Without decisions there is no action, and without action what is life? Purchasing a car is one of the grander decisions to be made as an adult. Not every adult finds themselves in this position but majority do reach this one point of their life. In some cases life obligates you to make this difficult decision in order to keep the sanction of your lively hood. For example: Ted’s current car has blown its engine and now he is without a car. Currently he has saved enough money to build some type of financial cushion and the thought of utilizing the majority of this financial cushion is not sitting with his conscious to well. On the other hand, Ted knows that he needs a vehicle to get to work every day, to pick his kids up from school, and for personal errands and weekend family time. Ted realizes that a car is not a want or a desire but a necessity. He realizes that without his car he can lose his family home, his job, and have to endure the scrutiny and disappointment of failing himself and family. Ted finally conducts some research online and evaluates if a used car or a new car would be financially suitable to his situation. After speaking with his wife he realizes that he needs to run...
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...Alzheimer's Disease Research Paper Alzheimer’s disease is a progressive, degenerating disorder that affects the brain cells. It is NOT a normal part of aging and it is also not something that happens inevitably in later life. The disease was named after Dr. Alois Alzheimer, a German physician in 1906, after he had performed an autopsy on the brain of a dead woman who had experienced severe memory loss, confusion and difficulty understanding questions and found dense deposits around her nerve cells. It is the most common type of dementia, which is a progressive dysfunction of the brain which results in a restriction of daily activities. A lot of kids grow up being first introduced to this disease in their grandparents or older people in their...
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...Marketing Research→ the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions • Know what Exploratory research—provides ideas about a relatively vague problem It is best done through in-depth interviews, focus groups, • Descriptive research—generally involves trying to find the frequency that something occurs or the extent of a relationship between two factors • Know what Causal research—tries to determine the extent to which the change in one factor changes another one It is done through Experiments. o Step 3: Collect relevant information • Secondary data—facts and figures already recorded prior to the project • Internal data (inside firm)—financial statements, research reports, files, customer letters, sales call reports, and customer lists • External data (outside firm)—U.S. Census reports, trade association studies and magazines, business periodicals, and Internet-based reports • Primary data—facts and figures newly collected for the project • Observational data (watching people)—mechanical methods, personal methods, neuro-marketing methods • Learn the difference between Independent and dependent variables. • The Independent variable is altered to cause changes in the dependent variable. • Ex. Sales is a dependent variable and the stuff that cause changes in sales are independent. • ***What does a researcher change…is the independent Why Segment Markets? • A business firm segments...
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...The Hyppolite Family “The purpose of this paper is to apply the Family Systems Stressor-Strengths Inventory (FS3I) to a family and present an analysis of the finding.” For the purpose of this paper the family will been known as the Hyppolite Family. The family discussed in this paper is considered a traditional nuclear family living in a single family home. Included is a Father Andrew Hyppolite (AH) age 38, a mother Katharine (KH), age 36, and four children Zoë , Timothy, Sarah, and Scott, whose ages are 9, 7, 5,3. Andrew and Katherine have been married for 10 years. The mother is a stay a home mom who performs household duties and children activities. The husband Andrew works outside the home at an Accounting Firm. Both parents have a college education. The wife Katherine stopped working as a full time Registered Nurse after their second child was born to stay at home more often. She continues to works part-time at the local hospital. The father is considered the breadwinner of the family being the only one that works full-time the household. The children are 2 years apart and have a close bond due to the age difference. All the children are involved in school activities such as soccer, ballet/dance, football, and gymnastics. In general, the Hyppolite family is described as more focused as a family unit and family activities. The family eats together every night and on Sunday they have family game/movie night every week. Also they are involved in church events and attend...
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...[Subject] [Date] Fieldwork Paper In my fieldwork project observed a number of gamers who will be divided into 2 categories of addicts and non addicts. People who play for more than 5 hours a day are called addicts and those who play less time than that are called non-addicts. Which will focus on the specific players in a game called World of Warcraft. This game is a very popular game worldwide with over 5000 people playing at any given time (Cronin 113-147). Its popularity is one of the reasons why people are getting addicted to it. Gamers are all the time looking for new and interesting games and as they find something new they started playing and telling their friends and family about it. In this way those people themselves get obsessed of games as well as they make others overwhelmed with the interest of gaming. I would define this group of players as a culture because they have their own way of life that is very different from anything one is, they spend much of their time in gaming which is no more than a way to get busy. And this activity does not mean anything useful. In addition at one point these 5000 players are playing then a sort of a social group of their own. Some of my songs are complete addicts and play this game at least 8 hours a day without worrying about college, sleep or work. These people have no friends and not have any food because they are busy playing Warcraft all day (Mayra 45-113). We think that it will be a great joy to research attitude of this culture...
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...Infectious Diseases: The Greatest Crisis of the world ____________ A Thesis Presented to The Division of The Arts and Sciences Voorhees College ____________ In Partial Fulfillment of the Requirements for the Degree Bachelor of Science ____________ Acknowledgements I am whole-heartily thankful to my Professors at Voorhees College for their tremendous effort in my maturilication through Voorhees College. Lastly I would like to acknowledge all of the people who had any hand in the completion of this thesis. CHAPTER 1: INTRODUCTION * What are infectious Diseases? * Types of infectious diseases * Worldwide distribution of infectious diseases * * CHAPTER 2: THE LEADING CAUSES OF DEATH IS THE WORLD * Top Countries * Top Diseases * CHAPTER 3: MOST DISEASES ARE PREVENTABLE * Why are statistics so high * Minorities prevalence, morbidity, and mortality * How to prevent yourself from being a statistic * Understanding the emotional burden brought upon families who suffer from infectious Diseases * * CHAPTER 4: TRANSMISSION OF DISEASE: COUNTRY TO COUNTRY * Thorough testing while entering and exiting countries * Childhood and adult Immunizations * * CHAPTER 5: FOOD BOURNE PATHOGES * How do they affect America...
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...Reaffirm Your Choice to Cure Your Cavities The Real Cause of Cavities Remembering Your Connection Fear of the Dentist How Conventional Dentistry Works Micro-organisms Conventional Dentistry’s Losing Battle Against Bacteria The Failure of Conventional Dentistry Chapter 1 References CHAPTER 2 DENTIST WESTON PRICE DISCOVERS THE CURE Lack of Nutrition is the Cause of Physical Degeneration The Healthy People of the Loetschental Valley, Switzerland Modern Swiss were Losing Their Health The Healthy People of the Outer Hebrides Gaelics on Modern Foods are Losing Their Health Genetics and Tooth Decay Aborigines of Australia Nutritive Values of Diets Compared Fat-soluble Vitamins and Activators Mantesh Why Tooth Decay with Modern Civilization? Weston Price's Tooth Decay Curing Protocol Dr. Price's Protocol Summarized Chapter 2 References CHAPTER 3 MAKE YOUR TEETH STRONG WITH FAT-SOLUBLE VITAMINS How Teeth Remineralize 101 Hormones and Tooth Decay Cholesterol The Miracle of Vitamin D Vital Fat-Soluble Vitamin A Cod Liver Oil Heals Cavities Weston Price’s Activator X More Fat-Soluble Vitamin Sources: Bone Marrow, Brain, Kidneys, and Glands Organs from the Water Fat-soluble Vitamin Summary Chapter 3 References CHAPTER 4 REMINERALIZE YOUR TEETH WITH WISE FOOD CHOICES The Town without a Toothache Deceptive Labeling Pasteurization Kills Milk Obtaining Raw Milk Good Soup Heals Your Teeth Blood Sugar Sweeteners Protein for Your Teeth Protein...
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...world, but international marketing is not a simple activity that can be successfully applied by very firm. First, to achieve success in international marketing activities, a company should consider economic, social and cultural facts about the countries which the firm plans to expand its activities to. These facts are extremely important because they have a great impact on the demand for a certain product. William M. Pride and O.C. Ferrell states that “the effects of environmental forces on customers and marketers can be dramatic and difficult to predict” (pp.6). This results in the need for a reliable and carefully developed marketing research. A company should conduct marketing researches to bring down the level of uncertainty and risk to minimum, by acquiring true and accurate information about the environmental forces. Thus marketing research, environmental scanning and analysis are crucial for a company which involves in international marketing activities. And finally the choice of the level of commitment plays an important role on the success of international firms. A company considering marketing in a foreign nation may prefer expansion through a joint venture or a trading company rather than direct ownership, if there are many uncertainties about the marketing environment of that country. Colgate-Palmolive is a good example of the companies which are successful in international marketing and its success is a result of its expansion strategy which emphasizes on all these...
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...Human society has emphasized on beauty of the human body for a long time. However, an individual’s perception of their own body may differ from society’s standards, thus, causing body dissatisfaction. As a response to body dissatisfaction, every year, millions of people in the world succumb to potentially life threatening eating disorders. Eating disorders are a group of conditions characterized by abnormal eating habits that may involve excessive or insufficient food consumption, thus, affecting an individual’s physical and psychological health. Some common types of eating disorders include bulimia nervosa, anorexia nervosa, binge eating, and obesity. This paper has explored six published articles that conducted research on various factors contributing to body dissatisfaction and eating disorders. The articles have examined the influence of society and media, gender and ethnic differences, development of depression, and some protective measures for body dissatisfaction and the development of eating disorders. In today’s society, both men and women are pressured to obtain an unrealistic body size and shape. This has plagued even children through toys such as Barbie and Ken. Thin-ideal internalization is a potential risk factor for eating...
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