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Bsop588 Measuring Customer Satisfaction

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| BSOP588 Measuring Customer Satisfaction | Best practices in measuring customer satisfaction in a web environment | | | |

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This investigation looks into identifying best practices in measuring customer satisfaction within the website development and content management fields. Its purpose is to examine how organizations can anticipate, improve, and meet customer needs within a dynamic and competitive technology setting. The overall recommendation of this report is for USC Rossier to effectively adopt a combination of Web 2.0 applications, IP Web Portals, and voice of the customer (VOC) protocols. The use of these customer satisfaction measurements in addition to what is currently employed, will allow them to anticipate and meet the needs of prospective student, and have a leg up on competing institutions. Customers visit a website to hire a service, purchase a product or accomplish a specific task. It is the responsibility of an organization to not only meet the customer needs and expectations but also anticipate them. One way the web industry does this is through listing to the voice of the customer through Web 2.0 applications. Web 2.0 applications span all connected devices and “make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it” (O’Reilly, 2007). Web 2.0 software looks at both design patterns and business modes; it uses tools such as Google AdSense, cost per click, tagging, and ad serving to measure customer’s preferences and deliver specific content through the use of complex database and delivery networks (O’Reilly, 2007). Using Web 2.0 technology means a company can begin to give consumers what they expect and need, in a manner that is speedier and more effective than ever before. Web metrics are also important benchmarks for

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