...Introduction Marketing- is the action or business of promoting and selling products or services, including market research and advertising. A more simple definition is the right product, in the right place, at the right time, at the right price. It involves a business trying to understand its customers by identifying their needs and produce the products which satisfy those needs. The concept of marketing is that firms should analyse the needs of their customer and then make decisions to satisfy those needs, better than the competition. Nowadays most firms have adopted this marketing concept but it’s not always the case. The philosophy of this concept came around after World War II, when people had to be selective with the products they brought and only buy the ones that meet their needs and requirements but to businesses these would not always be obvious. Now companies have to always keep customers in mind when thinking of a product and the market is so competitive you will need to be the best product out there in that market to have the most chance of being brought. Three simple questions are often used when businesses decided to come up with a new product; what do customers want? Can we develop it while they still want it? How can we keep our customers satisfied? All being very good and valid questions to ask which will help to increase customer satisfaction as they are always in their minds. The two businesses I have chosen to use in order to compare and contrast their marketing...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Subsidiary Award in Business |Unit 1 The Business Environment | |Learner name | Assessor name | | | | |Date issued | Hand in deadline |Submitted on | |23 June 2014 |22 September | | | | | |Assignment title |Assignment 1: Type, purpose, ownership and stakeholders | |In this assessment you will have opportunities to provide evidence...
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...|Assignment front sheet | |Learner Name |Assessor Name | | | | |Date issued |Hand in Date |Submitted on | | | | | |Qualification |Unit number and title | |BTEC Level 3 Extended Diploma/ Subsidiary Diploma in Business |Unit 2: Business Resources | |Assignment no and title | Assignment 1 : Know how human resources are managed | |Criteria reference|To achieve the criteria the evidence must show that | | |Task No ...
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...|Assignment brief – QCF BTEC | |Assignment front sheet | |Qualification |Unit number and title | |BTEC Level 3 Extended Diploma In Business |Unit 16: Human Resource Management in Business | |Learner name | Assessor name | | | C Graham, F Mooney, J Robinson, E Smith | |Date issued | Hand in deadline |Submitted on | |1 W/E 26/01/2015 |W/E 27/02/15 | | |2 W/E 26/01/2015 |W/E 27/03/15 | | |3 W/E 26/01/2015 |W/E 17/04/15 | | |4 W/E 26/01/2015 |W/E 15/05/15...
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...Assignment front sheet| Learner name| Assessor name| || Date issued|Completion date|Submitted on| ||| Qualification|Unit number and title| Level 2 BTEC Diploma/Certificate in Understanding Enterprise and Entrepreneurship|Unit 3: The Business EnvironmentFirst of two assignments for this unit| || Assignment title|| In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.| Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Page numbers| P1|Identify sources of information about the current business environment||1||| P2|Describe how a new micro start-up business relates to the business environment||1||| P3|Describe current trends and how these will impact on a micro start-up business||2||| P4|Describe potential ethical concerns of customers about a micro start-up business||3||| M1|Explain how the changes in the current business environment are likely to impact upon a selected micro start-up business||1||| M2|Explain how current trends are likely to impact on a micro start-up business||2||| D1|Assess the risks and opportunities changes in the current business environment pose for a selected micro start-up business||||| Learner declaration| I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner signature: Date: | Assignment brief| Unit number and title|Unit 3: The...
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...Faculty: Business and IT Exeter College BTEC Assignment Brief |Course Title: BTEC 90 Credit Diploma in Business/BTEC Certificate in | | |Business | | | | | | | | | | | | | | | |[pic] | | |[pic] | | | | |Assignment Title:...
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...St Cuthbert Mayne COURSE: BTEC Extended Diploma in Business (QCF) COHORT: 2014 - 2016 UNIT: 1 – The Business Environment (10 Credits) ASSIGNMENT 1 – Two Businesses on our Doorstep Learner Outcomes: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes Scenario: You work as a junior journalist for the local newspaper which is planning to run a feature article on local businesses Task: 1. Learners must describe (P1) the type of business, purpose and ownership of two contrasting businesses 2. Learners must describe (P2), explain (M1) the different stakeholders who influence the purpose of two contrasting businesses 3. Learners must describe (P3) how two businesses are organised 4. Learners must explain (P4) how their style of organisation helps them to fulfil their purpose 5. Learners evaluate (D1) the influence different stakeholders exert in one organisation TIP – Include the following: Range of different businesses Local, National, International, Global, Public, Private Not for profit/voluntary Sectors of business activity (primary, secondary, tertiary) Business purposes Supply of products or services, Difference between profit and not-for profit organisations Ownership Public, private & voluntary sectors Types of ownership (sole trader, partnerships, private and public limited companies, government agencies, worker cooperatives, charitable trusts) Main implications...
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...BTEC Level 3 Subsidiary / Diploma, Business Studies Unit 2 – Business Resources Assignment 1 (P1, P2, M2) – Recruiting the Right Staff Scenario You are coming to the end of your BTEC course and you have been considering getting a job in the summer break before you start university. As well as earning some extra money, you are looking forward to the opportunity to develop your skills and put into practice the knowledge you have learnt on your BTEC course. Task one (P1 part) Research some jobs that you can apply for on job websites. You could look at www.monster.com or www.totaljobs.com. You need to find a job that you think you could apply for either now or at the end of year 13. You need to collect a job description, person specification and application form as evidence. (P1 part) Task two (P1, P2 M2) To show that you understand the relevance of these documents used in recruitment you need to complete an information sheet which analyses their contents (see attached for template). Your information sheet should 1. Describe the recruitment documentation used for the job you have chosen. What is a job description, what is a person specification and what is an application form? How are they used in business? (P1) 2. Identify the skills required on the job description. Describe how you have these skills or if you don’t have them, describe how you could develop them this year. (P2) 3. For each of the skills that you have already identified...
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...Year 12 BTEC Level 3 Subsidiary Diploma in Business BTEC Level 3 Diploma in Business Year 12 BTEC Level 3 Subsidiary Diploma in Business BTEC Level 3 Diploma in Business Unit 1- The Business Environment Unit 1- The Business Environment | Student name | ------------------------------------------------- Assessor name | | | Date issued | Completion date | Submitted on | 5th September 2013 | 29th November 2013 | 2nd December 2013 | Qualification | Unit number and title (Credit Value) | BTEC Level 3 Subsidiary Diploma in BusinessBTEC Level 3 Diploma in Business | Unit 1- The Business Environment Credit Value- 10 | | | Assignment title | | The aim of this unit is to give learners the fundamental knowledge of a range of business organisations, and the many factors that shape the nature of organisations operating in an increasingly complex business world. | | Assignment title | | The purpose of this assignment is to: 1. Know the range of different businesses and their ownership 2. Understand how businesses are organised to achieve their purposes 3. Know the impact of the economic environment on businesses 4. Know how political, legal and social factors impact on business. | ScenarioYou work for the Chamber of Commerce as a Business Adviser and have been asked to visit businesses in the local area to outline to them the variety of businesses which exist and to explain to them the factors which...
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...Unit 4: Unit code: QCF Level 3: Credit value: Business Communication H/502/5413 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information throughout a business, is critical for the future prosperity of the organisation. Unit introduction A business needs accurate and relevant information from internal and external sources in order to operate profitably. Proper collection of data creates an environment where informed decisions can be taken for the benefit of the business. In order to manage information effectively, there must be good communication systems within the organisation. Staff must possess good verbal and written skills in order to communicate and share information Business information can be used to obtain competitive advantage and promote efficiency. Organisations generate information internally, recording details of products manufactured, purchased and sold, and their associated costs. Businesses use information to manage not only what is currently happening in the organisation but also to plan for the future and ensure their survival. Information is collected, stored, manipulated, analysed and reported to those who need to use it. People need to become skilled manipulators and users of information to ensure organisations become more efficient and succeed in achieving their stated purposes. Since the...
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...LEVEL 3 - QCF BTEC ASSIGNMENT BRIEF Assignment Front Sheet | Qualification | Unit number and title | BTEC Level 3 90 Credit Diploma in Business | Unit 2: Business Resources | Learner name | Assessor name | | Sarah Price | Internal Verifier | Date Verified | | | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Managing Human, Physical and Technical Resources (LO1&2) | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P1 | Describe the recruitment documentation used in a selected organisation. | | 1 | | | P2 | Describe the main employability, personal and communication skills required when applying for a specific job role. | | 2 | | | P3 | Describe the main physical and technological resources required in the operation of a selected organisation. | | 3 | | | M1 | Explain how the management of human, physical and technological resources can improve the performance of a selected organisation | | 2&3 | | | M2 | Assess the importance of employability and personal skills in the recruitment and retention of staff in a selected organisation. | | 2 | | | D1 | Evaluate how managing resources and controlling budget costs can improve the performance...
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...Unit 16: Human Resource Management in Business Unit code: K/502/5445 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to introduce learners to methods of managing human resources in the workplace. Learners will use their knowledge of relevant human resources management theory and link it with current human resource management practices in organisations. Unit introduction Human resource management is a dynamic activity in any organisation as it takes place against a changing economic, technical, legal and social background. It is important for learners to appreciate that effective human resource management means getting the best out of the people who work for an organisation in order to ensure the organisation fulfils its purposes, whether it is a football club winning the premiership, or a hospital increasing the success rates for medical operations. Many organisations say that their employees are their most valuable resource because of their skills, knowledge and attitudes. As labour is both an expensive and valuable resource, it is important to ensure it is planned and that the best value is obtained from employees contributions. Human resource managers have to plan their human resource requirements against a background of internal and external factors which are dynamic and constantly changing. The first part of this unit introduces learners to the factors that influence human...
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...LEVEL 3 - QCF BTEC ASSIGNMENT BRIEF Assignment Front Sheet | Qualification | Unit number and title | BTEC Level 3 90 Credit Diploma in Business | Unit 2: Business Resources | Learner name | Assessor name | | Sarah Price | Internal Verifier | Date Verified | | | Date issued | Hand in deadline | Submitted on | | | | | | Assignment title | Managing Human, Physical and Technical Resources (LO1&2) | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task no. | | Evidence | P1 | Describe the recruitment documentation used in a selected organisation. | | 1 | | | P2 | Describe the main employability, personal and communication skills required when applying for a specific job role. | | 2 | | | P3 | Describe the main physical and technological resources required in the operation of a selected organisation. | | 3 | | | M1 | Explain how the management of human, physical and technological resources can improve the performance of a selected organisation | | 2&3 | | | M2 | Assess the importance of employability and personal skills in the recruitment and retention of staff in a selected organisation. | | 2 | | | D1 | Evaluate how managing resources and controlling budget costs can improve the performance...
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...Course Title | BTEC Level 3 Nationals in Business | Unit Title | Unit 2 – Business Resources (60 hour unit) | Level | 3 | Unit Number | 2 | Unit Credit | 10 | Assignment Title | Describing Recruitment documents | Part Unit | P1, P2 & M2 | Whole Unit | n/a | Learner Name | | Signature | | Assessor | Mark Grant | Signature | | Start Date | 22/10/14 | Submission Date | 12/11/14 | Feedback Date | 26/11/14 | | | | | | | Vocational Context | It is important to understand the purpose and format of different types of documents that are used in the recruitment process, as you will be coming across them when you apply for jobs. This assignment will allow you to develop a good understanding of these documents. Additionally you will possibly need to create them if you are involved with recruiting staff during your career. | The Brief | ------------------------------------------------- (P1, P2 and M2) A family friend has been operating his own small fashion clothing business (KH Fashions) that has been trading for five years. He has decided to expand the business and has asked you to research different businesses.------------------------------------------------- He wishes to take on staff from outside the family, and because he wants to do this in a professional way, has asked you specifically to research how human and non-human (such as technological and physical) resources are used within organisations. | Grading Criteria. | Evidence | What...
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...|Unit Number and Name: |Unit 1 The Business Environment | |Unit Code: |D/502/5409 |Credit Value: |10 | |QCF Level: |BTEC National |Guided Learning Hours: |60 | |Assessor: | | Unit 1 The Business Environment |Assignment Deadlines | |Assignment Deadline Date: |Hand out date: |Submission date: | | |Task 1 (P1 P2 M2 D1) | | | |Assignment Hand in Dates | | | | | |Task 2 (P3 M1) | | | | |Task 3 (P4) | ...
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