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Budget and Proposal

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Research Proposal/Budget

Literature shows that there is a growing use of media in today’s culture. Many people use the media for educational purposes, others use it for pleasure or relaxation, and some just use it to fill space or take up time (Brown, 2002). The usage of media has led to a concern in parents about its influence on adolescent’s decision making about sex and how to deal with sexual situations. Many programs such as prime time television shows and soap operas have laced sexual innuendos and situations into their programming that I believe portrays a negative message to adolescents and others that view it. Sex is becoming a big part in our society today. It is also used in advertising/marketing which is a lot of the commercials we watch during our television time, our game playing time, or magazine reading time. The goal of this study is finding out if mass media really has an influence on decision making and learning about sex. In the end, the reader will be able to clearly see whether or not the mass media influences the decisions of adolescents and others in sexual situations as well as inform the reader how the mass media is used to educate people on the topic of sex. Also, it will draw a light on the subject of mass media using sex to subliminally market products to the population. The reader will begin to realize the impact of mass Medias influence on decision making in certain sexual situations as well as know what to look for in mass media when he or she uses it.

METHOD

In order to gain valid data, I will conduct local research at many universities throughout the state of Michigan by showing small groups, about 15 subjects each, a video with certain sexual innuendos and situations in a local banquet room. The sexual situations that are portrayed will not be very graphic or even specific; rather they will implement certain sexual intentions, circumstances of life, and situations. This approach will help in testing the cognitive social learning theory. The population will consist of subjects from age 18 to age 25 to get a good spread on how the media can impact someone’s thoughts as a young adult as well as an older young adult. This population will be given a pre-video questionnaire with certain situations on it that in regards to sexual thought, what they would do in certain situations, and their view on sex in movies and other forms of entertainment like internet, music videos, video games, and magazines. This will allow me to have a base of knowing what I have showed them and what I can look for during the research. The research will consist of college age, adolescent, late high school, and middle aged adults. The spread of age will help me to find if the mass media influences not only those who are young, but, those who are older and sometimes might have more conscience in the situation that they are facing. After the video, I will hand out a second survey with select situations on it. The participants will be asked a series of open answer and multiple choice questions about certain sexual situations. What would you do? How do you feel about a certain topic, sexual innuendos, sexual situations, what is your view on feelings and sex? And what are your personal thoughts about sex before marriage or cheating on a spouse? This would allow me to gauge each answer based on what is laced throughout the video to discover whether or not adolescents try to incorporate or reenact certain scenes from the video or whether they make their own. This will also allow me to see where the people stand on certain views of the topic after watching the video. It will also help me gauge if the media influenced the thoughts about sex in these people as well as influencing their thoughts in certain situations. My method is very similar to others that have been executed in my field. I believe that the strengths of my method out-weigh the weaknesses. My way of research keeps my study centrally located for less travel and less locations with different pools of populations. Doing the research this way will also allow researchers to gauge how the mass media has influenced the thought process of those who had watched the video with certain sexual scenes and implications. We will be able to compare the before and after results of the questionnaire that was handed as well to help us in the findings of our research and keep costs for this research low.

There is some potential for weakness in my study. The lowest age of my study would have to be that of a legal adult which is18 in the state of Michigan. Many teens have already had sexual intercourse by this time in life. My study does not take into effect, those who come from a very conservative home, or any of those who have been impressed upon that sex is bad. A weakness can also be in someone’s religion .These things can cause a negative skew in the results based on bias. Another weakness is in how the participants personally perceive the situations in the video according to their idea of sex as well as those who actually count the questionnaires, perceive the responses from the participants. The research for this study is done using a wide variety of media to help gain better knowledge about how the media devices used influence the thought process of young adults in certain situations. The standard research uses Magazines, television with sexual innuendos and situations, video games, as well as a non-sexual video watching control group. This allows the researcher to compare and contrast the non-sexual video watching control group with the other groups that read paragraphs/articles in magazines, watched television with sexual innuendoes and situations. Another weakness of mine will be in the area of the control group. Since my control or base information will be the information that the people give me before they watch the video/movie, I will not know how much of my information is valid and how much will be biased or pre-conceived thought.

With this kind of research, I will come across a couple ethical issues. The first ethical issue is having people watch a video that sexual situations in it. I will have to implement some form of waiver for religious purposes. The second ethical issue comes in play when talking about religion. Many religions refrain from showing any type of skin what so ever. This video may contain characters that are of that religion, but, don’t follow the religious norms of her time.

RESEARCH AND CREATIVE ACTIVITY

BUDGET FORM

Instructions: Please do not add applicant name(s) to this form. Round to the nearest dollar.

Personnel Costs Principal Investigator compensation $ 1,000.00 Co-Investigator compensation $ Student assistant(s) $ 400.00____ Other research assistant(s) $ Clerical assistance $ Fringe benefits and FICA $ Total Personnel Costs: $ 1,400.00_____________

Non-Personnel Costs (please itemize)

Supplies 10 boxes of pens $ 30.00 3 Boxes of Paper $ 150.00 $ $ Subtotal: Supplies $ 180.00

Equipment Television/Projection Rental $ 1500.00 $ $ $ Subtotal: Equipment $ 1500.00

Travel and Subsistence: Gas Expense $ 2,000.00 Banquet Room Rental $ 1,000.00 $ $ Subtotal: Travel and Subsistence $ 3000.00

Other (books, photocopying, dissemination costs, etc.) Printing of Surveys $ 50.00 Subtotal: Other

Total Non-Personnel Costs: $ 4,730.00

Total Project Cost Requested: $ 6,130.00

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