...BODY I. First Main Point (Need), as stated in the Preview, written in a complete sentence A. Supporting information for first Main Point in complete sentence 1. First detail of support for A 2. Second detail of support for A B. Supporting information for first Main Point in complete sentence 1. First detail of support for B 2. Second detail of support for B C. Supporting information for first Main Point in complete sentence Connective: (statement connecting first and second Main Points) II. Second Main Point (Plan), as stated in the Preview, written in a complete sentence A. Supporting information for second Main Point in complete sentence 1. First detail of support for A a. Further detail of 1 b. Further detail of 1 2. Second detail of support for A B. Supporting information for second Main Point in a complete sentence 1. First detail of support for B 2. Second detail of support for B Connective: (statement connecting second and third Main Points) III. Third Main Point (Practicality), as stated in Preview, written in a complete sentence A. Supporting information for third Main Point in complete sentence B. Supporting information for third Main Point in complete sentence C. Supporting information for third Main Point in complete sentence 1. First detail of support for C a. Further detail of 1 b. Further detail of 1 c. Further detail of 1 2. Second detail of support for C Connective: (statement to help the audience move with you...
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...Installing Cobbler Introduction This post will show you step by step installation of Cobbler, please comment if you think anything’s is missing as you know nothing is perfect, so my blog This topic focus on CentOS/RHEL/Fedora, if everything goes well here you should be able to build client servers without any manual work using PXE boot. Server setup. For the cobbler server basic requirement is you need two NIC cards if you want to use it for DHCP as well. Why do i need two NIC cards because it allow client servers to initially boot up in the private network where Cobbler will handle the installation. Since Cobbler utilizes DHCP and TFTP, making these services listen on a Private network will ensure that they don’t interfere with any other DHCP or TFTP server on the Public network. Once the installation has finished, the client can be moved to the Public network. Installation media You can use any media you want. You can burn iso to DVD of CentOS 5 or 6 or Fedora. Network selection. For the Network Configuration, I renamed System eth0 and System eth1 to Public andPrivate respectively. I configured each NIC with static information and made sure to check theConnect Automatically checkbox for each — otherwise NetworkManager will not bring the NICs up. Package Selection For this section either you can rely on kickstart file which will have all packages listed in a tab called %packages or you can have minimal install like “Server”. Post-Installation Steps. Disable the...
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...ARC 188 A 7 December 2012 Sustainable Building Practices in Cincinnati Sustainable building favors the notion that cities are the solution to minimizing heating costs and carbon footprints. The shift towards sustainable urban development is due to the idea that the high density of the population allows for the most effective way to tackle unsustainability. Multi-unit apartment buildings were already more sustainable than single-family homes so this approach only improves upon the already efficient and ignores the least efficient communities, the suburbs. As urban development improves cities, the surrounding suburbs are left as remnants of a period where the American Dream was to have a yard, a car, and four walls to heat. For the existing single-family homes, it may be too costly of an undertaking to upgrade the current facilities because the homes were not designed to be sustainable and their location alone is far from efficient. Yet, there will always be people who prefer to live in the suburbs so instead of focusing on fixing the inefficient homes, create a community of new homes that sets the standard for future developments. First, a location must be chosen. A problem with suburbs is that they are already well developed and the easiest way to find space is to move farther away from Downtown Cincinnati, but that only creates more inefficiencies with transportation and commuting costs. A result of all the development that predates the planned community...
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...A cross-national validation of the consumer-based brand equity scale Isabel Buil Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Leslie de Chernatony Birmingham Business School, The University of Birmingham, Birmingham, UK, and ´ Eva Martınez Department of Economy and Business Studies, University of Zaragoza, Zaragoza, Spain Abstract Purpose – This study seeks to investigate the measurement invariance of the consumer-based brand equity scale across two samples of UK and Spanish consumers. Design/methodology/approach – Brand equity was conceptualised as a multi-dimensional concept consisting of brand awareness, perceived quality, brand associations and brand loyalty. To test the brand equity scale cross-nationally a survey was undertaken in the UK and Spain. Measurement invariance was assessed using multi-group confirmatory factor analysis. Findings – The brand equity scale was invariant across the two countries. Results show that the consumer-based brand equity scale has similar dimensionality and factor structure across countries. In addition, consumers respond to the items of brand equity in the same way, which allows meaningful comparison of scores. Research limitations/implications – Future research could examine the cross-national generalisability of the brand equity scale using other countries’ products and services. Practical implications – Given that the brand equity scale is invariant across countries, researchers and international...
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...The influence of marketing communications on brand awareness and loyalty The influence of marketing communications on brand awareness and loyalty Introduction The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are dimensions of brand equity. Brand equity refers to the value added to a product in its relationship with customers. Research indicates that brand equity is a strategic aspect of marketing management and can be created by strengthening one of its dimensions (Giese & Cote, 2000). Consequently, marketing has a potential effect on the brand equity because brand equity represents the impact of investment in the brand. The consumers are attracted to the product brand. The organization without brand deficits to sustain the competitor’s strength equates towards opponent brand equity (Grossmanova, Vojtkova & Kita, 2009). Organization should recognize its brand as an indefinable property. There is a direct connection with organization brand equity inside an intensive economics. Thus, companies need to look at the brand process and carry out these methods to cope with the well-known brands (Morgan & Hunt, 1994). The brand offers distinct concepts and features, thus conveying relevant information to the consumers. Although advertising plays an essential role in the marketing programs and strategies, growth and development of brand equity...
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...Carlos Bruehler 2.1 The management team The strategic directions set by Minetti top management targeted to maximize cash flow by focusing on key improvements areas such as cliens, emplyees, CSR, procurement and profitability. This could be achievered by driving a merger in an optimize way. Carlos Bruehler, appointed to lead that merger mandated a a top management team to develop and implement the strategic plan. The newly formed team was a mix of representatives from both families as well as others, with lower interaction with local practices and culture (e.g expatriate from Switzerlan). Carlos expected to move at the same speed as other mergers, where the aggressive and fast pace built the success of Holcim. Although the decision to buil the senior management team around a good reprentation of key families and interests, it would have made sence to consider the cultural aspect and local specifities of Argenitan, historically used to work in a “family” mode, and siloed. As such expecting that newly formed team to provide a coherent, well though and consistent execution strategy raised concerns and risks. I would have considered that local cultural specificities...
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...Probably the biggest discrepancy is how Columbus is portrayed in the film in relation to the natives. As stated in The Guardian, “the film portrays Columbus as a heroic protector of the Tainos, the indigenous people of Hispaniola. In real life, he did have a sense of religious duty towards the Tainos’ souls…but displayed no humanitarian feeling” (von Tunzelmann). Reel American History also states, “Columbus began instituting full-scale slavery on the natives during his second encounter. He created the tribute system where the natives would bring a certain amount of gold to the Spaniards every three months. If the natives failed to bring the gold, they would have their hands cut off” (Gallagher). One of the local friars on the colony, Bernardo Buil, wrote of Columbus’ harsh methods with the natives (Flint). Another priest, Bartolome de Las Casas, who was sympathetic to the natives after spending years among them reported, “they were tortured, buried and fed to the dogs of their masters” (Morgan). Columbus’ practice of slavery was his own idea and against the wishes of Queen Isabella, who felt that slavery was offensive (Bio.com, Gallagher). The movie does show some of this brutality, but it is never by Columbus and it seems like he is always against it. This portrayal is likely intentional by Scott. “Scott’s Columbus…is a visionary and a man of conscience, or as Scott puts it, ‘a bright light emerging from a dark age, a man looking for a renaissance’ ” (Le Beau). Despite these concerns...
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...Promotion and Advertisement: Toyota and Tata BUS508 – Contemporary Business Promotion and advertisement are very important for any business company. The main goal of any business company is to make people buy their products or services. If the companies can’t make people know about their products or their services, it won’t be possible for them to make people buy their products. Promotion and advertisements make people aware of the products or the services of a particular company. Most of the great business companies of the world have reached the highest peak of success because of effective promotion and advertisements. Actually, promotion and advertisement is mainly important for a company in the early stages of their business. It can be seen that the products of the reputed companies don’t need a lot of promotions and advertisements for increasing the amount of sales. As they have a great reputation already, their products are bought by people. In this paper two companies and their promotion and advertisement strategies will be compared. One company is a very reputed one and the other one is an emerging one which is getting a good reputation gradually. Both of these companies are automobile companies. The reputed company is Toyota and the other company is Tata (Tatamotors.com, 2014). Promotional Strategies Well, it can easily be understood that the promotion strategies of Toyota and Tata won’t be the same as these two companies don’t have the same customer base. Still...
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...Marketing M.E-the actors and forces outside m.that affect m.manag.ability to maintain and develop successful relati.with target cust.Microe.-the actor close to the company that affect its ability to serv its cust.-the comp.,suppliers,m.intermediaries,cust.m.,compet. and public. 1)the comp.internal e.-top manag.-sets the co.mission,objectives,broad strategies and policies.finance-is concerned with finding and allocating funds to implement the m.plan.r&d-department focuses on designing safe and attractive products.Purchasing-worries about getting suppliers and materials for producing the desired quality and quantity of products.acc.-has to measure revenues and cost to help m.to achive its objectives.2)suppliers-firms and individuals that provide the resources needed by the co.and its competitors to produce goods and services.3)m.inter.-are firms that help the co.to promote,sell and distribute its goods to final buyers.they include resellers-firms that help the co.find cust.or make sales to them.physical dis.firms-help the co.to stock and move goods from their points of origin to their destinations.m.services agencies-are the m.resesrch firms,advertising agencies,meia firms and m.consultancies that help the co.target and promote its products to the right m.fin.inter.-include banks,creit co.,insurance co,and other bus.taht help finanve transaction or insure agains the risk associated with the buying and selling of goods.Cust m.-consist of indiv.and household that buy goods and...
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...BRAC University School of Business Summer2015 COURSE OUTLINE MKT 201: Principles of Marketing Section – 2, 5 [“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler]. |Section |DAYS |TIME |Room No | |2 |Mon & Wed |09:30 - 10:50 |UB20203 | |5 |Mon & Wed | 03.30 - 04.50 |UB20203 | Instructor: Rahma Akhter Office : UB20605 E-mail : rahma.akhter@bracu.ac.bd Phone : 01817530917 Consultation Hours |DAY |TIME |ROOM |HOURS | |Sun & Tues |12:30-01:50 |UB 20605 |3 | |Sun & Tues |02:00-03:20 |UB 20605 |3 | |Mon & Wed |11:00-12:20 |UB 20605 |3 | |Mon &Wed |12:30-01:50 |UB 20503 |3 | I. RATIONAL: This course introduces the students to the world of marketing. Starting off with the key concepts of marketing, the course is also a survey of the marketing function of the organization, including the marketing environment and target markets, marketing strategy with emphasis on the marketing...
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...The Value of Digital Privacy in an Information Technology Age Mona McQuaig LEG500 Introduction Magnificent Bookkeeping Accounting Firm Inc., is a trusted bookkeeping and accounting firm in the local community, that has been in business for over 10 years. We offer employment opportunities to up and coming accountants in hopes that they will become a part of our magnificent firm and/or move on representing our firm as a great educator of successful accountants. Recently we have experienced a few challenging employees and this report will discuss how we address those issues with those employees according to the situation, our company policies and the employment at will doctrine. Upon employment with our company, in any capacity, employees are orientated on our mission, goals and values, their responsibilities and expectations, as well as, educated on the employee handbook in great detail. All employees are giving in written and are signed in agreement that employment with Magnificent Bookkeeping Accounting Firm Inc., is at will; that neither the firm nor the employee has an expressed or implied a contract of employment and employment can be terminated at any time by either party. Skills, Competence, and Abilities Magnificent Bookkeeping Accounting Firm Inc., has an excellent recent graduated hiring program. The program offers the graduates the opportunity to work while gaining experience in the accounting profession. The graduates are expected to meet...
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...Build-A-Bear: Build-A-Memory In the late 1990s, it was all about the dot-com. While venture capital poured into the high-tech sector and the stock prices of dot-com startups rose rapidly, the performance of traditional companies paled in comparison. This era seemed like a very bad time to start a chain of brick-and mortar mall stores selling stuffed animals. Indeed, when Maxine Clark founded Build-A-Bear Workshop in 1996, many critics thought that she was making a very poor business decision. But as the company nears the end of its first decade, it has more cheerleaders than naysayers. In 2005, one retail consultancy named Build-A-Bear one of the five hottest retailers. The company hit number 25 on BusinessWeek’s Hot Growth list of fast-expanding small companies. And founder and CEO Maxine Clark won Fast Company’s Customer-Centered Leader Award. How does a small startup company achieve such accolades? THE PRODUCT On paper, it all looks simple. Maxine Clark opened the first company store in 1996. Since then, the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing at a steady and predictable 15 percent annually. After going public November of 2004, the company stock price soared 56 percent in just two years. Annual sales per square foot are $600, roughly double the average for U.S. mall stores. In fact, Build-A-Bear...
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...Rain Garden Handbook for Western Washington A Guide for Design, Installation, and Maintenance Rain Garden Handbook for Western Washington A Guide for Design, Maintenance, and Installation JUNE 2013 Funding for this project was provided by the Washington State Department of Ecology through the Municipal Stormwater Grants of Regional or Statewide Significance program, Grant No. GG12015. Curtis Hinman, Washington State University Extension, served as the principal author. Kitsap County managed the project. Acknowledgements Principal Author Curtis Hinman Washington State University Extension Faculty, Green Stormwater Infrastructure Specialist and Green Stormwater Infrastructure Program Lead Advisory Committee and Contributors Teresa Brooks Peggy Campbell Michael Carey Mindy Fohn Dan Gariépy Erica Guttman David Hymel Marilyn Jacobs Colleen Miko Zsofia Pasztor Mandi Roberts Bob Spencer Kitsap Conservation District Snohomish County City of Tacoma Kitsap County Washington State Department of Ecology Washington State University Extension, Thurston County Rain Dog Designs Rain Dog Designs Washington State University Extension, Kitsap County Innovative Landscape Technologies; Edmonds Community College Otak, Inc. Seattle Public Utilities Editing, Sizing Tool Development, and Graphic Design Marissa Chargualaf Cheyenne Covington Finis Ray Mandi Roberts Neil Schaner Mark Shelby Sharlene Sherwood Otak, Inc. A special thank...
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...Business Strategy and the Environment Bus. Strat. Env. (2009) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/bse.657 Corporate Social Responsibility and Sustainability Reporting on the Internet J. Emil Morhardt* Roberts Environmental Center, Claremont McKenna College, Claremont, CA, USA ABSTRACT All material related to environmental and social performance on the corporate internet sites of 454 Fortune Global 500 and Fortune 1000 companies in 25 industrial sectors was analyzed using the Pacific Sustainability Index. Maximum scores for individual sectors were 20–75 percent of the total possible, highest in the largest and most environmentally sensitive sectors and ranging generally linearly, as shown by plotting score versus rank, down to nearly zero in every sector. None of the variation in score is explained by corporate revenue in the Asian and European firms in this sample (revenues greater than about $9 billion), but there is a very weak correlation between score and revenue for American firms of this size, and a stronger one when Fortune 1000 companies (all American) with revenues smaller than this are included, suggesting that, as corporate size reaches a certain threshold, sustainability reporting becomes independent of it. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment. Received 18 November 2008; revised 26 April 2009; accepted 1 June 2009 Keywords: corporate environmental reporting; corporate environmental policy; corporate...
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...Student number 4823338 UNIVERSITY OF EAST ANGLIA MARKETING: SOCIAL RESPONSIBILITY AND THE LAW Coursework Semester 2 ACADEMIC YEAR 2013-2014 Word Count: 2331 Date of Submission: 17 February 2014 Student Number 4823338 CONTENTS 1 INTRODUCTION ................................................................................................3 2 4 ERAS……………………………………………………...................................4 2.1 The Era of Production……………………………………………………….5 2.2 The Era of Sales…….………………………………………………………...6 2.3 The Era of Marketing.……………………………………………………….7 2.4 The Era of Relations………………………………………………………….8 3 THE ADVERTISING STANDARDS AUTHORITY (ASA)…….....................9 4 CONCLUSION ....................................................................................................11 REFERENCE.......................................................................................................12 2 Student Number 4823338 1 INTRODUCTION Systematic problems of Advertising industry became visible relatively long time ago even with the naked eye. New trends appearing in recent years are becoming more and more openly post modernised. Advertising remembered a human being, who used to be ignored and estimated only as an abundant figure, money income for the decades. All manner of marketing directions, such as Guerrilla, Viral and Intuitive, invoke to look closely at the man, go beyond the statistics, and see the real people standing behind the numbers. Advertising...
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