...MKTG311 Brand Report 30% Manly Council credit: 70/100 Word Count: 2998 Executive Summary This report was commissioned to examine brand management theories and analyse them in regards to a particular case study: Manly Council. Specifically, the research draws attention to Keller’s Brand equity model and the brand-positioning concept that identifies the points of parity and points of difference of a brand in relation to its competitors. Manly council is located eight kilometers from Sydney’s Central Business District and has a population of approximately 40,000. The Council uses a wide variety of marketing strategies to create brand awareness, two of which will be discussed in this report: Brand Positioning through marketing to distinct demographics and Manly Council developing an online presence through social media. The report evaluates the brand theories along side Manly Councils Marketing Strategies and concludes that the brand marketing is consistent and relevant towards attracting people into its district. It is recommended that: * To gain a larger cliental, Manly Council must continue creating awareness of the upgrades and developments being made. * Advertisements should be addressing the needs of more subgroups/demographics. * Combining the social media Facebook forums of Manly council and Hello Manly will form a larger market to create brand awareness. * Updating and monitoring the pages weekly to enhance social activity * Finding...
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...Growth through the Business Development Program at the Base Of the Pyramid By Indra Surya, Susantio TABLE OF CONTENTS I. ABSTRACT II. INTRODUCTION III. UNDERSTANDING THE POOR AND THEIR NEEDS i) How Poor are the Poor? : Current Research and Publications on the Base of the Pyramid (BOP) Issues ii) Indonesia Poverty Reduction Programs IV. THE BASE OF PYRAMID : BUSINESS APPROACH i) Preliminary Measures for Forming the BOP Business Taskforce ii) Fair Trade Program iii) BOP Products & Service Expo iv) Duty Free BOP Outlets in major International Airports & Seaports V. FUTURE PERSPECTIVES AND CONCLUSION VI. REFERENCES I. ABSTRACT This essay attempts to emphasize the importance of the private sector’s involvement through APEC participation in fostering economic development at the Base of the Pyramid (BOP). In December 2008, the Asian Development Bank[1] reported that poverty in the Asia Pacific region is estimated to be much larger than earlier reported. The region was also reported to be facing major hurdles in meeting its Millennium Development Goals. Following ADB reports, in January 2009, the World Economic Forum[2], in partnership with The Boston Consulting Group presented a set of new insights and design principles which can help companies tap the economic potential of BOP markets in ways that serve both commercial and societal goals. In fact, both reports concluded that the task to reduce poverty is far too large for the...
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...between the brand and the customer. In India, by contrast Coke's knowledge and appeal is limited to the urban elite and youth. It is consumed more for aspirational than functional reasons. Home consumption is not as high as it is in the United States, It is a brand to which a limited number of people relate. Loyalty is more to the cola flavor them Coke. In short, Coke is viewed very differently in India as compared to tin United States. This paper examines the differences in perceptions in the two countries and discusses their implications for Coke in India. The implications to Indian market are important because China and India are seen as the most promising marketsfor its future. The CBBE model consists of 6 building blocks and 4 levels as shown in Figure 1 (page 9). The four levels are Identity, Meaning, Response and Relationships. The...
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...Wooden on Leadership Book Report for Contemporary Issues in Servant Leadership Coach John Wooden, the legendary men’s college basketball coach who led UCLA to 10 national championships in the late 60’s and early 70’s, wrote “Wooden on Leadership.” He has been called the greatest coach of all time, regardless of sport, and has written several books about character habits and leadership. Some of his remarkable achievements are the 10 national championships, seven of them in a row, 88 consecutive victories, 38 straight tournament playoff wins, four perfect seasons (all but the 88 consecutive wins are still records), and in 41 years of coaching he only had one losing season which was his first. Of course with this type of success coaches and business leaders around the world wanted to know what was his secret. How did he do it? The secret, he reveals, is simple, and parallels many of the same principles of servant leadership. Coach Wooden does not simply offer up random thoughts on leadership and coaching. He graduated Purdue as an English teacher and, barring a few financial hurdles, he would have been quite satisfied to have become a teacher rather than a coach. But he had been a highly successful athlete at Purdue and was sought after as a coach for a high school program in Indiana. It was then that he began to develop an overall concept for leadership that has over the years solidified into a tangible philosophy that has been used by many leaders since then. ...
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...UGB247- Responsible Business Report on Corporate Responsibility ‘Fashion Retailing in Europe’ Laura Wallace: 1083579942 Module Leader/ Tutor: Mark Winter 15th May 2015 Word Count: 3,296 1 Contents 1.0 What is Corporate Responsibility? Page 3 2.0 Key Issues of Corporate Responsibility Page 3 2.1 Issues Relating to Outsourcing Page 4 and 5 2.2 Child Labour Page 5 and 6 2.3 The Use of Animal Fur and Environmental Issues Page 6 and 7 3.0 Best Practice Within the Sector Page 7 3.1 Primark, Compensation and Utilitarianism Page 7 and 8 3.2 H&M, Child Labour and Deontology Page 8 3.3 M&S and Virtue Theory Page 8 and 9 4.0 Recommendations Page 9 4.1 Responsibility Auditing Page 9 4.2 Education Page 9 and 10 4.3 Making a Stand Against Animal Fur Page 10 5.0 Conclusion Page 10 6.0 References Page 11 and 12 7.0 Appendices Page 13, 14, 15 and 16 2 1.0 What is Corporate Responsibility? Corporate social responsibility (CSR) is “about businesses and other organizations going beyond the legal obligations to manage the impact they have on the environment and society.” (Lea, 2002) In recent years, the fashion retailing sector in Europe has gained a lot of media interest over its irresponsibility to society and its employees. Some companies which have been under scrutiny around this issue include: Primark, Zara and H&M as well as many other brands which are increasingly popular...
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...entire life cycle when considering the materials used in their products. Plastic bottles and materials, including their own garments, are recycled into polyester fibers to reduce Patagonia’s dependence on petroleum. This is just one example of Patagonia’s effort to minimize their environmental...
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...McCombs School of Business Fall 2010 The University of Texas at Austin 05105 Marketing 382 Strategic Brand Management MW 8:00 – 9:15 CBA 3.130 http://courses.utexas.edu Office Hours: Professor Leigh McAlister M/W 9:30-11 and by appointment CBA 7.228 leigh.mcalister@mccombs.utexas.edu TA: Jeremy Battier By appointment jeremy.battier@mba11.mccombs.utexas.edu Required Readings Course Reading Packet (CP): Required Available in GSB Copy Center Everyone must purchase his/her own copy of the packet. Do not share copies of the packet as this is a violation of copyright. Additional readings posted on course web site (BB) (http://courses.utexas.edu) Course Objectives Some of a firm’s most valuable assets are the brands that it has invested in and developed over time. Although manufacturing processes can often be duplicated, strongly held beliefs and attitudes established in consumers’ minds cannot. This course provides students with insights into the creation of profitable brand strategies. It addresses three important questions: (1) How do you build brand equity?; (2) How can brand equity be measured?; and (3) How do you capitalize on brand equity to expand your business? Its basic objectives are to provide an understanding of: (1) Important issues in planning and evaluating brand strategies; and (2) Appropriate concepts and techniques to improve the long-term profitability of brand strategies. The course...
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...ch6-2.qxd 27/01/2009 11:59 Page 167 6.2 Corporate Governance in China Neng Liang and Michael Useem Corporate governance in China has undergone significant change during the past three decades as the Chinese economy has liberalized and developed. Prior to the historic reforms initiated in 1978 the economy had been structured as a state-owned, centrally planned economy; practically all enterprises were government or commune owned. Today, many companies are partially or wholly privately owned, and that historic change has brought a sea change in Chinese corporate governance, with securities policies well in place and governing boards well established. The first significant changes in company ownership came in the 1980s as small state-owned enterprises and collectively owned enterprises in rural areas began issuing shares to the public. As the reforms spread to larger enterprises, the rapid increase in companyissued securities led the Chinese government to swiftly create a capital market from scratch. In 1990 it authorized the cities of Shanghai and Shenzhen to establish national stock exchanges. The stock exchanges were tiny at the start: just 14 companies were listed at the outset, and in the early years state agencies and the listing companies kept some two-thirds of the shares out of the market. Company listing and trading volume rapidly increased in 21 IntCorp ch6-2.qxd 27/01/2009 11:59 Page 168 168 ᔡ PROFILES OF LEADING COUNTRIES...
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...of good character from every country, religion, race, age, income, education, and opinion, who believe in a supreme being.”(What is Freemasonry?). Furthermore, the Freemasons claim to promote the idea that “each man has responsibility to improve himself while being devoted to his family, faith, country, and fraternity.”(What is Freemasonry?). This sounds innocent enough, but does it provide a full picture of Freemasonry? While always a secretive organization, several events in modern times have led to an increased interest in the Freemasonry and suspicions about the actual reasons for their existence. How did the Freemasonry begin? One theory is that the Freemasons were originally a group of tradesmen who worked as masons. (www.grandlodge-tn.org) A mason is, by dictionary definition, “a person whose trade is building with units of various natural or artificial mineral products, as stones, bricks, cinder blocks, or tiles, usually with the use of mortar or cement as a bonding agent”. (www.dictionary.com). And according to historical records, the Freemasons began as illegal trade unions of stonemasons in England during the late Middle Ages. (Ridley,p.6). However, from the 1500’s to the 1700’s, Freemasonry was transformed from an illegal union of stonemasons into an organization of gentlemen that claimed to promote the tolerance of different religions while maintaining a belief in “god”. (Ibid, p. 17). June 24, 1717, was the official date when...
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...leaders and HR professionals have the opportunity to understand the history that brings us to our current situation, to be informed by predictable trends, and to make the transformation necessary to result in organizational competitive advantage and HR functional viability. Over the last hundred years, the HR profession evolved dramatically, usually in response to external conditions. Unquestionably we are changing—the issue in front of us is whether we will define that future or simply react to the changes that continue to occur in the economy and in our business models. Human ResouRce Planning 30.3 11 If we do not step forward with compelling HR leadership, the future will be determined for us. When the June 2005 Business Week reports “Why HR Gets No Respect,” the August 2005 Fast Company proclaims “Why We Hate HR,” and the “evil personnel director” in Dilbert continues to get knowing laughs, something is going on that the HR profession needs to address. This set of issues goes beyond the never-ending lamentations about lacking a seat at the table for the top HR person—this is about the future of HR in total. We present a historical review and conclude that HR’s greatest opportunity is to develop the organizational capability to be a relevant and respected internal consulting organization focused on talent. The good news is that the knowledge, skills, and abilities needed to do this exist now and are teachable. A virtual army of HR professionals “get this” and are ready...
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...Assignment 2 Submitted on: Sunday, 02,09,2014 Submitted by: Chujun Wang Assignment: Write a one-page paper using the standard assignment template provided in NYU Classes that summarizes the article’s content and whether or not you agree with the statement that chief information officers (CIOs) should report directly to chief executive officers (CEOs). Cite Sources Used – Use of APA format is mandatory. For more information on APA format, see http://owl.english.purdue.edu/owl/resource/560/02/ or http://library.williams.edu/citing/styles/apa.php. For more information about plagiarism, consult http://nyu.libguides.com/plagiarismSCPS or www.plagiarism.org. Please provide citations within the text, along with a list of references used. “This is a great time to be a CIO. We sit at the center of it all.” – IBM CIO Leadership Forum Participant CIOs are underestimated From the Sony case and some researches we could find that globally, a minority of CIOs (38 percent) reports directly to their CEO today. IT can be a really tough gig for making a valiant attempt to demonstrate business credibility by providing solutions that can have significant business impact, regardless of industry and regardless of vertical. It can. However, IT departments are constantly seen as “service providers” to the organization. CEOs that sit at the top of the organizational pyramid are slowly killing their CIOs by locking the CIOs out of strategy sessions. Why CIOs matters A LOT ...
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...Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer brand knowledge structures is put forth. Specifically, the brand resonance pyramid is reviewed as a means to track how marketing communications can create intense, active loyalty relationships and affect brand equity. According to this model, integrating marketing communications involves mixing and matching different communication options to establish the desired awareness and image in the minds of consumers. The versatility of on-line, interactive marketing communications to marketers in brand building is also addressed. Keywords: customer-based brand equity; brand resonance; brand building; integrated marketing communications; interactive marketing communications Introduction The marketing communications environment has changed enormously from what it was 50, 30 or perhaps even as few as 10 years ago. Technology and the Internet are fundamentally changing the way the world interacts and communicates. At the same time, branding has become a key marketing priority for most companies...
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...inclusion services and business development services. We believe that ‘Income is Development’. We the People strives to address the challenge of persistent poverty by creating income opportunities for the poor Profile: We The People Group, 2012-13 Page 2 and by enabling them to earn a stable income. We the People achieves its goal through its two entities – We the People, an NGO registered as a society and Justrojgar India Pvt. Ltd, a for-profit company. VISION Create Million Rojgar (Jobs/ livelihoods) for the people at the Bottom of the Pyramid by 2022. MISSION Promotion of sustainable livelihoods and inclusive employability at the bottom-up of the pyramid through institutional, financial and business development services ABOUT WE THE PEOPLE We the People in partnership with state governments, corporates and financial institutions promotes livelihoods, financial inclusion, skill building and development of ecosystem in rural and urban India. We the People works with the above institutions as an implementation partner and also a strategic consultant. ABOUT JUSTROJGAR Justrojgar India Pvt. Ltd. (Justrojgar) provides industry benchmarked skills training to the youth, women and farmers at the bottom of the pyramid for facilitating wage-employment, self employment and microenterprise development. As a Temp Staffing Company, Justrojgar...
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...BUSINESS ETHICS AND CSR IN THE CONTEXT OF SAMSUNG ELECTRONICS 1.0 Introduction In the 21st century of business, there are number of factors apart from the financial figures that play a vital role for the success story of the business corporations. These factors include the culture adopted by the business, philosophy of the management of the company, code of ethics and standards followed by business. The presence of all of these factors in the business’s ethical guidelines has a significant impact on the ability of the business organisations to perform well on the long term basis. In this report the Samsung Electronics’ ethical issues are studied along with the importance of the business ethics and Corporate Social Responsibility (CSR) practices adopted by the business organisations. The upcoming sections of this report present information about the meaning and importance of business ethics which is followed by the description of the violations of the ethical issues by the Samsung Company and the also the role of Samsung management in promoting CSR and overcoming ethical issues. 2.0 Meaning of Business Ethics The primary objective of each and every business organisation is to run business for the purpose of profit as well as the maximisation of owners’ wealth. Profit can be maximized by selling goods and services at reasonable prices and as far as wealth is concerned this can only be maximized if business follows the required ethics. The term business ethics...
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...Retail Selling Retailers Legal Responsibilities and Policies Prepared By: Emma Cunniffe For The Attention Of: Catherine Cooney PPSN: 8150999U Class: Beauty Sales Advisor Issue Date: 20/10/14 Deadline: 17/11/14 Terms of Reference This report is for the FETAC level 5 module Retail Selling as part of my certificate in Retail Practice – Beauty Sales Advisor. Aims The Aims of this report are: * To identify and explain four pieces of legislation that affect retailers. * Discuss the retailers policies on returns * Discuss the retailers policies on after sales services * Discuss how retailers can ensure health and safety in the work place marketing reference to the HAS and to the health and safety at work Act 2005. * Make appropriate conclusions and recommendations Introduction My name is Emma Cunniffe. I am studying to be a Beauty Sales Advisor with a Certificate in Retail Practice. In this report I will outline the retailer’s legal responsibilities as well as policies on returns, after sales services and customer feedback and health and safety. This Assignment is worth 20 % of my overall mark for the module retail selling and it is a mandatory module for a certificate in Beauty Sales. I will use primary and secondary research for this assignment. Methodology I have gathered the research for this assignment from a variety of sources. These sources include the internet, books and class notes. I collected my research at various stages of...
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