...This aspect of our marketing plan focuses on the strategic planning of sweet frog frozen yogurt to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage. Mission Statement To provide a healthy taste snack that is not only good for you but is also a taste and quick way to quench your sweet tooth. Goals Non-Financial: 1. To create the best frozen yogurt experience you've ever had. 2. Be the healthiest snack that a person can eat quickly. 3. Create unusual combinations with frozen yogurt and different delicious fruits, candies, and so much more. 4. Every time someone comes in make them feel the love and warmth as if they were at home. Financial: 1. Sell high quality food at a reasonable price. 2. Expand the company to more than 15 states, each year try to gain another state. 3. Create a demand even during the winter season. 4. Bring in more flavors of yogurt and different toppings to keep customers happy. Competitive advantage Sweet Frog is going to be the healthiest sweatiest snack that a person can eat. Not only does Sweet frog offer a variety of different yogurts, they also offer a different variety of toppings. Sweet Frog can offer everyone a chance to come in and enjoy there delicious yogurt and toppings. Sweet Frog is also founded on the principles of Christianity and our belief in bringing happiness and a positive attitude into the...
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