...Executive Summary lndustry Overview The college bookstore market can be divided into two major segments, four-year traditional schools and two-year non-traditional community, technical and junior colleges. In total 14 million students will enroll in these 4500 institutions this year, and this number is estimated to grow to 16 million over the next ten years. It is also estimated that $90 billion represents college student spending, and of that 23% is non-essential. Students at four-year schools are insulated in avery enclosed environmen! typically attend full-time and attend from age 18-22. Students at two-year schools typically attend part-time, commute to school and are 29 years in age on average. Each type of school represents 50Yo of the college bookstore market. Buyers will use reps and distributors as well as buy from a company direct. Reps commissions are l0-l5Yo, they are the most frequently used form of distribution and best way to atfract attention to a new product. Mark-ups typically range from 20%-50%. The buying cycles revolve around the major quarters, semesters or trimesters. Key Trends & Attitudes Recently, college bookstores have been faced with a substantial increase in outside competitive forces i.e. school supplies and computer outlet stores. In an attempt to compensate, many stores are moving towards a one-stop-shopping approach. Items such as Starbucks, designer clothes and Clinique cosmetics have begun to appear in stores nationally. This provides...
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...Executive Summary Burt’s Bee’s, a company that specializes in bee waxed-based natural skin care products and handmade crafts was founded in 1984 by Roxanne Quimby and Burt Shavitz. Quimby’s ambition to make a steady income at that time was fulfilled when she met Shavitz, a beekeeper in Maine. Her talent and passion to start a business paved path to the birth of Burt’s Bee’s. It is interesting to notice how Roxanne and the co-founder Burt Shavitz started the concept of natural skin care products just for the extra income and then went on to make it their core product of the company. During the first year she was able to make sales of $81,000. Burt’s Bee’s first big break came in 1989 when their teddy bear candle was noticed at an up-scale Manhattan boutique’s store. By 1993 Burt’s Bee’s had nation-wide sales of $3 million. Another interesting factor of the company is its use of natural products. The founders prove to be efficient business people since they saw the need of the customers and delivered the product demanded by them. As the company witnessed growth, Maine as Burt’s Bee’s business location proved undesirable because of high transportation costs involved, high payroll taxes and lack of expertise in the area. Quimby knew there was a lot of potential in Burt’s Bee’s business and to liberate it to grow she decided to move to North Carolina. Quimby knew that by staying in Maine Burt’s Bee’s could not grow beyond $3 million in sales. North Carolina proved promising as...
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...strong aroma and color, that the animals like. They rub against the plants, collecting pollen in their fur, hair, or feathers, and carry it to new plants as they travel. Wind also pollinates plants by carrying pollen from plant to plant. Pollinators are essential for creating and improving our habitats and ecosystems. Recent studies show significant declines in pollinator populations. Hummingbirds, butterflies, bats, ants, and bees are the top 5 pollinators. However, bees are the real MVP when it comes to pollinating, they are the “bees knees”. Sadly, the dwindling number of bee communities, both wild and managed, pose a real threat to agriculture that could result in billions of dollars in economic losses, food shortages, and skyrocketing prices due to supply and demand. Culprits of the pollinator decline are pesticides, habitat destruction, and climate changes. Albert Einstein said, “If the bee disappeared off the surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man”. We must save our pollinators.. Reducing the use of pesticides, creating habitats by planting vegetation, and spreading the word about the vital contributions of our pollinators. Luckily, the fixes are all easy to implement, and everyone can play apart in saving our local...
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...Consumer: This will be all of our consumers that have either purchased our honey products or called for our beekeeping service. This entity will include the Consumers First Name, Last Name, and their Address in order to keep track of where they are ordering from. The location of the ConsumerCounty is important because it will determine from which county the honey they will receive is going to come from and also, which beekeeper to send out if they choose to hire our beekeeping service. This entity will also include the consumer’s Phone Number and Email Address in case we have to call them about their order or if we decide to send out newsletters and coupons by email. Finally, this entity will identify each consumer with a unique ConsumerID. Vendor: The attributes in this entity will compile a list of all the beekeepers we subcontract in order to supply our honey. These will include the beekeeper’s VendorName, VendorAddress, and Vendor PhoneNumber in case we have to contact them via mail or phone call. However, mainly we will need their VendorEmail and which VendorCounty they are operating in. Furthermore, we will identify these Vendors with their VendorID, and more importantly which ColonyID they are operating. Service: This entity will include only two attributes, which include ServiceID to identify which service (beekeeping) we have performed and in which ServiceCounty the service was located in. Equipment: Equipment entity will include a list of all the equipment used...
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...Dr. White English 1301 October 26, 2012 The Bee’s Knees are Crippled “The busy bee has no time for sorrow” – William Blake Pollen production has been a growing industry in America since 1865. Not only do bees provide honey for local and national citizens, but the pollen found in most male bees has been proven to help in curing and preventing diseases that have struck those who suffer from seasonal allergies, and the pollen has been most recently used as a vitamin to prevent Alzheimer’s disease. Until recently, there has been no debate regarding the extraction of bee pollen for medical purposes. However, changes in Federal Drug Administration (FDA) regulations now threaten the experimental use of bee pollen. In his documentary entitled: Won’t You Please Help Us with the Bees? Jon Stewart argues for the continued extraction and production of bee pollen for medical purposes. Stewart uses many rhetorical strategies in his argumentative film. Stewart details the debate as this: local farmers and beekeepers have, historically, held all rights as owners of the pollen and honey produced by bees. Therefore, farmers and beekeepers who own the bees reserve all rights (and risks) that accompany managing bees and their pollen. However, in 2006, the FDA enacted the Please the Bees Act, which enabled corporations and contractors to “seize the bees” if any potential outbreak of bees threatened the safety of residents who lived near bees. Also, since the pollen has not been inherently...
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...Second, lack of diverse flowers and limited access to real nutrition are the reasons bee are vanishing. When weed grows on farmlands, cultivated plants do not get lots of nutrition, so farmers use herbicides to get rid of it. Farmers are decreasing the variety of flowers by using herbicides for their own profit. In her speech, Spivak said, “Many of these weeds are flowering plants that bees require for their survival”. In addition, the narrator said, “Like humans, bees do best when they eat a balanced diet from many different sources” (qtd. in It’s okay to be smart). When bees are starved of pollen, or receive from a single plant source, their lifespan and immune functions decrease. In addition, the monoculture of California almond tree leaves the bees few choices of flowers....
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...In this case Jack thinks that he found information that could affect Quality Foods’ loan request from Candlewood National Bank. However, his boss and mentor Sally Ryan asked him to destroy the memo and forget about it since the bank’s senior credit committee approved the Quality Foods loan request. Now, the problem is how can Jack continue his work and deal with his boss at the same time? I think Jack has some options to deal with this issue. He could do what Sally asked him for which is to forget about it and complete his job. However, could that be the right thing to do since he suspected that there is a conflict of interest between Sally and the president of Quality Foods? Also, Jack could raise this issue to higher level but that for sure will affect badly on his relationship with Sally. Moreover, it may negatively affect his job with the bank. I believe that Jack could not change the fact that the credit committee has already approved the Quality Foods loan request. However, in my opinion the most reasonable decision for Jack regarding to this dilemma is to seek for more information. According to the case Jack is still a junior financial analyst. He does not have that experience and does not know that much about the bank’s policies and procedures. Jack should ask Sally to explain why the credit committee did not discuses that issue in their meeting. And to end his suspicion about Sally and the conflict of interest he should talk to a senior manager that has an experience...
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...The Bumblebee Orchid (Ophrys bombyliflora) is native to the Mediterranean area. It is a very small plant, reaching up to 35 centimeters in height. It prefers to grow in calcareous soil in abandoned pastures and forest clearings mixed in with shrubs and brush. All members of the Ophrys genus are insect pollinated plants, but the Bumblebee Orchid also reproduces by root tubers, making it a very successful and dominant species among the group. Ophrys orchids are dormant underground bulbous tubers during the summer and develop leaves during the fall and a new tuber starts to grow until spring when the flowering stem grows. Each stem will grow 2 to 12 flowers that are unique from other orchids by their colors, shapes, and ingenuity the use to attract insects. Each Ophrys species has its own insect that it depends on for pollination. Bumblebee Orchids are completely dependent upon bumblebees (Eucera algira). Each flower has a lip that tricks the insect visually and by mimicking female pheromones that attract the males. The Bumblebee Orchid has 2 to 3 flowers that look and smell so much like female bumble bees, that the chemical signals stimulate the bees sexually. The smell, look, and feel of the lip of the flowers mimic female bumblebees so well, that the males attempt to copulate with the flower and pollen sacs stick to its head and abdomen. Bumblebee Orchid pollination is a precise process that requires the pollen sacs to shift into a position that allows it to stick to stigma...
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...Title: What kinds of food (leaves from different plants) prefer garden snails Introduction: The question is important because it deals with changes in the environment over short or long period of time. In other words, it deals with the preferable environment of food for garden snails. The answer to the question indicates the preferable plants that garden snails like to eat. Firstly, a few words will be said about garden snails, and then about the leaves that were given to the snails in this experiment. The independent variables are the types of leaves that are edible by human beings. (Chinese Broccoli ( Kai lan) , Beet root , English spinach, Bok Choy ( Chinese cabbage) and the control- Lettuce. ) The dependent variables are the quantity of leaves that the garden snails eat over 48 hours. The scientific name of the garden snails is Cornu aspersum or Helix aspersa. Although native in the Mediterranean area and Western Europe it got spread worldwide to Africa, Asia, North America, South America, Australia and New Zealand. It can live in almost every place in the world except extreme heat, cold and places without leaves at all. The lifespan of the garden snail in the wild is 2- 5 years at best and in captivity it can live 10-15 years) its predators are some birds, lizards, frogs, centipedes , predatory insects ( such as glowworms) and predatory terrestrial snails. The snails are herbivores and will eat a wide range of plants including fruit trees, vegetable...
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...More than honey The movie takes a good look at bee colonies in the USA, Australia, Switzerland and China. Throughout the movie, its creator Markus Imhoof repeats Einstein’s saying:“When the bee population dies out, humans will die out 4 years later.“ Seems ridiculous and phony, but when you take a moment to think about the fact that one third of our food is pollinated by bees, you start to think differently. One third may be pollinated by bees, but at least another third relies on the pollination of honeybees. Yet the bee colonies are starting to disappear. The movie tries to explain why and how while showing how they are being treated in different environments. The movie describes brilliantly how the bees live: how they work together in their hive from the moment they are born. They remain loyal to their family no matter what and work to create a queen and keep the colony running like clockwork. The movie shows the many reasons that together make the lethal combination for the bees: toxins, transportation and diseases. To say honestly, it is heartbreaking, even for the viewer, to see a beekeeper open a hive and see thousands of little dead bodies on the ground with no particular reason. I guess that is what the movie relies on - the compassion and heart of the viewer. In China, once Mao Zedung told to kill all the sparrow because they eat the seeds on the crops. As a result there were so many insects that they had to start destroying them too. Due to that in some districts...
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...a lotus flower in full bloom, even in a muddy pond, beautiful and strong.” This quote is especially apparent in Zora Neale Hurston’s Their Eyes Were Watching God as Hurston uses symbolism to express Janie’s life experiences. Multiple uses of symbols can be found in this story such as the pear tree to follow in Janie’s journey of self awakening. Many symbols focus on aspects of Janie’s identity including the pear tree which is brought to attention throughout the novel. The pair tree in her backyard starts out as representing safety and comfort to Janie. Once she is lying underneath the tree, “She saw a dust-bearing bee sink into the sanctum of a bloom” (Hurston 11). In Janie’s eyes, this interaction of the bees and the blossoms of the tree give a harmonistic moment in nature although the reader is able to interpret such as being a symbol of love given neither bee nor blossom hurt each other. Later in the novel, Janie says “Ah done lived Granma’s way, now I means to live mine” (Hurston 114); she makes it known she too sees the bees and blossoms representing love and marriage only after going through two failed marriages which do not have the same meaningful characteristics as the blossoms do. Throughout the rest of the story Janie not only searches for pure love, but she searches for herself. As she ventures more in her search of self-discovery, she becomes more independent and self aware as to what she wants: happiness and to be treated properly. Janie’s first couple husbands...
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...THE BRITISH ARE COMING Miss Wattle Have you ever watched the docs shown on the British screen? The views they are so pretty, the best you've ever seen But by golly, the British accent is so odd Altho' to be sure it was given by our God At times 'tis hard to follow from this side of the sea. You've heard the upper crust talk - it's full of lah-de-dahs. The Lords and Ladies undress and step into their 'barths' North American folks just go and have their baths We'll simply grab a chair and sit down on our ass But the Brits, you know, they sit upon their .... ooh-la-lahs! The British Gingah Rebecca Larkin I have this friend you see He lives across the Atlantic Sea Somewhere in England Over grass, and mountains, and sand He visits this country I call home At camp, with open land to roam We-my best friend and I-walk up to him to say hi And he jumps right into conversation, not the least bit shy For the next ten days we all hang together Other friends we hung with too, but mainly the British ginger So hilarious and animated, his “woo” sounding like a dying cat on crack Eventually we started pretending to be his claque Laughter rings about even though the end of the camp is near We all enjoyed the time that we’ve spent here We smile and say our goodbyes until the next year When we all meet up again, right here A Very British Summer Faiz Ali This year we grieve for the sunshine of old Instead we're given a pouring with a rainbow Still...
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...herself and then she makes a calm decision. Silvia Plath wrote this poem in seven five-line stanzas followed by a single line. On one level Plath is simply recalling a personal incident. The story of the poem concerns a task with a bee box. In the first stanza she states that it looks like ‘square’, like a midget’s coffin, heavy and noisy: ‘such a din in it’. The word ‘coffin’ suggests death. The overall description of the bee-box is strange and disturbing. In the second stanza, the bee box both frightens and attracts Plath. She stares in at the bees through a little wire grid. The box is ‘locked’ because its contents are ‘dangerous’. Yet Plath ‘can’t keep away from it’. She examines the box and considers opening it. But she is faced with the threat that what is inside may injure her. Yet, she feels she has to 'to live with it overnight'. In the third stanza, she regards the bees as angry slaves that seek release and revenge: ‘Black on black, angrily clambering’. Through the wire grid she sees darkness. She imagines the bees are like army divisions of blackness that she associates with ‘the swarmy feeling of African hands’. She is in a state of alarm. In the fourth stanza, the buzzing noise puts her off releasing the bees. She fears their bee language and now regards them as an aggressive Roman mob. She describes their language as ‘unintelligible syllables’. Her exclamation, 'small, taken one by one, but my god together!' reveals a fear of being attacked by these 'minute'...
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...Packaging…………………………………………………………………………………………………………10-11 (Madeleine Tessier) SWOT Analysis …………………………………………….……………………………………………………11-12 (Kelsey Rosentreter) Conclusion………………………………….………………………………………………………………….…12-13 Bibliography…………………………………………….………………..………………………………….……14-15 Thesis statement: Burt’s Bees is an earth-friendly personal care product company that specializes in 100% natural products. They offer many different product lines and are sold in a variety of stores, both locally and internationally. . In this research report we will demonstrate how Burt’s Bees was once a small independently owned company that started in a beekeepers backyard in Maine, and it is now a multi-million dollar company that is the global leader in natural care product. The story of how Burt’s Bee Company begins in 1984 with a single mother in a world of poverty, named Roxanne Quimby. After going through a divorce, she realized she wanted to give...
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...Baskin-Robbins is the world’s largest chain of ice cream stores. It is well known for its slogan “31 Flavors”. They came up with the slogan with the idea that you could have a different flavor every day of the month. They also believe that you should be able to sample the flavors before you buy, so they came up with the little pink spoon. The pink spoon is what sets Baskin-Robbins apart from the competitors. Customers look forward to tasting the flavor of the month. “With over 5,800 locations in 34 countries, “America's Favorite Neighborhood Ice Cream Shop” has both national and international presence with no end in sight for expansion and growth.” (Daszkowski, 2014) Baskin Robbins international locations have flavors popular to the country they reside in. As explained by Barbara Farfan, “Baskin Robbins mission statement is comprised of 12 values and principles for success fashioned by its parent company, Dunkin’ brands. The 12 values and principles are: Honesty, Transparency, Humility, Integrity, Respectfulness, Fairness, Responsibility, Leadership, Innovation, Execution, Social Stewardship, and Fun.” (Farfan, 2014) Baskin-Robbins began as an idea between 2 brothers-in-law. They wanted to start an ice cream business that was a gathering place for families. They knew that the only way to have their business maintain the high standards that they set was to have each manager be part owner in the business, making it a franchise. “Prospective franchisees will also...
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