Internet Technology, Marketing, and Security
Professor Dr. John H. Carter
Strayer University
Contemporary Business-508
August 21, 2012

Question 1: Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.

Social media has become a part of my every day life. Our text describes marketing as the “activity, and processes for delivering, creating, and communicating” a variety of information for a particular product a company is looking to sell (Boone & Kurtz, 2012, pg 353). Surprising, the new evolution of attention and gaining additional traffic for any product or service is through social media marketing (“What,” 2012, para. 1).
Social media is the new way of communication. It has been described as the “catch-all” term (“What,” 2012, para.1) for sites that may provide radically different “social actions” for today’s information. Examples of social media would consist of Facebook and Twitter (“Investor, 2012; “About, 2012). However, many times Google is used as a heavy search engine (“About, n.d.). I particularly use Google on a daily basis for information I may be interested in.
Many businesses use different strategies to market their product or business (“What,” 2012, para. 2). I recently learned of a company called Atlanta Hot Yoga (“Atlanta,” n.d.). Surprisingly, upon entering the class, the instructor advised everyone to learn about updates and specials on Twitter and Facebook.
Facebook has been defined as a social networking service or website. It has been described as “social utility that connects people with friends and others who work, study and live around them” (“What is Facebook,” 2003-2012, para 1&2; Investor, 2012). It was launched February 2004. Facebook also provides the opportunity to create a “fan base” for the company (Media & Sandilands, 2012, para 2).
Twitter is the