Premium Essay

Strayer Bus 508 Assignment 4 (Diversification)

In:

Submitted By spazzling21
Words 1593
Pages 7
An Analysis of the PlayStation Network
Joe Student
Date
Business 508
Professor

An Analysis of the PlayStation Network
Sony Corporation is a well diversified company providing many complementary products and services. Not only does Sony offer electronics through its own website, it has a series of online products and services it offers to its users. The PlayStation Network, a part of the Sony Entertainment Network, is one of these many services. Through the PlayStation Network, owners of Sony PlayStation products can play games online with each other. Users can also purchase games and additional items through the PlayStation Network. Credit card information is stored in the network to be used for future purchases. Storing credit card information allows users to make future purchases very quickly, and possibly increases sales. However, its users entrust Sony to handle this information with care. In April 2011, the Sony PlayStation Network had a series of security breaches that not only compromised users’ login, password, and personal information, but also their financial information such as credit card numbers. The Sony PlayStation Network had to shut down completely and did not return fully for over a month.
This paper will discuss the PlayStation Network and the recent security breaches. Despite the fact that the PlayStation Network has over 77 million online users, the system was compromised and Sony was unable to respond adequately to the problem. All companies can learn valuable lessons from the 2011 Sony PlayStation Network breaches.
Network Within a Network Sony Corporation, with origins dating back to 1946, was originally a manufacturer of electronics. After creating the Sony PlayStation, a video game console, Sony also began making and contracting with third parties to make video games. Now that the newest console, PlayStation 3,

Similar Documents

Free Essay

Business 499

...Running head: DIVERSIFICATION STRATEGIES Week 4 Assignment 2 Dr Hassan Yemer Contemporary Business/BUS 508 Strayer University January 24, 2011 1) Compare and contrast the two businesses—core business, their size, financials, global presence, use of e-business (marketing, sales, etc.). A diversified company is one that has multiple, unrelated businesses. Unrelated businesses are those, which (1) require unique management expertise, (2) have different end customers and (3) produce different products or provide different services. One of the benefits of being a diversified company is that it buffers a company from dramatic fluctuations in any one-industry sector. However, this model is also less likely to enable stockholders to realize significant gains or losses because it is not singularly focused on one business. Investopedia (2011) states that companies may become diversified by entering into new businesses on its own, by merging with another company or by acquiring a company operating in another field or service sector. One of the challenges facing diversified companies is the need to maintain a strong strategic focus to produce solid financial returns for shareholders instead of diluting corporate value through ill-conceived acquisitions or expansions. Wal-Mart and Kmart; along with Target are the three primary retail...

Words: 1543 - Pages: 7