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Bus 642

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Question One Week Four:
Discuss the advantages and disadvantages of face-to-face interviewing.
Face-to face interviews are conducted between a market researcher and a respondent. Data is collected on a survey. Some surveys are very rigid or 'structured' and use closed questions. Data is easily compared. Other face-to-face interviews are more 'in depth,' and depend upon more open forms of questioning. The research will probe and develop points of interest.

Advantages of face-to-face interviews:
1. They allow more 'depth'
2. Physical prompts such as products and pictures can be used
3. Body language can emphasize responses
4. Respondents can be 'observed' at the same time
Disadvantages of face-to-face interviews:
1. Interviews can be expensive
2. It can take a long period of time to arrange and conduct.
3. Some respondents will give biased responses when face-to-face with a researcher.

What is necessary for the success of this method?
Studies found that using interviews was more reliable than random assignment to positions. Structured interviews, question format, and rating scales are three mechanisms that enhance the likelihood of an interviewer getting the necessary information and evaluating it to make the best hiring decision.

Discuss the advantages and disadvantages of telephone interviewing.
Telephone ownership is very common in developed countries. It is ideal for collecting data from a geographically dispersed sample. The interviews tend to be very structured and tend to lack depth. Telephone interviews are cheaper to conduct than face-to-face interviews (on a per person basis). Advantages of telephone interviews:
1. Can be geographically spread
2. Can be set up and conducted relatively cheaply
3. Random samples can be selected
4. Cheaper than face-to-face interviews
Disadvantages of telephone interviews:
1.

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