To: VP of Ranbaxy Travels
From: Sai Krishna Bhimavarapu
Re: Introduction of travel plans for the Baby Boomers
Date: May 30, 2012

“Life begins at 40”. This is the new age mantra for the BOOMERS. These are the people who have the time, the money and the desire to spend. Being highly capable of making decisions for themselves and being aware of the outside world, they are able to perform the activities with ease. Like the younger generation, they are also very enthusiastic about what they do and what they look like to others. Per the U.S Census, the median income of the average U.S household (age 45-55) is about $85,000. This income is post expenditures which is available at their disposal. These Boomers want to travel the world since they the time and money. As Saint Augustine said “The world is a book, and those who do not travel read only one page". Therefore, Using this, I suggest that our travels should focus of introducing travel plans for the baby boomers.

A Second Honeymoon
Most of these people have spent their life looking after their loved ones and kids. The spouse is most often forgotten or taken for granted. We can focus on a product called ‘second honeymoon’ to the couples. it would be an amazing idea to actually give them a package which would make them feel young again. With the power of buying and the increasing options for international travel, these people can actually visit places they have only heard of in television shows. The boomers can actually surprise the market by their knowledge of the range of options available to them. And with options, the need to do more also increases. We should inculcate the necessity for a change in habit and schedules in these boomers, which in turn would increase revenues for Ranbaxy Travels.

Time to take a break and Get pampered
Many boomers actually have worked hard enough to keep the family running