...Marketing Plan Phase I This paper will discuss the organization of Nike and will give a brief description of the new product that is being offered. The paper will also offer an explanation of the importance of marketing to our selected organizations success. Team C will also give a breakdown of the SWOTT analysis on our new product and provide the marketing approach we will use to help develop and nurture our new product. Nike Overview Nike is a well-known sports retailer that develops as well as designs sports apparel such as athletic shoes, clothing apparel, sporting equipment even athletic jewelry. Nike is the largest retailer of sports apparel across the globe. Nike is known as one of the gurus of marketing; Nike markets its products through commercials, magazines, billboards, and stores, even the Internet. Nike has a strategy for success which is to achieve long term success and to sustain continuous revenue, and they intend to continue this pattern by staying ahead of the competition and creating new and unheard of innovative product ideas. The new product that will be introduced under the Nike organization will be discussed in the duration of this paper. Soul to Sole The Nike Company is busy with the design of a new product, Soul to sole foot wear. For every pair sold, Nike will donate a pair to people in need and organizations that help people in need. This is Nike's way of giving back to the community. The new product will have worldwide marketing and be sold all...
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...Starbucks New Product Marketing Plan Shanna Cobb-Adams, Terri Corona, Antony Coumans, Andrea Garcia, Mary Hale, Paula Warren MKT 421 April 30, 2012 Mark McClintock Starbucks New Product Marketing Plan When a firm is developing a new product it is important to create a marketing plan for that product. The plan begins by researching the products competitors are offering and the products competitors are lacking. The new product should meet the needs of consumers not currently met in the market. This offers the new product a greater chance of success. The next step in developing the plan should include an analysis of the strengths, weaknesses, opportunities, and threats that the new product will face. The plan should also include the marketing approach and implementation to bring the new product to market. Starbucks Profile Starbucks opened its first store in 1971 in Seattle, Washington, at Pike’s Place Market. Starbucks is known for outstanding coffee, tea, and treats as well as a warm, inviting atmosphere. Starbucks’ Mission is “to inspire and nurture the human spirit – on person, one cup and one neighborhood at a time” (Company Profile, p. 1). As of October 2, 2011 the total amount of Starbucks stores in operation is 17,003. Starbucks values its employees and calls them “partners” to show the value each of them brings to the company. The partners of Starbucks receive full benefit packages and stock options. Starbucks is also a company that...
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...Marketing Plan Phase I: Starbucks MKT/421 November 18, 2013 Pareesa Naveed Marketing Plan Phase I: Starbucks Marketing is an essential part of a business’ strategy for long-term success. Different business can have different views of what marketing means and how to create an effective marketing strategy specifically to meet the customer needs and the needs of the company. A marketing plan must have a defined goal and a vision on how to obtain that goal. The team is tasked to define a marketing plan to introduce Starbuck’s new Home Delivery and Catering Services. This marketing plan will provide an overview of the existing organization and describe the new services being considered. Additionally, the marketing plan will analyze the Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) of these new services. Finally, the plan will describe the research approach the team will use to develop the strategy and tactics to introduce the new Home Delivery and Catering Services. Starbucks opened the first store in the Seattle, Washington Pike Place Market in 1971. Starbucks always wanted to be a different kind of company by celebrating the rich tradition of coffee and by providing a feeling of connection. Starbucks has more than 18,000 stores in 62 countries. The company is the premier roaster and retailer of specialty coffee in the world and strives to bring the company’s heritage and an exceptional experience to life, (Starbucks Corporation, 2013)....
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...MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-2-team-assignment-marketing-plan-phase-i Visit Our website: http://hwsoloutions.com/ Product Description MKT 571 Week 2 Team Assignment Marketing Plan Phase I, MKT 571 Week 2 NEW PRODUCT LAUNCH MARKETING PLAN Part 1 New Product Launch Marketing Plan, Part 1 Introduction Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations and niche of the business; product differentiation guarantees prolonged growth through an active marketing strategy. All marketing strategies follow three main parts: pre-launch, launch, and post-launch. The pre-launch phase, also called the planning phase. It seeks to identify the product and the company’s position, and then build awareness through segmentation and target goals. Part one involves a lot of research in situation analysis, goal setting, and creating a marketing program. Part two deals with marketing implementation to gain brand personality. Finally, Part three reviews the results and focus on growth analysis. Each phase has sets of criteria or questions that must be considered or answered; each equally vital to the success of the product or service offered by the company. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for...
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...Mid-Michigan 3340 Ranger Road Lansing, MI 48906 Ph. 517-321-3331 Fax 517-323-7228 pme@pmenv.com Metro Detroit 22655 S. Chrysler Drive Hazel Park, MI 48030 Ph. 248-336-9988 Fax 248-336-9989 pmehazelpark@pmenv.com West Michigan 1441 Arboretum Dr. SE, Suite 200 Grand Rapids, MI 49546 Ph. 616-285-8857 Fax 616-285-8026 pmegr@pmenv.com ISO 9001 REGISTERED CATEGORY-N BASELINE ENVIRONMENTAL ASSESSMENT OF THE FORMER ACTIVE HOMES MANUFACTURING BUILDING LOCATED AT 7876 VAN DYKE, MARLETTE, LAPEER COUNTY, MICHIGAN June 2, 2006 May 19, 2006 District Supervisor Remediation and Redevelopment Division Lansing District Office Constitutional Hall North Tower, 4th Floor 525 W. Allegan Street Lansing, Michigan 48909 RE: Category-N Baseline Environmental Assessment of Former Active Homes Manufacturing Building Located at 7876 Van Dyke, Marlette, Lapeer County, Michigan PM Environmental, Inc., Project No. 22-692A Dear District Supervisor: Enclosed is one copy of the above-referenced document prepared in accordance with the March 11, 1999 “Instructions for Preparing and Disclosing Baseline Environmental Assessments by PM Environmental, Inc., on behalf of Outlook Properties LLC. An affidavit signed by Mr. Bob Gilling, for a Disclosure Baseline Environmental Assessment has been included. If you have any questions regarding the information in this report, please contact our office at (248) 336-9988. Sincerely, PM Environmental, Inc. Rachael...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates (including the...
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...PHASES OF CLINICAL TRIALS Introduction Clinical Trial Definition: “Clinical trial” means a systematic study of new drug(s) in human subject(s) to generate data for discovering and / or verifying the clinical, pharmacological (including pharmacodynamic and pharmacokinetic) and /or adverse effects with the objective of determining safety and / or efficacy of the new drug. “ Drug Development Process: The process of drug development can be broadly classified as pre-clinical and clinical Pre- clinical refers to experimentation that occurs before it is given to human subjects; whereas, clinical refers to experimentation with humans. Within the realm of clinical research, clinical trials are classified into four phases. [pic] Classification of Various phases of clinical trials: There are five different phases of clinical trials, which include: ➢ Phase 0 Trials (Micro dosing trials) ➢ Phase I Trials (Human Pharmacology/ First time in Man Studies) ➢ Phase II Trials (Pilot Trials/ Therapeutic Exploratory trials) ➢ Phase III Trials ( Expanded clinical trials/Therapeutic Confirmatory trials) ➢ Phase IV Trials ( Post Marketing trials) 1. Phase 0 Trails/Micro dosing Trials: Micro dosing, or human phase 0 clinical trials, is a technique whereby sub pharmacological doses of prospective drug candidates are administered to human volunteers. A micro dose study provides early pharmacokinetic data in humans and only requires minimal preclinical...
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...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates...
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...Perceptual Maps Marketing MKT/421 Perceptual Maps Phase 1 – Description – Where is the Thunder? In this phase the marketing manager, SARA needs to reverse the latest trends in the market with a new marketing plan. Before doing so, she needs to know and understand where Cruiser Thorr’s position in the market. SARA needs to choose the four fundamental parameters that are most relevant to the motorcycle industry and that reflect the highest potential for Cruiser Thorr. Phase 1 – Recommended Solutions SARA chose the following four parameters in the simulation: • Service Offerings • Price • Engine Capacity • Safety SARA chose these four parameters because, according to the market research ratings, Cruiser Thorr scored very low ratings in these categories. Cruiser Thorr is already strong in the other parameters and to be the best, Cruiser Thorr needs to improve their weakest attributes in the business. Her intention is to better the weakest links of Cruiser Thorr. Service Offerings are an easy way to keep our consumers interested once a purchase has been made. A competitive price allows our consumer market to expand. Engine Capacity is important in the motorcycle industry and “usually, the bigger the engine, the higher the brand image” (University of Phoenix Student website, 2012, Phase 1). Safety is important because we want the trust of our consumers and want to keep them as safe as possible. Results and recommendation from the simulation. The simulation stated...
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...Clark’s advertising and marketing funds were used for two semiannual home and garden trade shows and the annual builders trade show. The sales generated at these trade shows contributed to a large portion of their revenue. The executive team at Clark had previously attempted to implement project management but the attempt failed due to discord between the marketing and engineering departments. Project management failed to receive support from functional team members, line managers, and the procurement manager. The executive council mandated a second attempt to implement project management, the vice presidents of the marketing and engineering departments reluctantly agreed to participate. Senior management hired an external consultant to aide in the process and the consultant conducted interviews with both departments to uncover the roots of the discord. The engineering department felt overloaded with work and that the marketing department did not understand that the engineering department does more work than just developing new products. The engineering department also felt that often times marketing hindered their process and were not conscious about the engineering department’s timeline. The engineering department felt that many problems rooted from the marketing department not having a clear picture of their product requirements in the beginning, which led to many rounds of changes that delayed the product development process even more. The marketing department felt that the...
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...Using Perceptual Maps in Marketing Simulation Summary The Business world is constantly thinking of innovative ideas to accomplish the goal of having an ample amount of information for current and future marketers. Subsequently marketing students were specifically instructed to complete the simulation, Using Perceptual Maps in Marketing, located on University of Phoenix’s student website. I prepare to address the three major phases: the situation; my recommended regarding why I recommended those solutions; and my results and describe them. I summarize the different marketing components addressed in the simulation by answering the following questions: * What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not. I also summarize the different marketing components addressed in the simulation by answering the following questions: * What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation? Using the information obtained from the Using Perceptual Maps in Marketing Simulation (UPMMS) results in a thriving business. Address and describe the three major phases: The situation; Your recommended solutions, including why; and Your results First, obviously addressing the major phase the situation related to the UPMMS is a major ordeal. “CruiserThorr hired me...
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...MARKETING PLAN for Capital Campaign 1 TABLE OF CONTENTS Summary……………………………………………………………………………………….3 SWOT analysis………………………………………………………………………….……3 Goal of the plan…………………………………………………………………………….4 Campaign Strategy………………………………………………………………………..4 Major Gifts & Nucleus Fund…………………………………………………………..6 Target audience(s)………………………………………………………………………..7 Campaign Leadership……………………………………………………………………7 Key messages……………………………………………………………………………….7 Specific actions…………………………………………………………………………….8 Appendix I Budgets Appendix II Timelines 2 Summary The Executive Director and the Board of Directors have decided to embark on a capital campaign to raise funds for a new state‐of‐the‐art facility that will house Pediatric, Behavioral Health, and Education quality services for children and families. The Campaign is more than just raising funds for a building. It is the vision of linking children and services at one location. The new building will allow the organization to expand the capacity of community based comprehensive service delivery. With the special lease option provided to us by the county we saw an incredible opportunity to enhance the lives of the underprivileged in our community by constructing a state‐of‐the‐art comprehensive facility that will house pediatrics, behavioral, & educational services at one location. The North West area of Miami‐Dade County is a multiracial, ethnically and linguistically diverse part of our community that includes significant numbers of low...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting...
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...THE MEANING OF PROJECT: A project is a unique venture with specific start and end dates. This is different from an ongoing task that doesn't have an end date. Projects often involve different parts of an organization. Constraints on project include cost, schedule, resources, and quality. There is a give and take between these items i.e. you can't have it all. Usually projects are divisible into stages or phases each with their own set of priorities and goals. A project is an important and carefully planned piece of work that is intended to build or produce something new, or to deal with a problem. The Project Management Institute, U.S.A. has a good definition for it. According to the Institute, a project is a one-shot, time-limited, goal-directed, major undertaking, requiring the commitment of varied skills and resources. It also describes a project as: a combination of human and non-human resources pooled together in a temporary organization to achieve a fixed set of objectives The aforementioned descriptions emphasize that a project does not mean a material body or form, rather it denotes an operation undertaken temporarily to achieve a goal-directed objective within a limited time. In contrast, the Oxford English Dictionary states that a project is "a plan, scheme or table of something; a tabulated statement; a design or pattern according to which something is made; something projected or proposed for execution; a proposal." It is, therefore correct to...
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