Lear Corporation Part II: SWOTT Analysis
BUS/475
December 14, 2015

Lear Corporation Part II: SWOTT Analysis
New division of Lear Corporation will be engaged in retail and communication sphere of automotive sector. It is crucial for every business to conduct SWOTT analysis, which will give an overview on the situation within the business and on possible challenges and potential victories. The table below represents the parts of external and internal analysis of a new division, which is SWOTT analysis (Free SWOT Analysis, 2012): Strengths | Weaknesses | * Strong connection with the suppliers * Initial competitive advantage * Support of innovation * Research & development investments * Positive image and history of Lear in the eyes of legal authorities and in the eyes of the society * Global presence and further expansion of the global low-cost footprint * The initiative of ‘going green’ | * Strong connection with the ‘mother’ company and its previous possible bad lucks * High dependence on the limited number of suppliers * Substantial indebtedness of the whole company | Opportunities | Threats | * Increase in sales due to the increased interest in hybrid automobiles * Increasing influence of positive image by sustainable development initiatives * Growth opportunities throughout the states * Becoming best in the future industry due to a strong competitive advantage * Implementing social/loan programs to bring greater value to the society | * Strict laws and regulations * Inability to use the competitive advantage appropriately and, consequently, facing harsh competition * Inability to meet all of customers’ needs * Interrelationships with ‘mother’ company may cause problems in a new division, if there are any failures in Lear Corporation itself | Trends | | * Consumer demand for fuel