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Business Analysis I

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Chevron, Bright Prospect or Investment Peril?
Business Analysis I
Bridgette Kahana’oi
University of Phoenix
Management
MGT 521
Christopher Romano
June 21, 2012

Abstract
Chevron is a fortune 500 corporation, ranked #10 out of 500 companies by CNN Money. Its target group is people who use petrol diesel for vehicles and other uses. Chevron has a wide range of stakeholders from internal shareholders and employees, to external ones like governments, airline companies, shipping companies and of course their customers. Using parts of a SWOT analysis it will be determined whether this company is a wise one to invest in or not.

Chevron, Bright Prospect or Investment Peril?
The Chevron Company, a fortune 500 company, ranked #10 out of the 500 companies listed by Fortune Magazine and CNN Money. “One of America’s 5 largest businesses and one of the six ‘super major’ cooperation’s of the world” as quoted from CNN Money. Chevron is forging ahead with a strong global market presence as one of the leaders in providing fossil fuel to the entire human race.
SWOT Opportunities and Threats
Chevron recently bought the company, Atlas Energy. It seems that its hopes are to merge and exploit Atlas’s influences to obtain and control the fuel in the North Eastern United States. They have refineries all over the world, from Canada and The United States to as far as Thailand and the UK. They have opportunities according to the SWOT analysis to increase revenue from raising fuel and oil prices, obtain capital investments and increase their corporate social responsibilities to gain more stakeholders.
But whether it is financially sound for investing has yet to be determined. Chevron has been struggling from an OSHA settlement agreement in 1991, legal issues from 2011 from numerous oil spills, rising fuel and environmental hazards costs, refinery losses, and a recent strike

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