Premium Essay

Business Analysis Part I

In:

Submitted By dwoodward1971
Words 2276
Pages 10
Business Analysis Part I
MGT 521
August 8, 2011

History
The organization selected is the Ford Motor Company. Ford Company is a global company that has two core businesses: automotive and financial services (,2011). The (1997) website states that the Ford Motor Company is one of the greatest automobile manufacturers in the world. The company was founded by Henry Ford in Detroit, Michigan. Ford was a skilled craftsman who built an experimental car in 1896, a twin cylinder engine with potential of 20 mph. In 1899, Ford left his job to organize the Detroit Automobile Company. His first production was in 1903, The Model A that had an under the floor engine which sold for $850. Between 1908 and 1927, it became the all-American automobile.

During the 1960s, competition increased and Ford had to become innovative to remain one of the top manufacturers. In 1964, Ford created the Ford Mustang was created. It still remains to be a success. With increased production, innovative styles, low prices, and customer satisfaction, Ford Motor Company has become a worldwide leader in automobile manufacturing.

The company’s main focus is to provide quality built products and services to the world. According to (2011) website, Ford’s chair and Chief Executive Officer, William Clay Ford Jr., has a simple, but unique strategy, “Our vision for the future is simple: We want to build great products, a strong business, and a better world.” “Ford’s vision is, “To become the world’s leading consumer company for automotive products and services.”

Henry Ford realized that he needed to find a more efficient way to mass produce cars to lower the prices. After looking at many options available and other industries, he found four principles to help further their goal: interchangeable parts, continuous flow, division of labor, and reducing wasted effort. In 1913, they came together

Similar Documents

Premium Essay

Business Analysis Part I

...Business Analysis Part I Pamela Lewis Management 521 October 10, 2011 Dr. Melanie Brown Business Analysis Part I The company tasked a mutual fund manager to evaluation Apple Incorporated to determine if this would be a sound investment for the company. The mutual funds manager will conduct a business analysis on Apple Incorporated and present the recommendations to the company. Apple Inc. is a company known for its vibrant line of products and the innovation it brings to those products. A business analysis is the practice of diagnosing the needs of a business and establishing solutions to business dilemmas. This business analysis is simply a collection of information that will aid in deciding if Apple Incorporated has the stability to sustain a profitable portfolio. This analysis will include a SWOTT analysis, an evaluation of the company stakeholders and their needs and wants, and an explanation of how the company is fulfilling those needs. SWOTT Analysis Chart Strengths (Internal) | Weaknesses (Internal) | * Strong brand image provides and edge over competitors * Robust financial performance strengthens investors’ confidence and provides capital for future avenues * Focused Research and Development driving innovation and consolidating its market position | * Patent infringement lawsuit may affect financial condition and operating results * Product recalls may harm Apple’s reputation and add significant warranty and other expenses | Opportunities...

Words: 1705 - Pages: 7

Premium Essay

Business Analysis Part I

...Business Analysis Part I MGT 521 Business Analysis Part I Ford Motor Company was founded in Dearborn, Michigan in 1903 by a gentleman named Henry Ford. Henry Ford started Ford Motor Company with $28,000 and a big dream. He had a dream of creating a horseless carriage. His dream eventually turned into the Ford model T which he sold more than 15 million between the years 1908 and 1927. Ford is most known for developing assembly line production which revolutionized the automobile industry. This technique is not only still used today, and has only grown with modern advancements in technology. Ford would be amazed at the production in one of his plants today. 109 years later Ford Motor Company has over 166,000 employees working in 70 plants across the world. Ford has operations on six different continents and is still headquartered in Dearborn, Michigan where it was founded. Ford is one of the global leaders in the automobile industry and produces millions of cars each year. Built on the foundation of hard work and a big dream Ford Motor Company has sustained through the years to get where it is today. Ford Motor Company SWOT Analysis Ford has a lot of internal strengths which include strong brand recognition, strong engineering and development departments, a global network of distributors and dealers and multiple lines of makes and models. Ford also has some internal weaknesses that include a decline in market share, greater competition, more educated customers and...

Words: 1217 - Pages: 5

Free Essay

Business Analysis Part I

...Business Analysis, Part I Amanda Simpson MGT/521 February 25, 2012 Linda Teza Kulka University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc.  (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket...

Words: 2861 - Pages: 12

Free Essay

Business Analysis Part I

...Business Analysis Part II En el siguiente ensayo se estará analizando los estados financieros de Costco Wholesale, en donde se evaluara y se resumirá la situación financiera de la misma. Se contestara sobre que se ha aprendido de la información financiera de la empresa, si existe alguna preocupación sobre la misma y como esta información le sirve a un gerente para seguir de manera competitiva en el mercado y la competencia. También se estará comparando con dos empresas de su competencia como: Best Buy Co., Inc. & Wal-Mart Stores, Inc.; se darán las ventajas o desventajas tecnológicas de las mismas y como la globalización afecta las estrategias de las empresas. Al analizar el Balance Sheet de Costco Wholesale, nos demuestra que tiene un total de activos $26,761 millones, un total de deudas de $14,188 millones y un capital de $12,573 millones; lo cual nos dice que Costco tienen la capacidad de mantener activos y responsabilizarse de sus deudas y así generar ganancias que aumenten su capital en comparación con años anteriores. Al analizar el estado de ingresos de Costco, tiene un total de $88,915 millones entre sus ventas netas y ganancias por cargos de membresía. También tiene un total de $86,476 de gastos, lo cual representa un ingreso operativo de $2,439 millones; a esto se le resta otros gastos de $977,000 y les da un ingreso neta de $1,462 millones. Al analizar el estado de flujo de efectivo, este nos demuestra todas las actividades o transacciones de la empresa en la...

Words: 1108 - Pages: 5

Premium Essay

Apple Business Analysis – Part I

...Apple Business Analysis – Part I Apple Business Analysis Apple Inc. is an American multinational corporation that designs and markets consumer electronics, software, and personal computers. Apple was established on April 1, 1976 by three (3) good friends: Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California (http://en.wikipedia.org/wiki/Apple_Inc.) and incorporated on January 3, 1977 (http://investor.apple.com/faq.cfm?FaqSetID=6). The company has grown from a garage business to the largest publicly traded company in the world by market capitalization and the largest technology company in the world by revenue and profit. (http://en.wikipedia.org/wiki/Apple_Inc. In the mid 1970s Wozniak created the Apple 1 and Apple II which contributed significantly to the microcomputer revolution of that era. Some of Apple’s greatest known hardware products include Macintosh line of computers, the iPod, the iPhone, and the iPad. In this paper I will share Apple’s mission, conduct a SWOT analysis, identify Apple’s internal and external stakeholders, describe Apple’s wants and needs, explain how Apple is fulfilling their needs, and conclude with whether or not I would invest in Apple Inc. Apple’s Mission Statement According to the Investor Relations section on Apple’s website their mission statement states the following: “Apples designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads...

Words: 1277 - Pages: 6

Premium Essay

Apple Business Analysis Part I

...Apple Computers Inc. is an American-based multinational company that creates consumer electronics goods and computer software. Known for predominantly manufacturing personal computers and facing rocky sales and low market share during the 1990s; In 2001 the introduction of the iPod music player established Apple as a leader in the consumer electronics industry. Their latest success came when the company expanded its range of products and launched the iPhone, iPod Touch and it newest brainchild the iPad. Among their popular line of products are the iPad, iPhone, and Macintosh computers. The software products include the Mac operating systems, iTunes, iLife suite, and iWork suite. Today, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion. Apple continues to expand its portfolio by branching out into other sectors of the technology industry with development, designing, and creative marketing campaigns of personal computers, communication devices, servers, network solutions, portable digital music devices, and all their related accessories. http://en.wikipedia.org/wiki/History_of_Apple Managing the finances of a company such as Apple is not an easy job. The responsibility of the fund manager is to be knowledgeable of the pulse of the market and to ensure the welfare of the their clients to acquire a good returns on their investments. Extensive market research is required to stay abreast of the trends. In some cases, specializations...

Words: 1669 - Pages: 7

Free Essay

Business Analysis Part 1

...Business Analysis - Part 1 In this paper I am taking on the role as a mutual fund manager making a decision on if to invest funds into Bank of America (BoA). Over the next three weeks I will conduct an extensive business analysis on BoA and this paper is part one of three of the complete analysis. Part one of the business analysis of BoA consists of a SWOT analysis and my point of view in regard to which part of this analysis is the deciding factor for me to invest in this company or not. In addition all internal and external stakeholders will be identified and their want and needs described. An explanation of how BoA is fulfilling the different needs of the different stakeholders will be the last section of part one in this business analysis. SWOT analysis of Bank of America “Bank of America is one of the world’s largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations. It is the largest bank holding company in the United States, by assets, and the second largest bank by market capitalization. The company serves clients in more than 150 countries and has a relationship with 99% of the U.S. Fortune 500 companies and 83% of the Fortune Global 500.” (MBA lectures, 2010) A SWOT analysis is defined as: “SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also...

Words: 1238 - Pages: 5

Premium Essay

Swot Analysis

...SWOT Analysis Assignment Letanya Mercer Strategic Planning for Business - 4 Instructor: Lois Chipman-Sullivan Everest University In order to complete this assignment correctly we have to have the full understanding of a SWOT analysis. According to inevestopedia.com SWOT analysis can be defined as; a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. (http://www.investopedia.com/terms/s/swot.asp) For this assignment we have to create a SWOT analysis for a fictitious organization providing variations for a small business, not for profit, a government agency, and multinational corporation. For this part of this assignment the company that I am creating will be called; Mercer & Riggins Industries. I googled the name to make sure that there isn’t a company with this name already seeing as this SWOT analysis has to be fictitious. This company produces designer clothing and hand bags. The SWOT analysis...

Words: 782 - Pages: 4

Premium Essay

Feasibility

...1. Answer the following questions about the feasibility analysis: a. What is a feasibility analysis? When should it be conducted? i. A Feasibility analysis is the process of determining if a business is viable and is an assessment of potential business. It should be conducted before the startup of a business and if business begins to fall short in more than one area involving the four components, the business should either be dropped or rethought. b. Why is it important to conduct a feasibility analysis? i. The feasibility analysis requires both primary and secondary research and is important because it determines if a business is viable or not and whether its purposes needs to be discarded or revaluated for the success of the business entering the market. Sometimes going “back to the drawing board” is the best idea a future business owner can make. c. What are the 4 parts of a feasibility analysis? Explain each part briefly. i. The four components of the feasibility and they are as follows: 1. Product/Service Feasibility – Is the product or service desirable? Is it in demand? 2. Industry/Target Market Feasibility – Is the industry attractive in the market? Is it attractive to the target market? 3. Organizational Feasibility – Are its resources sufficient? Is the management feasible? 4. Financial Feasibility – Does the business have the total start up cash needed? Is the financial performance efficient? This is the overall financial attractiveness of the...

Words: 1061 - Pages: 5

Premium Essay

International Business Cultural Analysis Preliminary Essay

...A culture can be considered a driving force behind human actions in any country of the world; it plays part in politics, economics, progression, and every aspect of a community. It is transmitted to generations and generations thereafter. I chose Japan because they appear distinctly different in business interactions than the United States, and as an accounting major, I have an interest in how various cultural traits may or may not determine a way a country conducts business in the global community. My research will include analysis of various dimensions of culture to include: communication, religion, ethics, values and attitudes, manners, customs, structures and organizations within Japan’s culture, and education. The analysis should reveal how the elements and dimensions of culture influence businesses conducted with locals of the region; how do the elements and dimensions as well as the local business interaction compare to the United States’ culture and local businesses; and, implications for United States’ businesses who wish to conduct business in Japan. Although the fore mentioned are the basis of the cultural analysis, I hope to unfold how past/ current political constraints limits Japan’s maturity within the global community, for example, the limitations imposed by the signing of Treaty of Mutual Cooperation and Security. Over fifty years ago, Japan and the United States signed the “Treaty of Mutual Cooperation and Security,” to assist in the containment of Communism...

Words: 909 - Pages: 4

Premium Essay

System Analysis and Design

...Written Assignment: 1. Chapter 1 – Introduction to System Analysis and Design Answer questions 1, 2, 3, found on page 34 of the reading, and answer minicase 1 Learning Outcomes: LO1, LO2, LO3) a. What are the six general skills all project team members should have? Six general skills all project team members should have are technical, business, analytical, interpersonal, management, and ethical. b. What are the major roles on a project team? There are five major roles on a project team that have to work together to succeed. The five roles that are needed is a business analyst, systems analyst, infrastructure analyst, change management analyst, and a project manager. c. Compare and contrast the role of a systems analyst, business analyst, and infrastructure analyst. The roles of systems analyst is to identify how technology can improve business processes, design new business processes, design the information system, and ensuring that the system conforms to information systems standards. The roles of a business analyst is to analyze the key business aspects of the system, identify how the system will provide business value, and design the new business process and policy. The roles of an infrastructure analyst is to ensure that the system conforms to infrastructure standards and identify infrastructure changes needed to support the system. d. Minicase 1 i. LO1 Follow the original plan given to you by the IS experts. ...

Words: 771 - Pages: 4

Premium Essay

Nahid-Kcb

...KENSINGTON COLLEG OF BUSINESS AND UNIVERSITY OF WALES BP Market Analysis and Strategic Marketing Recommendations In the USA after the Gulf of Mexico Oil spill Nahid Mohsen Pour 2/28/2011 Contains: 2962 words Without charts, content, references, tables In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market” Nahid Mohsen Pour Table of Contents Introduction ............................................................................................................................................ 4 Approach ............................................................................................................................................. 4 Importance of Marketing ..................................................................................................................... 4 Part I: Macro Environmental Analysis of BP business in the USA after the Gulf of Mexico Oil Spill ............ 5 Political Analysis .............................................................................................................................. 5 Economical Analysis ......................................................................................................................... 5 Social Analysis..........................................................................

Words: 3733 - Pages: 15

Premium Essay

Guide to Wrting a Killer Business Plan

...has been doing marketing as a part of your professional career or you look at as that “thing you do to promote your business and attract customers to buy”. Regardless of where you are along that spectrum, you have arrived here because you have been charged by the CEO of the startup you work for to write a marketing plan for your business or you need to create one for your own business. You need to not just write just any marketing plan. You need to write a Killer Marketing Plan. One that your boss will say “awesome, let’s get started” and which will tell all those people who have been looking for a product or service like yours for a long time. This book is written for you. Marketing plans are sexy mistresses that tempt you to include all of the coolest of campaign ideas without the sanity of budgetary constraints. While marketing is one of the more important functions of a small business, it is one that is limited by the budgets of that business and campaigns must demonstrate a return in order to justify their existence. Since I have written more marketing plans than I care to tell you, I can share with you my knowledge and experience of what has worked almost all the time, some of the time and none of the time. While this is not the single tome on marketing plans, I hope that this helps you balance the unlimited creative ideas with the budget you have to work with and find a mix that is both innovative and results in sales. I invite you to explore as many resources...

Words: 8694 - Pages: 35

Premium Essay

Human After All

...------------------------------------------------- MASTER OF SCIENCE (SINGAPORE) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Business Policy ------------------------------------------------- BMGT 4025S ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STUDY GUIDE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MSc14/15 FT / Singapore ------------------------------------------------- ------------------------------------------------- Copyright October 2012 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. ------------------------------------------------- Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan ------------------------------------------------- ------------------------------------------------- Contact details...

Words: 4355 - Pages: 18

Premium Essay

Msc14&15-Bp Study Guide.Pdf

...COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN MASTER OF SCIENCE (SINGAPORE) Business Policy BMGT 4025S STUDY GUIDE MSc14/15 FT / Singapore Copyright October 2012 1 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan Contact details Mobile: TBA Office: TBA Email: rich_bsc@yahoo.com.sg 2 TABLE OF CONTENTS PAGE Welcome message 1. INTRODUCTION a. Background details b. Module aims 2. MODULE OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Pre module assignment ii. Group project iii. Examination 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 5 6 10 12 16 19 21 3 Welcome message Welcome to this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation of them...

Words: 4379 - Pages: 18