...is a bottle neck pillar candle holder offered by Pier 1 Imports. The candle accessory is decorated in abstract design in neutral colors. Pier 1 Imports searches out artisans throughout the world to help them find and develop and develop fashion trends designed specifically for their customers. Target Audience The primary customers are those who enjoy decorating their home with a desire for distinct décor and good value. The target market for this product from Pier 1 Imports is women ages 25-34. These consumers are combining purchased goods, such as this pillar candle holder with their own home décor ideas to complete the look of their home. These consumers are generally either impulse buyers or they are purchasing under limited decision making, where they have done a surface research of different candle holders that have piqued their interest. Competition Current competitors for Pier 1 Imports include box retail stores such as Walmart and Target, large retail stores such as Bed, Bath & Beyond and IKEA and specialty stores such as Yankee and Crate & Barrel. Pier 1 Imports is positioned to handle competition through at least two forms of sustainable competitive advantages. First, Pier 1 Imports has built the brand and made a very good brand for themselves. Pier 1 Imports is iconic with home décor and is pretty much a household name. Many households in America, have at least one product in them from Pier 1, whether purchased or gifted, the product is an American...
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...policy and direction. The port is essentially a landlord port and therefore not involved with the operations of its “tenants”, but structures leases and agreements so there is a return on its investments. But the port is not guided solely on attaining a ROI but also seeks to act as an economic driver for the region so job creation is a key component in decision making. Attributes The Port of Galveston is located on the northern shore of the barrier island of Galveston. The port benefits from a short one hour pilotage from the Gulf of Mexico and a channel that is dredged to a depth of 45 feet. The port has a total of 850 acres available of which 350 acres is developed and 500 acres of green field. The Port is serviced by two Class 1 railroads - Burlington Northern Santa Fe Rail Road and the Union Pacific Rail Road. Galveston Rail Road...
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...Unit 8 Assignment MBA 5101 1. In this case study; the firm Williams-Sonoma has exhibited great models of developing of his organization in a short period of time using a wide variety of strategies. That can provide benchmarks for firm to follow. They outlined the organization’s objective strategies that aligned with the business’s mission and helped the firm reach it objectives. This was the foundation that proved to successfully grow William-Sonoma. This business started by providing high-end culinary and serving equipment. Over time they started diversifying into other business areas. The modern William-Sonoma offers specialty products such as decoration and furnishing for the home. Over the next five year, Williams-Sonoma has the opportunity to capture a variety of markets, by providing superior products to increase shares in the industry. The company would be able to satisfy the needs of every consumer and potential consumer in all segments of decoration and home furnishings home. The company would be able to dominate the market and would achieve its target in both channels, retail and direct to customers. It would bolster Williams-Sonoma brand image and will achieve and maintain the competitive advantage in the home decoration market by his applying a distinctive strategies ties in the company’s mission with the organization’s goals and results in growth. 2. In the case, proves that Williams-Sonoma is constantly increasing its organization’s growth with its distinctive...
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...ADEGBENRO ELEWADE MIB 34 LEGAL ENVIRONMENT OF INTERNATIONAL BUSINESS. QUESTION 1 The following rules and principles will be used to analyse if this new trade policy is permissible. WORLD TRADE ORGANISATION RULES AND PRINCIPLES - * Trade discrimination is forbidden- There is a trade discrimination in this policy by subjecting Mediterraneo and Equatoriana to a tariff and excluding Oceania from the tariff policy and also this trade discrimination occurred because Oceania and Pacifica are members of a customs union modeled on and using the same rules at the European Union * Each state has to afford most-favored-nation status to all other WTO member states equally- Pacifica only offered most-favored-nation-status to only Oceania, instead of offering this status also to the other WTO members. National Treatment Rule * A WTO member state must treat imports equally with its own domestic products once the imports are inside its borders- Pacifica subjected foreign cars to foreign sales tax at the point of sales but excluded cars manufactured in Pacifica from this policy, this should not be done because the national treatment principle states that foreign goods should be treated as domestic goods, so Pacifica should not subject this foreign goods to foreign sales tax since also the domestic goods are not subjected to this tax. * Products must be treated equally vis-à-vis their content; they may not be discriminated against because of the way in which they were made-...
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...ADEGBENRO ELEWADE MIB 34 LEGAL ENVIRONMENT OF INTERNATIONAL BUSINESS. QUESTION 1 The following rules and principles will be used to analyse if this new trade policy is permissible. WORLD TRADE ORGANISATION RULES AND PRINCIPLES - * Trade discrimination is forbidden- There is a trade discrimination in this policy by subjecting Mediterraneo and Equatoriana to a tariff and excluding Oceania from the tariff policy and also this trade discrimination occurred because Oceania and Pacifica are members of a customs union modeled on and using the same rules at the European Union * Each state has to afford most-favored-nation status to all other WTO member states equally- Pacifica only offered most-favored-nation-status to only Oceania, instead of offering this status also to the other WTO members. National Treatment Rule * A WTO member state must treat imports equally with its own domestic products once the imports are inside its borders- Pacifica subjected foreign cars to foreign sales tax at the point of sales but excluded cars manufactured in Pacifica from this policy, this should not be done because the national treatment principle states that foreign goods should be treated as domestic goods, so Pacifica should not subject this foreign goods to foreign sales tax since also the domestic goods are not subjected to this tax. * Products must be treated equally vis-à-vis their content; they may not be discriminated against because of the way in which they were made-...
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...Table of Contents “Foreign Market Entry Plan - getting started 4 1. EXECUTIVE SUMMARY 5 2. INTRODUCTION 5 3. CULTURAL ANALYSIS OF ITALY 5 3.1 Geographical Setting 5 3.1.1Location 5 3.1.2.Climate 5 3.2 Description of Political System 5 3.3 Population and Demographics 5 3.3.1. Total Population Size 5 3.3.2. Distribution of Population (by) 6 4. Economic Statistics and Descriptions 6 4.1. Gross National Product (GNP) 6 4.2. Distribution of income (by) 6 4.3. Inflation Rate 6 4.4. Government Social Programs 6 4.5. Labor Force 6 4.6. Principal Industries 7 4.7. Foreign Investment 7 4.8. Infrastructure 7 4.9. Currency strength and stability and current rate of exchange 7 4.10 General Trade Restrictions and discussion of trade environment 7 4.12. Description of Religion and It’s Impact on Daily Life 7 5. Description of Daily Life and Lifestyles 8 5.1. Male/Female Roles in Society 8 5.2. Recreation/sports/and leisure activities 8 5.3. Impact of Technology (Available technologies and skill level of the general population and labor force) 8 8. COMPETITIVE ANALYSIS 8 8.1. Compare on market(Strength/weaknesses)/contrast your product with competitors’ products 8 8.2. Competitive brands available in the market 8 9. Estimated industry-wide sales (or volume) for year—all brands 8 10. Market Conditions Faced 9 10.1. Consumer buying habits 9 Distribution of similar or competitive products 9 10.2. Advertising and Promotion 9 10.3. Media...
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...IMPORT An import is a good brought into a jurisdiction, especially across a national border, from an external source. The party bringing in the good is called an importer. An import in the receiving country is an export from the sending country. Importation and exportation are the defining financial transactions of international trade. In international trade, the importation and exportation of goods are limited by import quotas and mandates from the customs authority. The importing and exporting jurisdictions may impose a tariff (tax) on the goods. In addition, the importation and exportation of goods are subject to trade agreements between the importing and exporting jurisdictions. "Imports" consist of transactions in goods and services to a resident of a jurisdiction (such as a nation) from non-residents. The exact definition of imports in national accountsincludes and excludes specific "borderline" cases. A general delimitation of imports in national accounts is given below: * An import of a good occurs when there is a change of ownership from a non-resident to a resident; this does not necessarily imply that the good in question physically crosses the frontier. However, in specific cases national accounts impute changes of ownership even though in legal terms no change of ownership takes place (e.g. cross border financial leasing, cross border deliveries between affiliates of the same enterprise, goods crossing the border for significant processing to order or repair)...
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...Ten Thousand Villages Marketing Analysis Ten Thousand Villages Marketing Analysis Opportunities Ten Thousand Villages (TTV) is the only location in Cincinnati, a city with a population of 331,280 people. This presents some distinct opportunities. First, it provides a sufficient population base to sustain the business. The primary market, “cultural creative” people, account for approximately 19 thousand individuals (based on the percentages provided). Since the store served 10,880 customers throughout the first year, there is an opportunity to reach an additional eight thousand people. Based on the rate of increase in demand for socially responsible products across North America, this number could even be larger. Second, TTV is located in O’Bryonville, which has more drive-by traffic than foot traffic. So, a second opportunity exists for TTV; to move to a location with significantly more foot traffic, like Hyde Park, in order to reach the additional people. A final opportunity is to record the information about consumers that visit the store. They are already inquiring how customers heard about the store and if they were a repeat customer, there is an opportunity to find out more about, and potentially expand the target market by simply recording the information and analyzing the results. Threats Cincinnati has four other businesses with similar products to TTV: Pier 1 Imports, Cost Plus World Market, Z Gallerie, and From the Ridiculous to the Sublime. These competitors...
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...THE ECONOMIC IMPACTS OF THE PORT OF BALTIMORE Prepared for the: MARYLAND PORT ADMINISTRATION Revised January 28, 2008 Prepared by: MARTIN ASSOCIATES 941 WHEATLAND AVE., SUITE 203 LANCASTER, PA 17603 Maryland Port Administration Inter-Office Memorandum TO: DATE: File March 19, 2008 SUBJECT: MPA’s comments concerning the Martin and Associates Study of Economic Impacts to Port of Baltimore in 2006 The MPA commends the excellent work by Martin and Associates in completing a comprehensive report of the economic impacts of the Port of Baltimore in late 2007, and revised on January 28, 2008. There are two methodology changes (or new features) in the current report - induced and indirect related jobs and a new single measure of the total economic activity. Although other ports are using this enhanced methodology, the MPA chooses not to include them when speaking of the Port’s impacts for the following reasons: • In previous comprehensive studies, only the number of direct related jobs was measured. In the January 2008 study, the related impacts measure the jobs, personal income, and associated state and local taxes that occur at each stage of production of exports or consumption/use of imported cargo. This includes induced and indirect related jobs that are supported by the direct related jobs. The new change in methodology in the current study concerning total related jobs provides a very comprehensive and extremely broad view of the economic impact of the cargo moving via...
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...leaders in their respective categories. Now known globally, Splash continues to make a difference in more lives. Company Profile Splash Corporation is a publicly listed Filipino company with business interests in personal care and food manufacturing, marketing, and distribution in the Philippines and in the international market. Founded in 1985, Splash was able to grow from a Php12,000 backyard business into a Php3.5 billion enterprise through the vision, innovation and commitment of its founders Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. Being consistently among the top corporations in the Philippines since 1998, the Company has established its reputation as one of the formidable players in the Philippine personal care industry. As of December 2013, Splash Corporation, ranks fifth in the personal care industry, outranked only by giant multinationals, making Splash Corporation the number 1 Philippine-based personal care company. Splash is a market leader in three personal care categories—exfoliants, skin whitening lotion and hair coloring based on December 2013 report of AC Nielsen. SkinWhite is the number 1 whitening lotion with 24 percent share by value and 20 percent by volume. Maxi-peel Exfoliant Solution has 79 percent share by volume and Kolours is the number 1 hair dye product with 31 percent share by volume and 25 percent by value. In 2011, the Splash Group acquired Barrio Fiesta Manufacturing Corporation to gain a foothold in the food industry through...
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...CONFIRMING PAGES PART SIX Country Notebook THE COUNTRY NOTEBOOKA GUIDE FOR DEVELOPING A MARKETING PLAN TH E CO UN TRY N O TEB O O K O U T LI N E Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Marketing Plan cat2994X_cn_579-588.indd 579 8/3/10 2:44 PM CONFIRMING PAGES 580 Part 6 Supplementary Material The first stage in the planning process is a preliminary country analysis. The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of the country’s environment that need further study, evaluate the components of the marketing mix for possible adaptation, and develop a strategic marketing plan. One further use of the information collected in the preliminary analysis is as a basis for a country notebook. Many companies, large and small, have a country notebook for each country in which they do business. The country notebook contains information a marketer should be aware of when making decisions involving a specific country market. As new information is collected, the country notebook is continually updated by the country or product manager. Whenever a marketing decision is made involving a country, the country notebook is the first database consulted. New-product introductions, changes in advertising programs, and other marketing program decisions begin with the country notebook...
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...SBFZ ICT PROFILE (For Updating) SUBIC BAY FREEPORT ZONE: ICT HUB LOCATION PROFILE Page 1 SITUATIONAL ANALYSIS (INTERNAL LANDSCAPE) ANALYSIS: CURRENT PRODUCT - SUBIC BAY SPECIAL ECONOMIC AND FREEPORT ZONE Product Features, Benefits, and Appeals Subic Bay Freeport Zone (SBFZ) has a total area of 67, 452 hectares both land and water (water area has a total of 12,350 hectares and a land area of 55, 102 hectares as defined by Proclamation No. 532 of the Subic Special Economic and Freeport Zone SSEFZ) Metes and Bound. It is comprised by the City of Olongapo, Subic Town, San Antonio in Zambales and the former US Naval Reservation. The earliest predecessor to the USFAC Subic Bay was an un finished Spanish Naval Station, acquired by the U. S. in 1898, following the Spanish American War. During World War II, most of the original station was destroyed by American rear guard action and aircraft bombing attacks. Following World War II and the achievement of Philippine independence, a decision was made to establish a U. S. Naval Base at Subic Bay. Substantial construction efforts were begun and accelerated during the Korean Conflict, resulting in the establishment of the U. S. Naval Base, Subic Bay, in 1954. Much of the area now occupied by the Freeport was previously occupied by the City of Olongapo. At that time, the Commander of the Naval Base was also in control of the City of Olongapo. During the Vietnam Conflict, construction of the facilities was again accelerated, and...
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...necessarily reflect the views of the United States Agency for International Development or the United States Government. FOREWORD This paper was written as part of the Accelerated Microenterprise Advancement Project (AMAP) Business Development Services Knowledge and Practice (BDS K&P) research initiative. The AMAP BDS initiative’s major objective is “integrating micro and small enterprises into productive value chains to create wealth in poor communities.” The research draws on experience and insights from: • Interviews with leading handicraft buyers in the United States, the European Union, and the Caribbean, including importers and retailers currently sourcing from Haiti, those who have done so in the past, and those who source handmade products from other destinations; • Interviews with market experts, such as product development consultants, designers, enterprise development consultants, and marketing specialists who work with handicraft producers in developing countries; • Discussions with market experts and USAID at a roundtable conducted in Washington, D.C., on April 12, 2006; and • Existing literature on the handicraft market and home accessory industry. This study provides an overview and analysis of the global market for handicrafts and the key trends that affect producers in developing countries, with the ultimate objective of offering practical recommendations for the Haitian handicraft sector. This paper represents...
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...guide • Cultural Analysis • Economic Analysis • Market Audit and Competitive Market Analysis • Preliminary Marketing Plan writing guide I. Cultural Analysis writing guide Guideline I. Introduction writing guide [insert text here] II. Brief discussion of the country’s relevant history writing guide [insert text here] III. Geographical setting writing guide [insert text here] A. Location writing guide [insert text here] B. Climate writing guide [insert text here] C. Topography writing guide [insert text here] IV. Social institutions writing guide [insert text here] A. Family writing guide [insert text here] 1. The nuclear family [insert text here] 2. The extended family [insert text here] 3. Dynamics of the family [insert text here] a. Parental roles [insert text here] b. Marriage and courtship [insert text here] * Female/male roles (changing or static?) [insert text here] B. Education writing guide [insert text here] 1. The role of education in society [insert text here] a. Primary education (quality, levels of development, etc.) [insert text here] b. Secondary education (quality, levels of development, etc.) [insert text here] c. Higher education (quality, levels of development, etc.) [insert text here] 2. Literacy rates [insert text here] C. Political system writing guide [insert text here] 1. Political structure ...
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...Outline writing guide • Cultural Analysis • Economic Analysis • Market Audit and Competitive Market Analysis • Preliminary Marketing Plan writing guide I. Cultural Analysis writing guide Guideline I. Introduction writing guide [insert text here] II. Brief discussion of the country’s relevant history writing guide [insert text here] III. Geographical setting writing guide [insert text here] A. Location writing guide [insert text here] B. Climate writing guide [insert text here] C. Topography writing guide [insert text here] IV. Social institutions writing guide [insert text here] A. Family writing guide [insert text here] 1. The nuclear family [insert text here] 2. The extended family [insert text here] 3. Dynamics of the family [insert text here] a. Parental roles [insert text here] b. Marriage and courtship [insert text here] 4 Female/male roles (changing or static?) [insert text here] B. Education writing guide [insert text here] 1. The role of education in society...
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